成本领先案例西南航空英

Doyoueverheardofthe"costleadership"?Itmeans

SouthwestAirlines!Howtoachievecostleadership?PayattentiontoSouthwestAirlines!

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followus!Costleadership-------SouthwestAirlinesAboutUsHistoryCultureContentsExperienceDevelopment5AboutUsHistoryHistoryCultureDevelopmentExperienceContents6With41yearsofservice,SouthwestAirlinesCo.(Southwest),alow-faremajordomesticairline,continuestodifferentiateitselffromotherlow-farecarriersMarketingStrategyEnterpriseCultureCustomerIdentificationCostStrategy+=++41yearsAboutUs7361ServingCities31consistentlyoffersthelowestandsimplestfaresthenation'slargestcarrierBoeing737aircraft1AboutUs8AboutUsHistoryCultureContentsExperienceDevelopmentHistoryHistoryHistoryHistoryExperienceAboutUsHistoryCultureContentsDevelopmentlowfaresandLowCostCustomers--whoarethey?HaveFun!FlyShortDistancesABCDExperiencelowfaresandLowCostAverageone-wayfareis$83anditsupplies90%ofalldiscountfares.Concernedwithkeepingcostlowtoincreaseprofitabilityratherthanincreasemarketshare.ExperienceFlyShortDistancesSouthwestdoesnotuseahub-and-spokesystem,butratherfliespointtopoint.Averageflightlastjustoveranhour.ExperienceHaveFun!Typicalflightattendantspiel:"Pleasepayattentiontotheflightattendantatthefrontofthecabin.She'seithergoingtobeMissAmerica2000oraverybitterrunnerup."ExperienceAboutUsCultureHistoryContentsExperienceDevelopmentprovidehelpwhereneededFocusedoncustomerserviceKeepEmployeemotivatedKeepcustomersatisfactEnterpriseCultureCultureKey真wo失rds车:love惠,h痒appi垮nessCult郊ureFami益lyDev瘦ote她dt伤oe分ach榨an灯de规ver裙yc蜂omm坝uni浪ty劳the更ys骂erv首e.Sha演re造the抓Sp州iri马tv岁olu酱nte骆er旅eff销ort积sReac悦hes蓝out打top续rovi被deh唇elp陶wher摘ene瞎ededCul纠tur条eEmpl踢oyee卷Cul究tureHire乌for眯att院itud贺ean周dtr最ain婆for接skil幻玉lsEnc持our翁age求to雹as背sum睬eo挑wne和rsh练ipGive它emp毛loye括esi羡mmed朵iate惑acc跟ess衬toc怎riti倍cal复info朋rmat额ionCul咳tur保eCul径tur嘉eThe贞Free战dom姓toT投rave油lThe市Fr宏eed斯om声to际Cre毕ate猪Fi写nan社cia拨lS改ecu疤rit厦yThe择Free匙dom但toP中ursu赶eGo粉odH隆ealt赠hThe犬Fr同eed烫om援to根Cre亭ate字an凑dI种nno薯vat西eThe腹Fr犹eed下om膛to跪Lea适rn偏and收Gr愧owThe尺Free旨dom支toM戒ake健aPo岂siti涂veD竭iffe捡renc深eCul澡tur框eAbou盯tUsDeve奴lopm英entHis梦tor胡yCult妖ureCon慨ten献tsExp题eri盖enc腐eLow-掩cost蹲pos族itio恢nMer雷ger扰or舟ac膀qui袭si