公关策划案例

BeijingInternationalStudiesUniversity46AnniversaryPlanning

Planningbackground

BISUin2023willwelcomeinthe46thanniversary.Inthepast46years,BISUachievefromscratch,aleapfromtheretothesuperior.BeijingInternationalStudiesUniversity(BISU,theformerBeijingSecondForeignLanguagesInstitute)wasfoundedin1964thankstoChina’slatePremierZhouEnLai’sgreatcare.Anationwiderenownedkeyschoolofhighereducation,theuniversityhasdevelopedintoamulti-disciplinaryeducationalestablishmentthatofferscoursesinstudiesofforeignlanguages,tourismmanagement,liberalarts,management,economics，lawandphilosophy,withthestudiesofforeignlanguagesasitsdominantdisciplinesandthestudiesoftourismandtourismmanagementasitsspecializedsubjects.Tosuitthenationalneedsofeconomicandsocialadvance,theschoolrendezvoustoeducateandtrainitsstudentsintointernationally-mindedprofessionalsthatareproficientinforeignaffairs,tourismindustry,economics,businessandtrade.

Howtimeflies;summarizedthehistoryofThanksgivinginthepast;thepresentandfuturevalue;Almamater'sbirthday,soweinviteeveryonetocongratulateforit!

Thepurposeofplanning

The46thanniversaryoftheschoolasanopportunityandstrengthenoutreachandgetsupportandunderstandingfromcommunity,atthattimepromotethefurtherdevelopmentoftheschool.University,Inheritingcollegetraditionspirit,andshowingtheresultsofeducationandteaching,showingourteachersandstudents.Enhanceourconfidenceinanotherbrilliantteaching.

Theobjectivesofthepublicandthepublic

Celebrationisaconvergenceofeducationalresources,schooldevelopmentpowerofthecongregation.Inmodernsociety,thedevelopmentofgoodpublicrelationsisanecessarycondition.

Schooldevelopmentdependsonthreefundamentalforces:oneissuperiorleadershipandcommunityfriends;Second,themajorityofalumni;thirdisallofstaffandstudents,throughthecelebration,tobuildmoreschooldevelopmentplatformachieveeducationalresourcestorestructuring.Timeofcelebration,superiors,otheruniversitiesandthecommunitycametotheschool,reviewtheschooltoguideschooldevelopment.Duringthecelebration,alargenumberofalumnireturntoschool,tostimulatetheloveoftheschooloflove,theyareboundtoBISU'stoday.Instituteforthefutureandencouraging.Throughthecelebration,schoolstaffandstudentsinvolvedinlarge-scalepassion,fullofflamewillmovedwiththecreativityandinitiative.Makethe"anniversarywithyouandme,"senseofownership,reviewhistory,basedonrealityandlooktothefuturetogethertocreateafullsenseofstrength,heavyfeelingandasenseofcampusculturalevent.

Themedesign

TotalTopics:

HeritageCollegespirit,openupanewmiracle.

Sub-themes:

Existsgloriousbecauseofyour,dreamsforyoutoshow.

Thefuturewasbrilliant,thetimestowriteanewchapter.

Theprojectdesign

Start-upphase

Establishthereservesleadingandworkinggroups,andtoidentifytheagenciestoarrangethetasksandresponsibilities,suchas:thePreparatoryCommitteeforcelebration,Contactgroup,Advocacygroupactivities,Performancemeetingsgroup,Schoolhistorymaterialsgroup,Datagroup,Donationsgroup,Logisticalsupportgroup,EnvironmentalandConstructionGroup,fund-raisingandfundinggroup,thewholedefencegroup.

Determinedthecelebration,whichinOctober2023.

Organizingvariousactivitiestocreateanatmospheretomeetthecelebration.

"Todayisyourbirthday-myalmamater,"asthethemeorganizedessay,painting,photography,calligraphyanddevelopmentactivities.

Toincreasethefestiveatmosphere,aninvitationtothecollectionofschoolandchoosethebestcoupletcoupletstocelebratetheexhibition.

Collectedthethemesongandplayduringtheanniversarycelebration.

Start-upfundingactivities,andacceptthecommunitysponsorship.

Planningprojectsandstudiesthecampuslandscapeprojects.

Thepreparatoryphase

Publicrelationsactivitieswithintheschool

Constructionaroundthefocalpointforalumni,editthe"AlumniAddressBook"setupandopenalumnisite.

Preparationofschoolhistoryandproducedalbum,andwillfeaturefilmsmadeschoolhistory.

Designinformationtosharecelebrationsasagiftsforguests,suchas:beautifulfashionbag,bookmarks,leatherbriefcases,photoalbums,calendars,cupsandotherinsulation.

Tocarryout"Yesterday,todayandtomorrow,"activitiesandcollectionpictures,andmadefeaturefilms.

Culturalactivitiesrehearsal.

Makethe"GuestRegisterbook".

Tocarryoutthespecificimplementationoftheplanningprojectwork.

Todopreparatoryworkfortheguestaccommodation.

Festivalhallandthecampuslayoutworkdresswork.

Externalschoolpublicrelationsactivities

Advancemakethelistofinvitedguests,suchas:provincial,municipalanddistrictleaders,renownedscholars,representativesofothercollegesanduniversities,previousalumni,representativesofoutstandinggraduates,overseas,newspeople,agriculturalhighrepresentativesoftheorganizingcommitteeleadersandparenthoodsoon,1monthinadvancewillbeservedatthehandsofinvitation,andindicateontheinvitationofBISUCelebrationtime,place,mannerandotherspecificmasters.

Useofcelebrations,withmoreexchangesandcontactswithenterprisesandinstitutions,askingthemtoparticipatein46thAnniversaryactivities.Recommourstudentsforthem,expandthechannelsofemploymentinschools,improveschoolqualityofemployment.

Makemorepublicitybynewspapers,television,radio,magazines,interneeandothermedia.VigorouslypromoteBISU,sothatmorecommunityinterestinourcelebrationactivitiesandattractmorecorporatesponsors,Atthesametimeasthelocalstationforaccesstolocalbroadcastlive.

Theuseofcelebration,invitingallyearroundentrancetotheschooltoprovidealargenumberofoutstandingstudentleadershipinallareasandsomehighschoolstudentrepresentativestoparticipateinschoolcelebrations,tofurtherpromotetheimageoftheschool,andstrivetoattractmoretopstudentsentrance,richschoolresources.

Festivalstage(specificprograms)

Whiletheotherheldagrandopeningceremonycreative.Forthenationalanthem,flag-raisingceremonyandthehonorguardreviewtheschool;bythePresidentdeclared,"BISUSchoolcelebratetheopeningceremonyofficiallybegan,"theaudienceroseandsangUniversity,Collegeschoolsong;andschoolleaders,teacherrepresentatives,well-knownalumnirepresentatives,communityrepresentatives,studentrepresentativesandparentrepresentativesweresuccessivelytookthefloor.

Newmilitaryparadeheldin2023.Ontheonehand,toshownewvigorandvitality,butalsoasymbolofthevigorousdevelopmentoftheschool;theotherhand,allowstudentstoparticipateinthecelebration,andto"parade"specialformofgifttohisalmamater,notonlycanenhancetheirsenseofbelongingandpridesense,butalsoavenuetoaddabeautifullandscape.

Tocarryoutavarietyofforumssuchasteaparty:

"growthexperience,encourageyouandI"asatheme.Studentcanholdaforumforspeaktheirminds,andsharetheirproblemsandworriesininlearningandlives.Encourageeachother.

Toinvitetheleadershipoftheuniversitybroughttogetherexpertsandscholarsathomeandabroad,toopenateapartytodiscussthenewsituation,thedevelopmentdirectionofhighereducationandsoon.

Exhibitionheldinvariousforms:

SchoolOutstandingAcademicExhibition

OutstandingGraduateThesisExhibition

Schoolhistoryexhibition

Excellentphotoexhibitioncommunityactivities

StudentexhibitionofoutstandingprojectsKechuang

Play"Yesterday,todayandtomorrow"films.

Heldapressconference,carefullyarrangethereception,totheoutsideworldpressrelease,publicitygoodBISU,shapingeffectivetheschool'simage.

Organizeatalentexchange,inviteallenterprisesandunitsgraduatingClassof2023recruitstudents,forstudentstocreateagoodemploymentopportunity.

GreatFestivalheldaspecial,inviteallguests.

Arrangealarge-scalesignaturecampaignforthecommunityandtheteachersandstudentsautographs.

Timeselection

Start-upphasein2023,June5toJune30implementation.

Thepreparatoryphasein2023,July1toSeptember30implementation.

Festivalstagesin2023October1toOctober5implementation.

Location:Stadium.

Selectthemedia

MediaPropaganda:

BISUwillbemadethevideoofdevelopmentandsenttoTVstationstoplay,(becauseofhighcostoftelevision,sothiscanbeusedasalternatives,speciallyrecordedinvariousradiostationstobroadcastpropagandapiece.Atthesametimeinthemajornewspaperadvertising(takingintoaccountthecost,chooseseverallargecirculationnewspapersthatwerepublished.)

InternetPropaganda:

Useofthisanniversaryraceresultspage,thecelebrationofthevariousarrangementsandprogresstodateonthepage,sothattheoutsideworld(especiallythosenotinGuilin)cankeepabreastofthesituationanniversary,todemonstratetheefficiencyofourschoolwiththeirwork.

Socialcommunication:

Distributeinvitationstoallalumniandtheschoolissuedaninvitationtoallbrothers.Meanwhile,Sanyabus,taxiandothercompaniestocontact,toUniversity,Collegeofpublicitycelebrationinthemaintrunkofthecarposted,sothatt