商务英语中级Report

4.2ReportBusinessEnglish

LessonSeven101Writing(写作)：Areport商务便函与便条是企业内部员工之间的书面联系手段。商务信函是企业对外进行书面联络的手段。3商务报告既适用于企业面向外界机构与人员进行业务往来，例如向公司股东们呈交的年度报告、分红配股报告等，亦适用于企业内部上下级之间、员工之间的信息沟通，例如市场调查报告等。4商务报告的结构AnswerReporton

_________________IntroductionTheaimofthisreportisto____________FindingsOverthelastthreemonths,thenumberofvisitorshas_____.Therearetworeasonsfortheincrease.Firstofall,weSecondlyinMay______________________RecommendationsInordertoincreasethisnumberIwouldrecommendthatTip1:Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip3:Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:Inthefinalsection,makerecommendationsbasedonthefindingsandproposeaction5IntroductionAimWhyyouhavebeenaskedtowriteitWhatyouwillhavedonebytheendFindingsDescribethefactsandinformationRecommendationsMakerecommendationsandpropose梳理归纳6PlanyourreportHowmanysectionswilltherebe?GiveeachsectionaheadingThinkofphraseandvocabularytoincludeineachsectionCheckthatyourplancoversallthepoints.ThenwriteyourreportProcedure7CheckyouranswerDoesitfullycompletethetask?Istheinformationclearlyorganized?Arethegrammar,vocabularyandstyleappropriate?Makeanynecessarychanges.Makesureyoukeepwithin12-140words.Procedure81.Readtheinformationandthetaskbelow:Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.Writing:Areportrancompetition–verypopularlaunchednewsletterforsubscribers2300270029509SpendingonInternetadvertisingforMayCostBannersonothersites(euros/month)3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!10Writing:AreportUnderstandthetaskpreparingashortreportRposeamarketingstrategyforthenextthreemonths.11商务报告的结构及常用句型

AnswerReporton_________________Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.简短、精炼，让你的读者知道你写作的意图即可Reporton

_visitstowebsiteandproposedmarketingstrategy___12商务报告的结构及常用句型

AnswerIntroduction介绍写作背景，说明报告要讨论的问题。Theaim/purpose/objectiveofthisreportisto…Thisreportsetsoutto/aimsto…Asrequestedby/Uponrequestof某人/某部门,Iamsubmittingthefollowingreportabout…Wehavedoneasurveyshowingthat…13IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.14商务报告的结构及常用句型

AnswerFindings(调查结果)Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove……,Therecentvisit/investigation/surveyshowedthat……Thetable/chartabovetellsusthat……Fromthechartshown,wefind/learn/noticethat…Thetable/chartaboveisshowingthat……15上升趋势toincrease/anincreasetogouptogrow/agrowthtojump/ajumptoleap/aleaptoreachapeak/apeaktosoar/asoartorise/arise常用的概括图表信息的词组和表达方式下降趋势tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areduction16升降程度较大agreatdeal/big/alotclear/clearlyconsiderable/considerablydramatic/dramaticallygreat/greatlymarked/markedlyMuch常用的概括图表信息的词组和表达方式obvious/obviouslyquick/quicklyrapid/rapidlyremarkable/remarkablySharp/sharplysignificant/significantlystrong/stronglysudden/suddenly17升降程度较小abitalittlegentle/gentlygradual/graduallylittleslight/slightlyslow/slowlysmallsteady/steadily常用的概括图表信息的词组和表达方式平稳状态tobehardlychangedtohavelittlechangetokeepsteadytolevelofftoremainconstanttoremainunchanged18Exercise：TrucksalesrosesteadilyfromOctobertoDecember.19Exercise：AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.20Exercise：TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.21rancompetition–verypopularlaunchednewsletterforsubscribers23002700295022FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribers.SecondlyinMay,weranacompetitionwhichwasverypopular.23Increaseto

meanstotakeanamountandaddtoit,stoppingwhenyoureachacertainlevel.Forexample:takeoneapple,andincreasetofive.Soyouhave1,thenadd+1,doingthisoverandover,stoppingwhenyoureach5.Youendupwithfiveapples.

Increaseby

meanstotakeanamountandaddanotherspecifiedamounttoit.Forexample,takeoneapple,andincreasebyfive.Soyouhave1,thenyouadd+5apples.Nowyouendupwithsixapples.24Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.

Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.25商务报告的结构及常用句型

AnswerConclusion〔结论〕

Itwasdecided/agreed/feltthat…

Noconclusionswerereachedregarding…

也可直接陈述结论，例如：

Accordingtothefindingsabove,itcanbeconcludedthat……

Fromthetableshown,itcanbeconcludedthat……

Therefore,itcanbeconcludedthat26商务报告的结构及常用句型

AnswerRecommendation(建议)Wewouldrecommendthat…Itissuggested/recommendedthat…Thefollowingaretherecommendations…Basedontheanalysisabove,werecommendthat/itcanbeconcludedthat……Withreferencetothefacts/advantagesstatedabove,thefollowingrecommendationscanbemade…

27AnswerOnthebasisoftheresults,Ihavethefollowingrecommendations:Onthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations:

如果需要进一步拓展，可以描述一下建议实施后可预期的进展或者景象。具体说法是，建议结束之后，sothat…或者thus…28RecommendationsInordertoincreasethisnumberIwouldrecommendthat

wecontinuewiththenewsletterandrunmorecompetitionsandquizzes.Ialsoproposethatwestopusingbannersandputmoreresourcesintosettinguplinkswithothersitestoincreasethetraffic.continuewithsomethingtokeepdoingwhateverwasbeingdonebefore.Oh,pleasecontinuewithyourdiscussion.

DoyoumindifIcontinuewithmyknittingaswetalk?29IntroductionTheaimofthisreportisto__________________FindingsOverthelastthreemonths,thenumberofvisitorshas_____.Therearetworeasonsfortheincrease.Firstofall,we____________________________SecondlyinMay___________________________Withregardstocosts,bannershavecost_________________butveryfew__________________Ontheotherhand,thenewsletter_____________RecommendationsInordertoincreasethisnumberIwouldrecommendthat__________________________________________________________________Reporton_______________________________Tip1:Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip2:Divideyourreportintosectionstomakeiteasiertoread.UseheadingssuchasIntroduction,Findings,Conclusions,Recommendations.Tip3:Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:Inthefinalsection,makerecommendationsbasedonthefindingsandproposeaction30IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths._FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribes.SecondlyinMay,weranacompetitionwhichwasverypopular.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.

Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.RecommendationsInordertoincreasethisnumberIwouldrecommendthatwecontinue