饿了么 APP英文介绍

Successofelemeapp20231042240杨冰倩Specificpurpose：Toinformmyaudienceaboutwhyelemeapphasachievedgreatsuccessandproblemstheymayface.Centralidea：elemeapphasachievedsignificantsuccessduetothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperiencebutstillwillfaceproblem:howtomakeprofitreasonablyandpermanently.01scalperIntroduction张旭豪，男，汉族人，“饿了么”网上订餐平台创始人，本科就读于同济大学[1]

，硕士毕业于上海交通大学康嘉是饿了么联合创始人，曾负责饿了么早期拓展、中期组织发展变革、以及物流系统旳搭建02scalperscalperIntroductionIt‘sSaturdaymorning,andwefourboysinthedormitoryjustwakeupat9o’clockmaybe.Insteadofgettingoutofbed，wejustpickupthemobilephone,orderamealonelemeappandfallasleepagain.Twohourslater,themobilephoneringssowegodownstairsandfetchourlovelybrunch.Outsidethedormitorybuildingyouwillseeseveralmotorbikescomingtodelivertakeoutfoodandboyswaitingfortheirmeal.Andmostofthemplacetheirorderbyeleme.02scalper*founderofelemeappSolet’shavelookatabriefintroductionofeleme,givenbyzhangxuhao,founderofelemeapp.Establishedin2023，Shanghai，elemeapphadonly17restaurantsasfoodsupplierandallyonlineatthattime.Whileuptonow,therearemorethan180thousandrestaurantsjoininginelemeappwhichmeansthecompanyis10timeslargerthanwhenitwasfounded.What’smore,about10millionpeopleareusingitwithsatisfaction.*Whythesimpleappcanachievesuchhonorablesuccess?elemehas2majoradvantagescomparedtoothertakeoutapps.First,elememeetsthemarketdemandaccurately.1.Fortherestaurants，elemeprovidesthemaclearoperationpagesothattheycanhandlealltheordersquicklyenough.What’smore,Elemeregularlycallsrestaurantstogethertoshareexperienceinordertoimprovetheirservicequalitywhichgainsmanygoodcommentsfromrestaurantboss.2.Fortheuserselemepresentstheevaluationofarestaurantmadebyotherusers.Comparedtoothertakeoutappslikemeituanor百度,elemeshowsvividpicturesofdifferentdishestogiveusersabetterunderstanding，whichallowsuserstoorderdishesatease.B.Also，theirsuccessisduetothereasonablewayofadvertisement.Notonlybyhandingoutadvertisementpagestraditionally,theyboosttheirpopularityalsobygivingeveryuserwhoordersmealsmanyredenvelopestosharewithothersinWechatgroupsothatmoreandmorepeoplecometoknowthisapp.*problemofelemeapp

1.Itisunreasonabletochargetherestauranttoomuchortheywillgiveuptheelemeapp.Actually,accordingtoXiaoxiangdailypaper20restaurantsinYangzhouchoosetoquitelemeappbecauseofitshighcostin20232.Chargetheusers?Whatthecustomersreallyconcerniswhethertheycangetacheapanddeliciousmeal.Sowearelikelytochooseelemeinsteadofmeituanjustbecauseofitslowerdiscountwhichaimstoexpandmarketinsomeway.However,itishardtosayhowmanyuserswillstayifthediscountiscancellednottomentionifusersarechargedforusingtheapp.howtodevelopthebusinesstomakeprofitreasonablyandpermanently？*elemeappEvenzhangxuyanghimselfhassaid：it’stooearlytothinkoftheprofitmethodwhichimpliesthattheyhaven’tfiguredoutthesuitableplan.Allinall，itremainstobeseenhowthesetakeoutappswillcreateprofitcontinuously.*ConclusionⅠ.Successofelemeowestothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperience.Ⅱ.Justliketaobaoinonlineshoppingarea，kuaidi、diditaxiappintaxireserva