广告词的文体分析

advertisementsof

Chanel12AttheLexicalLevel

1.Wideuseofaffirmativeandcommendatorywordsandexoerssions.Thepouposeofadvertisingistoimpressthepotentialcusyomerwiththequalityofaproduct,soitoftenusesaffirmativeandcommendatorywordsandexoerssionsindescribingthecommodity.Forexample:

Agirlshouldbetwothings:classyandfabulous.（每个女孩都该做到两点：有品位并光芒四射。2.

Frequentuseofpersonalpronouns.Advertisinginparticularreliesontargetingspecificgroupsofreaders,andoneofthemostfrequentlyusedwaysinwhichadvertisinglanguageaddressesasetofreadersisbyusingthedirectaddressterm"you".

Idon'tunderstandhowawomancanleavethehousewithoutfixingherselfupalittle-ifonlyoutofpoliteness.Andthen,youneverknow,maybethat'sthedayyouhaveadatewithdestiny.Andit'sbesttobeasprettyaspossiblefordestiny.

3AttheGrammaticalLevel1.PreferenceforshortsentenceMostsentencesintheadvertisementsareshort.Theseshortsentencesareveryimpressiveandcaninfluecceaudiencedeeply.Forexample:Fashionpasses,style.remains.(时尚会过去，但风格永存)Awomanwhodoesn'twearperfumehasnofuture.(不用香水的女人没有未来。）

4AttheGrammaticalLevel2.UseofinterrogativeandimperativesentencesTheuseofquestionandcommandinadvertisingkindlesasparkofinterestinthereaderandinducesthepotentialreadertohaveagoatit.Forexample:

“Whereshouldoneuseperfume?"ayoungwomanasked."Whereveronewantstobekissed,"Isaid.(“应该在何处擦香水？”一位少妇问我。“只要是想被亲吻的地方”我如此回答.)

Don'tspendtimebeatingonawall,hopingtotransform.itintoadoor.(不要浪费时间敲一堵墙，你无法将其变做一扇门。)5AttheGrammaticalLevel3.Useofsimplesentencestructure.Intheseadvertisements,wecanfindthattheyusethesimplesentencestructurewhichcontributestothereadabilityofthead.Luxurymustbecomfortable,otherwiseitisnotluxury.奢侈就必须舒适，否则就不是奢侈。

6AnAdvertisementofLV7Wherewilllifetakeyou?生命将引领你去向何方？

--------ByLoUisVuitton路易威登Whatisajourney?何为旅行？Ajourneyisnotatrip.旅行不是一次出行，It’snotavacation.也不只是一次假期。It’saprocess.ADiscovery.旅行是一次过程，一次发现。It’saprocessofself-discovery.一次自我发现的过程。Ajourneybringsusfacetofacewithourselves.真正的旅行让我们直面自我。Ajourneyshowsusnotonlytheworld.旅行，不仅让我看到了世界，Buthowwefitinit.更让我们看到自己在其中的位置。Doesthepersoncreatethejourney?是我们创造了旅行？Ordoesthejourneycreatetheperson?还是旅行造就了我们？Thejourneyislifeitself.生命本身就是一场旅行。Wherewilllifetakeyou？生命将引领你走向何方？8AttheGrammaricalLevel1.Useofinterrogativesentences.Theadvertiserbeginsandendsthisadwithinterrogativesentences."Whatisajourney?"and"

Wherewilllifetakeyou?"Itcancatchthereaderseyesandimpressthemdeeply.9AttheGrammarcialLevel2.Useofsimplesentencesandshortsentences.Inthisadvertisement,simpleandshortsentencesarepredominant,suchas"It'snotavocation."and"Buthowwefitinit."Itcanattractmorepotentialcustomers.10AttheSemanticLevel1.Repetition.Thesamplerepeats"Journey"fourtimesinthebodyoftheadve