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January8,theSARFTtolistentoviewingcenterin20xxNo.3"listentowatch"onthepublishedentitled"HubeiRidgeRidge>programbrandinnovationservicenewruralconstruction,"theresearchreport,specificallytopromotetheprovinceInnovativeprogramcolumns,thetypicalexperienceoftheimplementationofbrandprojects.StateAdministrationofRadio,DeputyDirectorHuZhanfanintheclearsampleontheinstructions:"Ridgeup"adheretoafewyearstodothepeasantmassesoffriends,isnoteasy,worthyofpraise.''
TheresearchreportoftheStateAdministrationofRadio,FilmandTelevisionfullyaffirmedtheguidingideology,creativeplanningandaseriesoforganizationandimplementationmeasuresfortheimplementationofthe"Ranghangxing"brandstrategyinourprovince'sbroadcastingandTVsystem.The"RidgeUpwardRendezvousProgram"Focusonthedevelopmentofagriculture,ruralprogress,thepeasantsgetrichpropagandapartyadvocate,fastenedthethemeofthetimes,servedthecenterwork;workhardintheprogramclosetoruralsimplicityoftheoriginalecologicalfreshmaterialreflectsthefarmersbasicnecessities,Toreflecttherealneedsoffarmers,taketheinitiativetoadapttothebroadmassesoffarmersaremostconcernedabout,themostdirectandmostrealisticneeds,becomefarmerstobecomerichfriendsofthementoroftherichandthegoodofthementorandhiswife,;Inleadingthewholesocietytoparticipateintheconstructionofnewcountryside,chorus'workhardforthewholesocietytoparticipateintheconstructionofnewcountrysideprovidesagoodplatformtogreatlymeetthespiritualandculturalneedsofthemassesoffarmers,thepartycommitteeandgovernmenttopromotetheworkofapowerfultool,Bythemajorityoffarmerswelcomeandlove.
Inrecentyears,HubeiRadioandTelevisionSysteminnovationprogramcontentandform,meticulousplanning,organizationandimplementationoftheprovince'sradioandtelevision"Ridgeuplink"brandstrategy.Throughthejointeffortsoftheprovincialradioandtelevisiondepartmentsandasolidandsteadyandeffectiveprogress,"Ridgeuplink"brandstrategytotakeshape,theinitialresults,toexploreaprovincialradioandtelevisionservicestonewruralconstructioneffectiveway.
First,establishatypical,well-supportedandcultivatedJingzhouTV"Ridgeuplink"brand
1,adheretotheserviceandinnovation,JingzhouTV"Ridgeuplink"topractice,threeclosetothe'importantpositions
In20xx,JingzhouTVStationinHubeiProvincelaunchedthe"RidgeUplift"section.TopromotethehealthydevelopmentofJingzhoururaleconomy,promotetheparty'spolicyofsupportingagricultureandbenefitingfarmerstohelpfarmerssolveoutstandingcontradictionsandproblems,taketheinitiativetoadapttothe"threerural"problem,Agriculture,forestry,scienceandtechnology,aquaticproductsandpublichealth,andsetuptheAgriculturalExpertServiceCorpsintheareasofplanting,breeding,plantprotection,processingofagriculturalproducts,sanitationandepidemicpreventionandsoonalltheyearround,thefarmersaremostconcernedabout,themostdirectandmostrealisticneeds.Freeforfarmerstoprovideagricultural,agriculturalservices,tohelpfarmerstosolveanumberoftechnicalproblems.,Thereporteralsowithrealfeelingstoexploreruralplainoriginalecologicalfreshmaterial,withthedrama,story,folksongs,folksongs,drums,athletics,gamesandotherfarmerstastesprogramform,reflectingfarmers'basicnecessities,emotions,Theinnerworldandthetruestory,sothattheprogrampractical,interestingandparticipatoryorganicunity,bytheJianghanPlain,themajorityoffarmersconcernandlove.Accordingtoincompletestatistics,morethan6yearstothecolumnreceivedatotalofmorethan180,000letters,receivedmorethan100,000callsforthefarmerstodomorethan30,000piecesofpractical,therearehundredsofthousandsoffarmerstoparticipateinliveprogramrecording.
2,focusonexcavationandcultivation,JingzhouTV"Ridgeuplink"toservetheconstructionofnewcountrysidebrandcolumn
OntheJingzhou"Ridgeuplink"columnofinnovationandexcellence,HubeiRadioandTVBureaufrombeginningtoendtogiveenoughattentionandattentiontothecolumngrowthandconstructiondevotedalotofeffort.Timelyhelpthemsumupexperience,aclearpositioningandpurposeoftheprograminatimelymannertopromoteandpublicize,giveencouragement.Since20xx,HubeiBureauofJingzhouTV"Ridgeuplink"sectionanditsexperienceformorethan10timesresearch,thatitssuccessfulexperience:First,identifyaclosetotheagriculturalreality,closetorurallife,closetotheneedsoffarmers;Thefourthisintheprocessofservingtheconstructionofnewsocialistcountryside,leadingthewholesocietytoparticipateinthe"chorus."Intheprocessofbuildinganewsocialistcountryside,thewholeprocessofbuildingaharmonioussocialistcountryside,theconstructionofaharmoniouscultureofperseverancetocarryoutpublicityandinnovationandexcellence;threefocusonbrandbuilding,InSeptember20xx,theHubeiProvincialBureauandthePropagandaDepartmentoftheProvincialPartyCommitteejointlyissuedtheDecisiononRecognitionoftheColumnofJingzhouTVStation,callingonthejournalistsoftheprovincetostudythespiritofinnovationandexcellenceinexploringthemediaservice.Threeagricultural"effectiveway.
Second,thepromotionandpopularization,thefullimplementationoftheprovince,"Ridgeuplink"brandstrategy
In20xx,theHubeiBureautopromotethe"Ridgeuplink"brandanditsexperience,theimplementationoftheprovince"Ridgeuplink"brandstrategyasanimportantbreakthroughinpublicityandinnovationthroughouttheyearoneofthetwokeytasks.InearlyAprilofthisyear,HubeiBureauheldinJingzhou,theprovince'soutstandingTVsection"Ridgeuplink"brandpromotionsite.Participatedinthecity(state)radioandtelevisionbureaudirector,TVstationdirector,totheagriculturaltelevisionprogramplannerheardtheJingzhoutelevisionexperienceintroduction,participatedintheJingzhou"Ridgeuplink",springtoflowerbase"largetelevisionactivities,toexperience"Ridgeontheline"ontheJianghanPlainmassesofpeasantmassesofgreatinfluenceandstrongappeal.Activitiesonthesameday,thepublicsecuritycountyflowerbasestationvillageisfulloffestiveatmosphere,thevillageandthesurroundingvillagesandtownsmorethan30,000farmersintheraintoparticipateintheridgeupstreamorganizationofagriculturalresources,scienceandtechnology,literaryfair.Inthespringtoflowerbase'performancescene,ridgeupstreamfarmertroupeperformedfarmerfavoriteliteraryprograms.Burstsofapplause,laughter,atrueexpressionofthepeasantsofthespiritualandculturalaspirationsoftheoutstandingradioandtelevision
Brandcolumnoflove.
HubeiBureauofpartygroupsattachgreatimportancetotheprovince's"Ridgeuplink"brandstrategytopromotethework,madeseveralspecificdeployments.Intheprocessofplanningandopeningupthe"ridgeontheline",theHubeiBureauhasrepeatedlystressedthatthehomogeneitytogoaroundthestart,differentiateddevelopmentoftheroad,itisnecessarytoconscientiouslystudyJingzhou"ridgeontheline"experience,adheretoJingzhou""Thepurposeandstyle,butalsotostrengtheninnovationandexcellence,intothelocalculturalelements,withthelocalcharacteristicsofthe"Ridgeuplink"totheagriculturalprogram.InlateAugust,theHubeiBureaualsoheldtopromotethe"Ridgeuplink"brandstrategyseminar,invitingsomeexpertsfocusontheconsultationsubmittedaroundthe"Ridgeuplink"programwithsample.Guidetheprovince"ridgeuplink"toimproveprogramqualityandservicelevel.Theexpertsconfirmedthattheunitsinarelativelyshortperiodoftimeasrequiredcarefulplanning,run"Ridgeuplink"section,thatthepurposeoftheprogramandpositioningaccurate,closetothecontent,intheperformanceofsomenewexploration,isveryvaluable.Atthesametime,theexpertsalsopointedoutthat"Ridgeuplink"totheprogramcontent,performancetechniquesneedtobefurtherimproved.Suchasmaterial,someunitsfromtheproductionandeconomicpointofviewreflectmorefromthefarmersbasicnecessities,livingconditions,emotions,spirituallifeandsoonisnotenough;theme,someunitsofthetypeofprogramdescriptionprocessmore,Theinnerworldisnotenough,doesnotreflectthedifferencebetweenagriculturalnewsandpoliticalnews;expression,andsomeunitsbroadcastmoderatorisnotlively,needtofurtherstrengthentheintegrationwiththeaudience;production,somerough,morefollowtheoriginalagriculturalnewsOfthearrangement.ProvincialBureauinatimelymannertotheviewsandopinionsofexpertsaroundtheguidetoimproveandimprovearound.
Afternearlysixmonthsofcarefullypolishedaroundthedeepeningofthe"Ridgeuplink"brandconcept,"Ridgeuplink"programhasbecomeatelevisionprogramintherunningofthescenerybusinesscards,farmershavebecomethefavoriteprogram,graduallybecomeanewruralconstructionservicesAnimportantforce.Atpresent,mostofthecityandstatebureausandbureausinHubeiProvincehavesetupthe"RidgeUplift"section,whichprovidesinformationonbreeding,breedingtechniques,farmerstories,agriculturalweatherandhotline.Timebroadcast,bythemassesgenerallywelcomedbythepartycommitteeandgovernmentleadersattachimportancetoandsupporttheratingseffectisgood.
AftertheThirdPlenarySessionofthe17thCentralCommitteeoftheCommunistPartyofChina(CPC)washeld,the"RidgeUplift"wasorganizedinaccordancewiththeunifiedarrangementsoftheHubeiBureau.Throughvariousactivitiesandvariousforms,thespiritoftheplenarysessionwaspublicized.Throughtheentertainmentactivities,thepeoplelovedthelanguageexpression,YuYue,enhancethepropagandaeffect,servethecenterwork,fastenthethemeofthetimes,enhancethe"Ridgeuplink"influence.
Third,innovationexcellence,"Ridgeuplink"brandstrategytoachieveinitialresults
1,"Ridgeuplink"programinclosetotheeffortstobecomefarmers,theirownprograms'
Fromtheperspectiveofordinaryfarmerstostart,aroundthemassesoftheproductionandlife,thespiritofstyletomakeafuss,withasimple,concrete(Figure),withthesimple,specific,,Withthemasseslovedandacceptedformsofexpression,toshowruralnewlook,reflectingtheaspirationsoffarmers,highlightingtheruralfreshair.
JingzhouTVtofurtherdeepenthe"Ridgeuplink"brandbuilding,andconstantlyenrichthebrandcontent,innovativebrand,expandthebrandextension,columninformationcoversabroader,closertotheperformanceapproach,participation,interactionismorecommon,morediverseformsofactivities,brandvaluemoreProminent,inthemajorityofthemassesofthemassesoftheattraction,theinfluencetofurtherenhancetheservice"threerural"moreeffective,butalsotocreateamorelucrativeeconomicbenefits.JanuarytoAugustthisyear,"Ridgeuplink"columnhasbeenpullingagriculturaladvertisingupto14millionyuan,betterplay"Ridgeuplink"brandleadingrole.Otherplacestofollowupquickly,thedevelopmentofgoodmomentum,suchasthedoor"Ridgeuplink"contentclosetostrong,richactivities,butalsoacertaininteractive,participatoryandinteresting.Xiangfan"ridgeontheline"well-produced,largeamountofinformation,serviceandstrong.Shennongjia"Ridgeuplink"combinedwithforestcharacteristics,withlocalculturalcharacteristics,thehostbetterintothepeasantmasses.Yichang"Ridgeuplink"inSeptembersincethelaunch,broadcastatotalof12programs,onlyfromYichangCityratingsshare,"Ridgeuplink"fromthe83channelsinSeptemberatthesametimeviewingshareof18,rosetoOctober3bits.Jingmen,Xiaogan,Shiyanandotherplaces"Ridgeuplink"programfromtheoriginalagriculturalprogramrevision,thecontentoftheclose,performancemethodsandotheraspectsofanewexploration.
2,"ridgeontheline"programrefinementofpublicservice,afarmerfortunementor
Hubeiprovince's"ridgeontheline"fullofdeepfeelingsofthepeasantmasses,andeffectivelyenhancethesenseofservice,alwaysfocusonthepeasantmassesaremostconcernedabout,themostdirectandmostpracticalinterestsofpropagandaandreportingtomeetthepeasantmassesofagriculturalscienceandtechnology,legalknowledge,Breedingtechnology,marketinformation,culturallifeandmanyotherrequirements,andguidethemajorityoffarmersintheparty'srichpeasantsunderthepolicyofrich,andpromoteruralreformanddevelopment.
Xiangfan"Ridgeuplink"fromtheJuly28broadcasthasbeenbroadcast16,receivedmorethan200lettersfromfarmers,morethan1,500calls,hasbecomeastrongcolumnXiangfanTVcolumns.Tianmen"Ridgeuplink"torunmorethansixmonths,haswonthemajorityoftheaudience,especiallythepeasantmassesgreatconcern,trustandsupport,andconstantlyreceivetheaudienceintothephoneandsendtextmessages,manyofthemfromJingzhou,potentialJiang,Xiantao,Hanchuan,Yingchengandothersurroundingcountiesandcitiesintheaudience,askfarmingandbreedingtechnology,marke
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