新目标英语九年级教学案例与反思

《新目英语》九年Unit13SectionB

教学案Advertising:prosandcons教学案例窑淮中

李品玉一、设计理念任务型语言教学是目前交际教学思想中的一种任务为中心的教学营造了一个有利于学习者语言习得的最佳环境语言应用的基本概念转化为具有实践意义的课堂教学方式它倡导“在做中学在做中用”的教育理念将语言应用的基本理念转化为具有实践意义的课堂教学方式运用学习任务组织教学强化了语言实践的过程充分体现了语言的交际本质在完成任务的过程中学生自然地应用语言知识，从而获得语言运用的能力，真正体现了从知识到能力的转化。初中是阅读教学的基础阶段，这一阶段的阅读教学重在激发学生对阅读的兴趣，帮助学生掌握一般的阅读技巧初步形成对语篇表层结构和意义的认知能力使用阅读策略并通过语篇获取信息的能力、利用阅读信息解决简单问题的能力。二、教学目标1.语言目标：重点单词及短语：prosandcons,aimat,compare,quality.能读懂课文内容，并从中提取信息和观点。能就“广告的利与弊”这一话题表达自己的观点和看法。2.能力目标：训练学生快速理顺并获取阅读信息的能力成围绕课文内容所设计的各种任务，初步掌握快速阅读技巧，能基本表述课文大意在学习中培养学生对阅读信息的筛选和辨别能力，能用英语谈论广告的利与弊，激发学生主动学英语和用英语的积极性。3.情感态度目标：通过对广告的优点和缺点的了解与学习增长学生的见识培养学生一分为二看待事物的辨证态度。三、教学过程环节1.导入和“热身”活动（Lead-inandwarming-upactivities①Asktwotogiveduty如学生节选一段来自TheLion的对话：:Simba!I’mverydisappointedinyou.:Iknow.:Youcouldhavebeenkilled.Youdeliberatelyobeyedme.Andwhat’sworse,youputNalaindanger.:Iwasjusttryingtobebravelikeyou.:I’monlybravewhenIhavetobe.Simba,beingbravedoesn’tmeanyougolookingfortrouble.:Butyouarenotscaredofanything.:Iwastoday.:Youwere?:Yes,IthoughtImightloseyou.:Oh,Iguesskingsgetscared,huh?:Humm-mm.:Butyouknowwhat?:What?:Ithinkthosehyenaswereevenscareder!:Causenobodymesseswithyourdad!Comehere,you!:No,no!Dad,we’repals,right?:Right.:Andwe’llalwaysbetogether,right?A:Simba,letmetellyousomethingthatmyfathertoldme.Lookatthestars,thekingslookonfromthosestars.B:Really?A:Yes,sowheneveryoufeelalone,justrememberthatthosekingswillalwaysbetheretoguideyou.AndsowillI.②全班互动交流。让学生把自己搜集到的一些商品的广告标语在班内分享。如：T:BoysIyousomedidyoudothat?s:Yes.:Great!Whowouldliketoshareyourslogans?S1:Communicationunlimited.（摩托罗拉）S2:Welead,otherscopy.理光复印机）S3:Thechoiceofanewgeneration.（百事可乐）S4:Impossiblemadepossible.（佳能打印机）S5:Anythingispossible.（李宁品牌）S:……（使学生了解日常生活用品的英语广告词的优美之处验现代生活英语的无穷魅力。）环节2.阅读前活动（Pre-readingactivities）Listentothetext.（要求学生带着问题听课文，捕捉大意。如isthearticleabout?Doyouagreewithit?询问调查学生对生活中的广告所持有的态度。环节3.阅读活动(While-readingactivities)快速阅读，并通过“框架对比”来进行阅读记忆。启发学生通过阅读查找和辨别有关信息，该任务可称为“浏览运用型任务”，学生无须综合分析或逻辑判断，而运用形象思维和直觉思维就能从文章的字里行间找出完成任务所需要的答案师可以将学生找出的信息板书在黑板上，如：prosConsHelptocomparetwoproductsMakeourcitiesandcountrysidelookuglyHelptosavemoneySomeadvertisingcanbeconfusingandmisleadingBuysomethingswithlowestpriceSomeadsdon’ttellyouthetruthTellSomeadsyoubuyyousalesdon’tneedatall环节4.阅读后活动(Post-readingactivities)参照板书内容，引导学生一起口述课文内容的要点和关键词句。Pairwork进行演示，拓展型阅读。首先，要求学生熟悉和记忆有关广告的利与弊，再通过结对活动进行语言转换和内容延伸。例如：Group1:Hello,everybody!weinviteaboytoourShow,hisisDengYansong.Hello,DengYansong!:Hi,host!:Well,whatdoyouthinkofadvertising?:Ihatethem.:Youhatethem?:Yeah,makecitiescountrieslookugly.Somepeopletomakemoney,sotheyputtheadvertisementsTheylookverydirty.:Youareright.ontheotherhand,advertisementshelpuscompareandwecanhaslowestIt’sgreat!:Iagreewithyou.A:Butsometimestheadvertisingcanbeconfusingandmisleading,theycanleadyoutobuysomethingyoudon’tneedatall.B:Yes,IhaveeverboughtashampoocalledEasyCare,fortheshiniesthairever.Buttheymakemeverysad.:Why?:Theymakemethinkthatyoucanlooklikethepersoninthead,butitdidn’tworkatall.Ifeelembarrassed.:Ithinkyoushouldn’tbelievealloftheadvertisements.:Ithinkyouareright.:Well,inaworld,hastwosides,weshouldbecarefulofads.Somuchforourtoday,thankyouforcoming!:Goodbye,seeyounext!Group2:Hello,WangYaqing!:Hi,XuXin!:CanIaskyousomequestions?:Ofcourse!:Howdoyoufeelaboutadvertisements?:IthinkadvertisementscanbeconfusingandSometimes,theadscouldn’ttellyouthequalityoftheproducts.:Yes,Ithinkso.Lastsummer,Iboughtapairofshoes,theshopassistanttoldmeit’sgreat.Itcostsme400yuan,butworejustforamonth,itwasbroken.Doyouthinksomeadscanhelpus?:No,Idon’tthinkso.Thepictureinanadlooksalotbetterthantherealthing.:Iagreewithyou.Oh,it’s6:00,I’llgohome.Bye!:Goodbye!Group3:Hello,ZhangRu.:Hello,ChengLiqing.:MayIaskyousomequestions?:Sure!:Whatdoyouthinkofadvertisements?:Ithinktheyaregreat,becausetheycanalsohelpyousavemoney.Doyouthinkso?:Idon’tagreewithyou!:Doyouhaveanyideas?:Yes,IthinkmakeourcountrysidelookAndsomeadvertisingcanbeconfusingormisleading.:Maybeyouareright.Ithinkeverythinghastwosides,sowehavedifferentideas!Group4…老师给予总结性评价。完成3b的写作训练，培养学生的书面表达能力。学生总结汇报。如：Someadvertisementstellthetruthandsomedon’t.Forexample,theEasyCareShampoosaysitwillgiveyoutheshiniesthairever.Butmyfriendtrieditanditdidn’tworkatall.SoIthinktheadshaveconsbeconfusingalsohaspros.Lastweek,myfriendsawtheadonTVaboutBeautyCream,thensheboughtandtriedit,itworksreallywell,itmakesherskinreallysoft,soIthinktheadvertisementshaveprosandcons.环节5.课堂小结SummaryInthisperiodwetheandconsaboutadvertising,weknoweverythinghastwosides,soweshouldmakegooduseofit.环节6.布置作业HomeworkWriteslogansforyourfavoriteproducts.教学反思：任务型语言教学是新课改倡导的一