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广告传播+地产策略+咨询顾问一出关于外滩的大戏即将上演谨呈：上海融创绿城Part`1LetuswithspecialrespecttotheBund......让我们另眼相看的外滩……每一次关于外滩的变革都会改写一个时代EverytimeachangeintheBundwilloverwriteanera开埠1843

Openin18431843年11月17日开埠，外滩从此诞生！OpenedinNovember17,1843,theBundopenedthegoldenage!从此不止有了万国建筑群，更出现了国际银行、商行，开启了中国早期的国际贸易和民族工业的兴起！Theinternationalbank,firm,opentheriseofChina'searlyinternationaltradeandnationalindustry!曾经的远东金融街成就了远东第一大都市，世界第五大城市，也成就了外滩的金色时代！OncetheFarEastFinancialStreettheachievementsofthefirstmetropolisintheFarEast,isalsotheachievementsofthegoldenageoftheBund!!东渡19901990transfertotheEast.1990年，浦东开发正式动工，上海发展中心偏移浦江东侧，外滩亲眼见证了第二个外滩的崛起In1990,Pudongofficiallystarted,theBundwitnessedtheriseoftheirchildren外滩从远东第一金融街化作了上海精神的符号，进入了自己的褐色时代TheBundfromtheFarEastfirstFinancialStreetintotheShanghaispiritsymbol,enteredhisbrownEra2010年外滩金融集聚带规划正式公布，上海发展中心时隔二十年后终于西归，重回浦西！2010theBundfinancialagglomerationzoneplanningofficial,centerdevelopmentinShanghaiafteralapseoftwentyyearsafterfinallyWestreturn,！如果，不站在大上海梦想角度，就无法理解今天的外滩价值！Ifyoudon'tstandintheangleofShanghaidream,willnotbeabletounderstandtoday'svalueintheBund!外滩放眼大上海，谁能够LOGO未来上海？WhocanspeakShanghai陆家嘴迪士尼徐汇滨江大虹桥看到这些的不只是我们Seethesenotonlyour购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian2011年继黑石、凯雷之后中国PE行业头羊弘毅投资决定进驻上海，进驻外滩！2010theBundfinancialagglomerationzoneplanningofficial,centerdevelopmentinShanghaiafteralapseoftwentyyearsafterfinallyWestreturn,！大批PE精英汇聚外滩，金融界称这个行业、这批人为金融业的蓝色势力！AlargenumberofPEelitegatheredintheBund,thefinancialsector,thisgroupofpeoplecalledtheindustryfinancialblueforces!外滩从此进入了蓝色时代TheBundhasnowenteredtheeraofblue上海，原址二次开埠！Shanghai,thesiteoftwoopen!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianPart`2Letuswithspecialrespectmansion......让我们另眼相看的豪宅……购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian如果，不站在全球视野的角度，就无法正确理解黄埔湾！Donotstandontheglobalview,willnotbeabletocorrectlyunderstandtheGulfofWhampoa!在美国，这里是纽约，这里是中央公园，这里有华尔街。IntheUnitedStates,hereisNewYork,hereistheCentralPark.这里有ONE-57。ThereisONE-57美国最贵的豪宅公寓。TheUnitedStatesofAmerica'smostexpensiveluxuryapartment在英国，这里是伦敦，这里是海德公园，这里有金融街。IntheUK,thisisLondon,hereistheHydePark.这里有海德公园一号。ThereareanumberofHydePark.全球最贵的豪宅公寓。Theworld'smostexpensiveluxuryapartment.如今这些豪宅的价值早已飞升四海，我们无法得知是中央公园及海德公园赋予了这些豪宅如此价值，还是这些这些豪宅赋予了他们神秘的气质。Nowtheseluxuryvaluealreadysoaringworld,wedonotknowisCentralParkandHydeParkgavethehousesovalue,orthehousegavethemmysterioustemperament.购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian这种情形与我们何其相似。Thesituationandwearesimilar.购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian在中国，这里是上海，这里是外滩，这里有外滩金融集聚带。InChina,hereisShanghai,hereistheBund,hereisthetheBundfinancialagglomerationzone.这里一定要有黄浦湾这样的豪宅！ThismustrequiresuchluxuryinHuangpubay!外滩自开埠以来，就少有私享性的物业出现，进入本世纪后，外滩仅有且不断减少的这类型物业，即将成为家庭私有化外滩的最后记忆……SincetheopenoftheBund,littleprivateproperty,afterthebeginningofthiscentury,thistypeofpropertytheBundonlyandfalling,willbecomethefamilyprivatisationlastmemoryoftheBund......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian从诞生那一天起，他就注定和世界站在一起！Fromthebirthofthatday,hewillbedoomedandtheworldstoodtogether!黄浦湾不是上海的滨江豪宅，而是全球稀缺的顶级物业！TheGulfofHuangpuisnotShanghaiBinjiangmansion,buttheglobalscarcityofhigh-endproperty购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianPart`3Letuswithspecialrespectlife......让我们另眼相看的生活……如果，不站在时间的维度，就无法正确理解对立的统一！Don'tstandinthetimedimension,unifiedcannotproperlyunderstandopposite!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian这是一场金色豪门与蓝色新贵的PK！ThisisagoldengiantsandblueupstartPK!前者关注外界对自己的态度！Theformerismoreconcernedabouttheoutsideoftheirattitude!后者更在乎自己内心的感受！Thelatterismorecareabouttheirfeelings!他们穿梭在一样的领域Thelatterismorecareabouttheirfeelings!却有着不一样的追求Thelatterismorecareabouttheirfeelings!我们的客户不再只是江浙的金主，更多的是有国籍无国界的蓝色贵族！OurcustomersnotonlygoldmasterofJiangsuandZhejiang,moreisthenationalityborderlessRoyalblue!我们的目标不仅再是江对岸，更要瞄准新天地、港澳台、亚洲及全世界的财富精英！OurcustomersnotonlygoldmasterofJiangsuandZhejiang,moreisthenationalityborderlessRoyalblue!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian什么才可以满足蓝色贵族内心的翻滚的蓝色欲望？WhatcansatisfytheRoyalBlueinnertumblingdesireblue?他们需要住在所谓的理想国Theyneedtoliveintheso-calledidealcountry因为，哪一个引领世界的胸腔里，没有一颗占据未来的雄心？Because,whataworldleaderinthechest,noonetooccupyinthefutureambitions?购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian他们渴望可以再创世纪Theyneedtoliveintheso-calledidealcountry因为，有那么一些人，一旦简单重复过去，连自己都会憎恨自己！Because,therearesomepeople,oncethesimplerepetitionofthepast,eventheirownwillhateyourself!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian他们总在寻找属于自己的梦幻城Theyarealwayslookingformydreamcity因为，物质的最高境界不是更物质，而是精神依恋。Because,thehigheststateofmatternotmorematerial,butspiritualattachment.购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian他们更迷恋属于自己的自由邦Theyareobsessedwiththeirownfreestate因为，所谓站得高看得远，不过是为了匹配一种无羁的灵魂Because,theso-calledHISTEPlookfar,butinordertomatchanunconstrainedsoul购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian所谓的对立，不过是换了种形式寻求统一！Theso-calledopposition,justinadifferentformtoseekunity!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianPart`4Letuswithspecialrespectlife......让我们另眼相看的形象……如果，不站在心理符号的感性角度，就无法正确形象化定义黄浦湾！Theperceptualpointofviewdoesnotstandinthepsychologicalsymbol,willnotbeabletocorrectlyimagedefinitionofHuangpubay!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian在土地价值与产品价值相互缠绕推广中，我们需要深入人心的一个符号！Thevalueofthelandvalueandproductintertwinedpromotion,weneedasymbolicwinsupportamongthepeople!一个颜色、一个符号、一个品牌。Acolor,asymbol,abrand.因为一个颜色，若干个品牌成就了一个品牌Becauseofacolor,anumberofbrandachievementofabrandRED是一种颜色，RED是一个品牌，RED是一种新的符号模式。REDisakindofcolor,REDisabrand,REDisanewsymbolicmodel.外滩进入蓝色时代，绿城在此建造了最高级蓝色系作品，两者交集就是这个符号！TheBundintotheblue,greencityintheconstructionofthemostseniorblueDepartmentworks购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian蓝色外滩BluetheBund推广语：蓝色外滩，上海雄心再次发力！Slogan：BluetheBund,Shanghaiambitiononceagain!购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianPart`4Letuswithspecialrespectlife......让他们另眼相看的推广……购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian如果，不站在融创挺进上海的角度，就无法正确的完成这次推广！If,notstandinginthemeltingintoShanghai'spointofview,willnotbeabletocorrectlycompletethepromotion!我们为自己制定了不能突破的三大原则Wehavesetourselvesthethreeprinciplescannotbreakthroughthe购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian不震撼，不动作！Donotshake,donotmove!不创新，不出手！Noinnovation,noshot!!不深刻，不开口！Notdeep,notopen!从平面开始看起……Fromtheplanebegantoread......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian起势beginningform调性参考Referencepicture创意稿Creativedraft购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案CopyCATCH:蓝色外滩，上海雄心再次发力！画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian招聘稿employmentad购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案Copy购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianCATCH:您可以选择放弃，也可以选择一次创造传奇的机会画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianA理想国ATheidealcountry购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian调性参考Referencepicture创意稿Creativedraft购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案Copy购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianCATCH:理想国SUB:蓝色外滩，上海雄心再次发力！COPY:哪一个引领世界的胸腔里，没有一颗占据未来的雄心？购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian人物形象建议Figuressuggest购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian场景及道具建议Thesceneandpropssuggestions购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianB创世纪FataMorgana购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian调性参考Referencepicture购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian创意稿Creativedraft购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案Copy购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianCATCH:创世纪SUB:蓝色外滩，上海雄心再次发力！COPY:有那么一些人，一旦简单重复过去，连自己都会憎恨自己！画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian人物形象建议Figuressuggest购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian场景及道具建议Thesceneandpropssuggestions购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianC梦幻城Dreamcity购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian调性参考Referencepicture购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian创意稿Creativedraft购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案CopyCATCH:梦幻城SUB:蓝色外滩，上海雄心再次发力！COPY:物质的最高境界不是更物质，而是精神依恋。购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian人物形象建议Figuressuggest购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian场景及道具建议Thesceneandpropssuggestions购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianC自由邦FataMorgana购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian调性参考Referencepicture购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian创意稿Creativedraft购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian文案CopyCATCH:梦幻城SUB:蓝色外滩，上海雄心再次发力！COPY:所谓站得高看得远，不过是为了匹配一种无羁的灵魂购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian画面Menu购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian人物形象建议Figuressuggest购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian场景及道具建议Thesceneandpropssuggestions购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian惊艳一座城市的围墙……Amazingcitywalls......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xian创新的形式Amazingcitywalls......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianA橱窗参考……Amazingcitywalls......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianA橱窗创意稿……Amazingcitywalls......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2535517996新浪微博：@地产壹线/dichan1xianB橱窗参考……Amazingcitywalls......购案后每10天赠送新案20个，一年赠送720个精品新案！博客：/qq2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