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BEC阅读考试真题详解(3)
Inthelastfewyears,managers
throughout
industry
haveseenmorechangesthanmanyofthem
couldhave
expected
tosee
in
their
entire
working
lives
having
to
communicateinformation
which
often
leads
to
feelings
of
insecurity
hasbecomeakeyactivity.From
being
regarded
as
relativelyunimportant
in
many
companies
,
management
employeecommunication
hasbecome
a
central
corporate
need.
Concordia
International
provides
a
good
example
of
acompany
that
has
adjusted
well
tothe
changingneeds
for
communication
.since
1995
,Concordia
has
been
turned
inside-outandupside-down,toensurethatitisamarketing
–
led,customer-responsivebusiness,onethatlooksoutwardsat
customers
and
competitors,
ratherthan
inwards
at
its
own
processesandthewaythingsweredoneinthepast.Inthelast
eightyears,Concordiahasreduceditsworkforcebymorethan
80.000
people
-or
35%
-on
a
voluntarybasis,
with
further
1
downsizinganticipated.Frombeinganengineeringcompany,Concordiaisnowremakingitselfasaservicecompany.Theroleofemployeecommunicationinsuchacontextistobuild
people’sself-confidence,topersuadethemthat,althoughitis
inevitable
that
the
changes
will
goahead,
they
also
bring
withthemnew
opportunities
for
employees.
However,
thisis
notaneasytask.Peopletendtobeskeptical
ofthese
claims
andtofeelthattheyarelosingtouchwiththecompanythey
haveworkedforovermanyyears.Thisisunderstandable,since
manyoftheoldcertainties
are
beingswept
away
,including
the
coreactivities
ofthe
company
they
workfor.Above
all,
theyhavehadtofaceuptothefactthattheynolongerhavea
jobforlife.Researchindicates
that
people
respond
to
this
predicament
inavariety
of
ways.The
bulk
ofemployees
fall
intotwomaincategoriesintermsoftheirresponsetothenew
situation:ontheonehandtherearethe
“pragmatists
”and
ontheother
“thehighlyanxious
”theformerseetheirjobas
a
means
to
an
end
and
have
a
relatively
short-terrm
perspective,withstrongloyaltytotheirlocalterm,ratherthan
the
company
asawhole.Thesecond
category,
usually
the
majority,mayrespondtothreatenedchangeswithafeelingof
havingbeenletdown,andevenfeelangeratthecompanyfor
2
whattheyseeaschangingthetermsoftheiremployment.The
employee
communication
process
needs
to
be
capable
of
accurately
directing
itsmessages
at
a
variety
of
employee
groups
and
departments
within
the
workforce
.
this
is
whymiddle
managers
and
line
managers
are
so
key
to
communication.Theyarethepeoplewhoknowaboutthefull
rage
of
concernsamong
the
workforce.
The
problem
in
the
pastwasthatthiscrucialareawasoftentheresponsibilityofa
separate,
relatively
isolated
unit.
Concordia
puts
responsibilityfor
communication
firmly
on
line
managers.
All
theirresearchpointstothesameconclusion:peoplepreferto
gettheir
information
face-to-face
from
their
line
managers.
That
isthe
keyrelationshipand
where
arguments
and
hearts
and
minds
–are
lost.
The
general
rule
in
company
communication
is
to
tell
employees
asmuch
asyou
can
as
soonasyoucan.Ifyoucan’tprovidedetails,thenatleastput
thenewsincontextandcommityourselftoprovidinggreater
detailwhenitbecomesavailable
another
rule
ofcompany
communication
isthat
there
mustbe
a
fit
between
what
the
company
is
telling
its
employees
and
what
it
is
telling
itsshareholders.15
In
the
last
eight
years,Concordia
hasA
made
over
80.000
employees
reduncdant
B
completed
a
3
periodofdownsizingCreduceditsworkforceof80.000by
35%Dgiven35%ofdepartingemployeesvoluntary
redundancy16FromConcordia’spointofview,theroleof
communicationistoAwinemployeesupportbeforegoingaheadwiththechangesBchangethecompany’scoreactivities.CemphasisethepositiveaspectsofthechangesDexplaintheneedforthechanges17whatdoesresearchshow
aboutmostemployees’responsetochange?AtheyexpectittohaveabadeffectonthecompanyBtheyfeelcompletelypowerlessCtheybecomelessloyalDtheyfelltheyhavebeen
treated
unfairly
18
Concordia
’scommunication
process
mainly
relies
on
A
printed
communication
B
departmental
headsCpersonal
communication
D
a
separate,
specialized
unit19Accordingtothewriter,whatistheguidingprinciple
about
giving
information
within
anorganization?
A
Never
makepromisesaboutfuturedevelopmentsBGivepeoplean
overall
view
atthe
earliest
possible
stage
Calways
include
plentyofhardinformationDHoldbackuntilallthedetailscan
beprovided
20
which
of
the
fol
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