评分标准及答案

评分标准及答案课程名称：《旅游市场研究》课程序号：T0UR130037.01《ResearchofTourismMarket》《旅游市场研究》评分标准，主要包括以下两部分：一、期末考试成绩（40%）,其中包括三部分：1、名词解释（占20%）2、简答题（占40%）3、论述题（占40%）二、市场调研和课堂讨论、PPT演示、小组讨论等占成绩的30%,其中主要包括以下内容:1、平时上课考勤情况；2、平时上课讨论情况；3、旅游市场调研情况；4、市场数据录入情况；5、平时上课演示情况。三、期中考查等占成绩的30%,其中主要包括以下内容：1、第一次翻译作业完成情况；2、第一次翻译作业完成情况。A卷(标准答案)：LI.Pleaseexplainwhattheystandforinthefollowingspecialitemsrelatingtotourismmarket.(20%)Whatistourismmotivation,pleasegiveanexample?Answer:Thereisnostandardanswer.Themorelogicandcleartheanswer,thebetterpoints;WhatarethedifferencesbetweenOlympicGameandWorldExpo?Answer:Thereisnostandardanswer.Themorelogicandcleartheanswer,thebetterpoints.Pleasebrieflyintroduceorexplainthefollowingquestions.(40%)Wouldyoupleasebrieflyintroducehowtocollectdomesticandinternationalinformation/dataforatourismmarket,pleasegiveanexample?Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.Thestandardpointcouldbeasfollows,Themorelogicandcleartheanswer,thebetterpoints;Themorecreativethequestion,thebetterpoints;Themoreexamplestheanswer,thebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.Wouldyoupleasebrieflyintroducehowtohaveasurveyforatourismmarket,pleasegiveanexample?Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.Thestandardpointcouldbeasfollows,Themorelogicandcleartheanswer,thebetterpoints;Themorecreativethequestion,thebetterpoints;Themoreexamplestheanswer,thebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.DiscussionQuestion(pleasechooseonlytwoofthefollowingthreequestions).(40%)Ifyouwereamanageroftourismorganization,howtohaveaquantityanalysisaboutatourismmarket?Pleasegiveanexample.Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.Thestandardpointcouldbeasfollows,Themorelogicandcleartheanswer,thebetterpoints;Themorecreativethequestion,thebetterpoints;Themoreexamplestheanswer,thebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.PleasegiveanexampleofqualityanalysisaboutatourismmarketifyouwereaCEOwhoisresponsibleforthismarket?Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.Thestandardpointcouldbeasfollows,Themorelogicandcleartheanswer,thebetterpoints;Themorecreativethequestion,thebetterpoints;Themoreexamplestheanswer,thebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.Ifyouwerealeaderoftourismorganization,howcouldyoumakeascientificstrategyforyourtouristproduct,pleasegiveanexample?Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.Thestandardpointcouldbeasfollows,Themorelogicandcleartheanswer,thebetterpoints;Th