商务英语口语1课程教学大纲

商务英语口语1课程教学大纲课程编号：04051061课程名称：商务英语口语1/OralBusinessEnglish学时：32学分：2.0适用专业：商务英语专业开课学期：1开课部门：外国语学院先修课程：无考核要求：考查成绩比例：期末考试40%，平时60%使用教材及主要参考书：陈宁主编，《PracticalInternationalBusinessSpokenEnglish，21世纪实用国际商务英语口语》北京大学出版社，2012年第二版课程的性质和任务商务英语口语是商务英语专业本科初级阶段的一门必修课，是低年级综合商务英语课程的延伸和发展，旨在通过课堂内外的商务英语口语操练，使学生能就所听到的语段进行问答和复述，能就商务日常生活话题进行交谈，做到正确表达思想，语音、语调自然、无重大语法错误，语言基本得体。本课程与商务英语视听课程相辅相关，在商务英语视听的过程中，先听后说，根据商务类文章熟悉商务语境下语感，语速与语调，从而商务日常与商务专门化场景中，学生商务口语能在其中得以锻炼；在锻炼学生商务环境下口语提升的同时，商务听力技能也得以提高。商务视听课程注重学生的“听”，商务口语课程侧重学生的“说”，听、说结合，全方面巩固商务英语学生的专业基础。教学目的与要求商务英语专业四级要求:能在一般商务谈判，商务社交等场合与英语国家人士交谈,做到正确表达思想,语音、语调自然,无重大语法错误,语言表达基本得体，规范商务英语专业八级要求:能就所熟悉的商务类话题进行交流;能比较流畅和准确地向外宾介绍国内的商务贸易环境、我国当前的形势和经济政策方针;能比较系统、深入、连贯地发表自己的见解.能就国内外商业问题与外宾进行流利而得体的交流;能系统、深入、连贯地发表自己的见解.学时分配章节课程内容学时Unit1Welcomingclients4Unit2Seekingbusinessopportunity4Unit3Makinginquiries4Unit4Businessappointmentandarrangement4Unit5Offerandcounteroffer4Unit6Atchinaimportandexportfair4Unit7Businessvisit4Unit8Innovativeandpowerbrandstrategy4四、教学中应注意的问题以学生为主体,教师为主导的口语教学模式。开展形式多样的商务口语教学活动，以多媒体课件和网络信息资源提供与商务主题内容相关的背景知识和与现实生活相关的主题，突出学生以商务主题口语化为主的动态学习，将主题内容、课内课外、教与学有机地融为一体，形成一个师生双向动态互补的课堂教学环境，采用启发式、研究式、合作式和互动式的教学方法，激发学习动力系统，营造宽松的课堂和自主学习环境，让学生在主题内容课内外口语活动中获得知识，最大限度地参与商务口语学习的全过程.实现自主口语学习和合作口语学习的培养目标。教学内容Unit1WelcomingclientsTeachingobjectivesGetusedtotheprocessforcustomsformalityWelcometheguestsattheairport3）learnhowtointroduceyourselfandsomeoneelsepolitely4）performthefunctionsofskillsofcommunication5)conducttheactivitiesrelatedtothethemeofgreetingandintroduction2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentence4.suggestionsCommunicativeteachingmethodUnit2SeekingBusinessOpportunity1.Teachingobjectives1）gettoknowthechannelsthroughwhichimportersandexportersestablishbusinessrelations2）learnthewaystogetreadyforgettingintobusinessrelations3）performthefunctionsofskillsofcommunication4）conducttheactivitiesrelatedtothethemeofseekingbusinessopportunities.2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentences4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodUnit3makinginquiriesTeachingobjectives1）understandthatinquiriesaremadetoseekthesupplyofproducts,servicesandinformation2）learnthewaysofmakinggeneralinquiriesandspecificinquires.3）performthefunctionsofskillsofmakinginquires.4）conducttheactivitiesrelatedtothethemeofmakinginquiries.2.Contents1）communicativeScene12）communicativeScene23）communicativeScene33.FocusanddifficultiesWordsandexpressionsPracticalkeysentences4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodUnit4BusinessAppointmentandArrangement1teachingobjectivesmakeappointmentswithyourclientsKnowhowtomakearrangementsforyourclients3）makefriendswithyourclients4）knowtheimportanceofbusinessappointmentandarrangement2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentencesSkillsofcommunication4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodUnit5Offerandcounteroffer1teachingobjectivesgetusedtotheprocessforofferandcounterofferLearnhowtopersuadeclientstoaccepttheofferLearnhowtomakeacounterofferFormthefunctionsofskillsofcommunicationConducttheactivitiestothethemeofofferandcounteroffer2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentencesSkillsofcommunication4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodUnit6AtChinaImportandExportFair1teachingobjectivesKnowthewordsandexpressionrelatedtobusinessfairDescribeyourproductsindetail3）establishbusinessrelationswithcustomers4）knowhowtopromotesalesinthefair2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentencesSkillsofcommunication4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodUnit7BusinessVisit1teachingobjectives1）gettoknowtheprocessofwelcomingvisitors2）learnhowtointroduceyourcompanyorfactory3）conducttheactivitiesrelatedtobeahost4）discussmoredetailswithclientsatworkingsite2.contents1）communicativeScene12）communicativeScene23）communicativeScene33.focusanddifficultiesWordsandexpressionsPracticalkeysentencesSkillsofcommunication4.suggestionsCommunicativeteachingmethod,task-basedteachingmethodChapter8InnovativeandPowerBrandStrategy1TeachingObjectiveslearntheimportanceofinnovativestrategyandownbrandsImproveyourcommunicationskillsonthetechnicaldiscussion3）discussmorespecificallytechnicalissueswithyourclients4）avoiddisputesontechnicalissueswhenyoudealwithabusinesstransaction2.contents1）com