文化艺术企业管理内容课件

第四章文化艺术企业管理

第二节文化艺术企业管理概述定义Abusinessthatcombinesthecreation,production,anddistributionofgoodsandservicesthatareculturalinnatureandusuallyprotectedbyintellectualpropertyrights.特点1.Nobodyknowsprinciple:Demanduncertaintyexistsbecausetheconsumers'reactiontoaproductareneitherknownbeforehand,noreasilyunderstoodafterward.2.Artforart’ssake:Workerscareaboutoriginality,technicalprofessionalskill,harmony,etc.ofcreativegoodsandarewillingtosettleforlowerwagesthanofferedby'humdrum'jobs.Samenessmonotonous

OscarWilde3.Motleymulticolor,mixedcrewprinciple:Forrelativelycomplexcreativeproducts(e.g.,films),theproductionrequiresdiverselyskilledinputs.Eachskilledinputmustbepresentandperformatsomeminimumleveltoproduceavaluableoutcome.BelllabBerkleyLab4.Infinitevariety:Productsaredifferentiatedbyqualityanduniqueness;eachproductisadistinctcombinationofinputsleadingtoinfinitevarietyoptions(e.g.,worksofcreativewriting,whetherpoetry,novel,screenplaysorotherwise).5.Alist/Blist:Skillsareverticallydifferentiated.Artistsarerankedontheirskills,originality,andproficiencyincreativeprocessesand/orproducts.Smalldifferencesinskillsandtalentmayyieldhugedifferencesin(financial)success.AB咖（司）6.Timeflies:Whencoordinatingcomplexprojectswithdiverselyskilledinputs,timeisoftheessence.7.Arslonga:Somecreativeproductshavedurabilityaspectsthatinvokecopyrightprotection,allowingacreatororperformertocollectrents.拉丁艺术是永恒的丁丁米老鼠阿童木

特征

1.创意是产业的灵魂2.右脑主导型经济/富有想象力，能凭直觉推测3.文化消费导向型经济4.以知识产权为核心资产核心竞争力文化艺术企业的核心能力,是隐藏在其内部资源背后的部门配置、开发、整合的能力,是组织中积累人力资本学识,特别是关于协调不同员工技能、思维方式及学识的能力。第一,稀缺性,部门中所特有的。第二,延展性,为文化市场源源不断地提供精神产品。第三,价值无限性,能够为社会创造无法估量的价值。