万豪国际集团大中华区人力资源副总裁颜洁雯演讲大纲

温情招聘——

无法抵挡的吸才策略简述万豪国际集团未来中国的发展计划篇章一2中国万豪国际集团

集团简介3人才对于万豪集团未来发展的重要性篇章二PUTPEOPLEFIRST以人为本PURSUEEXCELLENCE追求卓越EMBRACECHANGE拥抱变革ACTWITHINTEGRITY诚实守信SERVEOURWORLD服务世界

核心价值7吸引保留人才Attract+engage+communicate吸引+保留+沟通TalentAttractTalent(StoryTelling)

人吸引人（讲故事）Marriott’sEnduringCulture

万豪持久的企业文化Training&CareerDevelopment

培训和职业发展WhereIBelongCampaign

我心所属之地OurCulture我们的文化“Ifyoutakecareoftheassociate,theassociatewilltakecareoftheguestsandtheguestswillcomeback.” 如果你照顾好你的员工，你的员工会照顾好你的客人，你的客人会再次回来。

-J.W.Marriott,Jr.10吸引保留人才WhereIbelong我心所属之地Whileourglobalemployerbrand,“FindYourWorld”isourumbrellabrand,werecognizedthatweneededacampaignthatexpresseshowitfeelstofindyourworld.Wespokewithassociatesaroundtheworld,acrossallourbrands,invaryingrolesintheorganization.Weaskedquestions,butmostimportantly,welistened.Thisiswhatweheard:MarriottiswhereIbelong.万豪全球雇主品牌是“寻找你的世界”。我们启动了一个活动了解员工对该雇主品牌的感受，我们聆听来自全球员工的感受，我们听到的是：万豪我心所属之地11吸引保留人才WhereIbelong-photousage我心所属之地照片使用Montageofphotoswassharedviasocialmediachannelsincluding:一系列照片发布在社交平台上，包括：MarriottJobs&Careers

万豪职业及招聘网站MarriottCareersonInstagram,Sina

Weibotooffera“timed”releaseofallphotoswithacorrespondinghashtag

定时在新浪微博发布RotationofphotossubmittedtobeusedasproforofficialJobBoard,Weibo+InstagramMarriottJobs&Careersaccounts

官方招聘网站，微博以及万豪VideoofphotoswaspulledtogetherforsharingonMGSandadditionalsocialchannels

在万豪内网和其它社交渠道播放我心所属录像1314吸引保留人才EngagingtheMarriottClassStudents万豪班学生参与我心所属活动

篇章三吸引保留人才JOBBOARD-VERYEAST

最佳东方招聘网站页面17MASSRECRUITMENT大型招聘会吸引保留人才18POSTERSINBACKOFHOUSE我心所属之地海报19NextGENWILLMAKEHALFOFTHEWORKINGAGEPOPULATIONIN4YEARSFROMNOW…未来4年PRE-BOOMERS(AGE57-60)BABYBOOMERS(AGE47-56)GENX(age35-46)Geny(age18-34)2030:genxreachesretirementage2018:genymakesuphalfoftheworkingagepopulation2011:THEBABYBOOMERSREACHRETERIMENTAGEMILLIONS(AGE16–64)新生代将占劳动适龄人口的一半吸引保留人才NEXTGENERATION新生代“Ourworldand

ourneedsareentirelydifferentthananyothergeneration.Weexpectto

connect

+

share

+collaborate

asapartofdailylife.Newdevicesandplatformsemergeweekly,whichissimplyapartofourrealityandwhatwedoandtalkabout.”我们的世界和我们的需求与其他几代人截然不同。我们期望联系

+分享

+合作是我们日常生活的一部分。每周新设备和平台的出现，就是我们所面对的事实的也是我们所做和谈论的。

--RISDstudent,IndustrialDesign22吸引保留人才Toattractandengagenextgenassociates,wehavelaunchedaseriesofinnovativenewtechnologiesandprograms:为了吸引和保留新生代员工，我们开发了一系列的新技术和项目23吸引保留人才Marriottcareerwebsite万豪职业网站Simplifiedjobsearchingoptions,includingkeywordssearching,predictivetexthelpsthejobseekergettorelevantjobsmorequickly,interactivemapmakesjobsatnearbylocationsmorediscoverable操作简便的搜索技术，简化搜索工作的选项，例如：关键词查询，文字输入提示功能让求职者更快找到相关工作，互动式地图让求职者更容易找到附近的工作25吸引保留人才Marriottcareerwebsite万豪职业网站StayinTouchfeatureinvitesover5millionjobseekerstoreceivejobsupdatesandautomaticalert保持联系功能邀约超过500万求职者，让他们定期收到更新的职位信息并自动提醒2630A2013studyofFortune500companiesfoundthatoverwhelmingly,companiesareunpreparedtohandletheshiftconsumersaremakingtomobile.Only5%ofFortune500companiesoffermobileapply,despitethefactthat70%ofjobseekersareusingtheirmobiledeviceaspartofthejobhunt.Withthereleaseofmobileapply,Marriottjoinstheranksofthe“bestofthebest”amongtheFortune500withaperfectscoreontheCorporateMobileReadinessindex.Withtabletsgainingpopularity,nextgenerationjobseekersusingmobilewebmorethanever,andcertainemergingmarketsleapfroggingcomputersentirelyformobile-onlywebaccess,offeringexternaljobseekerstheabilitytoapplytoajobfromtheirmobiledeviceisanimportantstrategicstepinsecuringthecompany’sfuture.Marriottisthefirsthospitalitycompanytoallowexternaljobseekerstoapplyviatheirmobiledevice.万豪是酒店业第一家为外部求职者提供使用手机申请职位的公司Best-in-ClassJobSeekerExperience:一流的求职体验

AdvancingOurPositionDigitally提升我们在数码科技方面的领先地位32MobileapplylaunchesonJanuary241月24日开始使用mobilesitesavailableinEnglish,Spanish,French,German,PortugueseandMandarin语言包括英、法、德、葡和汉语Candidatescanapplyviamobileforanyjobposted候选人可通过手机申请任何发布的职位Additionalnon-managementjobswillbeavailableformobileapplyasnewlanguagesaredeployedlaterin2014

更多的非经理级职位将于下半年可以使用手机申请Alllanguageswillbemobileoptimizedfornon-managementassessments.所有语言将优化用于非经理级在线测试LaunchPrepGoLive1/24StabilizeQALaunchManagementAssessmentsLaunchCommunicate,Market+PromoteLaunchMobileApplyLaunchUpdate手机求职网站启动信息ApplyUsingYourMobileDeviceApplyUsingYourMobileDevice33Simplesearchinterfacethatoffers“nearby”jobsimmediatelythenisdrivenbykeywords简便的搜索功能可以立即根据关键词找到附近的工作Featuresinclude功能特征:GPSenabledjobsearch全球定位职位搜索Predictivetextkeywordsearch文字输入提示关键词搜索Emailjobpostingtoself/friendtoshare通过邮件发送职位信息ApplyJobsinChinese中文申请CompleteonlineassessmentonMobile在手机上完成在线测试3435如何吸才万豪集团

如何吸引所需人才，从前途上！篇章三吸引保留人才SOCIALMEDIA社交平台WearefocusedongrowingMarriott’sCareersPresencesinsocialmediatoimproveapplicantqualityandquantitythroughongoingdialoguewithjobseekersonWeibo,LinkedIn.我们的重点是通过社交平台让求职者了解万豪的职业发展机会，与他们保持沟通以提升申请人的质量和数量44吸引保留人才SOCIALMEDIA–SINAWEIBO社交平台–新浪微博Top3locationswhereourfollowersarefrom:Zhejiang,HongKongandShanghaiWeibo@158,124byendof2013,Top4rankingcrosstheboard,Top3popularposts(Careerstory,JobvacancyandCareertips)45吸引保留人才SOCIALMEMIA-WECHAT

社交平台-微信PilotTest试上线

46AmplifyourreachinAsiaPacificwithouremployeesonLinkedIn

扩大我们与亚太区员工在inkedIn上的联系ActivateouremployeesonLinkedInasbrandambassadors•Increasesemploymentbrand&hiringawarenessamongouremployees’professionalnetwork