战略地图模版

战略地图演示模

版朱克龙战略地图-演示模版TheStrategy

MapPresentation

Templates战略地图-演示模版CustomerToachieveourvision,howshouldwe

appeartoour

customers?FinancialTosucceedfinancially,howshouldwe

appeartoour

shareholders?Learning&GrowthToachieveourvision,howwill

wesustainourabilitytochangeandimprove?InternalTosatisfyourshareholdersandcustomers,whatbusiness

processesmut

weexcel

at?Vision&

StrategyOMTIOMTIOMTIs

OMTI化战略为行动的平衡计分卡框架战略地图-演示模版StrategyMappingFlow

ChartCreate/Reviewmissionandvision

statementsReviewstrategic

documentsRecordperformancerequirementsonasticky

notesSortstickiesintotheScorecard

perspectivesIdentifyalllevelsofperformance

requirementyesProceedtoStrategy

MapGiveeachsticky

averb-noun

titleIstitlesuitablefor

anobjective?战略地图-演示模版TheStrategy

MapAStrategyMapisadiagramthatdescribeshowacompanyororganisationcancreatevalueby

linkingstrategicobjectivesinacauseandeffect

relationship.ItisbasedonthefourBalancedScorecardPerspectives:Financial,Customer,InternalProcessesandLearning&

Growth.ThekeyelementoftheStrategyMapisthatitislinkedtothe‘scorecards’thatmonitorthe

progresstowardstheStrategic

Objectives.The‘scorecards’willinclude:metrics,targetsforthemetricsandstrategicinitiativestodriveperformancetowardsachievingthe

objectives.战略地图-演示模版TheBalanced

ScorecardThe

Balance

d

Scorecar

d

is

a

strategi

c

plannin

g

and

managemen

t

methodused

to:alignbusinessactivitiestoavisionandstrategyofan

organisationimproveinternalandexternal

communicationsmonitororganisationalperformanceagainststrategic

goals.Thedesign

of

Balance

d

Scorecar

d

concern

sitself

with:theidentificationofasmallnumberoffinancialandnon-financialmeasuresreferredto

asPerspectivessettingtargetsforthemeasuresand

thenmeasuringthemonaregularbasistodeterminesuccessor

failure.战略地图-演示模版Strategy

Map

–

Classic

Kaplan/NortonCustomerValue

PropositionSelectionFunct

ionProductivity

StrategyOperationsManagementProces

sesSupply

ProductionDistributionRiskManagem

entCustomer

ManagementProces

sesSelectionAcquisitionRetentionGrowthInnovativeProcessesOpportunityIdentificationR&DPortfolioDesign/Develop

LaunchRegulatoryandSocialProces

sesEnvironment

Safety andHealthEmploymentCommunityHuman

CapitalInformation

CapitalOrganisational

CapitalProduct/Service

AttributesLong-TermShar

ehold

er

ValueImprove

CostStructureIncrease

AssetUtilisationExpand

RevenueOpportunitiesEnhanceCustomer

ValueGrowth

StrategyRelationshipImagePriceServicePartnershipBrandQualityAvailabilityFinancialPerspectiveCultureLeadershipAlignmentTeamwo

rkCustomerPerspectiveInternalPerspectiveLearning

&GrowthPerspective战略地图-演示模版Strategy

Map

-

Generic

exampleCustomerPerspectiveInternalPerspectiveLearning&GrowthPerspectiveFinancialPerspectiveImprove

CostStructureIncreaseAssetUtilisationEnhanceCustomerValueExpand

RevenueOpportunitiesPriceQualityAvailability SelectionProductionService

AttributesFunct

ionServicePartnershipBrandProductivity

StrategyRevenueGrowth

StrategyRelationshipImageOperationsManagementProcessesProcessesthatproduceanddeliverproductsandse

rvicesCustomerManagementProces

sesProcessesthatenhancecustomervalueInnovativeProcessesProcessesthatcreatenewproductsandse

rvicesRegulatoryandSocialProces

sesProcessesthatimprove

communitiesandthe

environmentHuman

CapitalInformation

CapitalOrganisational

CapitalSustainedShareholder

Value++CustomerValuePropositionVision:Leadin

g

with

inspiratio

n

and

coura

ge,

passionate

abou

t

futur

e

possibilit

y

and

changeMission:SkillsTrainingKno

wledgeSystemsDatabasesNet

worksSkills/TrainingKno

wledgeTeamworkManagingwithgreatnessandstrength,improvingeverything

daily战略地图-演示模版CustomerPerspectiveInternalPerspectiveLearning

&GrowthPerspectiveCustomer

IntimacyTechnology

DrivenOperational

ExcellenceFinancialPerspectiveIncreaseShareholder

ValueLeaderindefined

MarketsAchieve

profitabilityAddNewRevenue

StreamTrustedAdvisorDeliverAddedValueSatisfy

AllNeedsFlexibleSolutionsDeliverCompleteSolutionsConsistentlyExceedExpectationsFrequentRepeatBusinessBuild

LifelongRelationshipsCaptureand

UtiliseKno

wled

geBuild3rd

PartyRelationshipsCreateEnterpriseSolutionsIntegrateBusinessProcessesImproveResourcingServicesEffectiveCost

MgmtImproveSolutionProcessesDevelopRelationshi

pSkillsImproveIndustryKno

wled

geImproveSolutionManagementEngender

InnovationImproveOperationalMgmtSkillsMoreSuccessfulCareerPlanningExample

with

‘Strategic

Themes’战略地图-演示模版Publicsector

exampleOperationalExcellenceValuetoTaxpa

yerSafe

ConvenientBus

ServicesClear

andAccurateTimetablesSupportBusines

sand

CommerceOnTime

asPromisedCreateBusinessCasesandSecure

FundingBalance

BudgetLowerCostofBusTransportation

ServicesHighlySkilledBus

DriversEmpo

were

d

Custome

r

Service

AgentsIntegratedKnowledgeManagement

SystemsEasytodoBusiness

WithStreamlineRegulatoryApprovalProcessesImproveSustainabilityof

CommunitiesOpenandFrequentCommunication

toImpacted

CustomersOptimisePlanningofBusStopPositionand

ConstructionDriveInnovationinNewTransport

SystemsAccelerateEconomicDevelopmentthroughRouteInvestmentDevelopandIntroduceNewTransportTechnologyUnderstandNewRouteNeeds(andOld)Delive

r

Worl

d

Clas

s

Bus

ServicesProvideCostEffective

SolutionsOptimiseAvailabilityofBussesImproveAllAspect

sofBus

SafetyStakeholderPerspectiveCustomerPerspectiveInternal

ProcessesPerspectiveLearning

&GrowthPerspective战略地图-演示模版FinancialPerspectivemostfinancialWhat are ourimportan

toutcomes?CustomerPerspectiveHowshouldwe

appeartocustome

rs?ProcessPerspectiveAtwhatdoweneedt

oexceltofulfillcustomerexpectations?Learning

&GrowthPerspectiveHowwillwesustainourabilityto

improve?Empty

template战略地图-演示模版Focus

on

Internal

ThemesFinancial

PerspectiveCustomer

PerspectiveInternal

PerspectiveLearningandGrowth

PerspectiveThem

e

oneThem

e

TwoThem

eThree战略地图-演示模版Internal

Themes

+

Vision

and

MissionCustomer

PerspectiveInternal

PerspectiveCompan

y

Cor

e

Valu

e

StatementLearningandGrowth

PerspectiveThem

e

oneThem

e

TwoThem

eThreeCompanyVISON

StatementCompanyMISSIONStatementFinancia

lPerspective战略地图-演示模版Template

with

Mission,

Vision

and

ThemesMissi

on: Company

Name Vision:FinancialCustomerInternalStrategicObjective

1StrategicObjective

2StrategicObjective

3Strategic

ThemesTheme

OneTheme

TwoTheme

ThreeLear

ning战略地图-演示模版A

Less

Colourful

VersionMissi

on: Company

Name Vision:FinancialCustomerInternalStrategicObjective

1StrategicObjective

2StrategicObjective

3Strategic

ThemesTheme

OneTheme

TwoTheme

ThreeLear

ning战略地图-演示模版A

Slightly

Different

ApproachFinancialLearningInternalCustomerVision:Mission:战略地图-演示模版ÅSupportaunited

andENGAGED

WORKFORCEFoster

a

positive,

team-based

workenvironmentEmploy

and

retain

high-performing,quality

employeesPromote

safety

and

wellnessContinuouslyimprove

ourPROCESSESBe

efficient

and

cost

effectiveMeasure

and

learn

from

outcomesSeekandimplement

innovativesolutionsMaintain

ourFINANCIAL

STABILITY•Develop

and

maintain

a

balancedoperational

budgetMaintain

reservefundsExecute

long-term

financialplanningProvide

valuable

and

necessaryquality

services

to

ourCUSTOMERSDeliver

affordable

and

accessibleservicesEngage

and

educate

our

citizenryCollaborate

locally

and

regionallyTo

achieve

our

vision

andensureAlleganCountycontinuestoprogressand

prosper,

we

MUST...RespectIntegrityCommitmentHonestyVision:Provideourcitizenssuperiorandinnovativeservices,bejudiciousande白cientin

theexpenditureof

resourcesand

promoteasafe,cleanand

healthyenvironmentinwhichtolive,workandplay.TRANSPARENCYACCOUNTABILITYCOMMUNICATIONFEEDBACKXXXStrategy

Map战略地图-演示模版A

More

Radical

ApproachThiscircularversionisoccasionally

usedtofocuseverythingtowardsthemissionandstrategy,asarally-callitworkswell.Howeveritlacksinitsabilitytopresentcausal

linkagesUsedthisapproachduringtheir‘EveryLittleHelps’

campaignCustomerInternalFinancialLearningVMiisssiioonnMissionFinancialObjective

1CustomerObjective

1LearningObjective

1InternalObjective

1战略地图-演示模版BestPracticeStrategy

MapsSampleStrategy

Maps战略地图-演示模版Software

Company

Strategy

MapFinancialPerspectiveIncreased

Shareholder

ValueDiversifyRevenue

StreamsP

redictable

ProfitabilityLeaderinStrategic

MarketsCustomerPerspective“Customer

Intimacy”“eBusinessSolution

Leadership”“Operational

Excellence”LifelongAdvisorProactivelyDeliver

ValueOneStopAccountabilityFlexible,InnovativeSolutionsDeliverComprehensiveSolutionsConsistently

MeetsExpectationsEasytodobusiness

withInternalPerspectiveBuild

LifelongRelationshipsCaptureand

LeverageK

nowledge

SolutionsLeverage3rd

PartyRelationshipsGrow

Inter-EnterpriseSolutionsProvideIntegratedBusiness

ProcessesImproveResourceAllocationWell-ManagedEffectiveSolutionProcessesEffective

CostManagementMARKETSEGMENTATION

MODELLearning&GrowthPerspectiveRelationship

ManagementSkillsAccountabilityIndustryExpertiseSolution

Management

SkillsE

ntrepreneurial/InnovativeOperationalManagement

SkillsSuccessfulCareerPlanningLeverageSolutionsKnowledgeManagementIdentify,Attract,&RetainSkilled

Employees战略地图-演示模版HealthcareStrategy

Map“MaximizetheQualityofLifeandDignityofOlder

Adults”Increase

Shareholder

ValueCreateCash

FlowCreate

EBITDARManage

ExpensesGrow

Revenue TrustChoiceConsistencyPay

ForServiceFinancialCustomerBusinessProcess“CustomerSatisfaction

Through...”“Operational

Efficiency”ExcelatQualityResidentHealthcareExcelatOtherResidentServices“…Quality

Service”“…Quality

Relationships”DevelopCustomerTrustManageongoingcommunication

withresidentsOptimizeRate

andOccupancyManagementAggressivelyManageResidenceExpensesLeveragetheRight

Assets Manage

MediaExposureProactivelyManageLitigations&

Regulations“EmployeeSatisfaction”Deliver

PeopleProposi

tion:“W

e

Make

aDifference”RetentionTalentPerformanceCultureProvideTechnologySupportReliabl

eFunctionalLearning&

Growth战略地图-演示模版Community

Bank

Group

Strategy

MapFinancialCustomerLearning&

Growth“Oursuccesscomes

from……deliveringgreatfinancial

services,……whichisallaboutdevelopingandmanagingenduringrelationshipsAcquire

New

Relationships Grow

High-Potentialand

Retain

Relationships IncreaseProductivityand

QualityF2:Maximize

traditionalrevenue

sourcesF3:Grownon-traditional

revenuesourcesF1:

Achievesustainabledouble-digitnetincome

growthF4:Maximizefinancialresourcesfor

maximumrisk-adjusted

returnC1:

“Unders

tand

meandgivemethe

rightinformation.”C2:“Givemeconvenientaccess

totherightproducts.”C3:

“Appreciateme,andgetthingsdone,easily,quickly,and

right.”C4:“Beinvolvedinmycommunities.”I3:Communicatethevaluepropositionand

brandI1:Segmentmarkets&targetprospectsfornewopportunitiesI4:Sellingtherightproducts

attheright

timeI2:

Effectivelydevelopproducts

andI6:Demonstratethe

valuepropositionI11:Consistentlydeliverthevaluepropositionattheright

costI7:Providepremiumservicetodelightand

retaincustomersI5:Identif

yandrecognizehigh-potential

relationshipsI10:MaximizeefficiencyandqualityofbusinessprocessesI8:“Focusonthecriticalfewer”I9:Enhanceinternalandexternal

partnershipsL1:“Wedevelop,recognize,andretaingreat

people.”InternalProcessaccess…andbeingagreatplaceto

work!”L2:“I’mdevelopingtheskillsIneedto

succeed.”L3:“Weunderstandthe

strategyandknowwhatweneedto

doL4:“Wehavetheinformationandtoolsweneedtodoour

jobs.”战略地图-演示模版State

Department

of

Transportation

–

Strategy

MapValueforTaxpayer

MoneyStakeholderPerspectiveCusPerstomerpectiveSafe,ConvenientTransportationClear,Timely,

andAccurateCommunicationSupportBusiness

&CommerceOnTime,

AsPromisedProvide

Busines

s

Cases

forIncreased

FundingBalance

BudgetLowCostProviderofTransportation

ServicesInternalProcessesRelationshipManagementInnovationOperati

onalE

xcellenceEasytodobusiness

withStreamlineRegulatoryApprovalProcessImproveSustainability&Livability

ofCommuni

tiesOpen&FrequentCommunication

toImpactedCitizenryOptimizePlanningofSite,Construction,and

OperationsDriveInnovationinTransportationAccelerateEconomic

Dev.ThroughTransportationInvestmentDevelop&Apply

NewTransportationTechnologyUnderstandTransportation

NeedsDeliverWorldClassTransportation

ServicesFocusonCost-E

ffectiveSolutionsOptimizeUptime

andAvailabilityImprove

SafetyLearning&GrowthPerspectiveHighly

Skilled

W

orkforceEmpowerFront-LineEmployeestoDeliver

CustomerServiceIntegratedKnowledge

ManagementInfrastructure战略地图-演示模版Federal

Government

Printing

-

Communication

Strategy

MapThevisionistobetherecognizedleaderindocumentautomationandthecustomer-preferredproviderofbestvalueforautomateddigitalandhardcopydocumentproductsand

services.MaximizePositiveNOR

F0Management

ExcellenceCRMInnovativeSolutionsandNew

BusinessRecoverOurCosts

F1Increasemarketshareofexistingcustomers

F2Developrecurring,growthrevenuestreams

F3Providethebestvaluetothecustomer

C1Educatethecustomeranddemonstrateexpertise

C3Improvethe

customerdocumentworkflowenvironment

C2ProvidetotaleBusinesssolutions(orderingdelivery)C4DevelopthecapabilitytoquicklyscaleupanddowninPersonnelandEquipment

P1Providecross-operationsdistributionofin-houseworkloadP2ImproveanalysisofcostsandestimatesinrevenueP3ExpandDAPS’solutionstoourexistingcustomerbaseP

4Understandthecustomer’sneedsandprocess

P5Discovernewcustomersforourservices

P6Establishacorporateprocesstotestandassessnewtechnologies

P7Instituteaccountabilityofdirectorsandmanagers

L1Strengthenskillsandtoolstoconductworkloadforecasting,analysis,andplanning

L2ImproveITcompetenciesonalllevels

L3ImproveknowledgeofDAPS

servicesL4Improvepricingpractices

L5Developourexpertisebaseonknowledgeandcontentmanagement

L6Describeyourfuture(3year)visionofDAPSservices

L7FinancialCustomerProcessLearning&

Growth战略地图-演示模版IT

Department

Strategy

MapFinancialPartner• Intern

alMaximizebusiness

units’abilitytoadd

valueIncrease

EBITDAMaximizeFund

PerformanceManageIT

ExpendituresContributionCredibilityCompetency“Offermeinnovations

thatcreatebusiness

value.”“Demonstrateacompetitive

price.”“Demonstrateacompetitive

price.”“Quicklyimplem

entsolutions

.”“Keepmy

systemsrunning.”Internal

ProcessesAnticipateapplicationoftec

hnology

in

theFinancialServicesIndus

tryProposecompellingbusinesscasesfor

ITsolutionsUnderstandbusiness

unitstrategyand

operationsProvideworld-classcustomerserviceDeliveraccording

toplanE

ffectively

select

and

managesourcing

relationshipsProvide

reliableandfunctionalsystemsIntegrate

solutionsusingdefinedarchitecture,platforms,andprocessesLearning&

GrowthHire,develop,and

retainsolidpe

rformersFosteranenvironmentthatencouragesand

recognizescontributionCommunicateandleadat

alllevelsSolutions

LeadershipBusinessUnit

AllianceOperati

onalExcellence战略地图-演示模版Finance

Function

Strategy

MapMaximizeValueto

ShareholdersMaximizereturn/

profitabilitySupportcorporate/SBUprofitable

growthSupport

corporate/SBU

productivity

and

costreductionEnhancefranchiseequity

throughvalueadded

serviceMaintainvalue-addedworkingrelationshipswith

internalconstituenciesProvideaccu

rate,timely,andefficientreportingof

relevant