星巴克英文介绍ppt

StarbuckDoyoulikecoffee?HaveyoueverbeentoStarbucks?DoyoureallyknowStarbuckscoffee?ThecompanytookthenameofthechiefmateinthebookMoby-Dick:Starbuck.星巴克”这个名字来自美国作家麦尔维尔的小说《白鲸》中一位处事极其冷静，极具性格魅力的大副。他的嗜好就是喝咖啡。

TheoriginalnameofStarbuckHistory1FoundingDevelopmentThefirstStarbucksopenedinSeattle,Washington,onMarch31,1971bythreepartners:EnglishteacherJerryBaldwin,historyteacherZevsiegl,andwriterGordonBowkerwereinspiredtosellhigh-qualitycoffeebeansandequipmentbycoffeeroastingentrepreneurAlfredPeet

(阿尔弗雷德·皮特)afterhetaughtthemhisstyleofroastingbeans.HistoryIn1971,thereareonlysixstoresinSeattle,merelysellingcoffeebeans.In1987,theoriginalownerssoldtheStarbuckschaintoformermanagerHowardSchultz(霍华德·舒尔茨)whopromotethetransformationandupgradingofStarbucksaccordingtohisbusinessconceptandquicklybegantoexpand.Nowadays,6000storeswereopenedin30countries.Moreover,thisnumberisincreasingattherateof3storeseveryday.Itshigh-qualityproductandservice,concretemarketinglocationanditsterrificmarketingstrategymakeitpossibletobetheinternationalbrands.DevelopmentThisisStarbuckschairmanHowardSchultzwhocreataEuropean-stylecoffee-housetoAmericanafterhetookoverthecompany.Enterpriseculture21、供应完善的工作环境，并创建相互敬重和相互信任的工作氛围Providingthefabulousworkingenvironment,creatingtheworkingatmosphereofmutualrespectandconfidence.2、秉持多元化是我们企业经营的重要原则Retainingthediversity.3、接受最高标准进行选购 烘焙，并供应最簇新的咖啡Adaptingthehigheststandardforpurchaseandbaking,providingthefreshestcoffee.4、高度热忱满足顾客的需求Satisfyingtherequirementsofthecustomersaspossibleastheycan.5、主动贡献社区和环境Doingtheirutmosttosupportrefugeesanddevotetothecommunity.6、相识到盈利是我们将来成功的基础Realizingtheimportanceofprofit.TheconsistentguidingprincipleEnterpriseinnovation3StarbuckswillrecieveitscoffeeorderthroughmobileapplicationsEnterpriseinnovationInthissummer,StarbuckwillproducethevendingmachineinofficeStarbuckswillsellmorefoodthroughthenewmenu,thecompany‘sdigitalbusinessisalsopromising,somenewfeaturesandservicesareverypopular,suchastheuseofpaymentthroughmobilephones.DevelopmentinChina4DevelopmentinChinaentertheTaiwanmarketandopenthefirstshopentertheChinesemainlandentereastofchinaentertheHongKongmarketandopenthefirstshopInMay,1998InJan,1999In

Mar,2000In

Mar,2000entertheMacaomarketandopenthefirstshopentervariousprovincesofChinaformanalliancewithTingyiHoldingachievestrategiccooperationwithTenXuninGuangzhouInAug,2005…In19,May,2015In8,Dec,2016Strategies5Openteashops——internalizationofbeveragecompetition开茶馆---饮品竞争内部化ThefirstlaunchoftheStarbucksTea首次推出星巴克茶ResearchonChinesecharacteristics探讨中国特色Combined

withChinesetraditionalfestivals----pushoutStarbucksmooncakesStarbucksdumplings结合中国传统节日----相继推出星巴克月饼、星巴克粽子StrategiesProductlocalization----modifymenuforChinesecustomers产品本土化----为中国客户修改菜单Logomeaning6Starbucks'slogoisanimageofamermaid,inspiredbythemedievalPoseidonstatue.Thislogoconveysthedualmeaningoftheoriginalandthemodern:themermaid'sfaceisverysimple,butusethemodernabstractformofpackaging.Themiddleisblackandwhite,andoutsidesurroundedbyagreencircle.星巴克的标记是一个美人鱼的形象，灵感来自中世纪海神雕像。这个标记传达了原始和现代的双重含义：美人鱼的脸很朴实，但用现代抽象的包装形式。中间是黑白的，外面围着一个绿色圆圈。Howtoorder?7sizeshort

小杯

236mltall中杯355mlgrande大杯

473ml(themostsuitablesize)venti超大杯

591mlespresso意式浓缩咖啡：意式浓缩咖啡是经由高温、高压的方式淬取出浓缩的咖啡，一般来说espresso浓缩咖啡份量小，或许30ml，点espresso浓缩咖啡讲法也不同，一份浓缩咖啡是soloespresso，两份则是doppioespresso。单击编辑此项目的具体内容添加项目单击编辑此项目的具体内容添加项目单击编辑此项目的具体内容cafféamericano美式咖啡：cafféamericano是星巴克美式咖啡的写法，也可写成Americancoffee，就是义式浓缩咖啡加热水，一些耳挂式、滴漏式咖啡都算是Americancoffee美式咖啡。Classictypesofcoffeecaffélatte拿铁：caffélatte也就是外面常见到的latte拿铁，拿铁成分espresso浓缩咖啡、milk牛奶跟foam奶泡的比例是1:2:1，所以卡布奇诺跟拿铁比起来，拿铁有比较多的牛奶。cappuccino卡布奇诺：一般来说，卡布奇诺的成分中espresso浓缩咖啡、milk牛奶跟foam奶泡的比例是1:1:1，这个字是意大利文，而意大利人早餐最常搭配的饮品就是cappuccino。Classictypesofcoffee

caramelmacchiato焦糖玛奇朵：焦糖玛奇朵也是有espresso浓缩咖啡加上牛奶跟vanilla-flavoredsyrup(香草糖浆)打成的foam(奶泡)，上面再淋上caramel焦糖。单击编辑此项目的具体内容添加项目单击编辑此项目的具体内容添加项目单击编辑此项目的具体内容caffémocha摩卡：摩卡比较像是巧克力口味的咖啡，成分一样有espresso浓缩咖啡，加上牛奶、摩卡酱，最上面再加上whippedcream(鲜奶油)。ClassictypesofcoffeeStarbucksotherdrinks冰饮

拿铁

IcedCafféLatte

冰香草拿铁IcedVanillaLatte

冰摩卡

IcedCaffeMocha…星冰乐

焦糖星冰乐

CaramelFrappuccino

抹茶星冰乐

GreenTeaFrappuccino

香草星冰乐

VanillaFrappuccino

巧克力星冰乐

ChocolateFrappuccino…

茶英式红茶EnglishBreakfast

伯爵红茶EarlGrey

冰摇泰舒茶

IcedShakenTea

冰摇柠檬茶

IcedShakenLemonTea…

经典热巧克力

SignatureHotChocolate

冰经典巧克力

IcedSignatureChocolate

牛奶

Milk

豆奶SoyMilk

气泡矿泉水

SparkingMineralWater

矿泉水

MineralWater

果汁Juice…Otherrequirementslow-fatmilk低脂牛奶soymilk豆奶：适合素食者或不爱喝牛奶者coconutmilk椰奶：适合素食者或不爱喝牛奶者nofoam不加奶泡lightfoam少量奶泡heavyfoam/extr