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Film
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryFilm
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryPart
1:Motivationandsignificanceofresearch
NirvanainFireMoviethemetourismMotivationandsignificanceofresearch
TheGraveRobber’sChroniclesChangbaiMountain:tenyearsappointmentThetrendof2009-2015mainlandcinemaattendanceTheannualcinemaattendanceYear-on-yeargrowthPercapita201513.157.8%1.720148.335.4%1.1120136.1331.3%0.820124.6726.2%0.720113.729.4%0.520102.8640.2%0.420092.0441.2%0.3TheannualNumberofinboundtravelersNumber
of
Domestic
Tourists20075.11million191million20085.40million209million20095.71million244million20106.85million295million20117.74million343million20128.66million391million20138.66million434millionDaejanggeumThemeParkSinceopeninginNovember2004,thethemeparkhasalreadyattractedover310,000internationalvisitorsasatJune2006.KingKong3-DatHollywoodAccordingtotheThemedEntertainmentAssociation(2011),significantincreasesinvisitorfiguresatHollywood(upby26%tojustover5mvisitors)in2010arethoughttobeduetonewfilmrelatedrides.TheWarHorseonDartmoorUKattractedmuchmediaspeculationaboutsecretlocationsandinducedvisitsinthehopeofcatchingaglimpseofStevenSpielberg;
Filmtourismhasemergedasamajorgrowthsectorforresearchintourismanditiswidelyrecognisedasadriveroftourismdevelopmentformanydestinations.
Underthisbackground,it’sveryimportanttohavearationalunderstandingontheimpactsthatfilmandTVplayontourismifwewanttomakeitintofullplay.LackUnderstandingofhowscreentouristsperceive,interactandrelatetothedestinationUnderstandingofhowdifferentgenresmightimpactonthetouristappealoflocationsandtouristpropensitytovisitcertainplaces.UnderstandingofhowtotakeadvantageofthepositiverolethatfilmandTVplayinginpromotingtourismdevelopment.Thefocusofthereasearchisonthefunctionoffilminthedevelopmentoftourismindustry.Wewillcomprehensivelyandobjectivelyanalyzethecurrentproblemsinthefilmandtelevisiontourismindustry,andseektosomesuggestionsonhowtotakeadvantageofthepositiverolethatfilmandTVplayinginpromotingtourismdevelopment.Part2:
Statementofproblemandhypotheses
Film
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
Industry
Despitebeingarelativelynicheelementoftourismactivity,amarkeduptakeoffilmtourisminitiativesbydestinationmarketingorganisations(DMOs)andeconomicdevelopmentorganisations,eagertocaptureadditionalpromotion,visitorawarenessandvisitornumbers,isnotablewithinanincreasinglyglobalcontext.Background
WhatisFilmTourism?Film
Tourism
‘movie’referstotheearlyAmericancinemavocabularyofthe‘movingimage’.itencompassesbothmediaoffilmandtelevision,reducesthecumbersomeuseofthedualtermsandreducespotentialmisinterpretationofthewiderphenomenonFilm
Tourism
[3]Connell,J.,&Meyer,D.(2009).Balamoryrevisited:anevaluationofthescreentourismdestination-touristnexus.TourismManagement,30(2),194e207.[4]Fernandez-Young,A.,&Young,R.(2008).Measuringtheeffectsoffilmandtelevisionontourismtoscreenlocations:atheoreticalandempiricalperspective.JournalofTravel&TourismMarketing,24(2e3),195e212.movietourismscreentourismVSmovietourism&screentourismFilm
Tourism
Thebroaddefinition
Thebroaddefinitionoffilmtourismisarelativelysimpleone,althoughtheprocessesandinteractionsthatitcomprisesaremorecomplex.Essentially,filmtourismistouristactivityinduced
bytheviewingofamovingimage,andisacceptedasencompassingfilm,television,pre-recordedproducts(e.g.video/DVD/Blu-Ray)andnowextendstodigitalmedia.[1]Evans,M.(March1997).PluggingintoTVtourism.InsightsD35eD38,London:EnglishTouristBoard.[2]Hudson,S.,&Ritchie,J.R.B.(2006a).Promotingdestinationsviafilmtourism:anempiricalidentificationofsupportingmarketinginitiatives.JournalofTravelResearch,44,387e396.whiletherearesomeinterestingdebatesarounddifferencesbetweenimagesperceivedviafilmandtelevisioninthemedialiterature,arguablythetermislessimportantthantheconcept.
VSmovietourism&screentourismFilmTourismFilm
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryPart
3:Literature
Review(1)
Inrecentyearsanddecades,TVandmovieshaveplayedanincreasingimportantroleinboostingvisitationtotravelsitesrelatedtoTVandmovies。Film
Tourism
HowithappensFilm
Tourism
Academicinterest01thisphenomenoncalledfilm
tourism
or
film-inducedtourism02suchphenomenoncatchesresearchers’interestFilm
Tourism
Different
researching
areasDdefinitionMmotivationFfactorsIimpactUutilizationFilm
Tourism
Definition0102definitionoffilmtourismMacionis(2004)FilmTourismreferstopost-modernexperienceofadestinationorattractionthathasbeendepictedinsomeformofmediarepresentationFilm
Tourism
*visitor
types02threetypesofFilmTourists:Macionis(2004)SpecificFilmTouristGeneralFilmTouristSerendipitousFilmTourist02Film
Tourism
Motivations
of
tourist02fivemotivationstoSevilleMarioCastellanos-Verdugo(2014)filmsiteexperiencesFantasyNoveltytouringthefilmfilm-locationconnection02Film
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryPart
3:Literature
Review(2)
Film
Tourism
FactorsfactorsinfluencescholarimagesConsumers--sensitive;
--determinantsPeterBolan,LindsayWilliams,2008
celebritycelebrityinvolvement–destination
image;celebrityworship-intermediationChang-HuaYen
&W.GlenCroy,2013
residentsresidents-stakeholder;(Nancy,ChrisRyan,JennyCave,2016).
………Film
Tourism
ImpactReactionstodifferentfactorswarrantfurtheranalysis.
(SimonHudson,J.R.BrentRitchie,2005)
createsawareness;
curiosity;
expectation.
(SangkyunKim,PhilipLong,2012)
positiveeffect
(NoelleO'Connor&SangkyunKim,2013)bothgoodandbad;
economic,socialandnaturalenvironment
(Sub
Beeton,2008)Film
Tourism
Utilization-managers
of
tourism0102destinationsmarketingSimonHudsonandJ.R.BrentRitchie(2006)proposeamodelfordeveloping
filmtourismmarketingopportunitiesFilm
Tourism
*Research
method
by
predecessor01casestudy02quantitativemethodEFA,regression
03questionnaire04traveldepartmentdataFilm
Tourism
*advantages*defectsQualitative
and
quantitativeD
M
F
I
UConsumers
and
managersMethod:
Lake
of
utilizationquestionnaire
-subjectivitycase
study
-typicality
&
generalityFilm
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryPart
4:Method
and
LimitationFilm
Tourism
Researchmethod1.caseanalysismethod2.literaturedatamethod3.analysisandinductionFilm
Tourism
1.caseanalysismethodThispapergivesadeepdisscussionaboutthefilmindustryandthetourismindustry.thepurposeistofindoutthecorrelationbetweenthefilmindustryandthetourismindustryandtosublimationtherelationshipofthem.Thenwecanresearchtherulesofthemprobably.Film
Tourism
2.literaturedatamethodSomethingrelatedliteraturesliketourism,filmandtelevision,economicsprovidethetheoreticalbasisforthisstudy.Wealsoapplythesetheories、methodstosetupscientificoutlines.Film
Tourism
3.analysisandinductionAccordingtotherequirementsoftheresearchobjectives,usingthemethodofanalysisandinductiontoexplaintheprocessofchoosingthesematerial.Thenwecanfindouttherelationshipandbackgroundbetweenfilmindustryandtourismindustryinordertomakearesonabledirectionforus.Film
Tourism
Limitation※weneedusequantitativedatatoanalyzetherelationshipbetweenthemcorrectly※weshouldhaveadeeperresearchtheinfluencesabouttourismindustrytofilmindustry.※wejustgivetheopinionsintheory,lackingofdeepandspecificpractice.Part5:
PaperOutlineResearchPlanandReferences
Film
Tourism:
The
Function
of
Film
in
the
Development
of
Tourism
IndustryPaperOutlineTitle:TheFunctionofFilmintheDevelopmentofTourismIndustry1.Introduction2.LiteratureReview2.1FilmTourismRiseandDefinition2.2MotivationsofFilmtourists2.3ImpactsofFilmTourismActivities2.4TheShortcomingsofPreviousStudies3.Methodology4.DiscussionandConclusion
4.1TheEffectWaysofFilmtoTourism
4.2TheEffectResultsofFilmtoTourism
4.3HowMakeUseofFilmtoDevelopTourism5.ReferencesResearch Plan
3.21-4.18Lookinguptherelatedliteratureanddata4.18-4.25Paperproposalpresentation4.25-5.02Collecttosomecasesrelatedtothisthesis5.02-5.09Analyzetypicalcases5.09-5.23Statisticalanalysisoftheresults5.23-6.06Writingthepaper6.06-6.13PaperdefenseReferences[1]BeetonS.Fromthescreentothefield:Theinfluenceoffilmontourismandrecreation[J].TourismRecreationResearch,2008,33(1):39-47.[2]BolanP,WilliamsL.Theroleofimageinservicepromotion:focusingontheinfluenceoffilmonconsumerchoicewithintourism[J].InternationalJournalofConsumerStudies,2008,32(4):382-390.[3]ConnellJ,MeyerD.Balamoryrevisited:Anevaluationofthescreentourismdestination-touristnexus[J].TourismManagement,2009,30(2):194-207.[4]ConnellJ.Filmtourism–Evolution,progressandprospects[J].TourismManagement,2012,33(5):1007-1029.[5]EvansM.PluggingintoTVtourism[J].Insights,1997,8:D35-D38.[6]HudsonS,RitchieJRB.Filmtourismanddestinationmarketing:ThecaseofCaptainCorelli'sMandolin[J].JournalofVacationMarketing,2006,12(3):256-268.[7]HudsonS,RitchieJRB.Promotingdestinationsviafilm
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