2023年国家开放大学.1管理英语3试卷

2023春季1３7８1—Wouldyｏulｉｋｅｓｏｍemoｒebeer?»pｌease．A.JustaliｔtleＢ．NｏmoreＣ．I’veｈａｄenｏugh２—Isupposethere’|］bealotoｆａrguments.。A.Ishouldimagineｓo.Ｂ．Nopｒｏｂlem．C.Thａt’ｓagooｄiｄｅa.3—DoyｏuｍindiｆIsmokehere?.Ｎｏ,tｈanks.B.Yes,pleａｓe.C.Ｙｅｓ,ｂeｔtｅｒnｏt.4—.Fire,ｆirｅｓerｖｉceplｅaｓｅ！Thｅrｅ’sａhuｇefirehere.A.91１,ｈoｗmayＩdｉrｅctyourcall?B.ＨoｗmayIｈelpyou?C.WhatcanIdｏforｙou？5—Ｓorry,Imadｅamisｔakｅａgaｉn.—Ｐｒactisemoreandyou’1１ｓｕcceed.A.Neverminｄ,Ｂ．Ｃertａinlyｎoｔ.C．Dｏn’ｔmentiｏnit.二、词汇与结构Iｔ’stoｐoiｎｔｔooｒｔalkaboutstrangersinpubｌic.A．ImｐoliteＢ.poliｔeC.gｏｏd＿______—iｍｐortantitisｆｏrkiｄstoimaｇｉnefｒeely！A.WhatB.HoｗC.Wｈatan8.JoｈｎａswelｌａｓMikeｊustbeenbaｃｋfrｏmanimpoｒtantmｅeting.A.haveB.hａsC.had9．—Whendｏｗｅhavetopａythebiｌl?=Decｅmber３0.ByB.InC，Ｄuｒingisknowｎtoall,ｔoomuchfatｃausesｈｅａrｔｐｒoblemｓ.ＩtB.AsC,JustａsLet’sgoｔhereportsonｔhｅlatｅｓtwork.ｏverB．wiｔｈC.to１2.AＣhinｅｓecompａnｙｉsｇoingtooverthewell-knoｗnJapanesecｏmpanyTＯSＨIBACorpｏrａtion.A．geｔB.takeC．turn13．Ｍyfｒiｅｎdｉnｖiteｄｍethearｔcｌｕb,andIａccｅptedｉtwithpleasｕre．A，joinB.joｉningＣ.ｔojoinＩheａｒｄthatｙoｕrｅａllyhadaｗoｎｄeｒfulｔｉmｅａｔJohn’sbiｒthdaypａrｔy,?Ａ.dｉｄｎ’tIＢ.didn’tｙouC.haｄn’tｙouHeｇaveuphisstudyｉncｏlleｇeiｎ．A.BundleＢ.ｄesｐａiｒC.ａshYoｕcangｏｏut,_yｏｕｐｒｏmiｓetobebａckbeforｅ12ｏ’clock.sofarasB．asfａrasC.aｓlongaslａmｙoureaｒlycominｇ.ｌoｏkingforｗardｔoB.looｋingforwａrｄＣ．ｌookfoｒwａrdtｏUndernｏcｉｒcumstanceｔoｔellliestｏｐareｎts.A.cｈildreｎａreaｌlowｅdB.aｒechildrｅnalloｗedC.wｉllｃｈiｌdrenalｌow1９，Iａｂｏokｗhｅnｔheteｌepｈoneｗａsｒeadｉｎg．．.rangB.ｒeａd．．.rａngＣ.wasrｅadｉｎg...ｗａｓringingTｈiｓisthｅmanlａstｎiｇht.whomＩsaｗhimB．whomIsawC.whoＩsawhim阅读理解21—25Passage1ＴｈｒeeＳteｐsｔoaＧoｏdMaｒketingBudgeｔWｉtｈｏutgｏｏdbudｇｅtｍanagement,yoｕareｌiｋelｙｔoovｅｒspeｎｄonmarketingaccidｅntallｙ．Ｈereａｒeｔhreestｅpstｈａｔhelptomａkeａgｏodｍａrketiｎｇbudget.Stｅp1:OrgａnizefiｎａnciａlinformａtｉonＴhefｉｒststｅｐistobeclearoｆyourcurｒeｎtfinanciａlｓituatｉｏn，Ｙouｎeeｄtｏknowhoｗmuchｍoneｙyourcｏmｐaｎｙmａｋesｍｏnthlyandtｈechangｅstｈatmightarｉｓｅｉnthefuｔure.Althoｕghinｃomeflｏwschangeｔhｒoｕｇhｏｕｔtｈeｙeａr，youmuｓtｏrganｉzethｅinｆorｍationbaseｄoｎreｌiabｌereveｎue—themiｎimumaｍountofmoneyyourｃompａnymakeｓeａｃhmonｔh.Ａｒeａｌｉsticbｕｄｇetｐlaｎwｉｌｌalwａysfocusonｔhｅincomethateｘceedsthｅexpｅｎsｅs，nｏｔthetotalｒeｖｅnuethatｃomesｉn．Ｗhｅnyｏuhａvedetｅrminedtheamouｎｔｏfｄisposabｌeiｎcomｅａvａilａbleforｔhecomｐａnｙ,youｓhouｌdｄeterｍiｎｅwheretｈemonｅyｗiｌlgo.Sｔep2；DetｅｒminｅwｈｅｒｅyoｕwanttｏspeｎｄｍａｒｋetingfuｎdｓAfｔeｒyouｋnowｔhetotaｌamｏuｎtａvailabｌetｏｓpenｄoｎｍarｋeｔing.thenextｓｔeｐishowyouplantosｐｅｎdtｈａｔmoney.Threｅmainｆaｃtoｒsdｅcidehowyｏuspｅｎdｍarkeｔingfuｎds;ｔhebｕdgetamouｎt,yourpasｔexperiences,anｄｗhereyoｕcaｎreachtheｒightauｄieｎcｅ.Ｙoｕｗillstartoｒganiziｎgｈoｗtospｅｎdthefuｎdsbasedontheａmounｔ.Besｉｄes,ｙounｅedtoconsｉｄerｔｈestrategiesｔhaｔhａveworｋｅdinthｅpaｓｔ.Also,yｏuｎｅedconｓiderwhｉchmaｒkｅｔingchaｎｎelｓwｉllallｏwyoutｏｒeachtheriｇhtaｕdｉenｃe．Stｅｐ3;ＡssesｓdataandmakeaｐpropriatechangeｓTheｆinａlsｔｅpiｎｂｕildingａgｏodmａｒketiｎgbudｇｅtisthｅａnalｙsisoｆtheplananｄanychａngｅsthatｍayimprｏverevenuｅ.Ulｔｉｍately,marketinｇisdesｉgnedtobringineｘtｒarevenue.Ｉftｈeacｔｉvitydoesnotbｒinginanyaddiｔｉoｎａlrevenuｅovｅｒitscost,theniｔｉsbettertｏｃhａngesｔrategyａｎdtrysoｍｅtｈingｅlse.Ａssessingthedaｔaisaviｔalpａｒtofcｒeatｉnganeffｅctivemarｋｅtingstraｔegy.Eｖaluationbeｇiｎswiｔhcomparingpastpｅrｆｏrmanceｔｏtheperｆormancｅaｆｔｅrmaｒkｅｔiｎgｔhｅprｏdｕctorｓervicｅｓ．Hoｗｅver,agooｄbｕdgｅtａloneｉsnｏtenough．Youｈavetoｔａｋeacｔiｏnaｎdｒeｍaｉnｃｏmmiｔtedtofollｏwingtｈｒoughyｏurｐlaｎ．Bｙkeepingthebudgetinmindwhenyoumａｋｅｄeｃisions，yoｕwillhavetheｏppｏrtuｎiｔyｔoｗorkoutｄifｆｅrenｔｓtrａtegieｓtofindthｅbestsolutｉonｓｆoryoｕrｂusiｎｅsｓgoaｌsａndｐｒeveｎtｏveｒspeｎdinｇonmarketing.Whａtｓｈouｌdthｅbudｇetpｌanbｅｂasｅdｏn?A.Ｔheｃomｐanｙ’sｒeliablｅexｐｅnse.B．Theｃｏmpａｎy’srｅliabｌｅｉncome.Ｃ．Thecomｐaｎy’ｓｒelｉableｃost．22,Ｗhａtｄoes“disｐosablｅｉncｏｍｅ”meaninpaｒagｒaph3？Toｔalincome.B.Ｐrevｉoｕsincｏme.C,Netincoｍe.２3.Youhavetobeｃleａroｆwhｅｎｏrｇanｉzｉｎｇfinancｉaｌｉｎfoｒｍａtiｏｎ.Ａ.thｅiｎcomｅandeｘpensesＢ.themａrｋｅtinｇfundC，tｈｅbudgetｍanａｇｅmeｎt2４,Thethreｅmainfａctoｒsthａtｄecｉdeｈｏwｙｏｕspendｍａrkｅtiｎｇfundｓare.theｍoneyyｏｕhaveearned,theaｃtualexｐenseｓandthemoneyyoｕwｉllexpeｎdＢ,thｅbudｇetａmｏｕnt,yｏurｐastexpｅriｅnｃeｓandｗhereyoucanrｅacｈｔherigｈtauｄiｅncｅC.ｔheaｓsetsyouhave,ｔhｅproｄuｃｔandｔheｉnｃome25．Ｋeepｉnｇtheｂｕdgetinmiｎｄwhenｍａkｉngmarkeｔingdeciｓｉonswiｌlａvoid．A.usinｇleｓsthａnyouearnB.ｕsinｇmonｅyｕnｎecesｓarilyC.usinｇｍorｅthanyoueａrnPａssａge22６—30对的的写“T”,错误的写“F”TｈeroadsｙsteminBeijing’scentrａlbusiｎesｓｄｉstｒｉｃt(CＢD)iｓbeｉnｇre-desiｇneｄtomaｋepｕblicｔraｎsｐoｒtatｉoneaｓyａndimpｒoｖeeffｉciency.Plansfor45ｒoａdswitｈiｎｔheＣBＤhaｖebeenapproved，meaｓｕring41.5kilomｅtｅｒｓｉntｏtal．Ｉｎadditionｔopｕbｌicｂuｓes,ｆreｅorlowpriceｓhutｔlｅbｕsｅsfromｒesidｅnｃeaｒeastｏｓubwaystationswiｌlalｓobｅproｖideｄｆorcomｍutｅrs.Thisisｊｕstｏverfourｔimeｓthｅｎｕmberofｒoadｓopenedｉn２０23,andwilladｄanoｔher１５.5ｋｍtoｔheｅｘｉｓtingroadnetｗoｒk.Besiｄesroads,anuｎdergroundtrafficsyｓtemhasalsoｂeｅnｏpｅｒatｉng,whicｈincludeｓfｏurnewsubwayｌinesｂeneathtｈeCBD．Tｈeｕndeｒgrｏundconnectｉonsystemismadeupoftwｏleveｌs.Theｆirstuｎdeｒgroundflooｒiｓｓetasｉdｅｍainlyforpedestriaｎsaｎdｃｏmmercialfacｉｌities,ｗｈilethesecondunｄｅrｇｒoundｆlooｒisplanｎedｆｏrparkｉng．Thｅcitｙｈasalsoinｖested１40millionyｕantosetupatrafficinquiryｓyｓtem,tｈroｕghwhｉｃhthepubliｃｃancｈeｃktrａfｆｉccondｉtionsonlｉnｅａndsｅethemostcｏｎvｅｎienｔroｕtesｏnｔｈeｉｒＧPSｓystem.Inthefutｕre,tｈｅＣＢDwiｌlｂefｕllycoveredbｙaniｎtelligeｎttraffｉcｃontrｏｌsystem.TheroaｄsysｔeminBｅijing’sceｎtｒalbuｓｉnesｓｄistrict(ＣBD)isbｅinｇdesignｅdaｇaｉn．()Coｍmuterｓcanoｎlytakｅpuｂlｉcbuｓesｆroｍreｓiｄencearｅａstoｓubｗaystationｓ.（）Ｔhere-deｓignｅdroadwillbe15.5kｉlomeｔerｓlｏｎg.()TheundergroｕndtraffｉcsyｓtemhaｓfournewｓｕbwａylinｅsbenｅaｔhthｅＣBD.（）Ｂotｈlevelsoftheunderｇroｕndｃｏnｎectiｏｎsystemarepｌannｅdfｏrparkｉng.(）四，写作根据规定写作文。.写作规定：以李明的身份根据下表内容,写一篇英文介绍自己的日程表.Wrｉteashoｒtpassａｇeａccoｒding