【公开课课件】北师大课标版高中英语必修4Unit 10Lesson 4 (共31张PPT)

Unit10

lesson4Advertisements英语广告常用词汇广告商业广告公益广告广告口号商标，牌子代言人商品advertise/advertisement/advertising/ad

commercialad

goods/product/commodity

publicservicead

slogan

brand

spokesman英语广告常用词汇好处，优点坏处，缺点广告牌渴望提高销售欺骗顾客

advantage

disadvantage

billboard

thirst/longfor

promoteselling

cheatcustomersomefamousslogans!Goodtothelastdrop．Welead．Otherscopy．Justdoit.Thetasteisgreat.Taketimetoindulge．Impossibleisnothing.TakeTOSHIBA,taketheworld.

1.我们领先,他人仿效（理光复印机）2.尽情享受吧!（雀巢冰激凌）3.滴滴香浓,意犹未尽（麦斯威尔咖啡）

4.味道好极了（雀巢咖啡）5.只管去做（耐克运动鞋）6.拥有东芝,拥有世界（东芝电子）7.没有不可能(阿迪达斯运动服)AdvertisingMedia（广告媒体）MediaarethemeansofthedisseminationofadvertisingNewspaperInternetMagazineTVprogramMailBillboard1-4arecalledthefourmainmediaofadvertising.WatchsomeTVcommercialadvertisements（电视广告）andmakeaguess“what’retheproductstalkingabout?”Video2Video1Q1:What’sadvertisement?KEYWORDS:activityintroducesellproductbusiness马桶，如此坚硬

closestoolObeyyourthirst．服从你的渴望。（雪碧）

Spokeswoman

钻石恒久远，一颗永流传。（第比尔斯）Adiamondlastsforever.(DeBierres)Q2:What’stheroleofadvertisement?KEYWORDS:namepriceadvantagesattractpeople’sattentionto

Whilereading:Step1:Listentothetape,andanswerthequestionbelow.Q:Whichproductsaretalkingfromthetape?A:CDplayerB:remoteheadphonesC:computerD:earplugearringsE:minicameraF:felinefloorcleanersAnswer:B,D,E,FStep2:Skimthetextandfindoutthepriceofeachproduct.(fillinthetable)(1)(2)(3)(4)nameoftheproductpriceoftheproductmicrocameraearplugearringsfelinefloorcleaners￡199.99￡80.45￡19.50￡5.99remoteheadphonesStep3:scanthetextandnotedowntheadvantagesofeachproduct.(Fillinthetableinyourlearningsheet.)RemoteHeadphones:(1)now_______;(2)canlistento______/TVupto___metresaway;(3)gothroughglass,_____________and_______;(4)__________sound;(5)__________value.radio60doorswallsexcellenttopqualitywiresMiniCamera:(1)no______thanacreditcard;(2)c________;(3)r_________;(4)easyto_____;(5)hasanautomatic_____and_____;(6)madefrom________;(7)not__________.biggeronvenienteliableusefocus

flashattractiveandstrongmaterialexpensiveEarplugEarrings:(1)a________;(2)u______;(3)useinmany_________________;(4)ab_______ttractivesefulnoisysituationsargainFelineFloorCleaners:(1)madefromgood____________;(2)p_______;(3)easyto______;(4)c_______qualitymaterialracticalwashheapStepfour

Readingstrategies:FactsandopinionsTofindopinions,lookforadjectives(e.g.amazing/attractive).Factsgiveinformationwhichis,intheory,true.(e.g.hasanautomaticfocus)Nowreadtheadagainandfind“opinions”and“facts”ineachad.ProductFactsOpinionsremoteHeadphonesfantastic,exciting,new,Excellent,1.havenowires2.signalsgothroughglassordoorsandwallsMiniCameraamazing,new,convenient,reliable,attractive,strong1.nobiggerthanacreditcard2.hasanautomaticfocusandflashProductFactsOpinionsFelineFloorCleanersperfect,practical,easy,cheap1.

pletesetforonly₤5.99SpecialEarringsattractive,useful,1.goldearrings2.usedinmanydifferentsituationsGroupworkSupposeyouareasalesman/salesgirl,doyouknowhowtopromoteyourproduct?Pleaseworkingroups.Chooseoneobjectthatyouaremostfamiliarwithandwriteanadvertisementforyourproduct.Thenchooseonerepresentativetoshowyourproducttothewholeclass.NecessaryinformationNameofyourproductTheusageofyourproductTheadvantagesofyourproductThepriceofyourproductTrytouseattractivewordstomakeyourproductmoreattractive.Somekeywordsmayhelpyou:cheap,compact,convenient,easy(touse),expensive,practical,reliable,usefuldoyoufindboring/tiring?itisgoodforitcanbeusedinmanyways.excellentvalueat.../abargainatQ:Doalltheadsareusedforpromotingproducts?Ifnot,whatelsecanweusethemfor?KEYWORDS:publicservice,charityTheendtothisjourneymightbetheenditself.Q:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattention