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ReadingComprehensionPartIIBook3-Unit6Pre-readingTaskComprehensionWorkLanguageWorkReadingComprehensionBook3-Unit6ReturntoMenuPre-readingTaskBook3-Unit6Discussthefollowingquestions.DoyouoftenbuysomethingthatisadvertisedonTVorinmagazines?Whyorwhynot?AndyRooney(1919—)CBSnewscorrespondent,isafamousAmericanhumorist,columnist,writerandproducer.HehaswontheWritersGuildawardforBestScriptoftheYearsixtimes,and
Emmyawardsthreetimesforhisessaysinhisprogram“AfewMinuteswithAndyRooney”.Timemagazineoncedescribedhimas“themostfelicitous(adj.善于措词的)non-fictionwriterintelevision”.Ref.
/sections/60minutes/rooney/main3419.shtml
Book3-Unit6ComprehensionWorkTextSummaryTextOrganizationQuestionDiscussionDifficultSentencesStoryReproductionBook3-Unit6TextSummaryBook3-Unit6Listentothetextandfillintheblankstocompletethesummaryofthetext.Themainideaofthearticleisthatabargainis___________________________________________________________________.Ontheonehand,thebusinessmenencouragepeopletobelievethat________________________________.Ontheotherhand,sillyandinnocentcustomerstendtobelievethat_______________________________________________.ofsillyandinnocentpeopleadirtytricktoextortmoneyfromthepocketstheyarebuyingthingsonthecheapthroughbargainstheyhaveactuallymadesomemoneyTextOrganizationBook3-Unit6PartsParagraphsMainIdeas123123-6Throughcontrastingtheorthodoxdefinitionandtherecentunderstandingofbargaining,thewriterintroducesathesisstatement,i.e.a
bargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.Thewriterillustrateshowabargainmaybecreatedbymodernbusinessmen.Insteadofsellingthegoodsatareasonableprice,theytrytosellatahigherpricethanitsrealworth.Thewriterexploreswhatisknownas‘consumerpsychology’.Consumerstendtobelievethattheycansavemoneybygettingeventheslightestdiscountandthisoftenresultsinabsurdpurchasesofunnecessarythings.47Bargainisacommercialtrickwhichlowersourlivingstandard.AbsurdPurchasesofUnnecessaryThingsBook3-Unit6Book3-Unit6Thesisstatement(para.1)Supportingdetail-1(para.2)Supportingdetail-2(para.3-6)Abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.BusinessmenandbargainCustomerandbargainConclusion(para.7)Bargain:harmfultoourlife,loweringourlivingstandardComparison:twodefinitionsExplanation:howabargainiscreatedAnalogy/Examples:customerpsychologyandmisconceptionQuestionDiscussionBook3-Unit61.Whatisthedifferencebetweentheorthodoxdefinitionandtherecentunderstandingofthetermbargain?
Thedifferenceisthattheconventionalunderstandingtakesthewordatitsfacevalue,i.e.buyingsomethingatalowandadvantageouspricewhiletherecentdefinitionpointsupbusinessmen'stricktofoolsillyandinnocentpeople.Book3-Unit62.Howwouldabusinessmarketitsnewproduct?Andwhenwoulditcutdowntheprice?
Atthebeginning,acompanywouldmarketitsnewproductatapricemuchhigherthanitsrealworth,takingadvantageoftheconsumer'slovefornovelty.Whentheattractionofnoveltyisbeginningtofade,thecompanywouldmakesomeslightcutsintheprice,turningitintoaso-calledbargain.Book3-Unit63.Whatmakesacustomerthinkthat“abargainmustnotbemissed”?
Thisistypicalofconsumerpsychology.Eventhoughaverytinycut,suchasapenny,lookslikeaninsult,consumersdonotwanttomissit.Theytendtothinkthatsincetheyhavetobuysuchthingsaswashingpowder,soapetc.,theymightaswellbuythemonepennycheaper.Furthermore,theytendtobelievetheselittlebargainswouldeventuallyadduptoabigfortuneastheycansaveapennyhere...andapennythere.
Book3-Unit64.Whatdoesitmeanwhenshopperssay“Apennyhere,…apennythere”?
Thewriterismakingananalogybetweenthemurdererwhocommittedcrimestogathersmallamountsofmoneyhereandthereandthemodernshopperswhoarecrazyaboutobtainingbargainswhenshopping.Bothofthembelievethattheywouldfinallygatherabigfortunebysavingapennyhereandapennythere.Book3-Unit65.Whatistherealdangerofbargains?
Therealdangeriswhenconsumers,temptedbybargains,rushtobuythingsthatareeitherunnecessaryforthemorhardtofindroomfor.6.Whatcommonmisconceptiondocustomershavewhentheyblindlyspendmoneyonbargains?
Somecustomerstendtothinkthattheycanmakemoneyonsuchbargains.Actually,howevercheapthethingsyoubuyare,youalwaysspendmoneyratherthanmakemoney.Book3-Unit67.
Whatpointdoesthewriterwanttomakewiththeexampleofacouplewhobuysugarinbulk?
Thewriteristryingtoprovehowsillyitwouldbeifpeoplebuyunnecessarythingsinbulkforthesakeofacheaperprice.Book3-Unit68.Whatdoesthelastparagraphmean?Howwouldyoulookatthisissue?
Thelastparagraphpointsoutthattoofferbargainsisaharmfulpractice.Thewriterreiterateshisargumentthattheblameshouldbeputonbothbusinessmenandconsumers.Forthebusinessmen,theymakethepoorpoorerwiththedirtycommercialtrick.Fortheconsumers,theyareeithertoonaiveortoogreedyandfailforsuchatrick.Andhehumorouslyproposesintheendthatourlivingstandardswouldriseby7.39%byprohibitingbargains.Itisnotabadtoothpaste,andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattractionofnoveltysoonfades,sosaleswillfall.Book3-Unit6牙膏还不错,而且因为人们喜欢试用新颖的东西,所以一开始新产品销售很好,不过新奇的吸引力很快就消失了,结果产品的销售量就下降了。Hereitisanuncountablenoun,indicatingthequalityofbeingdifferent,newandunusual.losestrengthforastart,usedbeforethefirstinalistoffacts,reasonsDifficultSentences2.Andwewillturnitintoabargainbyprinting5pOFFalloverit,whereuponpeoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Book3-Unit6结果人们就会火速去购买,即使该产品的价格仍然要比起合理价格还要高百分之四十三。asaresultof=uponwhichhurryoractquickly3.WhenIwasaboyinHungaryamanwasaccusedofmurderingsomeoneforthesakeofonepengo,theequivalentofashilling,andpleadedguilty.
Book3-Unit6我孩童时在匈牙利,有一个男子被指控告为了相当于1先令的钱杀了人,而且该男子认罪了。bechargedwithforthepurposeoftodeclareinofficiallanguage4.Whengreedyfoolsfallforthistrick,itservesthemright.Book3-Unit6当贪婪的蠢人们上了当,他们就活该受到惩罚。tobecheatedbydeservethepunishmentRetellthestoryusingthefollowingclues.
comparisonbetweentheorthodoxdefinitionandarecentdefinitionofthewordbargainhowabargainiscreatedbybusinessmenconsumerpsychologyinshoppingmistakenviewonbargainsmakingmoneyonbargainsabsurdityofbuyingunnecessarythingsinbulkconclusion—bargain:harmfultoourlife,loweringourlivingstandard
StoryReproductionBook3-Unit6LanguageWorkInOtherWordsWorkwithSentencesWordStudyBook3-Unit6
Weshouldtryanewapproach.__________thinkingwillleadtonosolutiontothenewproblem.Althoughtherewasmuchpublicityaboutthemovie,Ipersonallyfoundlittle________inthestoryline.Thelocalpolicearrestedthosegangsterswho_________protectionmoneyfromshopowners.Theboyshouted,“Gohome,Shep!”_____________thedogquicklywenthomeforhelp.InOtherWordsBook3-Unit6Putthefollowingexpressionsfromthetextintheblanks.(page81:A)ClickthewordprohibitnoveltyextortreduceotherwiseextortedwhereuponpleadorthodoxfadeOrthodoxHisangerseemed___________aftermyexplanation.Thewoman_________notguilty.Shedeniedthatshehadstolentheexpensivefur-coat.Thesignof“Fire”tellsyouthatsmoking__________inthegasolinestation.Mygreat-unclewasalittleclumsy,_________hewasaperfectminister.Tobemorecompetitiveinthemarket,ourproductioncostsmust____________totheminimum.ClickthewordBook3-Unit6prohibitreducetofade/tobefadingfadeotherwisepleadedpleadisprohibitedbereducedBook3-Unit6Rewritethefollowingsentencesusingtheexpressionsbelow.(page81:B)fallformightaswellinbulkservesomebodyrightregard...AsforthesakeofprovidethataccusesomebodyofallthesamemakealivingoutofThoughthecouplecouldonlymakeamarginalprofit,theycoulddependonthesmallbusinessforaliving.2.Insomesupermarkets,goodscanbemadeverycheapiftheyareboughtinlargequantities.3.Sinceyouhavetopasstheexam,youhadbetterdosomerevision.makealivingoutofinbulkmightaswellWorkwithSentencesBook3-Unit64.Withmanysafetydevicesmissing,mybikewouldhaveflunkedtheinspection.But,nevertheless,Icouldrideitveryfast.5.Somewomenarethevictimsofthebusinessmen'strickthatcosmeticscanmakethemyoungerandprettier.6.Theboywaspunishedbythemanbecauseheoftenkickeddownhismailbox.Ithinkthathedeservedthepunishment.IcouldrideitveryfastallthesamefallforitservedhimrightBook3-Unit67.AslongaswaterisfoundonMars,humanscanestablishsettlementsthere.8.TheCustomsofficerschargedthetravellerwithdrug-trafficking.9.Automobilesaresubjectedtoanannualinspectionforthepurposeoftrafficsafety.10.Manyteenagersthinkofexamsasanightmare.ProvidedthatThetravellerwasaccusedofdrug-traffickingbytheCustomsofficers.forthesakeofregardexams
asWordStudy
(page82:C)
Book3-Unit6StudythefiveexpressionsinExerciseatogetherwiththeexamplesentencesinExerciseb.GiveEnglishinterpretationsofthetermbasedontheexamplesentences.ThentrytotranslatetheexamplesentencesintoChinese.TrytofinishExerciseb:workononesentenceoutoftheprompts.Book3-Unit61.Abargainissomethingofferedatalowandadvantageousprice.
v.putforwardsth.tosb.tobeconsideredandacceptedorrefusedoffersb.sth./offersth.tosb./offersb.sth.formoneye.g.Heofferedtheguestacupoftea./Theyofferedmethecomputerfor1000yuan./Ioffered1000yuanforthecomputer.1.a.Ireneofferedmeasecond-handbicycleforl00yuan.b.Whereverhewas,LeiFengwasreadytoofferhelptothosewhowereinneedofit.c.ThenecklacewasofferedatsuchalowpricethatMaryboughtitwithoutanyhesitation.廉价货是以低价和便宜的价格出售的东西。2.Peoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Book3-Unit6人们就会火速去购买,即使该产品的价格仍然要比起合理价格还要高百分之四十三。
v.hurryoractquicklytodosth.n.asuddenrapidhastymovemente.g.Christmasrush,goldrush2.a.Whenthebusfinallyturnedup,therefugeesrushedtogetoninordertoescapefromthiswar-torncountry.b.Theboysrushedtoplayfootballwhentheteacherannouncedthatclasswasover.c.Onhearingthatthenewfilmwouldbeshownattheschoolcinema,studentsrushedtobuytickets.Book3-Unit63.Abargainmustnotbemissed.廉价货不可错过。
v.failtotakeadvantageofsomething.miss+n.,e.g.Hemissedtheopportunitytogotouniversity.3.a.Hamletmissedmanyopportunitiestotake
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