中国手机市场特征

1-6月中国手机市场特征分析市场容量的特征——总体销量略涨2002-2003年总体市场容量趋势2003年1-6月全部手机市场容量为2522万台，同比增长1.7%.销量同比略涨1.7%2003年1-6月新增用户数为3050万，其中：中国移动新增用户数为1674万，中国联通新增用户数为1376万；GSM新增用户数为2700万，CDMA新增用户数为350万。新增用户数：约50%的新增用户是新卡旧机使用者。换机群体：至少50%被换掉的手机正在被另外的人使用，只有10%的手机彻底退出市场，另外有30-40%的手机没有退出市场（闲置、回收、卖掉等）。市场容量的特征——GSM销量下降2002-2003年GSM市场容量趋势销量同比下降-6.8%2003年1-6月GSM手机市场容量为2259万台，同比下降-6.8%（-160万）。PROVINCE20022003growthQinghai2542916022-37.0%Tianjin7168650363-29.7%Ningxia2485017459-29.7%Shanxi7811556196-28.1%Jilin8113963717-21.5%Beijing201700168526-16.4%InnerMongolia7032561293-12.8%Guangdong647234608892-5.9%Fujian1346421389653.2%Shandong2068982210806.9%Zhejiang24410126921010.3%Hubei11294012885014.1%Jiangsu23886127662615.8%Yunnan8957710554517.8%Sichuan16364620738426.7%GSM市场变动的原因：受CDMA市场容量扩大的影响，由去年同期的57万台增加到263万台。SARS疫情对手机市场的影响，尤其是SARS的重灾区。受小灵通市场的冲击。2002年末小灵通累计用户数约为1210万，今年1-6月小灵通新增用户约为800万。小灵通用户中，至少有20-30%的用户原来准备手机，但是最后被小灵通吸引。2002-2003年CDMA市场容量趋势销量同比增长360%2003年1-6月CDMA手机市场容量为263万台，同比增长360%，市场容量的特征——CDMA销量上升CDMA市场上升的原因：运营商(虚拟运营商的出现;集团采购;资费套餐;网络比去年好转)IS95机型价格的下降，6月有66%CDMA95网络的手机新的厂商之间的竞争(Nokia).市场容量的预测手机销量趋势预测

2003年2004年首次购机25002300替换机28003200总计53005500单位：万

手机销量预测是在用户数预测的基础上，通过新卡新机、旧卡新机两个比例系数和净替换率进行的推算。用户数预测结果方法新增用户数预测结果预测结果评估2003年2004年瑞利分布多因素模型56004600•新增用户数是下降的。说明这种预测的结论与支付能力阈值预测法相似。支付能力阈值预测法60005800•比较准确关联指标结构关系法47004400•关联指标结构法预测的结果不涉及统计虚报和水分时间序列预测法>6500>7000•根据模型的不同，可以有很多的结果，但都是新增用户数越来越大。曲线拟合法>6200>6000•基本上与时间序列方法相似市场份额的特征2003年6月不同制式的手机市场份额排序品牌总计

排序品牌GSM

排序品牌CDMA1Motorola19.27%

1Motorola20.48%

1Samsung20.69%2Nokia16.65%

2Nokia19.49%

2Hisense14.23%3Samsung9.05%

3Bird8.82%

3Motorola12.21%4Bird8.14%

4TCL8.37%

4LG10.55%5TCL7.74%

5Samsung7.06%

5Soutec7.77%6Amoisonic4.39%

6Amoisonic5.13%

6Eastcom6.36%7Konka3.03%

7Siemens3.51%

7Putian4.25%8Siemens3.00%

8Konka2.87%

8Bird4.16%9Eastcom2.80%

9Panda2.29%

9TCL4.06%10Soutec2.19%

10Philips2.27%

10Konka3.93%11Hisense2.07%

11Eastcom2.20%

11Kyocera3.33%12Panda1.96%

12Kejian1.99%

12ZTE2.51%13Philips1.94%

13Dbtel1.92%

13Sanyo2.23%14Kejian1.74%

14Panasonic1.89%

14Lenovo1.45%15Dbtel1.64%

15Capitel1.78%

15CECT0.71%16Capitel1.62%

16Lenovo1.41%

16Capitel0.68%17Panasonic1.61%

17Alcatel1.37%

17Haier0.44%18LG1.54%

18SonyEricsson1.37%

18Kejian0.26%19Lenovo1.42%

19Soutec1.24%

19Daxian0.12%20Alcatel1.17%

20Haier1.18%

20Datang0.06%市场份额的特征BRANDDec-02Jun-03CHANGEBird5.2%8.1%3.0Panda0.7%2.0%1.2TCL6.8%7.7%1.0Hisense1.1%2.1%1.0Amoisonic3.5%4.4%0.9BRANDDec-02Jun-03CHANGEMotorola26.0%19.3%-6.7Nokia18.2%16.7%-1.5Samsung10.3%9.0%-1.2Alcatel1.7%1.2%-0.5LG2.0%1.5%-0.5增长最快的品牌下降最快的品牌BRANDDec-02Jun-03CHANGEBird5.8%8.8%3.0Samsung5.5%7.1%1.6Panda0.9%2.3%1.3Konka1.9%2.9%1.0Amoisonic4.4%5.1%0.7BRANDDec-02Jun-03CHANGEMotorola25.0%20.5%-4.5Nokia23.0%19.5%-3.5Alcatel2.1%1.4%-0.7Siemens4.1%3.5%-0.6Kejian2.6%2.0%-0.6增长最快的品牌下降最快的品牌整体市场GSM市场CDMA市场BRANDDec-02Jun-03CHANGEHisense5.3%14.2%8.9TCL0.2%4.1%3.8Putian0.5%4.3%3.7Soutec4.3%7.8%3.5Eastcom4.2%6.4%2.2BRANDDec-02Jun-03CHANGEMotorola29.8%12.2%-17.5Samsung28.7%20.7%-8.0Kyocera4.2%3.3%-0.8ZTE3.1%2.5%-0.6Haier0.8%0.4%-0.4增长最快的品牌下降最快的品牌国产品牌国外品牌上半年国产品牌市场份额继续上升，但是幅度已经明显降低，预计下半年国产品牌之间的竞争可能会成为市场的焦点。GSM市场份额的特征手机型号的变化特征：

手机从1998年6月的78个型号，到目前已经上升到520多个型号，所以手机的竞争比以前激烈了许多。在型号的多样性上，国产手机略胜一筹。国产手机从最初没有型号，到2000年6月已经发展到35个型号。到今年6月份国产手机型号已经达到335个，而国外手机型号仅有194个。GSM市场份额的特征国外主主要品品牌1-6月市市场份份额走走势国产主主要品品牌1-6月市市场份份额走走势GSM市场份份额的的特征征两大巨巨头差差距缩缩小；；波导导4月月份超超过TCL；摩托罗罗拉GSM份额走走势MOTOGSM市场份份额的的特征征和去年年年底底比MOTOROLA市市场份份额下下降了了4.5个个百分分点。。由于库库存压压力，，4款款新型型号(C350，C359，，T720I，，M388C)没有有竞争争力，，到6月份份份额额达到到3.9%，去去年也也上市市了4款新新机型型(C289，，M388，T190，，V70)，但但到2002年年6月月份4个新新机型型已占占10.6%。。低端机机市场场下降降最为为剧烈烈（-2.4%）,而全全部低低端市市场占占整体体市场场的比比例不不断增增加，，从去去年年年底的的44%增增加到到6月月份的的59%。。在低低端市市场中中T系系列的的下降降是整整个低低端市市场份份额下下降的的主要要原因因。V系列列有998C替替代V998++和和V8088,C系系列有有C350替代代C289。产品定定位：：缺乏乏高端端产品品。下半年年至少少将有有10多款款新机机上市市。MOTOGSM型号变变化特特征Type200301200302200303200304200305200306份额变动200301200302200303200304200305200306降价388C0.0%0.3%0.4%0.7%0.7%4252416638403900-352T7201.7%1.7%1.8%1.8%1.5%1.5%-0.2%273326342496231422392186-547V600.7%0.6%0.6%1.0%0.9%0.9%0.2%219620902047165715791568-628V700.5%0.4%0.4%0.6%0.9%0.8%0.4%302728682759218118661804-1223T720i0.0%0.3%0.6%0.6%0.8%0.8%0.8%34243312284026342588-836V60i0.5%0.4%0.4%0.5%0.8%0.8%0.3%258224552381184317191705-877C3590.0%0.5%0.5%156615737M3880.9%0.7%0.7%0.6%0.5%0.4%-0.5%283528232729268526352610-225V998++4.7%5.8%4.9%3.5%2.5%2.6%-2.1%10401000998986978913-127C3500.2%1.8%2.5%2.5%2.0%2.0%17321699151514791468-264T1902.6%2.3%2.1%1.9%2.0%1.4%-1.2%762755740725696674-88V80882.1%1.5%1.5%1.4%1.3%1.3%-0.8%130413041214114410791011-293C3001.1%1.2%1.1%1.0%1.3%1.2%0.1%1245123511921023903892-353T1912.8%2.6%2.4%1.8%1.3%1.2%-1.6%856849843827799783-73V998C0.3%0.5%0.7%0.9%1.1%1.1%0.8%159615381448126012361166-430V661.7%1.3%1.1%1.3%1.2%1.0%-0.7%157215661477132512661250-322C2892.4%2.1%2.0%1.5%1.3%1.0%-1.4%927897885844811801-126C3300.6%0.7%0.8%0.7%0.6%0.6%0.0%1358134812321159997951-407E3601.2%1.2%1.2%1.0%0.8%0.6%-0.6%161715771437138713481318-299NOKIAGSM市场份份额的的特征征诺基亚亚GSM份份额走走势1-6月份份诺基基亚品品牌份份额下下降3.5个百百分点点。诺基亚高高端市场场份额下下降。低端市场场发展较较快，销销售额的的份额降降低。上半年上上市了6个型号号,到6月份这这6个型型号的份份额合计计为3.9%,而2002年年上半年年上市了了8个型型号,2002年6月月份8个个新型号号的份额额合计为为2.3%.所所以今年年上半年年两个巨巨头的差差距缩小小了.产品线长长。NOKIAGSM型号变化化特征Type200301200302200303200304200305200306份额变动200301200302200303200304200305200306降价8910I0.1%0.1%0.2%0.1%0.1%6532642764476280-25292100.1%0.0%0.0%0.0%0.0%0.0%0.0%595660736010599358005681-27589100.2%0.1%0.1%0.1%0.1%0.1%-0.1%554153424964477643134105-143676500.6%0.4%0.4%0.4%0.3%0.3%-0.4%498548294647438742234094-89172500.1%0.6%0.6%0.6%0.6%4194411839973883-31136500.1%0.2%0.2%0.2%0.2%0.2%41154004395738663725-39072100.5%0.4%0.4%0.3%0.3%0.2%-0.2%344534163360332032613167-27861000.4%0.5%0.5%0.7%0.8%0.9%0.5%390038933614307729492824-107688550.6%0.5%0.5%0.5%0.4%0.4%-0.3%284528572684261325482488-35766100.9%1.0%1.1%1.2%1.3%1.5%0.6%290928762747261024642375-53465100.1%0.1%0.1%0.1%0.1%0.0%-0.1%217420571921189418571749-42583103.0%3.2%3.2%3.3%3.4%3.5%0.6%201019721885179116911657-35335300.0%0.2%0.2%0.2%0.2%0.2%0.2%186918211785154815051428-44182505.1%4.7%4.3%3.8%3.6%3.7%-1.5%153315081466142413621301-23282100.1%0.1%0.1%0.1%0.1%0.0%-0.1%146613931323125712391300-16652100.3%0.2%0.1%0.0%0.0%0.0%-0.3%122311661161114611311107-11621000.5%2.3%2.6%2.4%2.6%2.7%2.2%12661252121811321038991-27555100.3%0.1%0.1%0.0%0.0%0.0%-0.2%9759459659551010922-5333500.8%0.6%0.4%0.3%0.2%0.2%-0.6%973961958948941911-6236102.3%2.0%2.2%2.4%2.1%2.1%-0.2%118411871040995955909-27533150.6%0.4%0.4%0.2%0.2%0.1%-0.4%918913905897884890-2833300.1%0.0%0.0%0.0%0.0%0.0%-0.1%873829788749824868-535100.2%0.2%0.1%0.1%0.1%0.1%-0.1%1253117811091094894802-45133104.0%3.3%2.9%2.9%3.1%2.4%-1.6%767767766743706689-78第一集团团型号间间的竞争争波导GSM市场场份额走走势BIRDGSM市场份额额的特征征6月份波波导份额额比去年年年底上上升了3.0个个百分点点，这使使其成为为上半年年最大的的赢家，，并稳居居排名第第三位，，同时它它在4月月份超过过TCL位居国国产品牌牌的老大大。波导的的成功功很明明显受受益于于其低低端产产品。。其1500元元以下下的低低端机机半年年上升升了2.7个百百分点点。黑黑白屏屏清库库。波导成成功的的第二二个原原因是是8个个新产产品上上市带带来了了2.7%的份份额。。波导成成功的的第三三个原原因是是新产产品的的快速速降价价，波波导在在新机机型上上市仅仅1-2个个月，，就大大幅降降价，，使消消费者者用较较低的的价格格买到到相对对新的的产品品。在在8款款新产产品中中有6款中中端机机，但但其中中有3款仅仅在1-2个月月就降降为低低端机机。7月将将有诸诸多新新产品品上市市BIRDGSM型号变变化特特征Type200301200302200303200304200305200306份额变动200301200302200303200304200305200306降价V090.2%0.5%0.8%0.9%1.0%0.8%0.6%197019491823163415791568-402SC020.5%0.5%0.5%0.6%0.6%0.5%0.0%210621252085189017961779-327V080.7%1.1%1.0%0.8%0.6%0.5%-0.2%187918231798178317931767-112GC6000.3%0.2%0.3%0.3%0.2%0.2%-0.1%336634143015273626592661-705SC040.1%0.1%2859-V180.0%0.1%0.1%2477249720G2000.4%0.2%0.1%0.1%0.1%0.1%-0.3%175517351707171015881622-133Q1680.0%0.0%2346-S32000.1%0.3%0.9%1.6%1.8%1.0%0.9%160911941034866836844-765SC030.0%0.2%0.4%1.0%1.0%1855161314931404451S18200.7%1.0%1.4%1.0%0.7%0.8%0.1%147913361271124212331094-385S32200.0%0.2%0.7%1.1%1.5%0.8%0.7%156813841357111610611054-514S82890.0%0.1%0.3%0.6%0.8%0.8%17801552127710411010770S20000.6%0.6%0.5%0.7%0.8%0.6%0.0%156515021465133212781285-280S48200.0%0.2%0.4%0.6%0.6%0.6%15801268114611231115465S15001.1%1.0%0.6%0.4%0.3%0.3%-0.8%12741269125512531148995-279S11200.1%0.2%0.2%1131112110S11000.2%0.1%0.3%0.3%0.2%0.2%-0.1%11161116990984912901-215S12200.8%0.3%0.1%0.1%0.1%0.1%-0.7%12991317128412251055945-354S18000.3%0.2%0.1%0.1%0.1%0.0%-0.3%123112091212115410361003-228S12000.2%0.1%0.1%0.1%0.1%0.0%-0.1%1226116210511017985954-272S1000A0.1%0.1%0.1%0.0%0.0%0.0%-0.1%111110551002952878820-291MC8288+0.1%0.1%0.0%0.0%0.0%0.0%-0.1%759721685651716745-14G1000.0%0.0%0.0%0.0%0.0%0.0%0.0%186019821732151912451298-562S10000.0%0.0%0.0%0.0%0.0%0.0%0.0%11041050921940839837-267S1200D0.1%0.0%0.0%0.0%0.0%0.0%0.0%1027976927881747780-247S2880.0%0.0%1056-三星GSM市场场份额额走势势SAMSUNGGSM市场份份额的的特征征和2002年12月月比三三星6月份份市场场份额额上升升了1.6个百百分点点。其中高高端机机上升升了1.4个百百分点点。这这主要要是因因为三三星上上半年年上市市了8款新新机型型，全全部都都是高高端机机。这这些新新机型型共获获得2.6%的的份额额。2002年年上半半年三三星仅仅有3款新新机型型上市市。6月份份三星星低端端机份份额增增长主主要是是因为为N628降价价，降降到1500元元以下下。零售店促销销力度加大大。SAMSUNGGSM型号变化特特征TCL的GSM市场场份额走势势TCLGSM市场份额的的特征6月份TCL品牌份份额与去年年年底相比比基本稳定定。TCL的价价格策略在在向低端机机倾斜，它它的主力型型号3188，2188也也都降到了了低价位，，而且其新新上市的产产品价格明明显低于以以前上市的的新产品。。没有3000元以以上的高端端机型。TCL机型型比较多，，同质性强强，有明显显的机海战战术倾向，，仅上半年年就上市了了12款新新机型。但但其杂乱的的产品，无无法形成鲜鲜明特色的的机型，其其产品生命命周期都比比较短。我我们认为，，重新整合合产品线，，在不周的的价格层推推出各具特特色的机型型，是保住住品牌份额额的当务之之急。渠道让利在在减少（目目前地区代代理商的利利润在30元左右，，原来80元左右）），渠道的的推动力在在减弱。原原来只有有单个省级级包销商，，现在多元元化，包销销商的精力力分散。TCLGSM型号变化特特征Type200301200302200303200304200305200306份额变动200301200302200303200304200305200306降价L6180.0%0.2%0.3%0.5%0.5%0.5%29802679252622552222-758TCLS3200.0%0.1%0.2%0.3%0.4%0.4%36473064250721261780-186729880.0%0.3%0.3%15141503-11TCLS5000.0%0.1%0.2%0.2%238020411665-715L6680.0%0.1%0.2%0.2%293423992251-683U20.0%0.1%0.1%1848186921U30.0%0.1%0.1%188419153131882.0%2.3%1.7%1.5%1.4%1.5%-0.5%159915701548155114561448-15121880.7%0.5%0.8%1.0%1.2%0.9%0.2%174417581489137313061294-45032881.1%1.1%1.0%0.9%0.7%0.7%-0.4%159915611542153514411432-16733880.8%0.9%0.8%0.7%0.6%0.6%-0.2%163615841574155514481437-19936881.2%1.3%1.0%0.8%0.7%0.6%-0.6%160815721550153914311407-20137880.8%1.0%1.2%1.1%0.7%0.5%-0.2%158915661553154014211409-18023880.1%0.2%0.5%0.6%0.8%0.5%0.4%175217511474137613051291-46122880.1%0.2%0.5%0.7%0.8%0.4%0.3%175817651474135113071290-46826880.0%0.2%0.2%14851494939880.1%0.2%0.2%0.2%0.2%0.2%16491653163314321411-23868980.7%0.4%0.2%0.1%0.1%0.1%-0.6%143513631295123013801250-18583880.2%0.2%0.1%0.1%0.1%0.1%-0.1%13221281128512421091877-44591880.0%0.0%0.0%0.1%0.1%14801406955933-54789880.3%0.1%0.1%0.1%0.1%0.1%-0.2%130112891275132613141050-25162980.5%0.3%0.2%0.1%0.1%0.0%-0.4%137913641328131612281230-14982980.3%0.1%0.1%0.0%0.1%0.0%-0.3%135013391229125312081049-30128980.1%0.1%0.0%0.0%0.0%0.0%-0.1%113911361115111510891049-9061980.1%0.1%0.0%0.0%0.0%0.0%-0.1%137013781359137313771281-89TCL51880.0%0.0%1103-

TCL52880.0%0.0%1093-

厦新GSM市场份额额走势AMOIGSM市场份额的的特征1-6月份份厦新份额额基本保持持稳定，厦厦新4月份份上市两款款3000元以上的的高端机型型F9和F99，目目前份额极极小。厦新新的中端机机是其份额额的主要增增长点。厦新之所以以能维持份份额不降，，主要还是是其主力型型号表现稳稳定（4.4%）。。厦新的策策略是推出出高品质的的低价中端端机，在中中高端推出出机型后，，通过快速速降价提高高市场份额额。上半年年厦新虽然然推出了7款新机型型，但市场场表现都不不太理想。。在近期还还是需要通通过价格手手段来维持持市场份额额。AMOIGSM型号变化特特征Type200301200302200303200304200305200306份额变动200301200302200303200304200305200306降价F990.0%0.0%0.1%0.1%422038504084-136F90.0%0.0%0.0%0.0%322034803450230A61.5%1.3%1.1%1.2%1.1%1.1%-0.3%195019101843170116671559-391A6+0.9%0.8%0.7%0.9%0.9%0.9%-0.1%202320081905173616951602-421A6C0.4%0.5%0.6%0.7%0.8%0.8%0.4%189418541816167615721524-370A80.9%0.9%0.8%0.9%0.8%0.7%-0.2%255523612316204720002000-555A8+0.6%0.6%0.6%0.6%0.5%0.5%-0.1%290526832606228922612237-668A800.3%0.4%0.4%0.4%0.4%0.4%0.1%245621392024182318181654-802A680.0%0.0%0.1%0.1%0.2%0.2%25302117233419841940-590A900.0%0.0%0.1%0.1%0.1%3280296829532644-636A8e0.0%0.1%0.1%0.1%265023612341-309A600.0%0.1%0.1%17491699-50A6000.0%0.0%0.1%0.1%198017571704-276A8398F0.0%0.1%0.1%0.1%0.1%0.1%0.0%1020969921875735705-315A83980.0%0.0%0.1%0.0%0.0%0.0%0.0%915875827829746691-224A86980.0%0.0%0.0%0.0%0.0%0.0%0.0%124011851190111111181159-81A82980.0%0.0%0.0%0.0%0.0%0.0%0.0%807815836782624664-143熊猫GSM市场份额额走势PANDAGSM市场份额的的特征1-6月份份熊猫份额额上升了1.4个百百分点，是是上半年的的大赢家之之一。上半年共上上市了10款机型，，但目前只只有低端市市场的GM3550达到0.3%，其其他新型号号表现都一一般。中端GM958市场场份额达到到0.7%，是因为为上半年该该机型降价价约850元。广告投入较大大。PANDAGSM型号变化特征征第二集团型号号间的竞争不同品牌销售售额市场份额额的变动情况况Brand200212200301200302200303200304200305200306增减变动Nokia25.3%21.4%21.3%20.7%21.0%20.4%19.6%-5.8%Motorola20.8%20.2%19.8%20.5%19.7%18.8%17.8%-3.0%Samsung8.3%9.0%8.6%9.1%10.5%10.8%11.7%3.4%TCL8.1%8.8%8.5%8.2%8.1%8.0%7.8%-0.3%Bird5.1%6.2%6.5%7.2%7.5%7.8%7.2%2.1%Amoisonic5.8%6.4%5.7%5.6%5.6%5.7%5.7%0.0%Panasonic3.5%3.0%3.0%3.1%3.1%3.2%3.2%-0.3%Siemens2.9%2.7%2.9%2.9%2.8%2.9%2.6%-0.2%Panda1.0%1.3%1.8%1.6%1.8%2.3%2.6%1.6%Konka1.4%1.9%1.8%2.0%2.2%2.7%2.4%1.0%Philips1.5%1.7%1.7%1.4%1.3%1.7%2.3%0.8%Eastcom2.8%2.8%2.8%2.7%2.3%2.1%2.2%-0.6%Kejian2.3%2.6%2.6%2.3%2.5%2.2%2.1%-0.2%SonyEricsson1.7%1.1%1.5%1.3%1.2%1.2%1.6%-0.1%Capitel1.5%1.6%1.5%1.3%1.1%1.4%1.5%0.0%Others8.0%9.4%10.2%10.1%9.4%8.9%9.7%1.6%GSM&CDMA平平均价格格变动(市场份额额加权价格)从02年12月至03年年6月CDMA的平均价格下下降了43%。2003年上上半年GSM市场上平均均零售价格走走势平稳。国产品牌平均均价格下降幅幅度超过国外外品牌。GSM&CDMA价价格档的变动动GSMCDMAGSM中价位位在1500以下的手机机已经覆盖了了60%的的市场CDMA市场场有明显向低低端机市场过过渡的趋势.6月价格格低于1500元的手机机占领了将近近50%的市市场,相反在在02年12月这个价格格段手机的市市场占有率是是2%GSM//分价格档档累计市场份份额2003年上上半年GSM产品特特性

200212200301200302200303200304200305200306ComparewithDec-02和弦铃声23.7%26.8%30.3%34.5%37.9%39.8%42.4%18.7%彩屏12.4%11.3%12.9%17.1%20.3%23.1%26.4%14.0%双屏26.5%30.2%30.5%32.7%34.9%36.6%37.1%10.5%折叠47.8%51.2%50.2%50.8%53.3%54.7%56.1%8.3%彩信5.2%3.2%3.9%4.9%5.7%6.2%7.1%1.9%摄像5.5%3.4%4.1%4.8%5.7%6.2%7.0%1.5%Java7.8%6.0%6.6%7.6%8.3%8.5%9.1%1.3%内置FM10.0%8.9%8.4%8.6%10.4%10.9%11.2%1.3%WAP64.7%61.5%60.0%60.0%61.4%63.0%65.2%0.5%红外线20.9%17.6%17.5%18.4%20.5%21.5%21.0%0.1%PDA3.1%1.8%1.6%1.6%1.7%1.7%1.8%-1.3%GSM产品品特性不同外形的GSM市场份份额单屏和双屏机机占GSM折折叠机的市场场份额折叠机已经占占整个GSM市场的56%。GSM折叠机机中双屏机已已经占据了37%的市市场份额。GSM:彩彩屏手机发展展

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total0.2K21

34104K5845563365K474912541Total1116817211184份额价格不同色阶彩屏屏的份额走势势&彩屏平均均价格走势2003不同同色阶彩屏上上市情况

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total1000元以下01000-1499元

1

11500-1999元13

17122000-2499元11

72112500-2999元25

472203000-3499元121413123500-3999元22

2284000元以上437

2420Total1116817211184彩屏分价格档档走势2003彩屏屏新品分价格格档上市状况况份额GSM:彩彩屏手机发展展CDMA:单单屏/双屏折折叠走势CDMA:不不同外型占占有率外型设计:CDMACDMA:彩彩屏手机

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total0.2K

1165K12234517265K213Total13435521份额价格不同色阶彩屏屏的份额走势势&彩屏平均均价格走势2003不不同色色阶彩彩屏上上市情情况新产品品市场场特征征1-6月上上市165款款GSM新机机彩屏86个个黑黑白白79个国内112个个国外53个个折叠126个直直板31个翻翻盖6个滑滑盖盖2个个高端(3000元元以上上)37个个彩屏35个个黑白2个国内18个国外19个折叠28个直板6个个翻盖2个个滑盖1个中端(1500-2000元)44个彩屏14个黑白30

个国内31个国外13个折叠37个直板6个滑盖1个低端(1500元以下)

38个彩屏1个黑白37个国内22个国外16个折叠17个直板17个翻盖4个中高端(2000-3000元)

46个彩屏36个黑白10个国内41个国外5个折叠44个直板2个上升最最快的的GSM新新产品品(2003年上上半年年上市市)Nokia2100MOTOC350MOTOT720iSamsungT408SamsungS308Nokia7250BirdS4820NECN8总计达达26.7%上升最快的GSM新产品

2.70%2.00%0.80%0.90%0.60%0.40%0.0%0.5%1.0%1.5%2.0%2.5%3.0%Jan-03Feb-03Mar-03Apr-03May-03Jun-03Nokia2100MotoC350MotoT720iSamsungT408SamsungS308Nokia7250BirdS4820NECN8上升最最快的的GSM新新产品品(2003年上上半年年上市市)9、静夜四四无邻，，荒居旧旧业贫。。。1月-231月-23Thursday,January5,202310、雨中黄黄叶树，，灯下白白头人。。。16:19:1416:19:1416:191/5/20234:19:14PM11、以我独沈沈久，愧君君相见频。。。1月-2316:19:1416:19Jan-2305-Jan-2312、故人江海海别，几度度隔山川。。。16:19:1416:19:1416:19Thursday,January5,202313、乍见翻疑梦梦，相悲各问问年。。1月-231月-2316:19:1416:19:14January5,202314、他乡生白白发，旧国国见青山。。。05一月月20234:19:14下