IBM与软件的故事顶级企业的发展思路

IBMsoftwarestory

TheIBM softwarestory

PreparedforIBMby11thAvenuepage1IBMsoftwarestory

Peopleconsumeonlywhat theyneed,whentheyneedit.

TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystem thatenablesmorethan300industrialcustomers,900serviceprovidersand11,000households tobettercontroltheirenergyusage.Userswillbeabletoestablishconsumptionprotocols tominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergy resourceswhenavailable.page4IBMsoftwarestory

Theyknowthebest wayfromAtoB.

TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern,affordable andheavilyusedpublictransportnetworksintheworld,byaddinganintegratedpayment optionthatcanbeusedforthebusorthetrain,plusparkingandvehiclecongestioncharges. Andinthebackground,thesystemstudiestheusagedatatohelpdesignnewschedules androutesthatwillfurtherreducecongestion.page5IBMsoftwarestory

Theyaccessthe bestandbrightest, fromanywhere.

Amedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionals toviewmedicalimages—suchasXrays,computedtomographyscansandMRIs—viawired andmobiledevices,includinglaptops,smartphonesandWeb-enabledPDAs,whichallows doctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistance— abreakthroughforthemedicalprofession.page6IBMsoftwarestory

Theyspendmoretime withthepeopleand thingstheylove.

HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemto connectoversocialnetworks,sharephotos,planrides,createblogsandengageinaway thatturnstheircustomersintosellers.page7IBMsoftwarestory

Theyseehidden patterns.

BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfrom allparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata.Using thisconsolidatedinformation,theorganizationcanimprovenegotiationswithhealthproviders regardinghealthcarecosts,predictmedicalexpensesandbetteridentifymemberriskfactors forhealthissuesandhospitalization.page8IBMsoftwarestory

Theyrecognizeproblems

beforeit’stoolate.

OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoan advancedwarningsystem.Usingthissingle,reliablesourceofinformation,teacherswillgain insightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreased visibility.Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate, helpingsteerstudentsontherightpathandreducedropoutrates.page9

IBMsoftwarestoryBehindeveryoneoftheseexamplesisabusiness,governmentoranindustrythathasusedsoftwareinnewways.page10IBMsoftwarestoryToday,morethanever,organizationsusesoftwaretoenableeveryfacetoftheirbusiness.page11BusinessSoftwareIBMsoftwarestoryButwithnewmodelsandwaysofworkingcomenewchallenges...page12DataeverywhereAstheworldbecomesmoreinstrumented,thechallengeistogetmoreoutofthewealthofnewinformation—frommanagingdatatodevelopinginsights.NewexpectationsforvalueGlobalintegrationandconnectivityAstheworldbecomesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise,businessescannolongeraffordtooperateasislands.Morethanever,theyneedtofindwaystoconnectbothinternallyandexternally.Customerexpectationshaveneverbeenhigher:Personalizedservice,deliveredflawlessly.DifferentiationthroughpeopleAsalways,it’sthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults.Buttoday,it’saboutmorethanjustthoseonyourpayroll—thegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees,partners,suppliers,andcustomerstohelpcreatenewvalue.BusinessSoftwareSecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices.Itnowexistsonvirtualplatforms,acrossdispersedteamsandplayers.Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience,thegreatertherisk.IBMsoftwarestoryAndasaresult,anewsetofneedshasemerged.TurninformationintoinsightsIncreaseagilityConnect&collaboratepage13BusinessEnablebusinessservice&productinnovationDriveenterpriseoperationseffectiveness&efficiencyManagerisk,security&complianceSoftwareIBMsoftwarestoryTheseneedsrangefrombuildingtechnologyadvantagetodevelopingnewstrategicbusinesssolutions.Businesssolutionspage14“Ineedtomakebetteruseofmycompany’’sinformation.Thatmeansmycompanyhastodoabetterjobmanagingdataandcontent.Withtimelyaccesstocleandata,wecoulddevisenewwaystoserveourcustomers.”“Ineedbetterwaystoconnectmyteamtoimprovetheirproductivityandabilitytomaketimelydecisions.Byconnectingkeyprocessesandenhancingcollaboration,wecanbemoreresponsivetoourcustomersandpartners.”“Ineedtocreatemoreefficiencywithinourexistinginfrastructure.Thatstartswithgreatervisibilityandcontrolacrossallofouroperations—bothITandenterprise—andbettermanagementofouroverallresources.”TurninformationintoinsightsIncreaseagilityConnect&collaborateEnablebusinessservice&productinnovationDriveenterpriseoperationseffectiveness&efficiencyManagerisk,security&complianceTechnologyadvantage“Ineedtocreatetheprocessesandflexibleinfrastructureourorganizationneedstoreactmorequicklytochangingmarketconditions.”“Ineedtodeliversmarterproducts,servicesandcapabilitiesmoreefficientlyandreducecostandriskacrosstheproductandapplicationlifecycle,whilealsoprovidingbetterserviceexperiencestomyendcustomers.”“Ineedtoensurethatmyorganizationispro-activelyidentifyingallthedifferenttypesofriskstoourbusiness,andthatwehavesecurityandresiliencyplansinplacetoaddressanythreatordisruption.”IBMsoftwarestorySmartersoftwareforasmarterplanetpage2IBMsoftwarestoryOnasmarterplanet,softwareischangingthewaypeoplelive.page3IBMsoftwarestoryAddressingtheseneedsrequiressmartersoftware.page15IBMsoftwarestoryTurninformationintoinsightsSmartersoftwareknows&acts.page16Casestudy:CarrefourTheCarrefourGroupisthepremierretailerinEuropeandthesecondlargestworldwide,withmorethan15,000multi-formatstoresin33countriesandmorethan490,000employees.UsingIBMSoftwareforBusinessIntelligenceandAnalytics,Carrefourhasbeenabletoleverageitscustomers’’consumptionpatternstoestablishthemostpopularloyaltyprograminFrance,withnearly14millionmembers.Byleveraginghistoricaltransactiondataandreal-timebusinessanalytics,Carrefourcanidentifyitsmostprofitablecustomers,whatproductstheybuy,and——mostimportantly——whatproductstheywouldbewillingtobuywiththerightincentive.Marketerscancrafthighlytargetedcampaigns,executethemrapidlyandgaugetheirimpactinstantaneously.Withthecapabilitytodistributepromotionsthroughkiosks,mobilephones,Websites,andhand-helddevices,SmarterSoftwarefromIBMhasdirectlysupportedCarrefour’’seffortstostrengthencustomerloyaltybycreatingacommoncustomerexperienceacrossallofitsretailformats.IBMsoftwarestoryIncreaseagilitySmartersoftwareadapts.page17Casestudy:SMCSMC,whichisheadquarteredinSingapore,isaleadingpneumaticssupplier.Whilehavingamplewarehousespace,thecompanyhadoutgrownmanualinventorycontrolprocesses.Theyneededasystemthatcouldhelptrackthousandsofdifferenttypesofvalves,sensors,fittingsandvacuumsinreal-time,aswellashandlemillionsofshipments.UsinganIBMandIBMpartnerdatabasemanagementsolution,SMCwasabletointegratereceiving,stocking,replenishment,orderfulfillmentandshipping,givingthemup-to-the-secondvisibilityofitsinventoryandproductwhereabouts.WithIBM’’ssoftwareapplications,SMCisabletoconductimmediateandseamlessdownloadingofcustomerordersandnewpartswithoutcostlyanderror-pronere-keyingofinformation.Withgreatervisibilityandcontrolacrossthesystem,staffmembersatthewarehouseareabletocollaborateinnewwaysandrespondfastertochangesinthesupplychain.Mostimportantly,thesolutionassuresthatwarehouselocationsdon’tdropbelowminimumstocklevels.WithIBMsoftware,SMChasbeenabletoincreaseshippingcapacityacrossAsiaby25percent,whilereducingexpensesby25percent—allwhilemaintaininga100percentaccuracyofordersplaced.IBMsoftwarestoryConnect&collaborateSmartersoftwareconnects.page18Casestudy:ShikokuElectricPowerCompanyOneof10electricutilitiesinJapanthatgeneratesanddeliverspowerlocally,ShikokuElectricPowerCompanysupplieselectricalservicetomorethan2.8millionpeople.Aspartofamulti-utilitybusinessgroup,thecompanyhasexpandedbeyondtheelectricalserviceinfrastructureitoriginallydeveloped,andnowoffersnewdatacommunicationsservices,includingcableTV,internetandphoneserviceoverfibertothehome.IBMSoftwareforMessagingandCollaborationhashelpedShikokuimplementacommunicationssystemforknowledgesharingthroughoutthecompany,includingcriticalinformationtoenablerapidrecoveryfrompoweroutagesduringemergenciessuchasearthquakes.Bystrengtheningbasicaccesscontrolandsettingupaframeworktoaddresstheissueofinformationleakage,thecompanyhasalsocreatedanenvironmentofimprovedgovernance.Whetherit’sdailybusinessmanuals,orprocedurestosolveequipmentproblems,orrecoveringquicklyfrommajoroutages,SmarterSoftwarefromIBMhashelpedShikokuconnectitsemployees,customersandpartnerstogether,anddeliveranenhancedlevelofservicethroughout.IBMsoftwarestoryEnablebusinessservice&productinnovationSmartersoftwaredelivers.page19Casestudy:FrenchbiomedicalcompanyAFrenchbiomedicalcompanyhasanambitiousmission:developthemostadvancedartificialhearttodrasticallyextendthelifeofheartdiseasepatients.Whiletheheartincludesmanytechnologicalandbiomedicalfirsts,perhapsthebiggestbreakthroughistheheart’sstate-of-the-artuseofsoftwareandsensorstoadjustitsownperformance.ThecompanyentrustedIBMtodevelopthesoftwareandsub-systemskeytotheirsuccess.Dependingonthepatient’’slevelofexertion,theheartadjustsitsspeedandbloodpressuretofeedmoreoxygentothebody.Thatallowsforamorenormal—andvariable—levelofphysicalexertion,whetherthepatientissittingstill,climbingaflightofstairs,ortakingabriskwalk.Thebuilt-insoftwarealsoallowsthedevicetoberemotelymonitoredanddiagnosed,sparingpatientsfrequenttripstothehospitalforroutinecheckups.WithSmarterSoftwarefromIBM,patientswiththeseartificialheartsenjoygreaterautonomyandfreedomtogoabouttheirlives,whiletrustingthattheirphysiciansandhospitalhaveallthemostup-to-the-momentinformationtoensurethey’reheathyandsafe.IBMsoftwarestorypage20Enablebusinessservice&productinnovationSmartersoftwaremonitors&controls.Casestudy:McCarranInternationalAirportUsingIBMSoftwareforAssetandServiceManagement,McCarranInternationalAirportinLasVegas,Nevadawasabletosignificantlystreamlineandoptimizeitsentireoperations,anddeliveracustomerexperienceratedasthebestinthecountry.McCarranwasabletoincreaseitsefficiencyandservicequalitybyunifyingthemanagementofallITandoperationalassets,andconsolidatingthevariouslegacyfinancialandoperationalsystemsinoneplace.Keybenefitsincludesignificantlyimprovedtechnicianproductivity;acceleratedresolutionofrepairs;reducedITcosts;increasedrevenuethroughaccuratechargebacks;enhancedsecurityandstreamlinedcompliancereporting.Sowhetherit’sapotholethatneedstoquicklybefixedonarunway,orwhetherit’sensuringthatcustomerbaggageisappropriatelyrouted,orthattherightpeoplehavetherightsecurityaccessattherighttime,SmarterSoftwarefromIBMhashelpedMcCarranAirportdistinguishitselfbyoptimizingitsinternalworkflowsystemsandintegratingitspreviouslysiloedassets.IBMsoftwarestoryDriveenterpriseoperationseffectiveness&efficiencySmartersoftwareoptimizes.page21Casestudy:SwissReTohelpmanageitsgrowth,SwissRemovedfromasiloed,manualapproachinmanagingkeyITprocessestoanend-to-endservicemanagementmodelinwhichITprocessesarestandardized,automatedandalignedwithbusinessneeds.Oneareawherethisshiftcanbeseenisintheorganization’’shandlingofchangeandreleasemanagementprocesses:It’snotunlikelythatduringasingleweekendITstaffmustimplementbetween200and1,000ITchanges.SwissRepartneredwithIBMtoimprovetheirchangeandreleasemanagementbyaligningsoftwaredeliverywithbusinessrequirements,predictingfutureITrequirementsandassessinghowchangescouldaffectservice,andautomatingpreviouslymanualprocessestoensurequalityandreduceerrors.WithSmarterSoftwarefromIBM,SwissRehasbeenabletodeploynewservicesfasterandwithfewererrors.Infact,someservicechangesthatpreviouslytookdaystodeploycannowbecompletedinjust10minutes.Andwithaconsolidatedviewoftheirinfrastructure,developerscancreatenewservicestorunonexistingresourcesratherthansourcingwholenewtechnologies.IBMsoftwarestoryManagerisk,security&complianceSmartersoftwareprotects.page22Casestudy:AlliedIrishBanksAscompetitionandregulationincreases,AlliedIrishBanksneededtobecomemoreagileandcost-effectiveinservingitsretailcustomers.Thus,thecompanyembarkedonacompletetransformationofitsretailbankingsystem.Aspartofthetransformation,thecompanyneededtoreplaceitsexistingmainframesecuritysystem.Movingforward,theyneededacomprehensivesuiteofsecuritytoolsthatwouldhelpthemrigorouslyenforcesecurityaswellasautomateadministrationandauditingforboththenewbankingplatformanditslegacyenvironments.TheyworkedcloselywithIBMBusinessPartnerRSMPartnerstoreplacetheirexistingmainframesecuritysoftwarewithanIBMServiceManagementsolutionthathelpsthemstayaheadofsecuritythreatsandlowerthecostofcompliancewithlegalandregulatoryrequirements.WithSmarterSoftwarefromIBM,AlliedIrishBankswasabletoestablishmorerobustandsecureprotocolsovertheirIT,freeingbankstafftofocusmoreonqualitycontrolandimprovingcustomerservice.IBMsoftwarestorypage23AtIBM,webelievesoftwarecanmaketheworldworkbetteroneclientatatime.IBMsoftwarestorypage24Alotofothercompaniesclaimtheydothesamething.Buttheydon’’t.Theycan’’t.Theirsoftwaredoesn’tworklikeoursoftware.IBMsoftwarestorypage25Weknowwhatittakestosolveourclients’biggestchallenges,andwe’’vespentthelast50yearsdeliveringsoftwarethatisfueledbyexpertise,builtforchange,andreadyforwork.IBMsoftwarestoryFueledbyexpertiseWeknowsoftware.Butmoreimportantly,becausewe’reIBM,weknowhowsoftwareconnectstohardwareconnectstoservices——andwhatittakestomaketechnologyinfrastructurerun.Butwealsoknowhowtoapplysoftwareforrealresults.Weknowindustries,theworldofbusiness,andhowworkgetsdone.Weknowsystems,bothnaturalandman-made.Weknowhowtheworldreallyworks,andwhatittakestomaketheworldworkbetter.page26Proofpoints40innovationcentersworldwide,focusedonsolutionsfordozensofindustries26,000developers80R&Dlabs4,000patentsin200830,000partnersWorld’slargestmathdepartmentLargestmiddlewarecompanyintheworldIBMsoftwarestoryBuiltforchangeOursoftwareisopen.Easilyintegrated.Flexible.BuiltwithasystemsPOV.Old,new.Ours,theirs.IBMsoftwareworkswithwhatclientshavetoday,andwhattheywillneedtomorrow.Butwe’renotjustcapableofchange.Webelieveit’snotenoughtosimplybereadyforchangewhenithappens.Wehaveforward-lookinglabsandresearcherswhosesolepurposeistohelpourclientsbepreparedforthefuture.Whetherbuilthereorboughtelsewhere,oursoftwarehelpsclientsanticipatetheneedsoftheirbusiness..page27Proofpoints100+acquisitions300SOApatentsIBMcontributestoover150opensourceprojects——morethananyothercompany.IBMhasinvestedover$1BinLinuxandopensource,andcontinuestoinvestseveralhundredmilliondollarsannually.IBMsoftwarestoryReadyforworkWebuildsoftwarethat’srobust.Industrial-strength.Proven.Readytoscale.Whetherforstart-ups,Fortune50companies,orentiregovernments,ourclientscanalwayscountonoursoftwaretodelivertheimpact.Butitisn’’tjustthecodeofoursoftwarethatensuresourclients’success.It’salsoabouttheongoingserviceweprovide.We’’vealwaysbeendedicatedtoourclients’everysuccess—bigandsmall—andourteamsworktirelesslyalongsideclientstoapplysoftwaretosolvetheirgreatestchallengesandcreatenewvalue.page28Proofpoints60laboratoriesworldwidethatpracticeagiledevelopment,workhandinhandwithclients,businesspartnersandacademia17,000sales&5,000supportstaffTestingsolutionsininnovationcenterstoensurerobustnessbeforesoftwaregoesliveIBMsoftwarestorypag