零售饮品快闪店活动策划方案

嗨辣神器快闪店活动策划概念案HihotpotflashstoreactivityplanningconceptcaseHihotpotflashstoreactivityplanningconceptcase策划导入Planningtoimport01/.HihotpotflashstoreactivityplanningconceptcaseChengdu,sichuanprovinceTUODAN07/2020引子HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD如果没有辣，或许人间不值得“全民食辣”来临！据不完全统计，中国食辣人群已超过6亿，辣味市场规模或将到达万亿元级别。从吃辣，到嗜辣，“辣”已经不再局限于作为调味入菜，甚至已然呈现超过“鲜”、“甜”等深受追捧口味的趋势，最重要的是，体现了当代人们热衷于追求极致的刺激体验和口感愉悦的消费需求。带辣的食物，有不少都成为了经典——火锅、串串、油焖大虾、泡椒凤爪、周黑鸭、麻辣香锅、辣子鸡、辣条、烧烤...如果没有辣，人间或许不值得。"Hotfoodforall"iscoming!Accordingtoincompletestatistics,thenumberofspicyfoodpeopleinChinahasexceeded600million,andthescaleofspicyfoodmarketmayreachthelevelofonetrillionyuan.Fromeatingspicyfoodtolovingspicyfood,"spicy"isnolongerlimitedtoservingasaflavoringdish,andhasevenbecomemorepopularthan"fresh","sweet"andotherpopulartastes.Mostimportantly,itreflectscontemporarypeople'skeendemandforextremestimulatingexperienceandpleasanttaste.Spicyfood,manyhavebecomeclassic-hotpot,strings,braisedprawns,pickledchilichickenfeet,ZhouBlackDuck,spicyfragrantpot,spicychicken,spicydrytofu,barbecue...Ifthereisnospice,theworldmaynotbeworthit.TUODAN07/2020快闪店主题推荐HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD嗨辣研究所HiSpicyResearchInstitute辣时代，够酸爽才够嗨！——嗨辣神器快闪店活动/Hihotpotpop-upshopactivityTUODAN07/2020嗨辣研究所HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD辣时代，够酸爽才够嗨！本次快闪店，我们将联合成都本地“嗨辣”品牌，于快闪店构造“吃辣场景”，让消费者在快闪店中体验辣味同时，将我们的产品“嗨辣神器”与“辣”深度捆绑，并通过现场的互动、挑战、体验等内容加深用户对产品认知度，同时以极具视觉冲击的艺术造型、色彩等表达方式吸引受众眼球，引发受众以自我为媒介为产品做二次传播。Theflash,wewilljointlychengdulocalhot"hi"brand,theflashstorestructure"eat"hotscene,letconsumerexperienceinflashshophotatthesametime,ourproducts"hispicyartifact"and"hot"depth,andthroughtheon-siteinteraction,challenges,experiencethecontentsuchasdeepeningtheuserawarenessofproduct,atthesametimewithhighlyvisualimpactoftheartexpressionsuchasmodelling,colourattractaudienceattention,causetheaudiencetoselfdosecondarytransmissionforthemediafortheproduct.Hihotpotflashstoreactivityplanningconceptcase宣传形式Formsofpropaganda02/.HihotpotflashstoreactivityplanningconceptcaseChengdu,sichuanprovinceTUODAN07/2020线上H5辣味测试HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD脱单文创嗨辣测试：你是哪款辣味小仙女？都说川妹子是辣妹子，热情、泼辣的性子也很是讨喜；大概每个女孩都有“辣”的味道，你的辛辣指数是多少级呢？一起来测一测吧！通过脱单文创官方公众号发布#嗨辣测试·你是哪款辣味小仙女#互动H5，引发目标客群关注并参与，通过有趣的线上互动形式将产品初步推至受众视线中。Throughthereleaseoftheofficialofficialaccountofthearticlecreation,"HiHottest·Whatkindofhotfairyareyou?","InteractiveH5"hasattractedtheattentionandparticipationoftargetcustomers,andtheproducthasbeenpreliminarilypromotedtotheaudience'sattentionthroughinterestingonlineinteraction.TUODAN07/2020抖音线上话题发起HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD#成都最辣馆子#通过脱单抖音官方公众号或成都美食抖音网红账号进行#成都最辣馆子#抖音线上话题发起，联合成都餐饮品牌、美食KOL发起全成都最辣馆子推荐话题活动，由美食KOL携手嗨辣神器打卡推荐TOP10“嗨辣馆子”的最辣彩票，为合作品牌宣传推广的同时，为产品及快闪店做前期话题铺垫。Bysingletrilloffofficialorpublicchengdugourmettrillwebcelebrityaccountsforthehottestrestaurant##chengdutrillonlinetopic,chengdu,jointbrandcatering,foodKOLlaunchallthehottesttopicrestaurantrecommended,recommendedbyhotfoodKOLtohiartifactclockintop10"hispicyrestaurant"thehottestlottery,brandpromotionforco-operationatthesametime,tomakeproductsandflashshopearlytopic.#成都最辣馆子#TUODAN07/2020公众号软文预热HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD通过脱单文创官方公众号、成都本地知名公众号等渠道通过软文形式推送至朋友圈、公众号首页，以此在活动前期对外释放快闪店信息，引发社会关注度及受众好奇心，达到“事未做、声以远”的前期宣传效果。Throughthechannelssuchastheofficialpublicaccountofdouniwenchuangandthelocalwell-knownpublicaccountofChengdu,itispushedtothehomepageofthewechatmomentsandpublicaccountsintheformofadvertwords,soastoreleasetheinformationofthepop-upstoreintheearlystageoftheactivity,arousethesocialattentionandthecuriosityoftheaudience,andachievetheearlypublicityeffectof"doingsomethingbeforedoingit,leavingthevoicebehind".脱单文创春熙路要搞大事情了，“嗨辣神器”向川辣妹发起挑战！听说过两天在春熙路，有人要向川辣妹发起吃辣挑战，让我康康是谁？脱单文创最新产品“嗨辣神器”携手成都最辣馆子即将空降春熙路，用超有型的场景设计即将惊艳全场，向全成都的小哥哥小姐姐们发起嗨辣挑战！你敢接招吗？有胆你就来！TUODAN07/2020TOP10嗨辣店多点联动HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD联动抖音话题#成都最辣馆子#TOP10/合作餐饮品牌，针对门店/品牌旗舰店进行快闪店同系列主题包装，活动启幕当天多店同时将嗨辣神器产品上架售卖，同时多店在快闪店期间共同于门店举办嗨辣挑战赛，挑战成功即可活动礼品，由此在用餐场景中强化产品消费场景，增强受众对产品的记忆点。Linkagetrillthehottesttopic#chengdurestaurant#top10/cateringbrandcooperation,aimingatstores/brandflagshipstoreflashshopwithpackagingseriestheme,activitygoesupthemorestoreswillhispicyartifactstoressellproductsatthesametime,atthesametime,manyshopduringflashshopinstoresathihotchallenge,challengesuccesscanactivitiesgift,thusenhancedproductconsumptionindiningscenescene,enhanceaudiencememorypointofproduct.TUODAN07/2020周边户外广告HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD在快闪店周边（春熙路周边）通过地铁广告、灯箱广告、户外大屏广告、公交站台广告等形式为快闪店活动制造噱头，引发关注。Inthevicinityofthepop-upstore(aroundChunxiRoad),itcreatesgimmicksforthepop-upstoreactivitiesintheformofsubwayadvertisements,lightboxadvertisements,outdoorlarge-screenadvertisementsandbusplatformadvertisements,attractingattention.HihotpotflashstoreactivityplanningconceptcaseChengdu,sichuanprovinceHihotpotflashstoreactivityplanningconceptcase视觉及内容VisionandContent03/.TUODAN07/2020快闪店整体风格参考HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD时尚是一个轮回，眼下复古风方兴未艾，摩登的年代感卷土重来。与单纯的复古不同，年代感更生动鲜明，青春又叛逆，复古又摩登十足。演绎全新的街头混搭风潮。打破传统对“嗨辣”的理解，结合产品包装色调及易拉罐的金属特质，运用大量金属及霓虹灯光装置设计快闪店，从视觉引发目标消费群体关注与共鸣。我们定义的新时代嗨辣是潮流、乖张、叛逆、新锐！Fashionisareincarnation,atpresentthewindrestoringancientwaysisintheascendant,modernerafeelingcomeback.Differentfrompurerestoringancientways,thesenseofageismorevividandvivid,youthfulandrebellious,restoringancientwaysandmodern.Theinterpretationofanewstreetmix.Breakthetraditionalunderstandingof"hihot",combinetheproductpackagingcolorandmetalcharacteristicsofcans,usealargenumberofmetalandneonlightinstallationtodesignflashshops,fromthevisualattentionandresonanceoftargetconsumergroups.Wedefinethenewerahihotisthetrend,perverse,rebellious,new!TUODAN07/2020入场HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD客群扫码关注品牌公众号即可进入快闪店，在入场区将有巨型骰子互动小游戏，掷出点数后在相应的箱子里获取刮刮卡，刮出不同数量嗨辣币（游戏币）即可入场参与嗨辣挑战及有趣的互动游戏啦。Customerscanenterthepop-upstorebyscanningthecodeandfollowingthepublicaccountofthebrand.Intheentrancearea,therewillbeasmallinteractivegamewithgiantdice.Afterrollingthepoints,youcangetthescratchcardinthecorrespondingbox.TUODAN07/2020嗨辣调酒实验室HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD嗨辣鸡尾酒用嗨辣神器调制青春搭配，用青春情绪挑动青春味蕾。讲嗨辣神器中独有的酸爽口感与各类酒饮相互搭配，形成天然的味觉同盟。只要愿意，你可以用嗨辣神器随意地调制生活、调制情绪，在嗨辣研究所开发一款独属于自己的嗨辣鸡尾酒。Withhispicymagicmodulationyouthcollocation,withtheyouthmoodtostiruptheyouthtastebuds.Theuniquesenseofacidityandrefreshinginthespicyartifactsismatchedwithallkindsofwine,forminganaturaltastealliance.Aslongasyouwant,youcanusethehighspicymagicdevicetoadjustlifeandmoodatwill,inthehighspicyresearchinstitutetodevelopauniquebelongstotheirownhighspicycocktail.TUODAN07/2020嗨辣挑战赛HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD快闪店内集合抖音#成都最辣馆子#话题TOP10嗨辣馆子/合作餐饮品牌在快闪店内摆点，客群依次随机挑战并集章，全部集齐则可在“嗨辣惊喜盒子”处抽取盲盒并获得盲盒内所有礼品（礼品可以是周边产品、餐饮店联名产品等）Inthepop-upstore,customerswillrandomlychallengeandcollectstampsinturn.Ifallthesamplesarecollected,ablindboxcanbedrawnatthe"HiHotSurpriseBox"andallthegiftsintheblindboxcanbeobtained(thegiftscanbeperipheralproducts,jointproductsofrestaurants,etc.).TUODAN07/2020嗨辣体感游戏（定制）HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD定制嗨辣体感游戏——以“接辣椒”为主要游戏形式，用嗨辣神器接住上方掉落的辣椒，根据不同辣椒辣度可获得不同积分，不小心接到其他味道的食物则扣分，游戏结束分数超过规定值即可获得一枚嗨辣币参与其他互动小游戏。通过体感游戏形式，洗脑式的强化产品在受众心中定位，以达到有效的产品宣传推广目标。Customizedhotfeelinggame-with"catchinghotpepper"asthemainformofgame,catchthehotpepperfallingfromthetopwiththehotpeppermagicdevice,accordingtothedifferentdegreeofhotpeppercangetdifferentpoints,accidentallyreceivedotherflavoroffoodwillbedeductedpoints,theendofthegamescoremorethantheratedvaluewillbeawardedahotmoneytoparticipateinotherinteractivesmallgames.Throughtheformofsomatosensorygames,brainwashingstrengthensthepositioningofproductsinthemindsoftheaudience,soastoachieveeffectiveproductpromotionobjectives.TUODAN07/2020嗨辣子弹摄影HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD极富创意的“子弹时间”360°全景拍摄结合透视的产品陈列背景，吸睛且有趣，引导客群在该点位自主拍照，成品将以小视频形式给到客群。这样有趣的成品也诱发客群自主上传至朋友圈、微博、抖音的社交平台，在活动中期为产品进行二次传播由此达到最佳传播效果！Thehighlycreative"Bullettime"360°panoramicshootingcombinedwithperspectiveproductdisplaybackgroundiseye-catchingandinteresting.Itguidesthecustomergrouptotakephotosindependentlyatthispoint,andthefinishedproductwillbesenttothecustomergroupintheformofshortvideos.Suchaninterestingfinishedproductalsoinducedthecustomergrouptoindependentlyuploadtothesocialplatformofcircleoffriends,WeiboandDouyin,andcarryoutsecondarycommunicationfortheproductinthemiddleoftheactivitysoastoachievethebestcommunicationeffect!TUODAN07/2020嗨辣互动装置HihotpotflashstoreactivityplanningconceptcaseactivityplanningconceptcaseChengdu,sichuanprovinceHummingbirdBoReputationCultureMediaCo.,LTD快闪店内规划嗨辣互动装置区，以扭蛋机、娃娃机、幸运盒子等装置为主要互动内容，客群可凭嗨辣币在该区域参与游戏获得丰厚周边/联名礼品哦（礼品出周边/联名产品外也可联合餐饮品牌商提供优惠券增强吸引力）Thepop-upstoreplansa"hot&Spicy"interactivedevicearea,withwrithingeggmachine,dollmachine,luckyboxandotherdevicesasthemaininteractivecontent.Customerscanparticipateingamesinthisareawith"hot&SpicyCOINS"togetrichperipheral/jointgifts(besidesgifts,jointcateringbrandscanalsoprovidecoup