麦卡锡管理的图表汇总

机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate * 资料来源： Unitofmeasure例子HighLowüû–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextTextTextText1GBUTtemEXHIBITTITLE * 资料来源： 2GBUTtem * 资料来源： Unitofmeasure3GBUTtemTextTextTextTextTextTextTextTextTextText2X2CUBED * 资料来源： Unitofmeasure42X2TOWER * 资料来源： Unitofmeasure5PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING * 资料来源： Unitofmeasure6StrategySkillsSystemsStaffSharedvaluesStructureStyle7S * 资料来源： Unitofmeasure7ARROW3D * 资料来源： Unitofmeasure8GBUTtemCUBES13D * 资料来源： Unitofmeasure9GBUTtemCUBES23D * 资料来源： Unitofmeasure10GBUTtem * FootnoteSource: CUBES33D * 资料来源： Unitofmeasure11GBUTtemTextTextTextTextCUTOUT3D * 资料来源： Unitofmeasure12NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORK * 资料来源： Unitofmeasure13TextTextTextTextTextTextTextTextTextTextJOINT * 资料来源： Unitofmeasure14TextTextTextTextLEVELSEPARATE4 * 资料来源： Unitofmeasure15TextTextTextLINEARA3D * 资料来源： Unitofmeasure16TextTextTextTextLINEARB3D * 资料来源： Unitofmeasure17TextTextTextLINEARC3D * 资料来源： Unitofmeasure18TextTextTextLINEARD3D * 资料来源： Unitofmeasure19TextTextTextTextLINEARE3D * 资料来源： Unitofmeasure20TextTextTextLINEARG3D * 资料来源： Unitofmeasure21TextTextLINEARI3D * 资料来源： Unitofmeasure22TextTextTextTextLINEARJ3D * 资料来源： Unitofmeasure23TextTextTextTextLINEARN3D * 资料来源： Unitofmeasure24TextTextTextLINEARP3D * 资料来源： Unitofmeasure25TextTextLINEARQ3D * 资料来源： Unitofmeasure26TextTextLINEARQ3D * 资料来源： Unitofmeasure27PlanImplementSupportLINKS3 * 资料来源： Unitofmeasure28PERSPECTIVE3D * 资料来源： Unitofmeasure29GBUTtemTextTextTextPROPELLER3D * 资料来源： Unitofmeasure30RINGS3D * 资料来源： Unitofmeasure31GBUTtemTextTextSCALE * 资料来源： Unitofmeasure32TextTextSCALES * 资料来源： Unitofmeasure33TextTextTextTextTextTextSIZESIN * 资料来源： Unitofmeasure34SPIRAL13D * 资料来源： Unitofmeasure35SpiralBrakesTubeintubeSPIRAL23D * 资料来源： Unitofmeasure36GBUTtemTextTextTextTextSPOTLIGHT * 资料来源： Unitofmeasure37TextTextTextTextTextTextSTAIRCASE * 资料来源： Unitofmeasure38GBUTtemStars3D * 资料来源： Unitofmeasure39GBUTtemTextTextWIRECUBES * 资料来源： Unitofmeasure40TextTextTextTextTextTextTextARROWS * 资料来源： Unitofmeasure41TextLEVEL1 * 资料来源： Unitofmeasure42TextTextLEVEL2 * 资料来源： Unitofmeasure43TextTextTextLEVEL3 * 资料来源： Unitofmeasure44TextTextTextTextLEVEL4 * 资料来源： Unitofmeasure45TextTextTextTextTextLEVEL5 * 资料来源： Unitofmeasure46TextTextTextTextTextTextLEVEL6 * 资料来源： Unitofmeasure47TextHeaderHeaderTextFLOW2 * 资料来源： Unitofmeasure48TextTextHeaderHeaderTextFLOW2TITLE * 资料来源： Unitofmeasure49TextHeaderHeaderTextHeaderTextFLOW3 * 资料来源： Unitofmeasure50TextTextHeaderHeaderTextHeaderTextFLOW3TITLE * 资料来源： Unitofmeasure51TextHeaderHeaderTextHeaderHeaderTextTextFLOW4 * 资料来源： Unitofmeasure52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW4TITLE * 资料来源： Unitofmeasure53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5 * 资料来源： Unitofmeasure54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5TITLE * 资料来源： Unitofmeasure55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6 * 资料来源： Unitofmeasure56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6TITLE * 资料来源： Unitofmeasure57TextTextTextTextBLADES * 资料来源： Unitofmeasure58TextTextTextTextBOX * 资料来源： Unitofmeasure59TextTextTextTextBOX * 资料来源： Unitofmeasure60TextTextTextCYCLE1 * 资料来源： Unitofmeasure61TextTextCYCLE2 * 资料来源： Unitofmeasure62TextTextTextCYCLE3 * 资料来源： Unitofmeasure63TextTextTextTextCYCLE4 * 资料来源： Unitofmeasure64TextTextTextTextTextCYCLE5 * 资料来源： Unitofmeasure65TextTextTextTextTextTextCYCLE6 * 资料来源： Unitofmeasure66TextTextTextTextTextTextTextCYCLE7 * 资料来源： Unitofmeasure67TextTextTextTextTextTextTextTextCYCLE8 * 资料来源： Unitofmeasure68TextTextTextTextTextTextINCOMING * 资料来源： Unitofmeasure69TextTextTextTextTextRIBBON * 资料来源： Unitofmeasure70TextTextTextTextTextRING * 资料来源： Unitofmeasure71TextTextUPON2 * 资料来源： Unitofmeasure72TextTextTextTextTextTextTextTextCONTINUOUS * 资料来源： Unitofmeasure73TextTextTextTextCUTOUT * 资料来源： Unitofmeasure74TextTextTextLINEARA * 资料来源： Unitofmeasure75TextTextTextTextLINEARB * 资料来源： Unitofmeasure76TextTextTextLINEARC * 资料来源： Unitofmeasure77TextTextTextLINEARD * 资料来源： Unitofmeasure78TextTextTextTextLINEARE * 资料来源： Unitofmeasure79TextTextTextLINEARF * 资料来源： Unitofmeasure80TextTextTextLINEARG * 资料来源： Unitofmeasure81TextTextTextTextLINEARH * 资料来源： Unitofmeasure82TextTextLINEARI * 资料来源： Unitofmeasure83TextTextTextTextLINEARJ * 资料来源： Unitofmeasure84TextTextTextTextTextTextLINEARK * 资料来源： Unitofmeasure85TextTextTextTextLINEARN * 资料来源： Unitofmeasure86TextTextTextLINEARP * 资料来源： Unitofmeasure87TextTextLINEARQ * 资料来源： Unitofmeasure88TextTextTextPROPELLER * 资料来源： Unitofmeasure89TextTextTextTextTextSTEP5 * 资料来源： Unitofmeasure90TextTextTextText2ON1 * 资料来源： Unitofmeasure91TextTextTextTextTextTextAGAINST * 资料来源： Unitofmeasure92TextTextTextTextTextATWORK * 资料来源： Unitofmeasure93TextTextCOUPLEDHORIZ * 资料来源： Unitofmeasure94TextTextCOUPLEDVERT * 资料来源： Unitofmeasure95TextTextTextTextFOCUSED * 资料来源： Unitofmeasure96NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK * 资料来源： Unitofmeasure97TextTextTextPARALLEL * 资料来源： Unitofmeasure98TextTextTextTextSPLIT * 资料来源： Unitofmeasure99TextSURROUND * 资料来源： Unitofmeasure100TextTextTWISTED * 资料来源： Unitofmeasure101TextTextUP&AWAY * 资料来源： Unitofmeasure102TextTextUP&DOWN * 资料来源： Unitofmeasure103CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE * 资料来源： Unitofmeasure104SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S * 资料来源： Unitofmeasure105Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S * 资料来源： Unitofmeasure106CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIO * 资料来源： Unitofmeasure107ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARD * 资料来源： Unitofmeasure108

DeltaP

VisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)have

skilltoleadprogram

implementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-

involvementprocessImplementationor

nearimplementation

ofrequiredstructure

andsystemsFlowof2-waycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurement

ofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstration

ofnewvisionand

valuesbyclient

leadershipDELTAP * 资料来源： Unitofmeasure109NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporate

centerskills

Business

unitlinkages

Taxation/

valuation

differencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack〞RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbably

divestDivestDivestorliquidateMACS * 资料来源： Unitofmeasure110BusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURINGSTRATEGY * 资料来源： Unitofmeasure111Restructuringframework15432PENTAGON * 资料来源： Unitofmeasure112BenefitPriceCompetitive

disadvantageCompetitive

advantagePRICEBENEFIT * 资料来源： Unitofmeasure113AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHART * 资料来源： Unitofmeasure1143.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide

1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARD * 资料来源： Unitofmeasure115Stage1Stage2Stage3Stage4Valuesystem

Strategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGE * 资料来源： Unitofmeasure116SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestime

SupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITY * 资料来源： Unitofmeasure117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATION * 资料来源： Unitofmeasure118RealPerceivedClient’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCES * 资料来源： Unitofmeasure119<##><##><##><##><##><##><##><##><##><##><##>HeaderTextGANTT10 * 资料来源： Unitofmeasure120HeaderText################################GANTT15 * 资料来源： Unitofmeasure121TextTextTextTextLEFTTORIGHT * 资料来源： Unitofmeasure122TextTextTextTextTextProcessobjectivesTextSub-objectivesSTUDYOBJECTIVE * 资料来源： Unitofmeasure123TextTextTextTextTextTextTextTOPDOWN * 资料来源： Unitofmeasure124TextTextTextTextTextTextTextTextTextText2X2 * 资料来源： Unitofmeasure125TextTextTextTextTextTextTextTextTextText2X2CUBED * 资料来源： Unitofmeasure126TextTextTextTextTextTextTextTextTextTextTextText2X2EXTENDED * 资料来源： Unitofmeasure127TextTextTextTextTextText2X2TOWER * 资料来源： Unitofmeasure128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 * 资料来源： Unitofmeasure129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3EXTENDED * 资料来源： Unitofmeasure130TextTextDIFFRACTION * 资料来源： Unitofmeasure131TextTextTextFLOWDOWN * 资料来源： Unitofmeasure132TextTextPASSTHROUGH * 资料来源： Unitofmeasure133Label1Label2Label3AREA * 资料来源： Unitofmeasure134GBUTtemLabel1Label2Label3Label4Label5BAR * 资料来源： Unitofmeasure135GBUTtemLabel1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureBAR2 * 资料来源： Unitofmeasure136GBUTtemLabel1Label2Label3Label4Label5BARBUTTED * 资料来源： Unitofmeasure137GBUTtemLabel1Label2Label3Label4Label5000000000000000SeriesSeriesSeriesBARSTACKED * 资料来源： Unitofmeasure138GBUTtemLabel1Label2Label3Label4Label5000000000000000100%=SeriesSeriesSeriesBARSTACKED100% * 资料来源： Unitofmeasure139GBUTtemTitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5Label6BUBBLE * 资料来源： Unitofmeasure140GBUTtemLabel1Label2Label3Label4Label5COLUMN * 资料来源： Unitofmeasure141GBUTtemLabel1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureCOLUMN2 * 资料来源： Unitofmeasure142GBUTtemLabel1Label2Label3Label4Label5COLUMNBUTTED * 资料来源： Unitofmeasure143GBUTtemLabel1Label2Label3Label4Label5SeriesSeriesSeriesSeries000000000000000COLUMNSTACKED * 资料来源： Unitofmeasure144GBUTtemLabel1Label2Label3Label4Label5SeriesSeriesSeriesSeries100%=000000000000000COLUMNSTACKED100% * 资料来源： Unitofmeasure145GBUTtemTitleUnitofmeasureLabel1Label2Label3Label4Label5TitleUnitofmeasure100%=000SeriesSeriesSeriesSeriesLabel1COMBOPIESEGMENTCOLUMN * 资料来源： Unitofmeasure146GBUTtemTitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5COSTCURVE * 资料来源： Unitofmeasure147GBUTtemARROWS * 资料来源： Unitofmeasure148GBUTtemThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.DISCLAIMERSCLIENT * 资料来源： Unitofmeasure149GBUTtemThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.DISCLAIMERSINTERNAL * 资料来源： Unitofmeasure150GBUTtemThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.DISCLAIMERSPRESENTATION * 资料来源： Unitofmeasure151GBUTtemLegendLegendLegendLEGENDS * 资料来源： Unitofmeasure152GBUTtemMcKINSEYLOGO * 资料来源： Unitofmeasure153GBUTtemüû–MISC * 资料来源： Unitofmeasure154GBUTtemVeryattractiveAverageVeryunattractiveVeryattractiveAverageVeryunattractiveMOONS * 资料来源： Unitofmeasure155GBUTtemILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFORDISCUSSIONONLYFORDISCUSSIONPRELIMINARYDRAFTSTICKER * 资料来源： Unitofmeasure156GBUTtemCONFIDENTIALDISCUSSIONDRAFTDISGUISEDCLIENTEXAMPLEPRELIMINARYDRAFTPRELIMINARYESTIMATEDISCUSSIONDRAFTDISGUISEDDRAFTFORDISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAWMANTOBECOMPLETE