三星对决LG：柔性智能手机之争

LG：柔性智能手机之争MeetTheFirstFlexibleSmartphoneFromLGThemomentyou’veallbeenwaitingforithere—possibly.LGElectronicshasrolledoutwhatitsaysisthefirstmobiledevicethatcanbebentoutofshapeorpressedflatontoadesk.一款柔性手机，该手机可弯曲，也可放在桌面上压平。It’saneatpartytrick,butLGalongwiththatotherflexi-phonefrontrunnerSamsung,willbecarefullywatchinghowconsumerstakethesedevicesupbeforespendingmoretomakethembendanyfurther.LG们能进一步弯曲之前，将慎重观看消费者对此类设备的承受程度。Thisweek,LGElectronicslaunchedwhatit’scallingtheworld’sfirstflexiblesmartphone,thesix-inch,gently-curvingGFlex.ItwentonsaleinSouthKoreaandwillstayontheshelvesfor10days,withanot-so-gentlepriceof$940.IfandwhenLGbringsittotheU.S.inearly2022,aspokesmansaysthepricewithcarriercontractswouldbeonparwithotherhigh-endsmartphones.ItgoesonsaleinHongKongonDec.13,andFranceinFebruary2022withFranceTelecom本周，LGGFlex，610940LG20221213Orange20222LGrepresentativesstoppedbyForbes’sSanFranciscoofficeonWednesdaytogiveademooftheGFlex,andshowoffitsflexiblequalities.LGGFlex进展了一番演示，并展现了它的柔性特色。Actually,“flexible”isasubjectivehere.Placethecurvedphonefacedownonalevelsurfaceandyoucanpressitflat.Trytobendeachendwithyourfingersanditwillgivewaysomewhat.WhenIaskedifthedevicecouldbendrighttheotherway,LGspokesmanChazAbbottmanaged,withsomeeffort,togetittogivealittlemore.实际上，这里的“柔性”具有主观性。把弯起的手机面朝下放在水平外表上，你当我问到这款设备是否能在另一个方向弯曲时，LG·阿博特〔ChazAbbott〕用了点力气，让手机更弯了一点。TheGFlexistheproductofyearsofresearchanddevelopment,withLGandarchrivalSamsungthebigdevicemakersrushingtobethefirsttobringacurvedphonetomarket.Therehadbeenrumorsin2022thatsuchphoneswouldhitshelvesearlierthannow,andtherearevariousreasonswhyit’stakenthislong.First,executivesneedtobeconfidentthesekindsofdeviceswillactuallysell.LG’sCTOSkottAhntoldmeearlierthisyearthatitwashardtotellifconsumerswantedphoneswithcurvedscreens,nevermindphonesthatwereflexible.是多年研发的成果，个推出曲面手机的公司。2022这类设备实际上将能够销售。LG〔SkottAhn〕今年早些Curvedphonesfitthefacenicelywhenyou’retalking,theybringthemicclosersothatyourvoicesoundsclear,andthecurveddisplaymakesforaslightlymoreenjoyablemovie-watchingexperience.PlusthatpliabilitymakestheGFlexalittlemoredurablewhenit’sdroppedorknocked.It’sanopenquestion,though,whetherLG’smanufacturingeffortswillpayoffinsales,andtheywerebigefforts.GFlex更耐用。然而，LG定论。“Ittookawhiletogetthemanufacturingtoolsinplace,”saidAbbott,addingthatLGhadtobuyandmakeitsownmachinerytomanufacturetheflexiblephones.LG制造自己的机器设备，以生产柔性手机。Anotherchallengewasincreatingdisplaysthatcanbendoverandover.TheGFlexcontainsaplasticOLEDdisplay,coveredbyathinglasscoatingfromLGChemGFlex承受塑料OLEDLG宁公司〔Corning〕生产。UniversalDisplay,whichdoesjointdevelopmentonflexiblescreenswithSamsungandLG.TheotherchallengeismakingsureplasticOLEDdisplayscanwithstandthetemperaturesforprocessingsubstratesontop.美国通用显示器公司〔UniversalDisplay〕技术商品化副总裁贾尼斯·马翁〔JaniceMahon〕LGOLEDLGOLED示屏能够经受住加工叠加在其上的基板时的温度。Samsung’sowncurveddevice,theRound,curveshorizontallyandisinafixedposition,makingitanearlystepinthegradualevolutionflexibledevices.“Welookatthewholeflexiblewholeopportunityasbeingakintolearningtocrawl,thenwalk,thenlearningtorunamarathon,”saidUniversalDisplay’sMahon.“Thefirstflexibledisplaysonthemarketwillbeputintoafixed,rigidembodiment,curvedintoasmartphone.”They’llaimtobebetteronformfactorandergonomics.“Thosearebenefitsatthefirststage,”shesaid.Eventuallythetechnologywillbecomemorerobustandmanufacturerscantakesmallstepstowardssomethingmoreadvanced,likeapenwithascreenthatrollsout.(SeetheconceptimagefromUniversalDisplaybelow.)GALAXYRound为横向弯曲，且弯曲弧度固定，在向柔性〔参见下面的通用显示器公司的概念产品图片〕。Mahonbelievestheworldisthreetofiveyearsawayfromsomethinglikethisconceptpen.Infact,arecentpatentfilingbySamsungshoesaverysimilar,pen-likedevicewithapull-out,flexibledisplay.Mahonsaysresearchersarecurrentlylookingatusecasesforflexibledisplaysinpens,wearabletechnologyandevenfabrics.笔、可穿戴技术甚至织物上的使用案例。LG’sRamchanWoo,headofthecompany’smobileproductplanningdivision,saidatalauncheventfortheGFlexonTuesdaythathesawsmartphonesmovingtowards“curved,bendable,foldable,andwearable”devices,buthedidn’telaborateonhowLGwouldfurtherdevelopitsflexibledevicetechnology.LGRamchanWoo在本周二GFlex的公布会上表示，LGMightLGbringoutasmallerversionofabendablephone?“Theengineersfigurethatthesix-inchdisplayisoptimalforthatcurvature,”Abbottanswered.LG6对这类可弯曲手机来说是最适宜的。”阿博特答复道。FornowLGistargetingearlyadoptersandpeoplewholikewatchingmoviesorplayinggamesontheirphones.“Thatcontentcouldbeviewedmoreeasilyinanimmersivedisplay,”headded.Theproofwillbeinunitsales,whichisprobablywhyLGissittingtight,andnotsayingverymuchaboutwheretheGFlexmightgofromhere.眼下，LG眼下，LG在一款沉醉式显示屏上看起来会更加轻松。”他补充说。证据就是销量，这可能LGGFlexmachinerymachinery[mə”ʃi:nəri]videon.n.机械；机器；机构；机械装置rival[”raivəl]videon.n.vt.与…vi.adj.竞争的consumer[kən”sju:mə]videon.n.消费者；用户，顾客substrate[”sʌbstreit]videon.n.基质；基片；底层〔等于substratum〕；