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©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.To
stand
still
isto
fall
behind/CMsurvey©2015KPMGInternationalCoop1©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.…The
question
is,
how?So
–
the
goal
is
to
grow…©2015KPMGInternationalCoop2©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.THE
DRIVERS,
ENABLERS
AND
DERAILERS
OF
GROWTH:
Omni-channeland
technologyConsumer
trust
CSR
andSustainability
DatasecuritySupply
chain
ConsumerknowledgeDriverDriverDerailerEnablerEnablerDerailer©2015KPMGInternationalCoop3©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Consumer
trust1
in
3
executives
said
building
consumer
trust
would
be
an
area
for
increased
investment
over
the
next
year.This
is
the
top
area
of
focus
after
growth.Driver$©2015KPMGInternationalCoop4©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“No
matter
how
good
your
productor
service
is,
you
will
not
be
able
togrow
without
the
trust
of
yourcustomers.”Willy
KruhGlobal
Chair,
Consumer
MarketsKPMG
InternationalDriver©2015KPMGInternationalCoop5©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Omni-channel
andtechnologyThe
growing
role
of
the
Internet
throughout
the
path
to
purchase
continues
to
be
critically
important
to
companies’
ability
to
compete.Yet
this
area
remains
a
significant
challenge
for
many
executives.25%said
it’s
atopchallengeDriver©2015KPMGInternationalCoop6
Just
over
half
of
the
retailers
surveyed
offer
a
seamless
shopping
experience
and
slightly
fewer
offer
mobile
shopping©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.
55%Seamless
shopping
experience
52%Ability
to
shop
from
a
mobile
deviceDriver Justoverhalfoftheretail7©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“Becoming
‘diagonal’
will
helpconsumer
companies
cut
throughemerging
technologies
like
smartwatches
or
new
payment
methodsthat
may
be
controlled
by
thirdparties.”Jeanne
JohnsonHead
of
Omni-ChannelKPMG
in
the
USDriver©2015KPMGInternationalCoop8©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.ConsumerknowledgeThe
possibilities
of
data
and
analytics
have
not
yet
been
fullyabsorbed
and
integrated
by
most
companies.Without
deep
insight
into
customer
preferences
and
behaviors,success
is
far
from
guaranteed
–
creating
a
competitive
edge
forthose
who
can
grasp
it.Enabler©2015KPMGInternationalCoop9©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.1
in
5respondents
said
that
theyunderstand
how
their
customerswill
actually
behaveEnabler©2015KPMGInternationalCoop10©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“The
competitive
edge
will
go
tothose
companies
who
master‘turning
data
into
insight
into
value.’”Thomas
ErwinSenior
Partner,
Data
&
AnalyticsKPMG
in
GermanyEnabler©2015KPMGInternationalCoop11©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Supply
chainThe
move
to
digital
and
mobile
shopping
puts
pressure
forefficiency
on
all
aspects
of
supply.As
a
result,
this
is
one
of
the
areas
that
is
important
to
many
whonamed
it
as
an
area
for
increased
investment.Enabler©2015KPMGInternationalCoop12©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.24%of
executives
said
they
areplanning
to
increase
investmentin
their
supply
chainEnabler©2015KPMGInternationalCoop13©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“Regardless
of
whether
companiesthink
supply
chain
and
operationsimprovements
are
needed
to
fuelgrowth
–
they
should
ensure
they’vegot
a
cross-functional,well-constructed
supply
chainstrategy.”Andrew
UnderwoodHead
of
Supply
Chain
forConsumer
MarketsKPMG
in
the
UKEnabler©2015KPMGInternationalCoop14©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Data
securityOver
half
of
the
respondents
believe
their
company
has
the
skills
and
technology
to
manage
cyber
security,
indicating
a
possiblefalse
sense
of
security.Even
executives
who
have
already
experienced
a
breach
show
nogreater
concern
about
the
issue
than
those
who
have
not.Derailer©2015KPMGInternationalCoop15Derailer
Top
4
most
significant
threats
executives
said
they
feared
as
a
result
of
a
data
breach©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.
Reputational
damage
and
loss
ofconsumer
trust
Inability
to
deliverproducts
or
services
Lost
time
due
to
crisismanagement
Loss
ofintellectual
propertyDerailer Top4 Reputational 16©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“Threats
to
companies’
data
aredynamic
–
they
can
[also]
beattacked
by
activists,
government
orcompetitors.”Anthony
BuffomanteHead
of
Cyber
Security
forConsumer
MarketsKPMG
in
the
USDerailer©2015KPMGInternationalCoop17©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.CSRandSustainabilityWhen
it
comes
to
corporate
social
responsibility
(CSR),
food
andproduct
safety
ranked
as
companies’
top
priority,
area
forinvestment,
and
greatest
challenge.As
a
key
driver
of
consumer
trust,
this
is
not
surprising.Derailer©2015KPMGInternationalCoop18©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.2
out
of
3executives
said
consumer
trustis
the
primary
driver
of
theirsustainable
practicesDerailer©2015KPMGInternationalCoop19©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“Customers
will
leave
if
theydon’t
feel
like
they
can
trust
abrand.
Companies
need
to
thinkabout
what
their
brand
standsfor,
and
how
they
can
buildtangible
trust.”Julio
HernandezGlobal
Head
of
KPMG’sCustomer
Center
of
ExcellenceDerailer©2015KPMGInternationalCoop20©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.IS
YOUR
COMPANY
READY
FOR
GROWTH?Is
your
company
activelybuilding
consumer
trust?Is
your
omni-channelstrategy
as
dynamic
as
yourmerchandising
plan?Do
you
understand
the
risksof
a
security
breach?
Areyou
prepared?Do
your
customers
understandand
value
your
commitment
toCSR
and
sustainability?Are
you
leveraging
theintelligence
your
customerdata
holds?Is
your
supply
chain
agile
andefficient
enough
to
meet
newand
growing
demand?Customer
trust
Omni-
channel
Data
security
CSR
&
Sustain-
ability
Customerknowledge
Supply
chain©2015KPMGInternationalCoop21WHO
WAS
SURVEYED
Source:
KPMG
2015
Consumer
Executive
Top
of
Mind
Survey©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.TitleCEO/President:
16%Director/Board
member:
9%Other
C-suite:
50%Senior
management:
22%Other:
2%Company
size
(USD)Less
than
$500
million:
14%$500
million-$999
million:
25%$1
billion-$4.9
billion:
27%$5
billion-$19.9
billion:
19%$20
billion-$50
billion:
9%Over
$50
billion:
6%Primary
businessManufacturer:
48%Retailer:
32%Distributor:
20%SubsectorConsumer
goods:
38%Food
or
beverages:
31%Clothing,
apparel,
or
footwear:
16%Diversified:
8%Agribusiness:
2%Other:
5%Company
headquarters
Europe
and
Russia
Latin
America
Asia
Pacific28%9%Africa/Middle
EastNorthern
America
13%16%34%WHOWASSURVEYED Source:KPMG22©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.To
stand
still
isto
fall
behind/CMsurvey©2015KPMGInternationalCoop23©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.…The
question
is,
how?So
–
the
goal
is
to
grow…©2015KPMGInternationalCoop24©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.THE
DRIVERS,
ENABLERS
AND
DERAILERS
OF
GROWTH:
Omni-channeland
technologyConsumer
trust
CSR
andSustainability
DatasecuritySupply
chain
ConsumerknowledgeDriverDriverDerailerEnablerEnablerDerailer©2015KPMGInternationalCoop25©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Consumer
trust1
in
3
executives
said
building
consumer
trust
would
be
an
area
for
increased
investment
over
the
next
year.This
is
the
top
area
of
focus
after
growth.Driver$©2015KPMGInternationalCoop26©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“No
matter
how
good
your
productor
service
is,
you
will
not
be
able
togrow
without
the
trust
of
yourcustomers.”Willy
KruhGlobal
Chair,
Consumer
MarketsKPMG
InternationalDriver©2015KPMGInternationalCoop27©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.Omni-channel
andtechnologyThe
growing
role
of
the
Internet
throughout
the
path
to
purchase
continues
to
be
critically
important
to
companies’
ability
to
compete.Yet
this
area
remains
a
significant
challenge
for
many
executives.25%said
it’s
atopchallengeDriver©2015KPMGInternationalCoop28
Just
over
half
of
the
retailers
surveyed
offer
a
seamless
shopping
experience
and
slightly
fewer
offer
mobile
shopping©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.
55%Seamless
shopping
experience
52%Ability
to
shop
from
a
mobile
deviceDriver Justoverhalfoftheretail29©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.“Becoming
‘diagonal’
will
helpconsumer
companies
cut
throughemerging
technologies
like
smartwatches
or
new
payment
methodsthat
may
be
controlled
by
thirdparties.”Jeanne
JohnsonHead
of
Omni-ChannelKPMG
in
the
USDriver©2015KPMGInternationalCoop30©
2015
KPMG
International
Cooperative
(“KPMG
International”),a
Swiss
entity.
Member
firms
of
the
KPMG
network
of
independent
firms
are
affiliated
with
KPMG
International.
KPMG
International
provides
no
client
services.No
member
firm
has
any
authority
to
obligate
or
bind
KPMG
International
or
any
other
member
firm
third
parties,
nor
does
KPMG
International
have
any
such
authority
to
obligate
or
bind
any
member
firm.
All
rights
reserved.ConsumerknowledgeThe
possibilities
of
data
and
analytics
have
not
yet
been
fullyabsorbed
and
inte
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