创意、创新、创业与风险投资课件

Creativity,Innovation,EntrepreneurshipandVentureCapital创意、创新、创业与风险投资JointlybyDr.LuWei&Dr.KentMillingtonCreativity,Innovation,EntrepKnowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量。创意、创新、创业与风险投资Knowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量FEDEXthehub-and-spokesystem联邦快递枢纽辐射式航线系统创意、创新、创业与风险投资Knowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量Theamountofknowledge&theabilityofCreativity知识与创意Istoomuchknowledgeabadthing?知识多了无创意？Knowledge知识数量Knowledge知识数量Creativity创意能力Creativity创意能力Knowledgeisn’tpower;KnowledFromaleftbrainworldtoarightbrainworld从左脑世界到右脑世界Leftbrainactivitiescanbeautomated,replicatedandoutsourced左脑活动可以自动化，复制和外包Rightbrainactivitiesarecontextual,syntheticandindividual右脑活动时前后关联的，综合的和个性化的FromaleftbrainworldtoarCREATIVITY:TheProductionofNewandUsefulIdeas创意：新且有用想法的产生

CreativityisthestartingpointforInnovationandBusinessGrowth.创意是创新和公司成长的起点Creativityistheprocessthroughwhichinventionsoccur创意是发明产生的过程Creativityistheenablingprocessbywhichsomethingnewcomesintoexistence.创意是能使新想法变为现实的过程CREATIVITY:TheProductionof

Thethreecomponentsofcreativity

创意的三个组成部分Creativethinking创新思维

Howpeopleapproach

problemsandSolutions人们对待问题的方式和解决方案Expertise/

Knowledge技术/知识Everythingthatapersonknowsandcandointhebroaddomainofhisorherwork一个人在他/她的领域所知道和能做的Motivation激励动机Determineswhat

peoplewillactuallydo决定人们真的要做的事情

ThethreecomponentsofcreatWheredoEntrepreneursGetTheirIdeas?企业家的想法从哪来？4%5%20%71%DiscoveredthroughsystematicResearch通过系统研究发现的SweptintothePCrevolution在计算机革命中的发现DiscoveredbyLuck运气Builttemporaryorcasualjobintoabusiness(7%)把一项临时或偶然的工作发展为企业Wantedasanindividualconsumer(6%)作为消费者的需求Happenedtoreadabouttheindustry(4%)偶然阅读到有关的行业Developedfamilymember’sidea(2%)开发家庭成员的想法ThoughtupduringhoneymooninItaly(1%)在意大利度蜜月时的奇想Replicatedormodifiedanideaencounteredthroughpreviousemployment复制或修正了一个在之前的工作中产生的想法WheredoEntrepreneursGetThe创意、创新、创业与风险投资AdditionalChineseDemographics

其他中国人口统计数据By2020,30millionunmarriedyoungmen(barebranches)到2020年，将有三千万未婚年轻男士（光棍）45%ofyoungwomennotgiveupcareerformarriage45%的年轻女士不会为婚姻而放弃事业Highestdeathsfromairpollution由空气污染所导致的死亡率最高AdditionalChineseDemographicINNOVATION:TheSuccessfulImplementationofIdeas创新：创意的成功实施

Manypeoplehavegreatideasbutdonotknowhowanorganizationhastooperatetogetthingsdone.很多人有很好的想法但却不知道一个组织必须怎样运作才能把好的想法变为现实。Whenagoodideahasbeenidentified,ithastobeshapedandanalyzedtodetermineifitcanbecomethebasisforanewproductorservice.当一个好想法明确之后，它必须依照一定的方法来分析以确定它是否能成为一个新产品或服务的基础。

Businessleadershipistheprocessofturningideasintoprofitablenewproductsorbusinesses:Innovation!商界领袖的作为就是把创意变成有利可图的新产品或商务模式：创新！INNOVATION:TheSuccessfulImPlacean“X”intheapproximatelocationofthecompetitorsinyourindustryintermsofpriceandperformance/benefits/valueadded从价格和绩效/益处/价值增值的角度出发，用“x”标出你所在行业的竞争者们在图中所处的位置Highest最高Average平均水平Lowest最低Price价格LowestAverageHighest最低平均水平最高Performance/Benefit/ValueAdded绩效/益处/价值增值Placean“X”intheapproximatWorld’sMostInnovativeCompanies世界上最具创新的公司AppleGoogleToyotaMotorGeneralElectricMicrosoftTataGroupNintendoProctor&GambleSonyNokiaTheCompanieswhoinnovatearethecompanieswholead!创新才能引领！World’sMostInnovativeCompanDiscontinuousopportunities:Thesourceofradicalinnovation

跳跃的机会：根本型创新的源泉毗邻的机会：开发现有的资产和能力强化状态：增加市场份额和利润(业务扩展,不是新的企业发展)DiscontinuousOpportunitiesCreatenewmarketsandnewproducts毗邻的机会：增加主要市场需求Existingproducts/Technology现有产品/技术Newproducts/Technology新产品/技术ExistingMarkets现有市场NewMarkets新市场跳跃的机会：创建新的市场和新的产品Discontinuousopportunities:T…whichcreatedisproportionatewealthrelativetoadjacentopportunities

两种类型的机会所产生的财富的比重050100TypeofnewBusinessLaunch新公司Revenues收入Profits利润61%39%38%62%14%86%AdjacentOpportunities相邻机会DiscontinuousOpportunities跳跃的机会Source:Chan&Mauborgne(1997)…whichcreatedisproportionatTechnologyAssessment

技术评估UnderstandTechnology了解技术DiscoverPossibleUsesofTechnology发掘技术的可能应用UnderstandMarketsforUses

了解技术应用的市场DetermineHowtoDeliverValue

确定如何传递价值TechnologyAssessment

技术评估UndeTheProcessofTechnologyCommercialization

技术商业化过程CommercializingNewTechnologies,VijayK.Jolly,HarvardBusinessSchoolPressTheProcessofTechnologyCommCreatingoriginalideas创造最初想法Imagining成型Incubating孵化Developingproductideas发展产品构思Demonstrating示范Buildprototypes构建产品原型Promoting推广Buildproducts&introducetomarkets生产产品并推向市场Sustaining维护Buildmarkets&improveproducts拓展市场并改进产品Productplanningsteps产品规划步骤Businessplanningsteps商业规划步骤Findinterestedpeople&money挖掘潜在客户及资金Findresourcestobuildprototypes&identifymarkets寻找资源来构建产品原型并进行市场识别Buildinitialmarkets&planmarketexpansions建立初级市场并做好市场扩张计划Developmarketgrowthstrategies规划市场拓展方案TechnologyCommercializationProcess技术商业化过程ResourceNeeds所需资源

People人力

Small极少 Moderate适度 Medium中等Large多

Physical设备

None无 Moderate适度 Medium中等Large多

Financial财力

None无 Moderate适度 Large多 Largest最多

Creatingoriginalideas创造最初想法IContinuumofInnovation

创新的演变ImitativeIncrementalEvolutionaryRadicalRevolutionary模仿改善改进

革新革命ContinuumofInnovation

创新的演变IContinuumofInnovation创新的类型Imitative:copiessomethingwell-knownandaccepted模仿型：复制著名的已广为接受的事物Incremental:smallimprovements;faster,better,cheaper增量型：小的改进；更快，更好，更便宜Evolutionary:newtofirmbutnottoworld(i.e.,technologies)优化型：对于企业来说全新的，但是在全世界范围内并不是（例如：技术）Radical:technologiesthatgivelargeperformanceimprovementsorlowercosts根本型：显著改善绩效或降低成本的技术Revolutionary:newtoindividual,firm,andtheworld革命型：对个体、公司以及全世界来说都是全新的BestOpportunitiesbetweenIncrementalandRadical最好的机会在增量型和根本型之间ContinuumofInnovation创新的类型ImTheCreativity-Innovation-EntrepreneurshipChain

创意-创新-创业链条Entrepreneurship创业Creationofvalueinthemarketplace在市场上创造价值Exploitationofopportunities发掘机会Output:newproduct,service,orprocess产出：新产品，服务或程序Innovation创新Refining,evaluationandfirstmaterializationofthenewideas提炼、评估及新想法的第一次具体化Evaluationofopportunities评估机会Output:prototype产出：原创模型Creativity创意Productionofnovelandusefulideas新颖且有用的想法Discoveryofopportunities发现机会Output:newideas产出：新想法Latestscienceandtechnology最新的科技Needsinsocietyandthemarketplace社会和市场的需求TheCreativity-Innovation-EntrENTREPRENEURSHIP:TheARTandSCIENCEofCreatingValue创业：创造价值的科学与艺术

ART:Creativity,Energy,Feel,Insight艺术：创意、激情、知觉，洞察力SCIENCE:Analysis,Discipline,SystematicApproach科学：分析、规范、系统方法SameProcesswhetherinLargeorStart–upCompanies无论大公司还是新建小公司都是同样的过程ENTREPRENEURSHIP:ART:CrFractal：Art?Science?

分形：艺术？科学？如此绚丽多姿的图案既不是艺术家手绘的作品，也不是大自然的鬼斧神工，而是通过建立严格的科学方程，在电脑上描绘的。Fractal：Art?Science?

分形：艺术？科学MonaLisaisnotSmiling

蒙娜利莎并没有笑“蒙娜丽莎的微笑”充分展现的不是达芬奇的高超画技，而是他高深的几何知识和形体结构知识。他对光学、阴影的巧妙运用，让今天的画家们仍然望尘莫及。MonaLisaisnotSmiling

蒙娜利莎并Entrepreneurship创业Innovation创新Creativity创意Knowledge知识KNOWLEDGE:TheFirstCommonThread知识：第一个共同的线索BasicIdeasandsketches基本的思路和框架Formulas,patents,prototypes公式、专利、原创模型ProductsorServices产品或服务EntrepreneurshipInnovationCreaEntrepreneurship:AboutPeople

创业：与人有关

weilu@

鲁炜DnA+AnD=ActionDnA+AnD=行动DnA=DreamsandAmbitionsDnA=梦想和野心AnD=AnalysisandDisciplineAnD=分析和规范化方法

Entrepreneurship:AboutPeopleTheEntrepreneurialProcess创业过程Opportunity机会Resources,4zi资源Team团队TheEntrepreneurialProcessOppCAPITALPROVIDERS资本提供者

FriendsandFamily朋友和家庭。Angels–privateinvestorswhoinvesttheirownmoneyandexpertiseinstart-upventuresexpectingahighreturn天使-把自己的钱或技术投在新创公司，期望高回报的私人投资者。VentureCapitalists-moneymanagerswhoinvestotherpeople’smoneyinmid-andlate-stageventures,expectingahighreturnandanexitstrategy.风险投资家-把别人的钱投到发展中期和后期的新创公司，期望高回报和退出策略。CAPITALPROVIDERSFriendsandVentureFinancingChain融资链条Venturecapitalcannotfinanceinnovationonitsown.Dynamicinnovationdemandsanunbrokenfinancingchain,fromseedcapitaltostockmarket.Thefinancingchainisnostrongerthanitsweakestlink.创新不可能单单由风险投资家投入。动态的创新要求一个不间断的融资链条，从种子基金到股票市场。融资链条的强度取决于其最弱的一个环节。Concept创意Seed种子FoundersFamilyFriends创业者的家庭和朋友FUNDINGSTAGE融资阶段MAJORSOURCESOFFUND资金的主要来源Prototype原创模型Start-up新创公司BusinessAngelsDev’tFunds商业天使发展基金Product产品Early早期VCcompanies风险投资公司Expansion扩展EquitymarketsBanks证券市场银行Later后期VentureFinancingChain融资链条VenENTREPRENEURSHIPandVENTURECAPITAL创业与风险投资课程简介

TeachtechniquesofOpportunityIdentification讲授发现机会的方法ShowstepsofTechnologyCommercialization

展示技术商业化的步骤DevelopastrongEntrepreneurialTeam

创建强有力的创业团队IdentifyandaccumulatenecessaryResources

识别和积累必要的资源

PreparetoapproachAngelsandVentureCapitalists

掌握接触天使和风险投资家的方法

ENTREPRENEURSHIPandVENTURECTHANKYOU!!!Questionsofallkindsareallwelcome!THANKYOU!!!演讲完毕，谢谢观看！演讲完毕，谢谢观看！Creativity,Innovation,EntrepreneurshipandVentureCapital创意、创新、创业与风险投资JointlybyDr.LuWei&Dr.KentMillingtonCreativity,Innovation,EntrepKnowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量。创意、创新、创业与风险投资Knowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量FEDEXthehub-and-spokesystem联邦快递枢纽辐射式航线系统创意、创新、创业与风险投资Knowledgeisn’tpower;Knowledgeisubiquitous.Creativityispower知识不是力量，知识到处都有。创意才是力量Theamountofknowledge&theabilityofCreativity知识与创意Istoomuchknowledgeabadthing?知识多了无创意？Knowledge知识数量Knowledge知识数量Creativity创意能力Creativity创意能力Knowledgeisn’tpower;KnowledFromaleftbrainworldtoarightbrainworld从左脑世界到右脑世界Leftbrainactivitiescanbeautomated,replicatedandoutsourced左脑活动可以自动化，复制和外包Rightbrainactivitiesarecontextual,syntheticandindividual右脑活动时前后关联的，综合的和个性化的FromaleftbrainworldtoarCREATIVITY:TheProductionofNewandUsefulIdeas创意：新且有用想法的产生

CreativityisthestartingpointforInnovationandBusinessGrowth.创意是创新和公司成长的起点Creativityistheprocessthroughwhichinventionsoccur创意是发明产生的过程Creativityistheenablingprocessbywhichsomethingnewcomesintoexistence.创意是能使新想法变为现实的过程CREATIVITY:TheProductionof

Thethreecomponentsofcreativity

创意的三个组成部分Creativethinking创新思维

Howpeopleapproach

problemsandSolutions人们对待问题的方式和解决方案Expertise/

Knowledge技术/知识Everythingthatapersonknowsandcandointhebroaddomainofhisorherwork一个人在他/她的领域所知道和能做的Motivation激励动机Determineswhat

peoplewillactuallydo决定人们真的要做的事情

ThethreecomponentsofcreatWheredoEntrepreneursGetTheirIdeas?企业家的想法从哪来？4%5%20%71%DiscoveredthroughsystematicResearch通过系统研究发现的SweptintothePCrevolution在计算机革命中的发现DiscoveredbyLuck运气Builttemporaryorcasualjobintoabusiness(7%)把一项临时或偶然的工作发展为企业Wantedasanindividualconsumer(6%)作为消费者的需求Happenedtoreadabouttheindustry(4%)偶然阅读到有关的行业Developedfamilymember’sidea(2%)开发家庭成员的想法ThoughtupduringhoneymooninItaly(1%)在意大利度蜜月时的奇想Replicatedormodifiedanideaencounteredthroughpreviousemployment复制或修正了一个在之前的工作中产生的想法WheredoEntrepreneursGetThe创意、创新、创业与风险投资AdditionalChineseDemographics

其他中国人口统计数据By2020,30millionunmarriedyoungmen(barebranches)到2020年，将有三千万未婚年轻男士（光棍）45%ofyoungwomennotgiveupcareerformarriage45%的年轻女士不会为婚姻而放弃事业Highestdeathsfromairpollution由空气污染所导致的死亡率最高AdditionalChineseDemographicINNOVATION:TheSuccessfulImplementationofIdeas创新：创意的成功实施

Manypeoplehavegreatideasbutdonotknowhowanorganizationhastooperatetogetthingsdone.很多人有很好的想法但却不知道一个组织必须怎样运作才能把好的想法变为现实。Whenagoodideahasbeenidentified,ithastobeshapedandanalyzedtodetermineifitcanbecomethebasisforanewproductorservice.当一个好想法明确之后，它必须依照一定的方法来分析以确定它是否能成为一个新产品或服务的基础。

Businessleadershipistheprocessofturningideasintoprofitablenewproductsorbusinesses:Innovation!商界领袖的作为就是把创意变成有利可图的新产品或商务模式：创新！INNOVATION:TheSuccessfulImPlacean“X”intheapproximatelocationofthecompetitorsinyourindustryintermsofpriceandperformance/benefits/valueadded从价格和绩效/益处/价值增值的角度出发，用“x”标出你所在行业的竞争者们在图中所处的位置Highest最高Average平均水平Lowest最低Price价格LowestAverageHighest最低平均水平最高Performance/Benefit/ValueAdded绩效/益处/价值增值Placean“X”intheapproximatWorld’sMostInnovativeCompanies世界上最具创新的公司AppleGoogleToyotaMotorGeneralElectricMicrosoftTataGroupNintendoProctor&GambleSonyNokiaTheCompanieswhoinnovatearethecompanieswholead!创新才能引领！World’sMostInnovativeCompanDiscontinuousopportunities:Thesourceofradicalinnovation

跳跃的机会：根本型创新的源泉毗邻的机会：开发现有的资产和能力强化状态：增加市场份额和利润(业务扩展,不是新的企业发展)DiscontinuousOpportunitiesCreatenewmarketsandnewproducts毗邻的机会：增加主要市场需求Existingproducts/Technology现有产品/技术Newproducts/Technology新产品/技术ExistingMarkets现有市场NewMarkets新市场跳跃的机会：创建新的市场和新的产品Discontinuousopportunities:T…whichcreatedisproportionatewealthrelativetoadjacentopportunities

两种类型的机会所产生的财富的比重050100TypeofnewBusinessLaunch新公司Revenues收入Profits利润61%39%38%62%14%86%AdjacentOpportunities相邻机会DiscontinuousOpportunities跳跃的机会Source:Chan&Mauborgne(1997)…whichcreatedisproportionatTechnologyAssessment

技术评估UnderstandTechnology了解技术DiscoverPossibleUsesofTechnology发掘技术的可能应用UnderstandMarketsforUses

了解技术应用的市场DetermineHowtoDeliverValue

确定如何传递价值TechnologyAssessment

技术评估UndeTheProcessofTechnologyCommercialization

技术商业化过程CommercializingNewTechnologies,VijayK.Jolly,HarvardBusinessSchoolPressTheProcessofTechnologyCommCreatingoriginalideas创造最初想法Imagining成型Incubating孵化Developingproductideas发展产品构思Demonstrating示范Buildprototypes构建产品原型Promoting推广Buildproducts&introducetomarkets生产产品并推向市场Sustaining维护Buildmarkets&improveproducts拓展市场并改进产品Productplanningsteps产品规划步骤Businessplanningsteps商业规划步骤Findinterestedpeople&money挖掘潜在客户及资金Findresourcestobuildprototypes&identifymarkets寻找资源来构建产品原型并进行市场识别Buildinitialmarkets&planmarketexpansions建立初级市场并做好市场扩张计划Developmarketgrowthstrategies规划市场拓展方案TechnologyCommercializationProcess技术商业化过程ResourceNeeds所需资源

People人力

Small极少 Moderate适度 Medium中等Large多

Physical设备

None无 Moderate适度 Medium中等Large多

Financial财力

None无 Moderate适度 Large多 Largest最多

Creatingoriginalideas创造最初想法IContinuumofInnovation

创新的演变ImitativeIncrementalEvolutionaryRadicalRevolutionary模仿改善改进

革新革命ContinuumofInnovation

创新的演变IContinuumofInnovation创新的类型Imitative:copiessomethingwell-knownandaccepted模仿型：复制著名的已广为接受的事物Incremental:smallimprovements;faster,better,cheaper增量型：小的改进；更快，更好，更便宜Evolutionary:newtofirmbutnottoworld(i.e.,technologies)优化型：对于企业来说全新的，但是在全世界范围内并不是（例如：技术）Radical:technologiesthatgivelargeperformanceimprovementsorlowercosts根本型：显著改善绩效或降低成本的技术Revolutionary:newtoindividual,firm,andtheworld革命型：对个体、公司以及全世界来说都是全新的BestOpportunitiesbetweenIncrementalandRadical最好的机会在增量型和根本型之间ContinuumofInnovation创新的类型ImTheCreativity-Innovation-EntrepreneurshipChain

创意-创新-创业链条Entrepreneurship创业Creationofvalueinthemarketplace在市场上创造价值Exploitationofopportunities发掘机会Output:newproduct,service,orprocess产出：新产品，服务或程序Innovation创新Refining,evaluationandfirstmaterializationofthenewideas提炼、评估及新想法的第一次具体化Evaluationofopportunities评估机会Output:prototype产出：原创模型Creativity创意Productionofnovelandusefulideas新颖且有用的想法Discoveryofopportunities发现机会Output:newideas产出：新想法Latestscienceandtechnology最新的科技Needsinsocietyandthemarketplace社会和市场的需求TheCreativity-Innovation-EntrENTREPRENEURSHIP:TheARTandSCIENCEofCreatingValue创业：创造价值的科学与艺术

ART:Creativity,Energy,Feel,Insight艺术：创意、激情、知觉，洞察力SCIENCE:Analysis,Discipline,SystematicApproach科学：分析、规范、系统方法SameProcesswhetherinLargeorStart–upCompanies无论大公司还是新建小公司都是同样的过程ENTREPRENEURSHIP:ART:CrFractal：Art?Science?

分形：艺术？科学？如此绚丽多姿的图案既不是艺术家手绘的作品，也不是大自然的鬼斧神工，而是通过建立严格的科学方程，在电脑上描绘的。Fractal：Art?Science?

分形：艺术？科学MonaLisaisnotSmiling

蒙娜利莎并没有笑“蒙娜丽莎的微笑”充分展现的不是达芬奇的高超画技，而是他高深的几何知识和形体结构知识。他对光学、阴影的巧妙运用，让今天的画家们仍然望尘莫及。MonaLisaisnotSmiling

蒙娜利莎并Entrepreneurship创业Innovation创新Creativity创意Knowledge知识KNOWLEDGE:TheFirstCommonThread知识：第一个共同的线索BasicIdeasandsketche