如何成为一个好的演讲者课件

HowtoBecomeAGoodSpeakerKai-FuLeeCorporateVicePresidentMicrosoftCorporationHowtoBecomeAGoodSpeakerKaWhyBeaGoodSpeaker?

“Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink.”

PericlesNotjust“presentation”,butalso“persuasion”

Getpeople’s“mindshare”Influenceafriend,colleague,orbossTellpeoplewhatyoudid,andwhyitmattersWhyBeaGoodSpeaker?LearnSpeakingSkillsWhatYou’llLearnToday:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsWhatYou’LearnSpeakingSkillsFirstTopic:LearnSpeakingSkillsDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsFirstTop“Withouteffectivedelivery, aspeechofthehighestmentalcapacity canbeheldinnoesteem.

Witheffectivedelivery, evenonewithmoderateabilitiesmay surpassthoseofthehighesttalent.”

CiceroSpeakingSkillsAreImportant“Withouteffectivedelivery,SWhatAreSpeakingSkills?Verbal (wordsspoken)Vocal (tone,range,appeal,credibilityofvoice)Visual (physicalappearance,gestures,eyecontact)7%38%55%DeliverySkillsCanbelearnedWhatAreSpeakingSkills?VerbaMostImportant:Enthusiasm

“Thereisjustonesurecureforbadspeeches–Gettrulyexcitedonthesubject,and99percentofthefaultsofyourspeakingwilldisappear.”

RobertMontgomery

Don’tacceptatalkwithoutenthusiasm

Couldbefrominterest,experience,environmentExample:MartinLutherKing Ihaveadream…

thatonedaythisnationwillriseup;

liveoutthetruemeaningtoitscreed.

Weholdthesetruthstobeself-evident

thatallmenarecreatedequal.Nothowloud,buthowsincereMostImportant:Enthusiasm “ThVerbalSkills–BeSimple&ClearBesimpleandclear!Don’trambleStoptothinkifyouneedtoExampleone:DanQuaylecelebratesdemocracyExampletwo:DanQuayletryingtosay

“Amindisaterriblethingtowaste”VerbalSkills–BeSimple&ClVerbalSkills–UsesimplewordsSpeakingisnotlikewriting!!!UsesimplewordsDon’tusecomplexsentencesCanyouunderstandthis:Text: Thedevelopmentofthisfrightfulmeansofdestructionwasardentlydemandedbytheperilsofthetimeandsituation.Simultaneously,however,anewparadoxicalsituationhasbeen….isuponuscontinually.Onecannotdefendoneselfeffectivelyanymore. --AlbertEinsteinVerbalSkills–UsesimpleworVocalSkills:PlayyourvoiceProject&resonateyourvoiceNo“UM”sand“ER”s.(Pauseinstead)Tools:silence,loudness,intonation,speed“Youareright.Iamwrong.”

–StalintoTrotsky“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry.”

--JohnF.Kennedy“Iwelcomethiskindofexamination,becausepeoplehavetoknowwhethertheirpresidentisacrook.Well,I’mnotacrook.”

--RichardM.NixonDon’toverdoit!!!VocalSkills:PlayyourvoiceVocal+Verbal:Words+IntonationJohnKennedy:“Youneedtocontributetoyourcountry”“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry”.Quaylevs.BensonDebate:Quayle:"IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency."Answer1:

“JackKennedyisbetterthanyou.”Answer2:

"Senator,IservedwithJackKennedy.

IknewJackKennedy.

JackKennedywasafriendofmine.

Senator,you'renoJackKennedy.“Vocal+Verbal:Words+IntonatioVisualSkillsUSElection1960waswononvisualskills

ComponentsofVisualSkills:EyesBodyHandsFaceVisualSkillsUSElection1960VisualSkills–EyesLookforwardataudience(trust)Don’tshifteyeballs;don’tlookincornerDon’tlooktoomuchatcomputerscreenornotesLookatpeople’sfaces(noteyes)3-6secondsperpersonShiftrandomlyNod,smile,usefacialexpressionVisualSkills–EyesLookforwaVisualSkills–BodyStandupwhentalkingWalkaround=informalDon’t:Rock,shakeLeantoomuchVisualSkills–BodyStandupwVisualSkills–HandsGesturecomplementstalkShouldcomenaturally,withoutthinkingMakesuretheymatch!NeedtoexaggeratealittleEspeciallywithlargeaudienceDon’tfidgetorputinpocketVideotapewholetalk&watchCanimprovehandgesturing!VisualSkills–HandsGesturecVisualSkills–FaceShowemotion!Mostofthetime:“Icarealotaboutthis.”“Ireallybelieveinthis.”“Ilovemywork.”Sometimes(inresponsetoquestions).“ThisisthemostoutrageousthingI’veeverheard.”“Iwillhavenothingtodowiththis.”VisualSkills–FaceShowemotiLearnSpeakingSkillsNextTopic:DevelopthetalkDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiTheKeyPoint:theGoaloftheTalkTheONEclearwalk-awaymessage.Theanswertothequestion:“Howwasthetalk?”Theonethingpeoplerememberin3monthsTheOriginPoint(Wheretheaudiencewas)TheKeyPoint(Whereyoutookthem)PersuasionTheKeyPoint:theGoaloftheMustHaveAudienceBenefitPutaudienceneedsatheart“What’sinitforyou?”Hastobetheirreason,notyoursMustconsiderfeeling,notjustreactionMusthaveright“you”Goodphrasestoknow:“Thisisimportanttoyoubecause…”“WhyamItellingyouthis?Because…”“Whatdoesthismeanforyou?Letmetellyou…”KnowyouraudienceExperience,knowledge,attitudeMustHaveAudienceBenefitPutLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiOrganizingtheStoryYou’rethesalesmanFirstlessonforsalesmen:Tellthemwhatyou’regoingtosaySayitTellthemwhatyousaidOpeningBodyEndingOrganizingtheStoryYou’retheTheOpeningYounevergetasecondchancetomakeafirstimpression JerryWeissmanTheopeningAquestionFactoidAnecdoteQuotationAnalogyJoke(makeitrelevant!)CustomizetheopeningLeadtotheKeyPointGivea(veryshort)outline/overviewTheOpeningYounevergetasecTheBodyBrainstormingintodatadumpConnecttheideasinto“mainthemes”ConnecttheteamsusingonelogicflowReadytowritetheslides?DON’T!!!TheBodyReadytowritethesliDataDumpKeypoint“Howwasthetalk?Rememberin3monthsWhat’sinitforyou?RightyouAudiencebenefitAudiencefeelingGoodphrasestouse3-stepsalesmanOpeningJokeRelevantQuoteAnalogyDatadumpbrainstormingConnecttomainthemesClustersResearchbackgroundTransitionsRepeatKPIssue/ActionProblem/SolutionFeatureBenefitChronologicalFlowForm/FunctionOpportunity/LeverageEverythingagoodideamainthemesEnding&MainThemesDataDumpKeypoint“HowwastheTheFlowPossibleflows:Convincinglogic&orderSmoothtransitionsKeeprepeatingtheKeyPoint!SpatialNumericalChronologicalCompare/ContrastProblem/SolutionFeature/Benefit(See“PresentingtoWin”byJerryWeissmanformoreexamples)TheFlowPossibleflows:SpatialTheEndingEndwithaBANG! “Tonight,weareacountryawakenedtodangerandcalledtodefendfreedom.Ourgriefhasturnedtoanger,andangertoresolution.Whetherwebringourenemiestojusticeorbringjusticetoourenemies,justicewillbeserved.” GeorgeW.BushRepeattheKeyPoint“Ifyourememberonlyonethingfromthistalk,thenyoushouldrememberXXX”SaythankyouTheEndingEndwithaBANG!ReviewofOrganizingYourStoryOpeningKeyPointClosingKeyPointFlowMainThemesTheme1IssueActionTheme2IssueActionDataDumpMainThemesBody(RepeatKeyPoint)Tellthemwhatyou’regoingtosaySayitTellthemwhatyousaidReviewofOrganizingYourStorLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiDesignGraphicsPowerPointonlysupportsyourtalkSpendmoretimeonorganization&delivery!DesignprinciplesKeepitsimpleApplypsychologyMakeiteasytofollowMakeitattractiveYourtitlesshouldtellyourstoryDesignGraphicsPowerPointonlyWhy“KeepItSimple”?Aimtodevelopaconsistentstyle,usingthestandardstylesheetwheneverpossible.Oneconceptperslide.Thefontthatisbeingusedshouldbeverylarge24pointorlarger.Iwillnowusesmallerfontstoprovetoyouthatitisamajorstraintoyoureyestoreadsmallfonts.Thecolorofthefontandthebackgroundshouldbeinsharpcontrast.Ifoneislight,thentheothershouldbedark.Otherwiseitwillbeveryhardtoread.Theuseofbulletsshouldbesimple.Toomanybulletsdistractstheuserfromlisteningtoyou.3bigsub-ideas(orbullets)isthemostyoushouldhave.Theentireslideshouldhavefewerthan8bulletsandsub-bullets.IwilladdafewmorebulletstoshowthisisnotagoodideaAndonemoreAndonemoreKeepthelanguageusedsimple,sothattheuserdoesn’thaveto“think”tounderstandyourpoint.Eachbulletshouldfitinoneline,becausetheideaofabulletistoconveyidea,headline,andserverasareminder(orcue)foryoutodescribeandamplify.Parallelwordingmeansthebulletsareroughlyparallel,andcontainsimilargrammaticalconstructs.Thiscansavetheuseralotoftimetryingto“understand”whatyousaid.Why“KeepItSimple”?AimtodeKeepItSimpleConsistentlookOneconceptperslideReadable>20pointAvoidabbreviationUseshadowoutlinefontsContrastfont&backgroundDon’tleavetoomuchblankspaceKeepItSimpleConsistentlookKeepItSimple:BulletsHeadline,notsentenceReminderforyouConcise<4top-levelbullets<10totalbullets&sub-bulletsSimplelanguageOnelineperbulletParallelwordingKeepItSimple:BulletsHeadliWhat’swrongwiththis?AgoodspeechClearpointUnderstandswhataudiencewantsOrganizationbasedonlogicPowerfulopeningEndingthatpeoplerememberWhat’swrongwiththis?AgoodInstead,dothis….AgoodspeechClearpointAppealingaudiencebenefitLogicalflowPowerfulopeningStrongcloseInstead,dothis….AgoodspeecApplyPsychologytoDesignDon’tfightnaturaleyemovementsMovelefttorightReturntoupperleftcornerSweeptolowerrightcornerSubliminalhintsGraphicstomatchyourkeypointAnticipationRequirementFastspeedLowcostEasytouseOurSolutionApplyPsychologytoDesignDon’ApplyPsychologytoDesignDon’tfightnaturaleyemovementsMovelefttorightReturntoupperleftcornerSweeptolowerrightcornerSubliminalhintsGraphicstomatchyourkeypointAnticipationAvoidbadsignsApplyPsychologytoDesignDon’What’sWrongWithThis?Greatfinancialresults

--Revenuereached$1,000,000

--Growthpassed20%

--Profitexceeded$200,000What’sWrongWithThis?GreatfInstead,dothisGreatfinancialresultsRevenuereached$1,000,000Growthpassed20%Profitexceeded$200,000Instead,dothisGreatfinanciaWhat’sWrongWithThis?RevenueWhat’sWrongWithThis?RevenueInstead,dothisRevenueInstead,dothisRevenueMakeitEasytoFollowUseoutlineHighlightupcomingsectionUsebuildsRemindwhereyouareGeneralgoal:Don’tmaketheaudiencethink

(Otherthanwhatyou’resaying)MakeitEasytoFollowUseoutlMakeItAttractive20hoursonpreparation10hoursonpracticeWhynotspend1houronattractivedesign?MakeItAttractive20hoursonInsteadofdoingthis…CostSatisfactionProductivityRevenueInsteadofdoingthis…CostProductivitySatisfactionCostRevenueWhynotdothis…ProductivitySatisfactionCostReInsteadofdoingthis…BillGatesBrilliantTechnologistSteveBallmerPowerfulSalesmanSteveJobsPassionateEvangelistLouGerstnerLogicalBusinessmanInsteadofdoingthis…BillGatWhynotdothis…BillGatesSteveBallmerSteveJobsLouGerstnerBrillianttechnologistPowerfulsalesmanPassionateevangelistLogicalBusinessmanWhynotdothis…BillGatesStevYourTitlesShouldTelltheStoryBody&handsEyesVisualskillsPlayyourvoiceEnthusiasmVocalskills:Simple&ClearVerbalskillsWhatarespeakingskills?Speakingskillsareimportant

LearnspeakingskillsWhatyou’lllearntodayWhybeagoodspeaker?UsesimplewordsWords+intonation

“Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink.”

PericlesNotjust“presentation”,but“persuasion” Influenceafriend,colleague,orboss.Tellpeoplewhatyoudid,andwhyitmatters.Getpeople’s“mindshare”.ApplypsychologytodesignKeepitsimplePowerPointonlysupportstalkDesigngraphicsTheendingTheflowDatadump&mainthemesThebodyOrganizingthestoryMusthaveaudiencebenefitKeypoint=GoalofthetalkDevelopKeyPointFaceTheopeningReviewoforganizingstoryShowemotion!Mostofthetime:

“Icarealotaboutthis.”

“Ireallybelieveinthis.”“Ilovemywork.”Sometimes(inresponsetoquestions).“ThisisthemostoutrageousthingI’veeverheard.”“Iwillhavenothingtodowiththis.”ConclusionGivingagoodanswerOpportunitytoamplifyBeyourselfAudienceparticipationHumorOvercomingnervousnessConfidence&passionDeliveryRehearsingyourdeliveryPracticeyourtalkMakeitattractiveMakeiteasytofollowOvercominglanguagebarrierQ&AUseoutlineHighlightupcomingsectionUsebuildsRemindwhereyouareGeneralgoal:Don’tmaketheaudiencethink(Otherthanwhatyou’resaying)YourTitlesShouldTelltheStLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiRehearsingYourContentPrepare,prepare,prepareCustomizethetalkWithin-talkreferencesRepeatkeypointRepeatmainthemesRepeatyourcompany(university)namePracticetousesameword(s)perconceptPracticetransitionsbetweenslidesRehearsingYourContentPrepareRehearsingYourDeliveryRecord&listentoeverytalkatleasttwice!Best:PowerPointfeaturesOK:TaperecorderGetthetimingrightRunningoutoftimeisadisasterPracticetoanaudienceorrecordvideoAskexperiencedspeakertocritiqueRecordvideoforcritiqueRehearsingYourDeliveryRecordLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiDeliveringtheTalkConfidence&passionOvercominglanguagebarrierOvercomingnervousnessHumorAudienceparticipationBeyourselfDeliveringtheTalkConfidenceConfidence&PassionMakesureyou’renottootired:GetenoughsleepthepreviousnightDrink(upto)3cupsofcoffee!NomilkStandonleftsideofscreenConfidence&PassionMakesure如何成为一个好的演讲者Confidence&PassionMakesureyou’renottootired:GetenoughsleepthepreviousnightDrink(upto)3cupsofcoffee!NomilkStandonleftsideofscreenDuringyourtalk,donotapologize“SorryI’mbehindontime”“Sorrythisslideissohardtoread”Confidence&PassionMakesureOvercomingLanguageBarrierKnowyourlimitationsDon’tusefancywords,complexsentencesDon’ttakeanychanceoflookingsillyPrepareanoutline/scriptRehearsebeforethetalkDon’thavetouseitNotOKtoreadyourbulletsButOKtoreadormemorizeyourspeechPracticestillrequiredPropervocal&visualskillsstillrequiredOvercomingLanguageBarrierKnoOvercomingNervousness“Dothethingyoufear andthedeathoffeariscertain.” --RalphWaldoEmersonItispossibletohidenervousness!Don’tlettheshakingshow!Makeafist;holdthelecternSpeakloudlyTakeadeepbreathDon’thavetolookataudience’seyesLookatafriendlyfaceLookabovepeople’sheadsOvercomingNervousness“DotheHumorGoodhumor:RelevantRespectfulShortHowtotellajoke?PrepareaudiencePauseafter“punchline”Moveonnaturallyifnoreaction!Planyourhumor:RememberwhatworkedUseitagain!HumorGoodhumor:AudienceParticipationAskaudienceaquestionAnticipatetheiranswer(s)!RespondwithsomethinginterestingANDrelevantAlsoOKtoaskbeforetalk&includeintalk“IhearandIforget;IseeandIremember;IdoandIunderstand.”AudienceParticipationAskaudiBeYourselfDon’tcopyothers’stylesManystylescouldbeeffectiveYoumustbeyourselftobecredibleAdaptyourstyle,butstaywithin“comfortzone”ComfortzoneGreatstrategistTrustworthyCEOTechnologyvisionaryBillGatesSteveBallmerSteveJobsIdealroleBrillianttechnologistPowerfulsalesmanPassionateevangelistBeYourselfDon’tcopyothers’LearnSpeakingSkillsLastTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsLastTopiQ&A:OpportunitytoAmplifyQ&Aisyourlastchanceto:Amplifyyourpoints(particularlytheKeyPoint)IncreaseyourcredibilityIfpeoplearetooshy,youstart!HardquestionsNoneedtoanswerdirectlyButdon’thide!NarrowquestionsTakeofflineQ&A:OpportunitytoAmplifyQ&AQ&A–GivingAGoodAnswerRespectthelistenerDon’targueordismissaquestionRightbodylanguageAnswertotheentireaudienceRepeatthequestionCompleteifpeoplecannothearParaphrasetohelpamplifyyourpointQ&A–GivingAGoodAnswerRespConclusionAnyonecanbecomeagoodspeaker;Itjusttakes:alittleskill,andalotofpractice!ConclusionAnyonecanbecomeaUseofDemos/MultimediaKeepsthetalkinterestingDon’toverdoitShouldbetiedtocontentOrdering:2,N,N-1,N-2,….3,1UseofDemos/MultimediaKeepsHowtoBecomeAGoodSpeakerKai-FuLeeCorporateVicePresidentMicrosoftCorporationHowtoBecomeAGoodSpeakerKaWhyBeaGoodSpeaker?

“Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink.”

PericlesNotjust“presentation”,butalso“persuasion”

Getpeople’s“mindshare”Influenceafriend,colleague,orbossTellpeoplewhatyoudid,andwhyitmattersWhyBeaGoodSpeaker?LearnSpeakingSkillsWhatYou’llLearnToday:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsWhatYou’LearnSpeakingSkillsFirstTopic:LearnSpeakingSkillsDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsFirstTop“Withouteffectivedelivery, aspeechofthehighestmentalcapacity canbeheldinnoesteem.

Witheffectivedelivery, evenonewithmoderateabilitiesmay surpassthoseofthehighesttalent.”

CiceroSpeakingSkillsAreImportant“Withouteffectivedelivery,SWhatAreSpeakingSkills?Verbal (wordsspoken)Vocal (tone,range,appeal,credibilityofvoice)Visual (physicalappearance,gestures,eyecontact)7%38%55%DeliverySkillsCanbelearnedWhatAreSpeakingSkills?VerbaMostImportant:Enthusiasm

“Thereisjustonesurecureforbadspeeches–Gettrulyexcitedonthesubject,and99percentofthefaultsofyourspeakingwilldisappear.”

RobertMontgomery

Don’tacceptatalkwithoutenthusiasm

Couldbefrominterest,experience,environmentExample:MartinLutherKing Ihaveadream…

thatonedaythisnationwillriseup;

liveoutthetruemeaningtoitscreed.

Weholdthesetruthstobeself-evident

thatallmenarecreatedequal.Nothowloud,buthowsincereMostImportant:Enthusiasm “ThVerbalSkills–BeSimple&ClearBesimpleandclear!Don’trambleStoptothinkifyouneedtoExampleone:DanQuaylecelebratesdemocracyExampletwo:DanQuayletryingtosay

“Amindisaterriblethingtowaste”VerbalSkills–BeSimple&ClVerbalSkills–UsesimplewordsSpeakingisnotlikewriting!!!UsesimplewordsDon’tusecomplexsentencesCanyouunderstandthis:Text: Thedevelopmentofthisfrightfulmeansofdestructionwasardentlydemandedbytheperilsofthetimeandsituation.Simultaneously,however,anewparadoxicalsituationhasbeen….isuponuscontinually.Onecannotdefendoneselfeffectivelyanymore. --AlbertEinsteinVerbalSkills–UsesimpleworVocalSkills:PlayyourvoiceProject&resonateyourvoiceNo“UM”sand“ER”s.(Pauseinstead)Tools:silence,loudness,intonation,speed“Youareright.Iamwrong.”

–StalintoTrotsky“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry.”

--JohnF.Kennedy“Iwelcomethiskindofexamination,becausepeoplehavetoknowwhethertheirpresidentisacrook.Well,I’mnotacrook.”

--RichardM.NixonDon’toverdoit!!!VocalSkills:PlayyourvoiceVocal+Verbal:Words+IntonationJohnKennedy:“Youneedtocontributetoyourcountry”“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry”.Quaylevs.BensonDebate:Quayle:"IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency."Answer1:

“JackKennedyisbetterthanyou.”Answer2:

"Senator,IservedwithJackKennedy.

IknewJackKennedy.

JackKennedywasafriendofmine.

Senator,you'renoJackKennedy.“Vocal+Verbal:Words+IntonatioVisualSkillsUSElection1960waswononvisualskills

ComponentsofVisualSkills:EyesBodyHandsFaceVisualSkillsUSElection1960VisualSkills–EyesLookforwardataudience(trust)Don’tshifteyeballs;don’tlookincornerDon’tlooktoomuchatcomputerscreenornotesLookatpeople’sfaces(noteyes)3-6secondsperpersonShiftrandomlyNod,smile,usefacialexpressionVisualSkills–EyesLookforwaVisualSkills–BodyStandupwhentalkingWalkaround=informalDon’t:Rock,shakeLeantoomuchVisualSkills–BodyStandupwVisualSkills–HandsGesturecomplementstalkShouldcomenaturally,withoutthinkingMakesuretheymatch!NeedtoexaggeratealittleEspeciallywithlargeaudienceDon’tfidgetorputinpocketVideotapewholetalk&watchCanimprovehandgesturing!VisualSkills–HandsGesturecVisualSkills–FaceShowemotion!Mostofthetime:“Icarealotaboutthis.”“Ireallybelieveinthis.”“Ilovemywork.”Sometimes(inresponsetoquestions).“ThisisthemostoutrageousthingI’veeverheard.”“Iwillhavenothingtodowiththis.”VisualSkills–FaceShowemotiLearnSpeakingSkillsNextTopic:DevelopthetalkDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiTheKeyPoint:theGoaloftheTalkTheONEclearwalk-awaymessage.Theanswertothequestion:“Howwasthetalk?”Theonethingpeoplerememberin3monthsTheOriginPoint(Wheretheaudiencewas)TheKeyPoint(Whereyoutookthem)PersuasionTheKeyPoint:theGoaloftheMustHaveAudienceBenefitPutaudienceneedsatheart“What’sinitforyou?”Hastobetheirreason,notyoursMustconsiderfeeling,notjustreactionMusthaveright“you”Goodphrasestoknow:“Thisisimportanttoyoubecause…”“WhyamItellingyouthis?Because…”“Whatdoesthismeanforyou?Letmetellyou…”KnowyouraudienceExperience,knowledge,attitudeMustHaveAudienceBenefitPutLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiOrganizingtheStoryYou’rethesalesmanFirstlessonforsalesmen:Tellthemwhatyou’regoingtosaySayitTellthemwhatyousaidOpeningBodyEndingOrganizingtheStoryYou’retheTheOpeningYounevergetasecondchancetomakeafirstimpression JerryWeissmanTheopeningAquestionFactoidAnecdoteQuotationAnalogyJoke(makeitrelevant!)CustomizetheopeningLeadtotheKeyPointGivea(veryshort)outline/overviewTheOpeningYounevergetasecTheBodyBrainstormingintodatadumpConnecttheideasinto“mainthemes”ConnecttheteamsusingonelogicflowReadytowritetheslides?DON’T!!!TheBodyReadytowritethesliDataDumpKeypoint“Howwasthetalk?Rememberin3monthsWhat’sinitforyou?RightyouAudiencebenefitAudiencefeelingGoodphrasestouse3-stepsalesmanOpeningJokeRelevantQuoteAnalogyDatadumpbrainstormingConnecttomainthemesClustersResearchbackgroundTransitionsRepeatKPIssue/ActionProblem/SolutionFeatureBenefitChronologicalFlowForm/FunctionOpportunity/LeverageEverythingagoodideamainthemesEnding&MainThemesDataDumpKeypoint“HowwastheTheFlowPossibleflows:Convincinglogic&orderSmoothtransitionsKeeprepeatingtheKeyPoint!SpatialNumericalChronologicalCompare/ContrastProblem/SolutionFeature/Benefit(See“PresentingtoWin”byJerryWeissmanformoreexamples)TheFlowPossibleflows:SpatialTheEndingEndwithaBANG! “Tonight,weareacountryawakenedtodangerandcalledtodefendfreedom.Ourgriefhasturnedtoanger,andangertoresolution.Whetherwebringourenemiestojusticeorbringjusticetoourenemies,justicewillbeserved.” GeorgeW.BushRepeattheKeyPoint“Ifyourememberonlyonethingfromthistalk,thenyoushouldrememberXXX”SaythankyouTheEndingEndwithaBANG!ReviewofOrganizingYourStoryOpeningKeyPointClosingKeyPointFlowMainThemesTheme1IssueActionTheme2IssueActionDataDumpMainThemesBody(RepeatKeyPoint)Tellthemwhatyou’regoingtosaySayitTellthemwhatyousaidReviewofOrganizingYourStorLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsNextTopiDesignGraphicsPowerPointonlysupportsyourtalkSpendmoretimeonorganization&delivery!DesignprinciplesKeepitsimpleApplypsychologyMakeiteasytofollowMakeitattractiveYourtitlesshouldtellyourstoryDesignGraphicsPowerPointonlyWhy“KeepItSimple”?Aimtodevelopaconsistentstyle,usingthestandardstylesheetwheneverpossible.Oneconceptperslide.Thefontthatisbeingusedshouldbeverylarge24pointorlarger.Iwillnowusesmallerfontstoprovetoyouthatitisamajorstraintoyoureyestoreadsmallfonts.Thecolorofthefontandthebackgroundshouldbeinsharpcontrast.Ifoneislight,thentheothershouldbedark.Otherwiseitwillbeveryhardtoread.Theuseofbulletsshouldbesimple.Toomanybulletsdistractstheuserfromlisteningtoyou.3bigsub-ideas(orbullets)isthemostyoushouldhave.Theentireslideshouldhavefewerthan8bulletsandsub-bullets.IwilladdafewmorebulletstoshowthisisnotagoodideaAndonemoreAndonemoreKeepthelanguageusedsimple,sothattheuserdoesn’thaveto“think”tounderstandyourpoint.Eachbulletshouldfitinoneline,becausetheideaofabulletistoconveyidea,headline,andserverasareminder(orcue)foryoutodescribeandamplify.Parallelwordingmeansthebulletsareroughlyparallel,andcontainsimilargrammaticalconstructs.Thiscansavetheusera