剑桥商务英语词汇1

PAGEPAGE3剑桥商务英语词汇1Monopolise v.垄断，独占；专卖，专营 Sterile adj.无效果的；无结果的 Prune 修剪树木，精简某事物，remove Undergrowth n.灌木丛，smallbushesStreamline v.使简化simplify Fad n.时尚，短暂的追求Guru n.专家，权威，大师aleadingauthority Charismatic adj.有魅力的，有感召Statusquo现状 Fallshort 缺乏不足达不到；不符合Bogdown陷入困境，停顿Cutback修剪，缩减 Fragmentation部分，片段 Explosion爆炸Forgev.形成Bespokeadj.专做订货的tailor-made;made-to-orderIndispensableadj.必不可少的，必须的essentialMementon.纪念品，令人回忆的东西souvenirCrampedadj.狭窄的 Logisticaladj.后勤的，物流的 Revenuen.收入，税收Turnovern.流通量，营业额Nibn.钢笔尖 Technicallyadv.专门地Grovelv.卑躬屈膝，奴颜婢膝crawl Far-flung广布的，广泛的，蔓延的widespreadShop-floor生产区，车间工厂factory;plant Pressmachine压床Realizeone’sambition固定搭配实现某人的抱负Dojusticetosb.发挥自己的能力，公平地对待某人Takeadvantageof 利用 Oweittooneself固定搭配认为自己有责任Traitn.特征feature Aspirationn.强烈的愿望，志向，抱负Prospectiveadj.预期的；未来的；可能的Microscopen.显微镜Headhuntern.猎头Visibilityn.可见性；明显性Ratherthan而不是Seesth./sb.As把某物、某人看做Overthepast/lastfewyears固定搭配过去、最近的几年里，现在完成时Costof成本，费用，价值 Comeinto/underconsideration考虑到，顾及到Peripheraln.外围设备，周边设备 Specificationn.规则，规范 Smudgev.把弄脏Supersonicadj.超音速的，超声速的Outputn.产量；输出Saleup售完Takeachance抓住机会冒险Ponderv.沉思，考虑，琢Depositn.存款；定金Wholesalern.批发商margin n.差额；利润leasen租约rentingcontract netprofit净利润remain/stay/maintain increase/rise ontheotherhand另一方面belikelytofluctuate可能出现波动itwasconcludedthatprefer..to…contributeto…notofferanyvariety没有变化onbehalfof..代表 beawareof..知道 knowledge不可数receiveanoffer awiderangeof大量的 giveusachanceto给我们提供。的机会thewaytosolvetheproblemcanbe..能解决问题的方法是。。getthecompanyintotheblack是公司走出赤字，有盈余achievethatbreakthrough开拓新市场 liabilityn.债务 callin要求支付staveoff避开，延迟 intotheblack能够有盈余thereceivingend消费者，买家Internetbusiness=e-commerce电子商务 Prospectusn.章程，简章，简介Adminabbr.行政管理Plumpv.有信心地选择，投票赞成Statuten.法令，法规，章程，条例TakenasawholeDowntheroad在将来，今后（非正式）Dilutev消弱，使降低效果Replicatev.复制，重复Trawlv.用拖网捕鱼，搜罗Copiousadj.丰富的Getoutonalimb担风险营销：广告标语对推广品牌和产品的重要性信息管理：告知员工公司政策和计划的重要性采购：如何与所有供应商建立并保持良好的关系Marketing:theimportanceofadvertisingslogansinpromotingabrandorproductInmyopinion,advertisingslogansisofgreatimportanceinpromotingabrandorproduct.First,goodadvertisingsloganscanimpresspeopledeeplyandevenpersuadecustomerstopurchasetherelevantproducts.Second.Someadvertisingslogansarerememberedasclassicsevenaftermanyyears,whichcontributealottothepromotionoftheircompanies’image.Consequently,thecompanies’brandsandproductsbenefitalotfromthepopularityoftheadvertisingslogans._whatcanbedefinedasgoodadvertisingslogans?It’shardtosay,butgoodadvertisingslogansshouldbebriefandclear,andeasytoberemembered;theycanimpresspeopledeeplyandevenpersuadecustomerstopurchasetherelevantproducts.Informationmanagement:theimportanceofkeepingstaffinformedaboutcompanypoliciesandplansIt’sveryimportanttokeepstaffinformedaboutcompanypoliciesandplans. First,thishelpsstafftoknowthegoalsoftheircompanies,so theycanharmonizetheirpersonalgoalswiththosetheircompanies.Second,theknowledgeofcompanypoliciesandplanscanhelpstaffunderstandwhyandhowtheyshoulddosomething.Third,suchinformationwillenablethestafftoknowthegoodprospectsoftheircompaniesandgetmotivated._Howtokeepstaffinformedaboutcompanypoliciesandplans?Itcanbedonebyvariousmeans.Acompanycanuseitswebsitetomakepublicannouncementofanychange.Meetingscanalsobeheldtoachievethis.Thennoticesofposterscanbeputuptoinformthestaffofanynewrulesandregulations.D. Purchasing:howtoachieveandmaintaingoodrelationswithallsuppliersInordertoachieveandmaintaingoodrelationswithallsuppliers,promptpaymentisofvitalimportanceforeveryonewhowantstocooperatewithatrustablebusinesspartner.Besides,regularcontactisalsoverynecessary.E-mailortextmessagecouldbesenttosuppliersregularly.Moreover,socialactivitiescanalsohelp,whichmayofferchancestocommunicatewithsuppliersfacetoface.know,ourcompanyisproposingtosendateamofstaffabroadforsixmonthstosetupanofficeandtrainlocalemployees.Howshouldweselectappropriatestafftomanagetheproject?First,Ithinkweshouldchooseanexperiencedmanagerwithagoodtrackrecordtoserveasagroupleader.Thepersonshouldhavesomeoverseasworkingexperience,withspecificknowledgeaboutthelocalenvironmentandcultureinparticular.Ofcourse,heorsheshouldbewilingtoworkabroad.Then,wecaninformallqualifiedstaffofthisplanandletthosewhoareinterestedapplyforthepost.Inordertoencouragetheyhavetoencouragepeopleworking abroad,Ithinkcompanyshouldoffersomespecificrewardsorbenefitsforthosewhowillbeselected,becausetheyhavetoleavetheirfamiliesforsuchaperiodoftime.areright.Ifsomerewardsorbenefitsaregranted,Ibelievetheprojectwillattractquitenumberofapplicants.Then,thecompanycanselectthebestonefromthem.Ofcourse,thegroupleadershouldhavethefinalsayastowhowillbechosen.Iagree.Thenwhatpreparationandadvicethestaffwouldneedbeforeleaving?Theyshouldmasterthelanguageusedthere,otherwise,theyshouldhavelittledifficultyincommunicatingwithlocal