高考英语 Unit 1 Advertising复习 新人教必修4

Whatdidyouwatchjustnow?Advertisements(ads)Whatdotheypersuadepeopletodo?SupportthefightagainstAIDS编辑pptAdvertisementsUnit4Reading编辑pptlearningaims1tolearnsomebasicknowledgeaboutads

2Howtoreadexpositorywriting编辑pptStepOneLeadin编辑pptStartAhead.

编辑pptSalesforcomputers.

编辑ppt编辑pptTakingdrugsmeanscommittingsuicideslowly.编辑pptTrytodividethemintotwoparts.AdsforpublicissuesAdsforsales

ProjectHopeSay‘No’todrugsshampoocomputerpublicserviceadvertisementscommercialadvertisements编辑pptStepTwoReadingstrategy编辑ppt1Whatisexpositorywriting?Expositorywritingismeanttointroduceyoubasicinformationonatopic.2Whatkindofformatdoesitusuallyfollow?

Itusuallyfollowsthesamebasicformat:

introductionofsubject,supportingdetails,conclusion编辑pptDiscussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsPara1Para2-5Para6编辑pptStepThreeFastreading编辑pptTobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.编辑pptStepFourReadingfordetails编辑ppt

Task1Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.

Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whilea

PSAisoftenplacedforfree,andisintendedtoeducate

peopleaboutissueswhichaffectpublicwelfare.编辑ppt3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.编辑ppt1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAs

T/FTask2编辑pptWhataretheirsimilaritiesanddifferences?

persuasiveexcitingbillboardsInternet…promoteeducate

expense

Task3TaskreadingFillintheblankswithrightwords编辑ppt

Similarities

PlacesfoundMethodsused

_____________language___________imagesbillboardsnewspapersmagazinestheinternetradiotelevisionpersuasive

exciting编辑pptTypesDifferencesPurposes

CommercialadsPSAsto_________aproductorservicetoeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfarepromote编辑pptTypes

___________

Com-mercialadsPSAs“Bright-Teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope—schoolingeverychild”“Smokingiscommittingasuicideslowly”Examples编辑ppt

StepFiveConsolidation编辑ppt1.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_______A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular编辑ppt2.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”

Sinceyouaregoodatcooking,youneedn’tbuytheveryfreshestfood.B.Becauseyouareanicecook,theveryfreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldn’tbuytheveryfreshestfood.编辑ppt3.Whichofthefollowingadvertisementsisdifferentfromtheothers?A.Bright-TeethfightsbadbreathB.ProjectHope—schoolingeverychildC.Knowledgechangeslife编辑ppt4.Whatistheauthor’sattitudetowardsads?A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdon’ttellthetruthandwemustn’tbelievethem..C.Someadsofferinaccurateinformationandweshouldbecarefulaboutthem.编辑pptStepSixHaveaDiscussion编辑ppt

编辑pptStepSevenSummaryWhathaveyoulearntaboutadsinthispassage?编辑ppt1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.StepEightHomework编辑ppt

Thankyouforjoiningus!Goodbye!

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