商务英语4形考答案

商务英语4形考答案商务英语4形考答案商务英语4形考答案商务英语4形考答案编制仅供参考审核批准生效日期地址：电话：传真:邮编:国家开发大学商务英语4形考答案第一单元选择填空题（每题10分，共5题）—__________________

—Sure,noproblem.First,goseeCindyandtellherwhereyou'regoingandwhen.选择一项：C.Canyoufillmein—HeyKyle,guesswhat!ThebossissendingmetoEuropeforamarketingseminarnextmonth.

—__________________You'vebeenitchingtogoonabusinesstripformonths.选择一项：A.Iamsorrytohearthat.B.Great!Youmustbehappy.C.Sowhat?Ifyouareintending____________justoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.选择一项：A.tovisitB.visitingC.visitedCanyoufillme____________Ineedsomedetailedinformation.选择一项：A.inB.upC.out题目5题干Traveller'schecksaregenerally____________smallfacevalue.选择一项：A.atB.onC.of—Howwouldyouliketogo?

—__________________.选择一项：A.I'llgetintouchwiththerailroadB.I'dliketoflytoFrankfurtforastayoftwodaysC.IexpecttodepartforFrankfurtonSunday,September1st—__________________

—Yes,businessclass.选择一项：A.WillyouflybusinessclassB.WhendoyouplantoleaveC.WhereshallImakehotelreservationPlease____________anopenreturnflightfromBarcelonatoFrankfurt.选择一项：A.paperB.textC.bookTravellers,when____________thechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.选择一项：A.buyB.buyingC.tobuyWeusedto____________cashadvances.选择一项：A.hadB.havingC.have标记题目题干____________behalfofVancouverC&SInt'lTradeCorp.,Iampleasedtoinviteyouandyourcolleaguestovisitus.选择一项：A.ForB.OnC.InYoucandownloadandprintoffthe____________online.选择一项：A.fromB.formC.formalManyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravellersbyissuingtraveller's____________.

选择一项：A.checksB.cashC.creditcards完形填空：选择正确答案，补全文章（每题10分）。

HowtoScheduleYourVisaAppointment

PaymentcanbemadewithaUnionPaydebitcardorincash.Youcan

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directlythroughthewebsite,theCallCenter,orataCiticbankATM.IfpayingataCiticbankbranch,youcanpaywithaUnionPay

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orwithcash.Ifyouprefertopayincash,theappointmentwebsitewillproduceabankdepositslip

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onthetypeofappointmentforwhichyouhaveregistered;thedepositslipwillindicatehowmuchyoumustpay.Youmustprintthisbank

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,logofftheappointmentsite,proceedtoalocalCiticbankbranch,presentthebankdepositslip,paytherequestedamount,obtainanoriginalbankreceiptforthetransaction,logbackintothe

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,andenterthebankreceiptconfirmationnumberintotherequestedfield.BCACA翻译：为句子选择正确的翻译（每题10分）。

1.Canyoufillmein?

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A.你能替代我一下吗？

B.你能为我填写吗？

C.你能向我详细介绍一下吗？2.Notallrestaurantsacceptthecard.

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A.所有酒店都不接受此卡。

B.并非所有酒店都接受此卡。

C.所有酒店接受的不是此卡。3.Weusedtohavecashadvances.

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A.我们以前是预支现金。

B.我们使用已有的现金。

C.我们习惯了预支现金。4.Letmeknowhowyoulikelivingoutofasuitcase.回答

A.到时候告诉我没有旅行包你是怎么活下来的。

B.到时候告诉我你是怎么带着旅行包生活的。

C.到时候告诉我你怎么那么喜欢带着旅行包生活。5.Itisveryprofitablefortheissuingofficestofinancethefundstheycollectbyissuingtraveller’schecks.

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A.对发行机构来说，发行旅行支票提供融资便利是有利可图的。

B.对发行机构来说，融资有利可图，他们征集资金，发行旅行支票。

C.对发行机构来说，征集资金，发行旅行支票，融资等，都是有利可图的。SchengenVisaApplicationSteps

Identifythecountryorcountriesyouwillbetravellingto.Itisparticularlyimportanttoknowwhichcountriesyouaretravellingtobecauseitdetermineswhereandhowyouaregoingtosendyourapplication.

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IfyouareintendingtovisitjustoneSchengencountry,youwillneedtoapplyfortheSchengenvisadirectlywiththeembassyorconsulateofthatparticularcountry.

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IfyouareintendingtovisittwoormoreSchengencountries,yourapplicationmustbesenttotheembassyorconsulateofthecountrythatshallbeyourmaindestination.

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IfyouareintendingtovisitseveralSchengencountries,butdonothaveamaindestination,youshouldapplyforthevisaattheembassyorconsulateofthefirstSchengencountryonyourtravelitinerary.

FilloutanapplicationformbeforehandtoobtainaSchengenvisa.Youcandownloadandprintofftheformonline.

PreparealltherequirementsforyourSchengenvisaapplication.Dependingontheconsulateorembassy,youarerequiredtoshowthefollowingdocuments:

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Avalidnationalpassport

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Evidenceshowingthepurposeofyourtrip(e.g.hotelreservations)

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Proofofmedicalinsurance

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Around-triptravelticket

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Proofoffunds

ChecktheprocessingtimetoensureyougetyourSchengenvisaontime.Theprocessingtimevariesperembassy,soitisimportanttotaketheprocessingtimeintoaccountwhenplanningyourtrip.

1.Thispassageismainlyabout

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A.whatisaSchengenvisa

B.whocanapplyforaSchengenvisa

C.howtoapplyforaSchengenvisa2.IfyouareintendingtovisittwoormoreSchengencountries,youwillneedtosendyourapplication

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A.totheembassyorconsulateofthecountrythatshallbeyourmaindestination

B.directlywiththeembassyorconsulateofthatparticularcountry

C.totheembassyorconsulateofthefirstSchengencountryonyourtravelitinerary3.Youcandownloadandprintofftheform

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A.viayourphone

B.ontheInternet

C.byyourfriends4.YouarerequiredtoshowthefollowingdocumentsEXCEPT

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A.around-triptravelticket

B.avalidnationalpassport

C.abirthcertificate5.Theprocessingtimeis

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perembassy.

A.different

B.thesame

C.similar第二单元一、选择填空题（每题10分，共5题）题干—Theclientsaidhehadtosendamonitorbackthreetimesbeforetheproblemwassolved.Doyouhaveareasonforthis?

—_________________.选择一项：A.Well,IwonderwhethertherecentlayoffsareaffectingthequalityofourcustomerserviceB.WhatdoyouthinkButIhavenoideaC.That'stheclient'sownproblem,Iguess—Whatisthedistancebetweenthenewbuildingandyouroffice?

—_________________.选择一项：A.ItisneartothebusstopB.Itisabout15kilometersC.Itisveryclose题干Someofthecustomers'complaintsseem_________.选择一项：A.inacceptableB.unacceptableC.unaccepted题干Somestoresevenoffer_________lanesforcustomerswith10itemsorlesstocheckoutquickly.

选择一项：A.expireB.expressC.exact题干Customersoftenremain_________toabusinessthathasexcellentserviceeveniftheirpricesarehigh.

选择一项：A.loyalB.loyallyC.loyalty—Hello,isthatSailMovingCompany?

—_________________

选择一项：A.Yes,thisisJackspeaking.Thanksforcalling.WhatcanwedoforyouB.Yes,I'mJack.Thanksforcalling.WhatcanwedoforyouC.Yes,speaking.WhatcanIdoforyouThecustomerservicerepresentativewilloftenallowcustomerstoexchangetheproducttheyboughtorreturnitforafull_________.选择一项：A.compensationB.repayC.refund题干_________thesituationmaybe,makesurethatyoudon'tleaveyourcustomerwithanunansweredquestion.选择一项：A.WhateverB.WheneverC.However题干Ifthingshave_________,thepersonyou'retalkingtowillwanttoknowthereasons.选择一项：A.gotupB.gonewrongC.turneddown—Whatdoesthecustomer'scomplaintsay?

—_________________.选择一项：A.Hesayshewillwriteusathank-youletterB.Hesayshehasn'tgottenbackthemonitorforrepairsC.HewantstoknowwhetherwecouldgivehimadiscountTheAmericanideaofcustomerserviceis_________eachcustomerthecenterofattention.选择一项：A.madeB.tomakeC.makeCustomerswon'tfindstoreclerkssittingaround_________.选择一项：A.watchingTVorplayingcardsB.towatchTVorplaycardsC.watchingTVortoplaycardsIfanyofthearticlesaredamagedduringmove,youmaymakea_________forcompensationwithourcompany.选择一项：A.requestB.demandC.claim—Howdoyoucalculatethefeeifweaskyoutomovetheofficefurniture?

—_________________.选择一项：A.Wecangiveyoua10%discountB.Sorry,wearenotavailablethesedaysC.Thecostdependsonthefloortomoveto,thedistancebetweentwoplacesandtheamountofthefurnituretomoveLookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing_________.选择一项：A.whyaretheysayingB.howaretheysayingC.whattheyaresaying二、阅读理解/翻译/完形填空（题型随机）（共50分）完形填空：选择正确答案，补全文章（每题10分）。

Customerserviceistheserviceorcarethataconsumerreceivesbefore,duringandafterapurchase.It'soneofthefactorsthatcomeintoplaywhenaconsumerisdeterminingbuyingvalue,theotheristhequalityoftheproductorservicethatisbeing

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.

Consumersoftenmustencounteranexperiencetonotonlybeasatisfiedcustomer,butaloyalcustomer.Customerserviceisapartofthatexperience.

Topnotchservicewillcreate

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andareturningcustomer,whichiswhatweallmuststrivefor.

Excellentcustomerserviceis

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tobusinessestoday.It'sacomponentthatisoftenmissing,unfortunately.Howdoyouprovidegreatcustomerservice

Alwaysmakeyourcustomera

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.Greettheminafriendlymanner,whetherthatbeviatelephone,emailorinperson.

Letthemknowyouaretheretohelpandthatyouwilltakecareofthem,notonlybeforethesalebutafteraswell.Afterall,inathrivingbusinesscustomersarenot

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;it'sarequirementforbusinessestosurvive.

选自：/od/plantutorialsandsamples/a/What-Is-Customer-Service.htmDEACB阅读理解：根据文章内容，把每一段和其所谈论的话题相匹配（每题10分）。CustomerService

1.TheAmericanideaofcustomerserviceistomakeeachcustomerthecenterofattention.Andwhereveryougo,goodcustomerservicemeansmakingcustomersfeelspecial.回答2.Whencustomersgettoastore,theyaretreatedashonoredguests.Customersdon’tusuallyfindstoreclerkssittingaroundwatchingTVorplayingcards.Instead,theclerksgreetthemwarmlyandoffertohelpthemfindwhattheywant.Customersusuallydon’thavetoaskhowmuchitemscost,sincepricesareclearlymarked.回答3.Whencustomersarereadytocheckout,theycangotothenearestandshortestcheckoutlane.Goodstoresopennewcheckoutlaneswhenthelineupsgettoolong.Someevenofferexpresslanesforcustomerswith10itemsorless.Aftertheypayfortheirpurchases,customersreceiveasmileandawarm“thankyouandhaveaniceday”fromtheclerk.回答4.InAmerica,customerservicecontinueslongafterthesale.Manyproductscomewithamoney-backguarantee.Expensiveitemslikecars,computersorstereosoftenhaveawarrantythatensurestrouble-freeuseforaperiodofayearormore.Advertisementsregularlyincludethemotto,“Yoursatisfactionisguaranteed”.Soifthereisaproblemwiththeproduct,customerscantakeitback.Thecustomerservicerepresentativewilloftenallowthemtoexchangetheitemorreturnitforafullrefund.回答5.CustomerserviceinAmericagrowsoutofthebeliefthat“thecustomerisalwaysright”.Ifapersonreceivespoorservicefromastore,heprobablywillavoidshoppingthereinthefuture.Ontheotherhand,customersoftenremainloyaltoabusinessthathasexcellentserviceeveniftheirpricesarehigh.回答

BDEAC翻译：为句子选择正确的翻译（每题10分）。1.TheAmericanideaofcustomserviceistomakeeachcustomerthecenterofattention.回答

A.美式客服理念认为每位客户都是关注的焦点。

B.美国的客户都有以自己为中心的想法。

C.美国的客户服务人员都有以客户为中心的想法。2.Manyproductscomewithamoney-backguarantee.

A.许多产品都要先付款得以保障。

B.许多产品都有退款承诺。

C.许多产品都要退款。3.Makesuretolookyourcustomersintheeye.

A.确保要把顾客像眼睛一样珍视。

B.确保把顾客看在眼睛里。

C.确保要直视顾客的眼睛。4.Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.

A.一定要想方设法，超越顾客的期望。

B.一定要寻求在顾客期待之外的想法。

C.总是要寻找达到顾客期望的方法。5.Theworstthingisthatyoudiscoveredatthelastmomentthereweremissingpartsintheorderbeforeshipment.回答

A.最糟糕的事情是，在装船之前的最后时刻，你发现订单货物有遗漏。

B.最糟糕的事情是到了最后一刻还没有装船。

C.最糟糕的事情是在装船前的最后一刻，你有所发现。第三单元一、选择填空题（每题10分，共5题）题目1还未回答满分10.00标记题目题干—I'llalsothrowinthediscountof10%onyourupfrontdeposit.Whatdoyouthinkaboutthissuggestion?

—______________.选择一项：A.Ok,Ithinkwe'vebothhavedoneourbestforthisB.No,thesuggestionistoobadC.Ok,youwillbenefitmorethanus—Hello,thisisLucasBowen.I'dliketoordersomemachines.

—___________.Whendoyouneedthem?

选择一项：A.Sorry,IambusyB.NoproblemC.No,youcandoitonline题干______hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.选择一项：A.WhateverB.WhoeverC.Whichever题干Inbusiness，whateveryoudo,donot____illegalbenefit.选择一项：A.chaseB.chooseC.challenge题干Wecan'tmanagethat____youpayfortheinstallation.

选择一项：A.ifB.untilC.unless—Couldyoubesokindastoturndownthatrock“n”rollI'mpreparingfortomorrow'smeetingreport.

—______________.选择一项：A.It'snoneofyoubusinessB.No,Idon'tthinksoC.Sure.Sorrytodisturbyou—I'llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?

—________________.选择一项：A.havenotimeB.I'drathernotC.I'dbehappytoWecan'tmanagethat____youpayfortheinstallation.

选择一项：A.ifB.untilC.unlessToattractinvestors,thegovernmenthas_____itstaxandlaborlaws.选择一项：A.adaptedB.appliedC.adjustedWhentherestoftheroom______emotional,staycoolanduselogictonegotiateandclose.选择一项：A.getB.getsC.got二、阅读理解/翻译/完形填空（题型随机）（共50分）阅读理解：根据文章内容，选择正确答案（每题10分）。Emotionsplayanimportantpartinthenegotiationprocess,althoughitisonlyinrecentyearsthattheireffectisbeingstudied.Emotionshavethepotentialtoplayeitherapositiveornegativeroleinnegotiation.Duringnegotiations,thedecisionastowhetherornottosettlerestsinpartonemotionalfactors.Negativeemotionscancauseintenseandevenirrationalbehavior,andcancauseconflictsandnegotiationstobreakdown,butmaybeinstrumentalinattainingconcessions.Ontheotherhand,positiveemotionsoftenfacilitatereachinganagreementandhelptomaximizejointgains,butcanalsobeinstrumentalinattainingconcessions.Positiveandnegativediscreteemotionscanbestrategicallydisplayedtoinfluencetaskandrelationaloutcomesandmayplayoutdifferentlyacrossculturalboundaries.1.Emotionsplayanimportantroleduringthenegotiation,althoughtheireffectisbeingstudiedjust

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A.atthebeginningofnegotiationpractice

B.duringthenegotiationprocess

C.notlongbefore2.Negativeemotionsmay

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makeconcessions.

A.behelpfulto

B.beharmfulto

C.benothingto3.Duringnegotiations,thedecisionastowhetherornottosettledependsinpartonemotionalfactors.回答

A.totally

B.tosomeextend

C.completelynot4.Attainingconcessionscanbedone

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A.onlybynegativeemotions

B.onlybypositiveemotions

C.bybothnegativeandpositiveemotions5.Indifferentcultures,negotiatorsshoulduse

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strategiestoshowpositiveandnegativeemotions.

A.thesame

B.different

C.noTheywantedto______adiscussiononeconomics.选择一项：A.initiativeB.initiateC.initialAtthesametime,thenegotiatorkeepsthingssecret____wouldlimithis/herabilitytonegotiate.选择一项：A.whoB.whatC.that______hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.选择一项：A.WhateverB.WhoeverC.WhicheverTheirskilland____hasgotthemonthesalesteam.

选择一项：A.lazinessB.discourageC.enthusiasmThatmightbeacceptable______youhandletheinsurancefees.选择一项：A.ifB.whetherC.evenif_____hasgoodreputationwillsoonerorlaterbesuccessfulinhisbusiness.选择一项：A.WhateverB.WhoeverC.Whichever翻译：为句子选择正确的翻译（每题10分）。

1.Byunderstandinghownon-verbalcommunicationworks,anegotiatormustbeabletounderstandtheinformationtheotherparticipantsaregivingoutnon-verbally.A．通过理解非语言性交际如何起作用，谈判者一定能够理解其他参与者透露的非语言性信息。

B．要理解非语言性交际如何运行，谈判者必须理解其他参与者给出的非语言性信息。

C.通过理解非语言性交际是如何工作的，谈判者必需能够理解其他参与者非语言性地给出的信息。2.Lookthepersonintheeyewithhonestyandrespect.A．用诚实和尊敬看待这个人。

B．诚实而尊敬地注视这个人。

C．诚实并尊敬地用眼看这个人。3.Ifpossible,itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.回答A.如果有可能，可以帮助谈判双方花时间一起在谈判室以外的舒适氛围中。

B.如果有可能，让谈判双方花时间一起处于谈判室以外的舒适氛围，可能会有帮助的。

C.如果有可能，谈判双方花时间一起在谈判室以外的舒适的环境中，肯定会有帮助的。4.Thisisbecausewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.回答A．这是因为无论哪一方掌控了谈判的开始，往往都会将谈判导致结束。

B．这是因为无论谁曾经掌握了谈判的开始，趋势都会主导谈判的地点。

C．这是因为无论谁控制了谈判的开始，谁往往就能掌控谈判的结果。5.Thenegotiationtablecanbeloadedwithagendas,egosandemotions.回答A．谈判桌承载着议事日程，自我意识和各种情绪。

B．谈判桌负荷着议事日程，自尊心和不同情绪。

C．谈判桌充满了议事日程，自我意识和情感。阅读理解：根据文章内容，判断正误（每题10分）。TheGoldenRulesofNegotiating

Theartofnegotiatingisadifficultskillformostofus,evengoodsalespeople.Herearethreegoldenrulesforyoutofollow:

1.AlwaysStarttheNegotiations.

Youmustinitiatetheprocess.Thisisbecausewhoevercontrolsthestartofthenegotiationstendstocontrolwheretheyend.Ifyoulettheotherpartystartnegotiations,youwillbeconstantlygivingupcontrol,oftenwithoutevenrealizingit.Forinstance,whenyouasksomeonewhathisprojectbudgetis,youareallowinghimtostartthenegotiations.Youwillthenspendyourtimechasinghisnumberratherthanfindingthebestsolution.So,neverlettheotherpartycontrolthenegotiations.

2.AlwaysNegotiateinWriting.

Thepurposeofnegotiationsistoarriveataformalwrittenagreement,nottellastoryorspendtimetalking.Fromthefirstmomentyoubeginaproposal,youshouldcreateadocumentandtakeittotheclient.Itwillincludeallthepointsofagreementandbecomerealtotheprospectivecustomer.Negotiatingfirstandthenhavingtocreateadocumentaddsunnecessarytimetoatransaction.Butifyoubuildyourwrittenagreementasyounegotiate,youarepreparedtoaskforasignaturethemomentthedecisiontobuyismade.

3.AlwaysStayCool.

Thenegotiationtablecanbeloadedwithagendas,egosandemotions.Greatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,whiletherestoftheroombecomesinsanelyinvestedinpersonalagendasanduselessemotions.Crying,gettingangryandblowingoffsteammaymakeyoufeelgood,butsuchbehaviorwillnotbenefityouwhilenegotiating.Whentherestoftheroomgetsemotional,staycoolanduselogictonegotiateandclose.

1.Ifyoulettheotherpartystartnegotiations,youwillbecompletelygraspthecontrol,oftenwithoutevenrealizingit.回答F2.So,neverletbothpartiescontrolthenegotiations.回答F3.Negotiatingfirstandthenhavingtocreateadocumentdoesn’tneednecessarytimetoatransaction.回答T4.Greatnegotiatorsknowhowtostaycool,providingleadershipandsolutions,whiletherestoftheroombecomeswildorhelplessduringthenegotiation.回答T5.Whentherestoftheroomgetsoutofcontrol,staycoolanduselogictonegotiateandclose.回答FFFTTF完形填空：选择正确答案，补全文章（每题10分）。Anotherexampleisreadingnon-verbalcommunication.

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readthenon-verbalcommunicationofanotherpersoncanbeagreatassetinthecommunicationprocess.Bybeingaware

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differentsignsandexpressions

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apersongivesverballyandnon-verbally,anegotiatorcanadjusthis/herapproachandthenegotiationcangosmoothly.If

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,itmaybehelpfulfornegotiationpartnerstospendtimetogetherinacomfortableatmosphereoutsideofthenegotiationroom.Beingfamiliarwithanotherpersonhelpsyouto

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thedifferencesbetweenverbalandnon-verbalcommunicationwithinthenegotiationatmosphere.BABCA第四单元一、选择填空题（每题10分，共5题）—Betty,we'llhaveabuffetpartynextSaturday.Willyoujoinus?

—_______,Susan.Thankyou!选择一项：A.I'dlovetoB.I'mafraidnotC.Bynomeans—Thanksforinvitingme,John,butI'vealreadymadeotherplans.

—_________.Maybeanothertime.选择一项：A.IhopeyouenjoyitB.That'sgoodC.Oh!I'msorrytohearthatWhiletheotherpeople____anddiscussedtheproblemtogether,Tedignoredthem.选择一项：A.interactedB.intensiveC.interviewedItshould____thatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.选择一项：A.recognizeB.berecognizingC.berecognizedSomeofthe_____solutionswillsupporttheserequirementsbetteratthemoment.

选择一项：A.propertyB.prosperityC.proprietary—Ihadareallygoodweekendattheseaside.

—____________.选择一项：A.Oh,that'sveryniceofyouB.Oh,I'mgladtohearthatC.It'sapleasureTheexecutiveteamhavetoholdanurgentmeeting____theyseethebadmarketfeedback.选择一项：A.beforeB.becauseC.whetherThefranchisor_____thefranchiseeshouldobservetheregulationstomakethebusinessgowell.

选择一项：A.orB.aswellasC.eitherWedidn'tunderstandhowdifficultitwasto____suchabreakfast.

选择一项：A.districtB.distributeC.distract—Iamgoingtoaskforapayrise.

—_________.选择一项：A.Idon'tthinkyouareworthB.LetmepayforitC.Ithinkyoumaytalktoyourboss—HowwasyourtriptoLondon,Jane?

—___________.选择一项：A.Oh,wonderfulindeedB.ByplaneandbybusC.TheguideshowedmethewayTheinstructiondescribescompletelythe____anditssafetybasis.

选择一项：A.facultyB.facilitateC.facilityItshould____thatfranchisingisoneofthemeansavailableforgettinginvestmentmoneywithoutgivingupcontrolofthechainoperationandbuildingadistributionsystemforservicingit.选择一项：A.recognizeB.berecognizingC.berecognized—

May

IsuggestthesalesstartonoraboutOctober1?—

.选择一项：A.Whatdoyoumean?B.Isn'titaverynewideahereinthiscity?C.Great.Wecanstarttoprepareforthebigevent.—

Hello!__________________—

Hello,thisisMichaelfromTianjinVanguardTradingInc.选择一项：A.Whoareyou?B.Whatareyou?C.Whoisthat?Wewill_____anorderwithyourcompanyfordigitalcameras.选择一项：A.reserveB.bookC.place二、阅读理解/翻译/完形填空（题型随机）（共50分）阅读理解：根据文章内容，选择正确答案（每题10分）。Chinahasthemostfranchisesintheworldbutthescaleoftheiroperationsisrelativelysmall.EachsysteminChinahasanaverageof43outlets,comparedtomorethan540intheUnitedStates.Together,thereare2,600brandsinsome200,000retailmarkets.KFCwasthemostsignificantforeignentryin1987andiswidespread.Manyfranchisesareinfactjoint-ventures,asattheirformingthefranchiselawwasnotexplicit.Forexample,McDonald'sisajointventure.PizzaHut,TGIF,Wal-mart,Starbucksfollowedalittlelater.Buttotalfranchisingisonly3%ofretailtrade,whichseeksforeignfranchisegrowth.Theyear2005sawthebirthofanupdatedfranchiselaw,“MeasuresfortheAdministrationofCommercialFranchise”.Previouslegislation(1997)madenospecificinclusionofforeigninvestors.Todaythefranchiselawismuchclearerbyvirtueofthe2007law,arevisionofthe2005law.Thelawsareapplicableiftherearetransactionsinvolvingatrademarkcombinedwithpaymentswithmanyobligationsonthefranchisor.Thelawcomprises42articlesandeightchapters.1.Accordingtothepassage,thepassagemainlytalksabout

回答.

A.thescaleoffranchisinginChina

B.thefranchiselawinChina

C.anoutlineoffranchisinginChina2.KFCwasthe

回答

foreignfranchisetoChinain1987andiswidespread.

A.mostprofound

B.first

C.wealthiest3.Manyfranchisesareinfactjoint-ventures,because

回答.

A.atthebeginningstage,franchiselawwasnotsoclear

B.atthebeginningstage,manyfranchisescouldnotfindtherightpartners

C.manyforeignerswerenotfamiliarwithChineseculture4.ForeignfranchisegrowsinChinabecauseof

回答.

A.theopenpolicy

B.thesmallamountofretailtrade

C.theChineseculture5.Thewriterhasthe

回答

attitudetofranchisinginChina

A.negative

B.positive

C.neutralTrademarks,proprietaryservicemarksandregulationsneed_____carefully.选择一项：A.tobeobservedB.beobservedC.beingobservedSomeinthemarketnowwantgovernment_____inordertoreducecosts.选择一项：A.regulationB.regulateC.regular阅读理解：根据文章内容，判断正误（每题10分）。FourTipsforBecomingaFranchiseeIfyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.

Befocusdonyourpreference.

Onthestageofdecision-making,thebottomlineis:Don'truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.

Beproactivewithyourresearch.

Afteryou'vedeterminedwhatroleyouwantinafranchise,it'simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.

Makesurethefranchisorhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.

Readthefranchisedisclosuredocumentcarefully.

Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadvisorwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It'salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.

1.Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.回答T2.Beforeyou'vedeterminedwhatroleyouwantinafranchise,it'stimetostartthebusiness.回答F3.Beforesigningontoafranchise,theessentialjobistoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.回答T4.Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.回答F5.Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.回答F第五单元一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）—

Whatkindofmusicareyougoingtohaveinthebackground?—

Lightones.

.选择一项：A.I

haveatotallydifferentidea.B.Itmakestheaudiencefeelcomfortable.C.Ithinkwecanrunbillboardadvertising.—

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Hello,thisisMichaelfromTianjinVanguardTradingInc.选择一项：A.Whoareyou?B.Whatareyou?C.Whoisthat?Theyhavesignedthe_______toexporttextiles.

选择一项：A.contentB.contractC.contactWeusuallykeepalargesupply_______stock.选择一项：A.atB.onC.inToomanydebtsinacompanyeasily_______bankruptcy.选择一项：A.