IBM经典商务ppt企划：云计算激素和展望cloudcom课件

Cloud

Cloud

AgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?52AgendaWhatisCloud?1WhatisThereisgreaterneedforITtohelpaddressbusinesschallengesReducingRiskEnsuretherightlevelsofsecurityandresiliencyacrossallbusinessdataandprocessesBreakthroughAgilityIncreaseabilitytoquicklydelivernewservicestocapitalizeonopportunitieswhilecontainingcostsandmanagingriskHigherQualityServicesImprovequalityofservicesanddelivernewservicesthathelpthebusinessgrowandreducecostsDoingMorewithLessReducecapitalexpendituresandoperationalexpenses3ThereisgreaterneedforITt IBMConfidential4Auserexperience&businessmodelStandardized,selfserviceofferingsRapidlyprovisionedservicesFlexiblypricedCloudcomputingistheprovisionofdynamicallyscalableandoftenvirtualisedresourcesasaserviceovertheinternet

(publiccloud)or

intranet

(privatecloud).

AninfrastructuremanagementandservicesdeliverymethodVirtualizedresourcesManagedasasinglelargeresourceDeliveredserviceswithelasticscalingBusinessPerspectiveITPerspective4CloudComputing-StrategicView IBMConfidential4AuserexpCloudisdrivingbusinessinnovationwithconvergenceofavailabletechnologiesConvergenceofavailabletechnologies,ademandingmarketplaceandashiftinsocietalexpectationsAnExamplefromtheBankingIndustry…5CloudisdrivingbusinessinnoAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?56AgendaWhatisCloud?1WhatistCloudComputingprovidesbenefitsacrosstheenterpriseITAnalystsFinancialAnalystsITCustomersEndUsersCommonAttributesofCloudsEnhanceduserexperienceElasticscalingAutomatedprovisioningHighlyvirtualizedSource:IBMCorporateStrategyanalysisofMI,PR,ARandVCGcompilationsAnywhereaccesstoapplicationsthroughasimplifieduserinterfaceRapidtimetomarketfornewservices.AnywhereaccesstoapplicationsthroughasimplifieduserinterfaceAbilitytoelasticallyscaleresourcesandmaintainhighqualityofserviceAbilitytoelasticallyscaleresourcesatsignificantlylowerincrementalmanagementcost7CloudComputingprovidesbenefWhytheC-SuiteisinterestedinCloudComputingCloudComputingisakeycatalystforthesechangesFlexible,adaptable,extendablesystemsReliabilityUseradoption&empowermentCIOImprovedgrowth&profitabilityGovernance,risk&complianceTransparency,visibility&controlCFOFaster,broader,moreuncertainchangeInnovationforcompetitiveadvantageStrategicalignmentCEOTheabilitytoadaptabusinessmodeltomeetnewexpectationsandcapturenewshortlivedrevenuestreams,requireshighlyflexiblecoreprocessesandITinfrastructurethatcanturnonadime–8WhytheC-SuiteisinterestedAccelerateinnovationprojectsthatcanlead

tonewrevenue

MakeITanenablerof,notabarriertorapidinnovationProvideaneffectiveandcreativeservicedeliverymodel

Deliverservicesinalesscostlyandhigherqualitybusinessmodel,whileprovidingserviceaccessubiquityCreateasustainablecompetitivedifferentiation

Rapidlydeployapplicationsovertheinternetandleveragenewtechnologiestodeliverserviceswhen,whereandhowyourclientswantthem-beforeyourcompetitorsdo.

LowerITbarrierstolaunchnewbusinessservices

Buildandintegratemodularservices–inrecordtime-byleveraging“rentable”ITservicescapabilities,payonlyforwhatyouuse.ResultinginBusinessandITalignedbenefits9AccelerateinnovationprojectsCloudcomputingdrivesexponentialimprovementsacrossITandtheBusiness10VIRTUALIZATIONAUTOMATIONSTANDARDIZATIONCloudattributesFromServer/storagevirtualization10–20%Utilizationofinfrastructure10–20%Self-serviceNoneAutomatedprovisioningMonthsChangeandreleasemanagementMonthsServicecatalogorderingMonthsMetering/billingFixedcostmodelPaybackperiodfornewservicesYearsLegacyenvironmentsCloud-enabledenterpriseCloudacceleratesbusinessvalueacrossawidevarietyofdomainsTo70–90%70–90%UnlimitedDays/hoursMinutesDays/hoursGranularMonths10Cloudcomputingdrivesexponen11PrivateTestCloudROIAnalysis

ExampleInternationalFinancialInstitutionSavingbyCategory1stYearAfterCloudTransformationHardwareCost12%SoftwareCost3%Sys.Admin.Cost30%ProvisioningCost38%TestingProcessOverhead17%CostStructureWithandWithoutCloudTransformationWithoutWithCurrentYear1Year2Year3Cost$Million$0$91111PrivateTestCloudROIAnalyAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?512AgendaWhatisCloud?1WhatisSomeworkloadsarecurrentlyreadytobedeliveredinacloudmodelDesktopsTestanddevelopmentComplextransactionprocessingProprietaryapplicationsBackupandrestoreCollaborationande-mailHighlysensitivedataCurrentlyMovingToCloudModelNotYetMovingToCloudModel13SomeworkloadsarecurrentlyrEnterpriseTodaytherearethreeprimarydeliverymodelsthatcompaniesareimplementingforcloudPublicCloudITactivities/functionsareprovided“asaservice,”overtheInternetKeyfeatures:ScalabilityAutomatic/rapidprovisioningStandardizedofferingsConsumption-basedpricing.Multi-tenancyCapitalPreservationTraditionalEnterpriseITPrivateCloudITactivities/functionsareprovided“asaservice,”overanintranet,withintheenterpriseandbehindthefirewallKeyfeaturesinclude:ScalabilityAutomatic/rapidprovisioningChargebackabilityWidespreadvirtualizationHybridCloudInternalandexternalservicedeliverymethodsareintegrated,withactivities/functionsallocatedtobasedonsecurityrequirements,criticality,architectureandotherestablishedpolicies.PrivateCloudPublicCloudsHybridCloudSource:IBMMarketInsights,CloudComputingResearch,July2009.14EnterpriseTodaytherearethreWhichworkloadsofferthemostfavorableentrypointsforeachoftheclouddeliverymodels?TopprivateworkloadsDatamining,textmining,analyticsSecurityDatawarehousesordatamartsBusinesscontinuity,disasterrecoveryTestenvironmentinfrastructureLong-termdataarchiving/preservationTransactionaldatabasesIndustry-specificapplicationsERPapplicationsToppublicworkloadsAudio/video/WebconferencingServicehelpdeskInfrastructurefortraininganddemosWANcapacityandVoIPDesktopTestenvironmentinfrastructureStorageDatacenternetworkcapacityServerSource:IBMMarketInsights,CloudComputingResearch,July2009.n=1,090WorkloadswillneedtobedeterminedbasedonvalueandfeasibilityAnalyticsCollaborationDevelopment

andTestDesktopandDevicesInfrastructureComputeInfrastructureStorage15WhichworkloadsofferthemostAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4Nextsteps516AgendaWhatisCloud?1WhatisDeliveringCloudComputingtoourClientsEnterpriseDataCenterCloudHardwareSoftwareServicesSmartBusinessServices

cloudservicesdeliveredSmartBusinessSystems

purpose-builtinfrastructureStandardisedservicesontheIBMcloudPrivatecloudservicesbehindyourfirewall,

builtand/orrunbyIBMPre-integratedhardware,softwareandserviceofferingsIBMhas3choicestodeploytheworkloadsthatmattertoourclientsforgreaterefficiency,productivity,andcontrolPrivateCloud17DeliveringCloudComputingtoIBMCloudOfferingsSmartBusinessontheIBMcloudIBMSmartBusinessServicesIBMSmartBusinessSystemsStandardizedservicesontheIBMcloudPre-integrated,workload-optimizedsystemsPrivatecloudservices,behindyourfirewall,builtand/ormanagedbyIBMIBMLotusLiveIBMLotus®iNotes®IBMCloudBurst™familyIBMSmartBusinessDevelopmentandTestCloudIBMSmartBusinessDesktopCloudIBMSmartBusinessStorageCloudAnalyticsCollaborationDevelopment

andtestDesktopanddevicesInfrastructurestorageIBMSmartAnalyticsSystemSmartbusinessfor

smallormidsizebusiness(backedbytheIBMcloud)InfrastructurecomputeIBMComputing

onDemandIBMInformationProtectionServicesBusiness

servicesBPMBlueWorks(designtools)IBMSmartAnalyticsCloudSmartbusinessexpensereportingontheIBMcloudIBMInformationArchiveIBMSmartBusinessDevelopmentandTestontheIBMCloudIBMCloudBurst™familyIBMSmartBusinessDevelopmentandTestCloudIBMSmartbusinessendusersupport–selfenablementportalSmartBusinessDesktopontheIBMCloud18IBMCloudOfferingsSmartBusinDevelopcloudstrategyandroadmapAssessclouddeploymentmodels,serviceoptionsandworkloadsROIAnalysisChooseinitialprojectHowwehelpourClientsgetstartedwithcloudcomputingStartwithanisolatedpilotclouddeploymentArchitectandimplementlow-riskworkloadssuchastestanddevelopmentforcloudStandardizeapplicationsandsystemsDeployself-serviceportalRolloutcloudacrosstheenterpriseEnableadditionalworkloadsonprivatecloudAddnewusersUsetrustedpubliccloudservicestosupplementbusinessandITworkloadsPilotandDeployExtendandEvolvePlanandPrepareConditionexistinginfrastructureforcloudVirtualizeandautomateexistingsystemsAddservicemanagement,servicecatalog19DevelopcloudstrategyandroaBusinessValueThejourneytocloudneedsFlexible,Efficient,AutomatedInfrastructure

ConsolidateVirtualizeCentralizeAutomateOptimize>>>=OrganizationCultureGovernance….requiresanintegratedandorchestratedapproach.20BusinessValueThejourneytoIBMcanhelpenableyourjourneytoCloudComputingIntegratedservicelifecyclemgmt.Exposeresources“as-a-Service”.IntegratedSecurityinfrastructure.RapidprovisioningofITresources,massivescaling.Dynamicservicemgmt.Energysavingviaautoworkloaddistribution.Rapiddeploymentofinfrastructureandapplications.Request-drivenservicemanagement.ServiceCatalog.Virtualization.Betterhardwareutilization.ImprovedITagility.ServerConsolidation.StreamlineOperations–managephysicalandvirtualsystems.Lowerpowerconsumption.21IBMcanhelpenableyourjournAgendaWhatisCloud?1WhatistheBenefitforBusiness?2HowCanitbeUsed?3HowCanIBMhelp?4NextSteps522AgendaWhatisCloud?1WhatisMovingforwardWheredoesCloudComputingfitinyourorganization?Whatarethekeyprojectsyouhaveunderwayorareplanningtolaunch?Whatareyourplanstoevaluate/implementclouds?HowcanIBMhelpyoutoproceed?23MovingforwardWheredoesCloudThankyou!24Thankyou!24演讲完毕，谢谢观看！演讲完毕，谢谢观看！Cloud

Cloud

AgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?527AgendaWhatisCloud?1WhatisThereisgreaterneedforITtohelpaddressbusinesschallengesReducingRiskEnsuretherightlevelsofsecurityandresiliencyacrossallbusinessdataandprocessesBreakthroughAgilityIncreaseabilitytoquicklydelivernewservicestocapitalizeonopportunitieswhilecontainingcostsandmanagingriskHigherQualityServicesImprovequalityofservicesanddelivernewservicesthathelpthebusinessgrowandreducecostsDoingMorewithLessReducecapitalexpendituresandoperationalexpenses28ThereisgreaterneedforITt IBMConfidential29Auserexperience&businessmodelStandardized,selfserviceofferingsRapidlyprovisionedservicesFlexiblypricedCloudcomputingistheprovisionofdynamicallyscalableandoftenvirtualisedresourcesasaserviceovertheinternet

(publiccloud)or

intranet

(privatecloud).

AninfrastructuremanagementandservicesdeliverymethodVirtualizedresourcesManagedasasinglelargeresourceDeliveredserviceswithelasticscalingBusinessPerspectiveITPerspective29CloudComputing-StrategicView IBMConfidential4AuserexpCloudisdrivingbusinessinnovationwithconvergenceofavailabletechnologiesConvergenceofavailabletechnologies,ademandingmarketplaceandashiftinsocietalexpectationsAnExamplefromtheBankingIndustry…30CloudisdrivingbusinessinnoAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?531AgendaWhatisCloud?1WhatistCloudComputingprovidesbenefitsacrosstheenterpriseITAnalystsFinancialAnalystsITCustomersEndUsersCommonAttributesofCloudsEnhanceduserexperienceElasticscalingAutomatedprovisioningHighlyvirtualizedSource:IBMCorporateStrategyanalysisofMI,PR,ARandVCGcompilationsAnywhereaccesstoapplicationsthroughasimplifieduserinterfaceRapidtimetomarketfornewservices.AnywhereaccesstoapplicationsthroughasimplifieduserinterfaceAbilitytoelasticallyscaleresourcesandmaintainhighqualityofserviceAbilitytoelasticallyscaleresourcesatsignificantlylowerincrementalmanagementcost32CloudComputingprovidesbenefWhytheC-SuiteisinterestedinCloudComputingCloudComputingisakeycatalystforthesechangesFlexible,adaptable,extendablesystemsReliabilityUseradoption&empowermentCIOImprovedgrowth&profitabilityGovernance,risk&complianceTransparency,visibility&controlCFOFaster,broader,moreuncertainchangeInnovationforcompetitiveadvantageStrategicalignmentCEOTheabilitytoadaptabusinessmodeltomeetnewexpectationsandcapturenewshortlivedrevenuestreams,requireshighlyflexiblecoreprocessesandITinfrastructurethatcanturnonadime–33WhytheC-SuiteisinterestedAccelerateinnovationprojectsthatcanlead

tonewrevenue

MakeITanenablerof,notabarriertorapidinnovationProvideaneffectiveandcreativeservicedeliverymodel

Deliverservicesinalesscostlyandhigherqualitybusinessmodel,whileprovidingserviceaccessubiquityCreateasustainablecompetitivedifferentiation

Rapidlydeployapplicationsovertheinternetandleveragenewtechnologiestodeliverserviceswhen,whereandhowyourclientswantthem-beforeyourcompetitorsdo.

LowerITbarrierstolaunchnewbusinessservices

Buildandintegratemodularservices–inrecordtime-byleveraging“rentable”ITservicescapabilities,payonlyforwhatyouuse.ResultinginBusinessandITalignedbenefits34AccelerateinnovationprojectsCloudcomputingdrivesexponentialimprovementsacrossITandtheBusiness35VIRTUALIZATIONAUTOMATIONSTANDARDIZATIONCloudattributesFromServer/storagevirtualization10–20%Utilizationofinfrastructure10–20%Self-serviceNoneAutomatedprovisioningMonthsChangeandreleasemanagementMonthsServicecatalogorderingMonthsMetering/billingFixedcostmodelPaybackperiodfornewservicesYearsLegacyenvironmentsCloud-enabledenterpriseCloudacceleratesbusinessvalueacrossawidevarietyofdomainsTo70–90%70–90%UnlimitedDays/hoursMinutesDays/hoursGranularMonths35Cloudcomputingdrivesexponen36PrivateTestCloudROIAnalysis

ExampleInternationalFinancialInstitutionSavingbyCategory1stYearAfterCloudTransformationHardwareCost12%SoftwareCost3%Sys.Admin.Cost30%ProvisioningCost38%TestingProcessOverhead17%CostStructureWithandWithoutCloudTransformationWithoutWithCurrentYear1Year2Year3Cost$Million$0$93611PrivateTestCloudROIAnalyAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4NextSteps?537AgendaWhatisCloud?1WhatisSomeworkloadsarecurrentlyreadytobedeliveredinacloudmodelDesktopsTestanddevelopmentComplextransactionprocessingProprietaryapplicationsBackupandrestoreCollaborationande-mailHighlysensitivedataCurrentlyMovingToCloudModelNotYetMovingToCloudModel38SomeworkloadsarecurrentlyrEnterpriseTodaytherearethreeprimarydeliverymodelsthatcompaniesareimplementingforcloudPublicCloudITactivities/functionsareprovided“asaservice,”overtheInternetKeyfeatures:ScalabilityAutomatic/rapidprovisioningStandardizedofferingsConsumption-basedpricing.Multi-tenancyCapitalPreservationTraditionalEnterpriseITPrivateCloudITactivities/functionsareprovided“asaservice,”overanintranet,withintheenterpriseandbehindthefirewallKeyfeaturesinclude:ScalabilityAutomatic/rapidprovisioningChargebackabilityWidespreadvirtualizationHybridCloudInternalandexternalservicedeliverymethodsareintegrated,withactivities/functionsallocatedtobasedonsecurityrequirements,criticality,architectureandotherestablishedpolicies.PrivateCloudPublicCloudsHybridCloudSource:IBMMarketInsights,CloudComputingResearch,July2009.39EnterpriseTodaytherearethreWhichworkloadsofferthemostfavorableentrypointsforeachoftheclouddeliverymodels?TopprivateworkloadsDatamining,textmining,analyticsSecurityDatawarehousesordatamartsBusinesscontinuity,disasterrecoveryTestenvironmentinfrastructureLong-termdataarchiving/preservationTransactionaldatabasesIndustry-specificapplicationsERPapplicationsToppublicworkloadsAudio/video/WebconferencingServicehelpdeskInfrastructurefortraininganddemosWANcapacityandVoIPDesktopTestenvironmentinfrastructureStorageDatacenternetworkcapacityServerSource:IBMMarketInsights,CloudComputingResearch,July2009.n=1,090WorkloadswillneedtobedeterminedbasedonvalueandfeasibilityAnalyticsCollaborationDevelopment

andTestDesktopandDevicesInfrastructureComputeInfrastructureStorage40WhichworkloadsofferthemostAgendaWhatisCloud?1WhatistheBenefittoBusiness?2HowCanitbeUsed?3HowCanIBMHelp?4Nextsteps541AgendaWhatisCloud?1WhatisDeliveringCloudComputingtoourClientsEnterpriseDataCenterCloudHardwareSoftwareServicesSmartBusinessServices

cloudservicesdeliveredSmartBusinessSystems

purpose-builtinfrastructureStandardisedservicesontheIBMcloudPrivatecloudservicesbehindyourfirewall,

builtand/orrunbyIBMPre-integratedhardware,softwareandserviceofferingsIBMhas3choicestodeploytheworkloadsthatmattertoourclientsforgreaterefficiency,productivity,andcontrolPrivateCloud42DeliveringCloudComputingtoIBMCloudOfferingsSmartBusinessontheIBMcloudIBMSmartBusinessServicesIBMSmartBusinessSystemsStandardizedservicesontheIBMcloudPre-integrated,workload-optimizedsystemsPrivatecloudservices,behindyourfirewall,builtand/ormanagedbyIBMIBMLotusLiveIBMLotus®iNotes®IBMCloudBurst™familyIBMSmartBusinessDevelopmentandTestCloudIBMSmartBusinessDesktopCloudIBMSmartBusinessStorageCloudAnalyticsCollaborationDevelopment

andtestDesktopanddevicesInfrastructurestorageIBMSmartAnalyticsSystemSmartbusinessfor

smallormidsizebusiness(backedbytheIBMcloud)InfrastructurecomputeIBMComputing

onDemandIBMInformationProtectionServicesBusiness

servicesBPMBlueWorks(designtools)IBMSmartAnalyticsCloudSmartbusinessexpensereportingontheIBMcloudIBMInformationArchiveIBMSmartBusinessDevelopmentandTestontheIBMCloudIBMCloudBurst™familyIBMSmartBusinessDevelopmentandTestCloudIBMSmartbusinessendusersupport–self