插画设计外文文献资料

HumorIllustrationDesign,

aSummaryofIllustrations,Designs,andProjectsJochenGasserBahnhofstraBe10,39040Vahm(Bz),Italy

info@jochengassercomAbstract.Thispapersummarizesmyworkasanillustrativedesigner;itcoversdetailsofmyinspiration,ideas，finalworks，andspecificprojectsthatIhaveworkedonthroughoutmycareer.Thispaperisorganizedinparts;HumorIllustrationDesignasaSolutionMechanismforVariousProblemsdescribesmyviewonhowhumorfunctionsintheworldtodayandhowitalleviatesissues.IllustrationasaTooliswhereIexplaintheworkingsbehindandtheoutcomeofanongoingprojectandthegoalsFmaimingforasadesignerintermsofreachingmyaudience.IthenshowhowIincorporatemyworkintomarketingstrategiesinHumorIllustrationDesignasMarketingStrategy.FinallyIfocusontheprojectthatIwillpresentinLasVegasinJuly.Keywords:HumorIllustrationDesign,Humor,AndreasHofer,Humanity,EmotionalConnection,Gondola.HumorIllustrationDesignasaSolutionMechanismforVariousProblemsInapowerfulandfunction-orientedworld,itismoreimportantthanevernottocomeshortonemotionsandhumanitywhenitcomestodesignandillustration.Themotto“Sexsells，isanevidentexampleofhowhumorfunctionsinoursociety;atfirstthedirectnessofthismottoseemscrudeandgrabsourattention,theniteasesandbringsaboutalaugh.Humorisaconceptthatcanbeusedtoreachaudienceswithinseconds,anddrawstheminthroughamusementandemotionalconnection.Illustrationisawaytodepicthumor;itisanidealmeansofexpressionasthemescanbeapprehendedandunderstoodwithnospecificboundary.Inotherwords,illustrationallowsindividualopinionsandviewsoncertainthemesthroughimagination.2IllustrationasaToolSincethebeginningofmycareerasafreelanceillustratorin2(X)8,Ihavebeeninterestedininnovativewaystoapplytheconceptof“HumorIllustrationDesign”.IworkedtogetherwithahistoriannamedNorbertParschalkonmyfirstproject.Itwasbasedontheideaofhistoricalstorytellingthroughanewstyle.ThemainideawastoA.Marcus(Ed.):DUXU/HCII2013,PartIII,LNCS8014,pp.$13-gl9]2Q13.Springer-VcrlagBerlinHeidelberg2013word文档可自由复制编辑

514J.Gasser514J.Gassercreate44comics,\inwhichhistoryandhumorwerecombined,withoutquestioningthesignificanceandplausibilityofagivenstoriedcontents.ThefirststoryItransformedintoacomicwasthebiographyof“AndreasHoe”，alocalfreedomfighterandherointheSouthTirol(asmallregionofItaly,farnorthintheAlps)(Fig.1showsanexerptfromthebook).InthisregionofItaly-inmyhomelandthestatusandimportanceofAndreasHofercanbecomparedtothatofAbrahamLincolnintheUSA.I§aci)5minumedesignedtheillustrationsandNorbertParschalkhelpedmeformulatethetexts.§aci)5minumeDo*蚊derTWAt W41b«Mt»n«>»»«T«|cn«V»vhJU4C\AcvAnH«jlnjnvvAsUiiMPQ «r*«vtft) uafl Sto-dm»niW3030#«»Un|ycr O«*«««.At*-1 fVT4**VhjtrrA dmimdrvImtMrw».tlrhMn njtKk.«cf«viOciimmmlUNmm«tna#viwNai%€rArtritrAftmnUlm laMMvrfirMorfrmAsroe.Fig.l.ExerptfromtheAndreasHoferbookButtherewereconsequencesthatcamewithanimatingthishistoricalfigureandthingswentthroughtheroofwhenthestorybookwasfirstpublishedandreleased;asquoted,onecannotmake“Serioushistoricalfiguresintocomicalheoes"Howeverthebookwassoonacceptedandbecameabestseller.Italsoservesasaneducationaltoolformanymiddleschoolstudentsandanumberofothersingeneral.Theconceptofthisprojectwassimpleandcamedowntoonequestionandgoal:HowcouldIgetpeoplefromeachagegroupwhowerehistorically‘uninterested’,towanttoexperienceandlearnhistory?Thesolutionlayinthecombinationoftextsandmatchingcartoonsandcomicstrips;Irecreatedeachstorybasedontmscombination,withtheintentionoffindingawaytogivepeoplenooptionbuttolearnthehistory;theywouldhavetoreadthetextsinordertounderstandtheillustrationstheywerelooking.Andthisworked!Idesignedthehumorouselementsofmystorybookswiththepurposeof“reward-ing,thereader,whohadbeen‘foicecd5todosomethingundesireable(i.e.toread)inordertounderstandthestory.Tnisconcepttakesafterthemotto:“Youcanlearnandalsolaugh!".Ididnwanttoundermineorquestiontheseriousnessofthebiographieshowever,andso,Ionlychosescenesthatareeitherprovenorunverifiable.Thisishowthesubtitleofmybookseries,“AnIIlustradedHistory",wasfounded.Basedonthissubtitle,mybookscanbeconsidered“subjectivehistory"ratherthanas“joke”or“satire".Myworkfocusesonandisdemonstratedthroughtheconceptof“humanitywhichisthecentralthemeandacrucialbuildingblockinthethoughtsandproceduresword文档可自由复制编辑515HumorIllustrationDesign,aSummaryofIllustrations,Designs,andProjects515thatgointomyideas,textsandillustrations-Inthesere-createdstories,myintentionisforheroestobeseenashumansthathavestrengthsandweaknesses!Withthismethod,whichisnotalwaysmetwithsympathyorunderstanding,Iaimtoconveythesecharactersnotasdismantledorlesserheroes,butratherasheroicfigurestowhomreadersofanyagegroupcanrelate.Thesimplicityofthecombinationoftheillustrationsandtexts,allowsreaderstohaveabetterunderstandingoftheseheroesandthethingsthatledthemtothehonorableandheroicdecisionstheymade.Everyproduct,everyserviceandeveryactionis,whenitcomesdowntoit,basedon“humanity”andcanbecommunicatedasjustthat.Considertimeswhenyouhaveviewedasituationorexperience，aconversation,oranemotion，fromanotherpersonorfriend’sperspective.Youprobablydiscoveredthedifferentpossibilitiesofmeaningorintentionandwereabletofeelwhatmightbefelt“underonesskin”ratherthanonlyseeingthewha'sonthesurface.Thisconceptplaysanimportantroleinmyapproachofcommunicatinghumor;inmyillustrations,heroicfiguresbecomehappily-seenandreadaboutcompanionsbecausepeopleseethatthesefiguresonceexistedintherealworldandthereforefeelthattheycanrelateandconnecttotheheicteachievementsstrugglesenjoymentsetc.onamorepersonallevel.Thus,thesehumorousillustrationsandtextsallowthe“grayandseriouseverydaylife”ofthereadertobeforgottenforashorttimeandbringasmiletohisorherface.Tvecometoseethisasthebestmedicineforanythingandeverything!IndescribingmyexperiencewithreadersTveshownmytakeontheimportanceofbeingabletorelatetoapersonoracharacterinorderforsuccess.Forastorytosucceed,it 9simportantthatthereaderscanrelatetoitscontents.ForbusinesAs(inmycase),thistypeofconnectionisequallyimportant.Inmyopinionwhenitcomestodesign,possibilityiscreatedthroughthesimplemethodofstudyingonescustomers;learnabouttheirproductsandservices,andknow,understandandthenfocuspreciselyontheirweaknesses.HereisaphrasethatIbelievetobequiterelevant:"Onlyapersonwhocanlaughaboutoneself,showsones‘truecolors'andthusonestruegreatnessA.Ihavelearnedtofollowthismethod:gettoknowcustomersonadeeperlevelandgaintheirinterestbyworkingwithnotonlywhatyouthinktheyarelookingfor,butalsowhattheybelievetheywillbenefitfrom.SomethingthatIfindimportantinmyworkandthatsetsmyideasapartfromagreatdealofillustratorslikemyself,iAsthatIdisagreewiththeideathatmaintainingthe'character9ofaproductisa4'nogoA,apopularideainthegeneralefficiency-orientedbusinessphilosophy.Infact,onamaybeslightlyemotionallevel,Ithinkthatmaintainingthecharacterofaproductisa“mustdo”andthatputtinganemphasisonthedifferenceofaproductanddistinguishingitfromcompetingproductswhilesimultaneouslymaintainingsuccess,isanactualpossibility.AsanexampleofHumorIllustrationDesignandmymethod,Fdliketodescribetheevolutionofthedesignthatiscurrentlyonmycar.Inthiscasetheproductwasthevehicleandtheclientorcustomerwasmyself.IwaAslookingforadifferentwaytoshowmyillustrationsanddecidedthatIwantedtoprintadesignonalargeobject.Ihadtobeginbyaskingmyselfwhatthis‘objet,wihwhichIwouldliketoshowoffandpromotemyworkcouldbe,Ichosemycar!Thisseemedlikeagoodidea,sinceeveryonesharingtheroadwithmycarwouldofcoursealsoseemywork.ButwhatdifficultydidIfindwhenitcametoputtingaprintonmycar...?Well,duetothespecificmodeltheMateriaDaihatsuwhichhasahighvertical4snout\thousandsoffliesandinsectswouldencounterafatalendeverysummer,smooshingandsplatteringagainstthefrontofmycar.Thisledmetoestablishananimatedillustrationsofa'gentle9-looking,oversizedflyswatterthatisstretchedacrossthehoodofthecar,countingitAs'victims)inaveryunfazedword文档可自由复制编辑

516J.Gasser516J.Gassermanner.Ifoundthebacksideofmycartobetheidealadvertisingsurfaceforthetargetedonlooker,whichis,ofcourse,whoeverdrivesbehindme.Everycarhasa'rear’part.Minehowever，isdecoratedwitha“ButtficewiththephraseuPleasedonAtrearmeinthebuttv(translatedfromItalian).Thisphrase,tomanypeople,hasadoublemeaning...andiAsanotherexampleofwherehumorand川ustrationworkwelltogetherinportrayingacertainmeaning.Inthiscase,oneofthetwointerpretationsofthephraseservesasarequesttowatchoutforthebackofmycar.Thequicklysuccessfuleffectsofthisadvertisingmethodwereduetoandachievedbynumerousphotographs(especiallyofthe'rear')andresultedinanadditional'side-effect9：Beingstoppedbythepolicehasbecomeaveryrareoccurrencesincetheinstallationofthedesignonmycar,infact,policeencountershavesinceonlyendedwithafriendlygoodbye.AndthisTdliketoassume,happensbecauseevenPolicemenandotherfiguresofauthorityare,whenitcomesdowntoit,alsojust6thuman,\Thisisfurtherproofofacommonappreciationforhumorthatcanhaveapositiveinfluenceonanyone.HumorasaMarketingStrategySofarinmycareercusandesignerthefactthathumorfunctionsindependentlyfromproductorservicehasbecomecleartome.Whenproperlycombinedwith“customary”marketingstrategies,aproductcanbecomeapopularitemoridea,andthuscanleadtoanemotionalconnectionwiththecustomer.Myillustratedcharacterscreateasenseofconnectionandunderstandingformyclientsandallowthemtodiveintoasomewhatrealisticcomicworldthatreallydoesnseemtoounbelievable.havedisplayedmyillustrationsandworkinvariousways,fromsimpleT-shirtdesignstointeriordesignsofentirefacilities.Therangeofpossibilitiesseemstobeendless.Asanexample,Ihaveincorporatedmyworkinrestaurantswherehumorousdetailshavefoundtheirplaceonanythingfrombeerbarrelstonapkinsandfrombathroomwallstogardenfurniture.Anotherexampleofa‘HumorIllustrationDesign’projectthathascomeaboutinlastfewyearsinanentertainmentperformancebasedprojectcalled,inGerman,44dieZupprmandorA,whichcombinesmusicanddrawing.Inaperformance,aprojectionappearsonalargescreenintrontofanaudience.Beforetheireyesappearsanillustration,whichIdrawlive,accompaniedbyamatchingandtimelycoordinatedsong,whichiswrittenbyalocalsong-writer(MarkusDorfman).Thisisanewtypeoflive-performancethatleadstheaudienceonajourneyofdiscoverywithit9scaptivatingcreationprocess.The“Zuppimandor”enteredintotheAustriantelevisiontalent-show,'diegroBeChance'(inEnglish,TheBigChance),similartotheshow4x-facor,andevenmadeittothesemi-finals!Regardlessofwhetheritcomestomarketing,entertainment,orsimplyamusementmypersonaldesireforchallengeremainstobethedrivingforceofHumorIllustrationDesign,especiallywhenitcomestoopportunitiesinwhichonewouldnotexpectworklikeminetoappear.Andwiththis,Iwouldliketointroducemyproject-in-process.ProjectinLasVegasInsearchingforaperfectprojectfortheLasVegasevent,IcameacrossandinterestingobjectinLasVegaAswhichiscurrentlybeingestablished.ThisobjectiscalledTheHighword文档可自由复制编辑517HumorIllustrationDesign,aSummaryofIllustrations,Designs,andProjects517RollerObservationWheel,anenormousferriswheelatCaesOrPalaceontheLasVegasstrip.Thisistheworld'slargestobservationwheelat550feet,withlargeroundcabins,orgondolas,thateachfitupto40peopleandallowfora360degreeviewofthecity.Oneregularrideonthisferriswheelridelasts30minutes,butagondolacanalsobebookedforgroupsandpartiesformuchlongerrides.Thisisnottheaverage foraHumorIllustrationDesignproject.IthinkthatIfoundthisobjectappealingforthisveryreason;tryingtofindawaytoconnectmyworkwithandobjectliketheHighRollerObservationWheelwouldbeacompletelynewandinterestingundertaking.SoIsettothinkingaboutideasthatcouldcombinemyhumorandillustrationwiththisobject.Inmyopinionthemoststand-outaspectofthisobjectisthelargescalegondola.SoIstartedtothinkofwaystotransformthesegondola'sintomyownversionofgondolaswithmyHumorIllustrationDesign.InaccordancewithLasVegas5attempttobecomeamorefamily-friendlydestination,myideaofillustratingavarietyofthemedgondolaswasestablished.Iwillelaborateonmyfirstidea,whichisthawedding-gondolai.Inthisgondola,acouplecanexchangetheir"Ido\s'5inaheavenlysettingaboveLaAsVegas9famousstrip.Thisideaissimpleandmaybealittlelessthanexcitingforthiscity,givenitswell-knownweddingandmarriagepossibilities.Howevermypersonalfocusandchallengeliesintheexecutionofmyidea.Sincemyillustrationstakeplacewithinagondola,thesurfacespaceandportrayalofmyideasareconfinedtotheinsideandfacadeofthegondola,asmallarea.This川ustrationisa3-Dcomicstripthattellsthestoriesofacoupleinloveandconcludeswithahappyendinguponexitingthegondola;afunnydepictionoflove,asallofushaveatonetimeoranotherexperiencedit,thatwillshowthepathtowardsfinding ktrue'lovewithamusingimagesofbothpast,unsuccessfulrelationshipsandafutureofhappiness.Withfewwrittenwords,theillustrationswillcommunicatethestoryofthecomicstrip,whichallowsforaninternationalunderstandingaswellasanopportunityforself-reflectionfortheobserverwhoislooKingat‘Gondolanumber9,(basedoncloudnumber9).Thefacadeoftheroundgondolaresemblesa4Cloud#9onwhichawelcoming'Amor’sitsandgreetsguests.ThecoupleenterstheirCloud#9throughthe,entranceofthegondola,whichlookslikeHeaven\sgate.Uponarrival,the川ustrationexpandsleftandrightandtellsbothofthecharacter\sstoriesonthewaytotheirfinalhappiness,whichtheysimultaneouslyfindontheoppositesideofthegondola.Theillustrationsymbolizesboththehelplessnessthemaincharactersexperiencedwhenitcametofallinginloveandthelovetheyeachfindasitcomestotheirweddingday.Thiscomicstripresemblesrelationshipsituationsinwhichlovemustfirstbestumbleduponbeforebecomingapossibility!This川ustrationsincorporatesmanydetails,likedepictionsofblindlove,highflyingemotions,hesitationstowardsthe<4Ido\s'\theheavybackpackofloneliness,whichallresembleexperiencesfacedonthepathtowardsfindingtruelove.Asthemottogoes,“Everythinghappensforareas)ri5,thetwocharacterstravelontheirown,withbutterfliesintheirstomachs,onthepathtoeachother.(Figure2.Showsanexampleofmyillustrations).word文档可自由复制编辑518J.GasserFig.2.ExampleofmyLove518J.GasserFig.2.ExampleofmyLove5illustrationsTherideintheweddinggondolashowsafunnyandemotionallyexcitingromance,ahappinessandlovethatisshadowedbythelesshappypast.Attheendoftherideandattheexitofthegondola，theillustrationsuggestsa‘typical’situationwherethewifeisinthelead，draggingthehusbandbehindher.Insummaryofthisproject，HumorIllustrationDesig