企业如何执行结果导向的执行文化

CreatingaCultureofExecutionJFKSpeechtoCongress“Ibelievethatthisnationshouldcommititselftoachievingthegoal,beforethisdecadeisout,oflandingamanonthemoonandreturninghimsafelytotheearth.”JFKATRICEUNIVERSITY“Wechoosetogotothemoon.Wechoosetogotothemooninthisdecadeanddotheotherthings,

notbecausetheyareeasy,butbecausetheyarehard,becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills,becausethatchallengeisonethatwearewillingtoaccept,oneweareunwillingtopostpone,andonewhichweintendtowin…Irealizethatthisis,insomemeasure,anactoffaithandvision,forwedonotknowwhatbenefitsawaitus.

ButifIweretosay,myfellowcitizens,thatweshallsendtothemoon,240,000milesawayfromthecontrolstationinHouston,agiantrocketmorethan300feettall,thelengthofthisfootballfield,madeofnewmetalalloys,someofwhichhavenotyetbeeninvented,capableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced,fittedtogetherwithaprecisionbetterthanthatofthefinestwatch,carryingalltheequipmentneededforpropulsion,guidance,control,communications,foodandsurvival,onanuntriedmission,toanunknowncelestialbody,andthenreturneditsafelytoearth,re-enteringatmosphereatspeedsofover25,000milesperhour,causingheatabouthalfthatofthetemperatureofthesunanddoallthis,anddoitright,anddoitfirstbeforethisdecadeisout,then

wemustbebold.” -PresidentJohnF.Kennedy“Upisnotaneasydirection.”TheChallenge:AbilitytoExecute“Leadershipwithoutthedisciplineofexecutionisincompleteandineffective.Withouttheabilitytoexecute,allotherattributesofleadershipbecomehollow”—LarryBossidyChairman,HoneywellInternationalTHEPOWEROFFOCUS01–22–3GoalsAchievedWithExcellence11–204–102–3NumberofGoalsAleaderwhosays“I’vegottenpriorities”doesn’tknowwhatheistalkingabout.Hedoesn’tknowhimselfwhatthemostimportantthingsare.You’vegottohavethesefew,clearlyrealisticgoalsandpriorities…LarryBossidy&RamCharan,Execution:TheDisciplineofGettingThingsDone,NewYork:CrownBusiness,2002OurPartnerWILDLYIMPORTANTimportant

adj.1:meaningagreatdeal;havingsignificance,value

wildlyimportant

adj.1:ofvisionaryandstrategicimport;carryingseriouseconomicconsequence;potentialforunbelievablesatisfactionofkeystakeholders;causingintenseexcitementandenthusiasm

WildlyImportantGoals=TheBIGWIGSWhyWIGS?HarrisInteractiveSMMcKinsey&CompanyRamCharanSynergyFocus8StandardsofExecutionClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountabilitySynergyFocusDopeopleknowwhattodo?8StandardsofExecutionLackofClarityClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountabilitySynergyFocus8StandardsofExecutionDopeopleknowwhattodo?2.Dotheywanttodoit?3.Dotheyknowhowtodoit?4.Dotheysustainthecourse?5.Dotheyworktogether?Clarity52Commitment52Translation43Discipline65Enabling32Collaboration49Trust59Accountability57Synergy49Focus53XQ51(NationalAverages)2xQResults:IndividualsinTypicalOrganizationsIclearlyunderstandmyorganization’smostimportantgoalsCannametheirorganization’smostimportantgoalsPercentoftimespentonorganization’smostimportantgoalsThegoalsofmyworkgrouparetranslatedintomyindividualworkgoalsMyindividualworkgoalsaretranslatedintodailytasksand/orperformancestandards 44%15%49%25%32%xQ:TeamsinTypicalOrganizationsMyorganization’’smostimportantgoalsaretranslatedtothegoalsofmyworkgroupIndividualtasksarereviewedatleastmonthlywithmymanagerWeworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreelyWeholdeachotheraccountablefordoingwhatwecommittodo27%12%56%46%xQ:TypicalOrganizationsMyorganizationhasdecidedwhatitsmostimportantgoalsareMyorganizationhasclearlycommunicateditsmostimportantgoalsPeoplegetrecognizedandrewardedfordoingthingsthatsupportkeygoalsMyorganizationconsistentlyachievesitsmostimportantgoals

52%43%33%21%FourDisciplinesofExecutionFocusonthe““wildlyimportant””notthemerelyimportant.Buildmeasuresthatmotivate.Translate30,000footgoalsintonewfrontlinebehaviors.Winasateam.Mymanager...RankingIsahardworker1Prioritizesworksoourtimeisspentonthemostimportantissues74Setsclearexpectationswhenassigningtasks75Plansaheadtoreducehavingtoworkinacrisismode76Providesfeedbackonourgroup’sperformance77MANAGERSWORKHARDBUTFAILTOPROVIDEFOCUSANDDIRECTIONMorethan2.5millionworkerswereaskedtoranktheirmanagersonascaleof77pre-determinedcharacteristicsinthisFranklinCoveyProfilestudy.(Source:FranklinCoveyProfileCenterAggregateReport,2002)Whereitbegan…WorkCompass——ExecutionToolFourDisciplinesofExecution#1:FocusontheWildlyImportant“Afterfiveyearsofresearch,I’mabsolutelyconvincedthatifwejustfocusourattentionontherightthings—andstopdoingthesenselessthingsthatconsumesomuchtimeandenergy—wecancreateapowerfulFlywheelEffect.”JimCollinsGoodtoGreatExecutionDiscipline#1:FocusontheWildlyImportantIdentify2or3““MUSTDO””goalsStatethemsothattheyareself-orientingandgalvanizingGainline-of-sightunderstandingandcommitmentallthewaytofront-lineAlignresources,recognition,andincentivestoreinforcecommitmentFourDisciplinesofExecution#2:BuildMeasuresthatMotivate#2:BuildMeasuresthatMotivateOnceyoureachacertainlevel,everyoneisgood,andeveryonetrainshard.Thedifferenceiswhoismoremeticulous,willingtofindthesmallestincrementsoftime,andasyougetolderandmoreexperienced,thepercentagegainsgrowsmallerandsmaller.Youhavetobecomeaslavetodata,toperformanceindicatorslikepedalcadence,andpoweroutputmeasuredinwatts.Youhavetomeasureliterallyeveryheartbeat,andeverymorselyoueat,downtoeachspoonfulofcereal.Ifyouweightoolittle,youwon’thavethephysicalresourcestogenerateenoughspeed.Ifyouweightoomuch,yourbodyisaburden.Itisamatterofpowertoweight.WhoknowswhenyoumightfindawinningmargininawindtunnelinDecember,duringequipmenttesting?Youmightfindanotherfractionoftimeinyourpositiononthebike,orinahelmet,orinthecompositionofawheel…becausethesmallestthing,likemovingyourhandsonthehandlebars,couldmakeyouthreesecondsslowerover25miles.”-LanceArmstrong-FourDisciplinesofExecution#3:Translate30,000footgoalsintonewandbetterfront-linebehaviors#3:TranslateGoalsintoNewandBetterActivitiesandBehaviorsThegoalsofmyworkgrouparetranslatedintomyindividualworkgoals:25%Myindividualworkgoalsaretranslatedintodailytasksand/orperformancestandards:32%TranslatingGoalsintoNewandBetterBehaviors“Thebestthingaboutnotplanningisthatfailurecomesasacompletesurprise,notprecededbyaperiodofworryanddepression.”-AuthorunknownTRANSLATEGOALSINTOACTION——Activities&TasksSetupWOWdisplayPurchaseproductSetupWOWdisplayPurchaseproductRunanadRunanadFourDisciplinesofExecution#4:WinTogether#4:WinTogetherWeholdeachotheraccountablefordoingwhatwecommittodo:46%Individualtasksarereviewedatleastmonthlywithmymanager:12%Weworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinio