ew：社会化媒体影响下的媒体消费习惯演变

TheStateofMobileAmericaLeeRainie,Director,PewInternetProject3.16.12NFAIS–Philadelphia/webinarEmail:Lrainie@Twitter:@Lrainieew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第1页!TheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbeddedinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumptionSlowmovingExternaltoourworldsInformationwas…Informationis…ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第2页!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedrealityew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第3页!WhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第4页!WhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第5页!Overall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第6页!MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphoneew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第7页!Smartphones–46%ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第8页!ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第9页!Cellphonesasconnectingtools2/22/201110%ofcellowners64%sendphotoorvideoPostvideo25%55%accesssocialnet.site30%watchavideo11%havepurchasedaproduct11%charitabledonationbytext60%(ofTwitterusers)accessTwitterew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第10页!Appsdownloadersbyageew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第11页!Mobilehealth17%ofcellownershaveusedtheirphonetolookuphealthormedicalinformation;29%ofcellownersages18-29havedonesuchsearches.9%ofcellownershavesoftwareapplicationsor“apps”ontheirphonesthathelpthemtrackormanagetheirhealth;15%ofthoseages18-29havesuchapps.ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第12页!NewsandlocalnewsAlladults84%ownacellphoneand/ortabletcomputer47%getlocalnewsorinformationontheircellphoneortabletew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第13页!Instantaction–Haitiearthquakedonationsew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第14页!HowPhonesFunctionInOurLives%ofUSadultcellownerswhohaddoneeachofthefollowinginthepast30days…ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第15页!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinuumew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第16页!InformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation-sensitiveew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第17页!Mobilephones–88%ofadults

327.6TotalU.S.population:315.5million2011ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第18页!Changesinsmartphoneownershipew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第19页!56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletputer-iPad

ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第20页!ew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第21页!Apps–50%ofadultsew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第22页!AppsprovidedirectconnectionstoinformationBasedonAugust2011PewInternetTrackingSurveyApps:FromSuperhighwaytoBypassew：社会化媒体影响下的媒体消费习惯演变共27页，您现在浏览的是第23页!Mobilepolitics-26%ofadultsusedcellphonesforpoliticalpurposesin20103/9/201124InternetandPolitics14%usedtheircellphonestotellothersthattheyvoted12%usedtheircellphonestokeepupwithpoliticalnews10%senttextmessagesrelatingtotheelection6%usedtheircellstoletothersknowaboutconditionsattheirlocalvotingstationsonelectionday4%usedtheirphonestomonitorresultsonelectionnight3%usedtheircellstoshoot/sharephotos/videosaboutelection1%usedacell-phoneappthatprovidedupdatesaboutelectionnews1