商务英语阅读判断练习

商务英语阅读判断练习班别： 姓名： 学号： 成绩： 阅读判断（每小题4分）1-5T并将答案写在题前括号内。Passage1FourTipsforBecomingaFranchiseeIfyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don'truleoutabusinesswithout √learningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecide ifshewouldliketobehands-onasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou'vedeterminedwhatroleyouwantinafranchise,it'simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeagoodfitinyourcommunity.Makesurethefranchisorhasexperience.√Beforesigningontoafranchise,itisessentialtoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadvisorwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It'salsoimportanttotakealookatthepost -terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.对错Beforeyou’vedeterminedwhatroleyouwantinafranchise,it’stimetostartthebusiness.对错Beforesigningontoafranchise,theessentialjobistoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.对错Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.对错Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.对错Passage2ThreeAmericansWinNobelEconomicsPrizein2013TheRoyalSwedishAcademyofSciencesawardedtheNobelPrizeineconomicstothreeAmericans,EugeneFama,LarsPeterHansenandRobertShilleronOct.14,2013.EugeneFamaandI.arsPeterHansenarebothprofessorsattheUniversityofChicago.RobertShillerisaprofessoratYaleUniversity.Theywillsharetheprizeworthabout1.2milliondollars."Thisyear'sprizeineconomicsciencesisaboutpredictions."Allthreeofthisyear'sprizewinnersaremainlyknown√fortheirresearchandexplanationsofpricingforcesinfinancialmarkets.Theyhavehadabiginfluenceonthewaypeoplelookatandtalkaboutfinancialmarkets.EugeneFama'sresearchonfinancialmarketsinthe1960sledmarketwatcherstochangetheirideasaboutinvesting.Hisideasarelinkedtothetheorythatmarketsareefficient,whichmeansmarketactorstakingallavailableinformationtocreatethecorrectpriceforthingsatanygiventime.Thisalsomeansthatovershortperiodsoftime,itisnotpossibletopredictprices.RobertShillerfound,however,thatoverlongperiods,theoppositeistrue.Itispossibletopredictthemovementofpricesandthatpricechangesarelinkedtohumanbehavior.Thefindingsofbotheconomistshaveledtothegrowthofindexfunds,investingmanydifferentsecuritiesasawaytoreducerisk.Mr.ShilleralsohelpedtocreatetheStandard&Poor'sCase-Shillerhomepricesindex.ThatindexfollowshomepricesacrossUnitedStates.LarsPeterHansendevelopedamethodforstudyinghistoricalpricinginformation.HismethodsupportsMr.Shiller'sfindingsandhasinfluencedeffortstopredictpricesinthefinancialindustry.TheNobelPrizeineconomicswasnotcreatedbyAlfredNobel,butwasestablishedinhismemorybySweden'scentralbankin1968.TheRoyalSwedishAcademyofSciencesawardedtheNobelPrizeinelectronicstothreeAmericansonOct.14,2013.对错EugeneFama,LarsPeterHansenandRobertShillerwontheprizefortheirresearchandexplanationsofpricingforcesinfinancialmarkets.对错EugeneFama'sresearchonfinancialmarketsinthe1960sresultedinsomechangeinhowmarketwatcherslookatinvesting.对错Thefindingsofbotheconomistshaveledtothegrowthofpriceprediction,investingmanydifferentsecuritiesasawaytoreducerisk.对错TheNobelPrizeineconomicswasestablishedinmemoryofAlfredNobelbySweden'scentralbankin1968.对错Passage3The"FeelGoodFactor"inCustomerServiceAchallengeinworkingincustomerserviceistoensurethatyouhavefocusedyourattentionontherightkeyareas,measuredbytherightKeyPerformanceIndicator(KPI).OneofthemostimportantaspectsofacustomerserviceKPIiswhatisoftenreferredtoasthe,"FeelGoodFactor".Basicallythegoalisnotonlytohelpthecustomer have a good experience, but to offer an experience that expectations.Severalkeypointsarelistedasfollows:Knowwhatproducts/servicesyouareofferingfrombacktofront.Inotherwords,beaninformationexpert.Itisokaytosay"Idon'tknow",butitshouldalwaysbefollowedupby"butletmefindout"orpossibly"butthispersonwillbeabletoassistyou".√Whateverthesituationmaybe,makesurethatyoudon'tleaveyourcustomerwithanunansweredquestion.Mostofthecommunicationthatyourelaytoothersisdonethroughbodylanguage.Ifyouhavenegativebodylanguagewhenyoucommunicatewithothers,itshowsthatyoudon'tcare.√Twoofthemostimportantaspectsofpositivebodylanguagearesmilingandeyecontact.Makesuretolookyourcustomersintheeye.Itshowsthatyouarelisteningtothemandhearingwhattheyaresaying.Andofcoursesmilingismoreinvitingthanablanklookorfrown.Nothingsurprisesyourcustomersmorethananemployeegoingtheextramiletohelpthem.Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.Indoingso,ithelpsthemtoknowthatyoucareanditwillleavethemwiththe"FeelGoodFactor"thatyouaresearchingfor.*Thegoalofcustomerserviceistogivecustomersanexperiencethatmeetstheirexpectations.对错Leaveyourcustomerwithanunansweredquestionisunacceptable.对错Bothpositivebodylanguageandnegativebodylanguagearenecessaryincustomerservice.对错Eyecontactisoneofthemostimportantaspectsofpositivebodylanguage.对错Theunderlined"goingtheextramiletohelpthem"inthelastparagraphmeans"goingalongwaytohelpthem".对错Passage4：TheBalanceSheetThebalancesheetisprodcedattheendofacompany’sfinancialyear,andisasnapshotofitsfinancialsituation.Itshowsthecompany ’sassetsandliabilitiesatthatpointintime.Therearetwohalvestoabalancesheet.Thetophalfshowswherethemoneyisbeingusedinthebusiness(thenetassets),andthebottomhalfshowswherethismoneycamefrom(thecapitalemployed).Thetotalofeachhalfshouldbethesame,hencetheexpressionbalancesheet.Therearetwokindsofassets ---long-termandshort-term.Thelong-termassetsareknownasfixedassets,andincludetheland,buildings,machineryandvehiclesthatareusedinconnectionwiththebusiness.Allfixedassetsexceptlandaredepreciatedastheywearoutovertime.Thetotalfixedassetsarethevalueofthefixedassets,lesstheaccumulateddepreciation.Theshort-termassetsareknownascurrentassets,andincludecash,stocksandreceivablesthatareduewithinoneyear.Thetophalfofthebalancesheetalsoincludesliabilities,thatis,alldebtsandobligationsowedbythebusinesstocreditors.Currentliabilitiesarethosedebtsthatmustbepaidwithintheyear,suchaswagesearnedbutnotyetpaid.Long-termliabilitiesmayincludemortgagesandotherloansthatwillnothavebeenpaidoffwithintheyear.Thetophalfofthebalancesheetthereforeconsistsofthetotaloffixedandcurrentassets,lessthecurrentandlong-termliabilities,givingthenetassets.Thebottomhalfofthebalancesheetshowswherethismoneycamefrom.Foralimitedcompany,thiswillincludethemoneyraisedbyissuingshares,andisknownasthesharecapital.Thebusinessmayalsohaveplowedsomeofthemoney backintobuildingupthebusiness.Thisiscalledretainedprofit.Thebottomhalfofthebalancesheetthereforeconsistsofthetotalofsharecapitalandretainedprofits,givingthecapitalemployed.Thetophalfofabalancesheetshowswherethemoneyisbeingusedinthebusiness.对错Allfixedassetsaredepreciateastheywearoutovertime.对错Theshort-termassetsareknownasfixedassets.对错Currentliabilitiesarethosedebtsthatmustbepaidwithintheyear.对错Themoneyplowedbackintobuildingupthebusinessiscalledretainedprofit.对错Passage5：Traveler’sChecksManyofthebanksandtravelservicesinwesterncountriesprovideaconveniencefortravelersbyissuingchecks.Travelers,whenbuyingthechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.Duringthetrip,travelerscancashthechecksattheagenciesofthebankorthetravelservicewhenevertheyneedaftertheircounter-signaturesarerecognized.Alotoftravelersliketob