(公共关系英文版课件)effective-presentation

Making

SuccessfulPresentationsMaking

SuccessfulPresentati1Whatisapresentation?Apresentationisaformofpublicspeaking.topic+speaker+audienceApresentationisatalkwiththespeakerpresentingnewideas,newproducts,newservicesinanattractive,interestingway.Whatisapresentation?Aprese2Whatcanapresentationdoforyou?ConveyinformationmoreefficientlyandeffectivelyDemonstrateproficiencyinsubjectmattertosupervisorsandclientsWhatcanapresentationdofor3(公共关系英文版课件)effective-presentation4(公共关系英文版课件)effective-presentation5Whyshouldonegiveanoralpresentation?Nothingcanmatchtheimpactofalivepresentationgivenbyalivelyindividual. TheYOUelementiscrucial.Whyshouldonegiveanoralp6Symptoms:VisibleandInvisible

blushingmemorylossfillerwordsfidgetingbutterfliesracingheartsweatypalmsdrymouthSymptoms:VisibleandInvisib7SetaclearobjectiveSoyoumust…InformPersuade/SellInspire Teach/TrainNote:Alleffectivepresentationsinvolveanelementofpersuasion!Whatdoyouwantyouraudiencetoknowordo

asaresultofyourcommunication?

SetaclearobjectiveSoyoumu8DetermineYourObjectiveShouldbespecificShouldbebemeasurableDetermineYourObjectiveShou9PlanningWhyamIgivingthistalk?Whoisgoingtobeoutthere?WhatamIgoingtosay?Whereandwhenwillthemeetingbe?HowamIgoingtodoit?PlanningWhyamIgivingthist10AnalyzetheAudienceWhoarethey?Whatdotheyknow?Howwilltheyrespond?Howcanyouappealtothem?Whatmighttheyobjectto?AnalyzetheAudienceWhoare11OrganizingYourIdeasOrganizingtosuitthematerialanditstreatmentOrganizingtosuittheaudienceOrganizingYourIdeasOrganizi12OrganizingYourIdeasThedescriptiveapproachTheeventsapproachTheprogressreportThescientificapproachThesolutionapproachOrganizingYourIdeasThedescr13OrganizingYourIdeasThebestalternativeapproachTheneed/satisfactionapproachThetellthemapproachOrganizingYourIdeasThebest14SpokenCommunicationOralcommunicationisdifficulttofollow

Mindswork4xfasterthanmouthsPeopleonlyremember18-25%ofwhattheyhearWethinkinpicturesandunderstandnewconceptsthroughexperienceSpokenCommunicationOralcommu15SpeakingfortheEarUseSimple,Specific,ConcreteNouns.PreferStrongActiveVerbsAvoidLongSentencesDon’tFearIntelligentRepetition.

ListenersMustUnderstandasYouSpeak;Thereisno“InstantReplay”ButtonSpeakingfortheEarUseSimple16100%100%AttentionTimeTypicalAttentionCurve100%100%AttentionTimeTypical17Use“threestrike”structuretogainandretainaudienceattentionINTRODUCTION:Tellthemwhatyou’regoingtotellthemBODY:TellthemCONCLUSION:Tellthemwhatyou’vetoldthemUse“threestrike”structuret18INTRODUCTION--theessentialsGainaudienceattentionandmotivatethemtolistenStateyourpurposeandBIGIDEAPreviewkeypoints/arguments--preparethemtofollowyourthinkingTransitionsmoothlytofirstpointINTRODUCTION--theessentialsGa19Involveyouraudienceinsharedobjective“Todaywewillseethatpreparationisthekeytoasuccessfuljobinterview…”INTRODUCTION:StateyourobjectiveandmainmessageInvolveyouraudienceinshare20INTRODUCTION:Previewkeypoints/arguments“Therearethreethingsyoushoulddotoprepareforanyinterview: 1)... 2)... 3)...”PuttheseonyouragendaslideINTRODUCTION:Previewkeypoin21INTRODUCTION:Transitionsmoothlytofirstkeypoint...“Tolookateachofthesestepsinmoredetail,let’sfirstexamineyourstartingpoint:creatingagoodresume.”(Startwithyourstrongestormostimportantpoint--basedonaudienceexperienceandbias…)INTRODUCTION:Transitionsmoot22Usea“movingblueprint”slidePlancleartransitionsbetweenkeypointsReinforcehowkeypointsrelatebacktoyourmainmessageandobjectiveUsevisualsanddeliverytechniquestomaintainaudienceattentionBODY:LeadaudiencethroughthelogicofyourthinkingUsea“movingblueprint”slide23ReinforceobjectiveSummarizekeypointsinlongerpresentationStressbenefitstoaudienceDescribeanynextstepsoractionneededCONCLUSION:Tellthemwhatyou’vetoldthemReinforceobjectiveCONCLUSION:24GatheringSupportingMaterialsStatisticsDefinitionExamplesComparisonsandcontrasts(analogy)TestimonyandquotationsGatheringSupportingMaterials25ThetellthemapproachTellthemwhatyou’regoingtotellthem.=IntroductionThentellthem.=BodyFinallytellthemwhatyoutoldthem.=CloseThetellthemapproachTellthe26SellingYourselfandYourIdeaControlnervousnessPolishnonverbalsUsevocalvarietySellingYourselfandYourIdea27Whatinfluencesthemessage(inface-tofacecommunication)38%VisualVocalVerbal55%7%Whatinfluencesthemessage28Nonverbalsare55%ofMessage

Visual?Nonverbalsare55%ofMessage

29Stance&MovementGesturesFacialExpressionEyeContactSpaceTimingDressVisualAidsVisualPolishdeliveryskills--visualStance&MovementVisualPolish30Practice,Practice,Practice!DeliverySkillsEyeContactGestures,Movement,StanceVoiceandSpeechPractice,Practice,Practice!D31

PlacefeetshoulderwidthapartDistributeweightevenlyAvoidrockingandbouncingMoveforareasonStanceandmovementPlacefeetshoulderwidthap32

AvoidingoveractingDon’tbelockedbehindthelecternStaywithinthe“frame”MakethehandsworkforyounotagainstyouAvoidrepeatinggesturestoooftenAvoidnervousgesturesGesturesAvoidingoveractingGestures33EyeContact

DeterminedbycultureExpectedinUSHelpsyou“read”audienceLookinto,notat,theeyesEyeContactDeterminedbycul34EyeContactToreadornottoread.That’sthequestion.Don’treadfromstarttofinish.EyeContactToreadornottor35FacialExpression

DeterminedbycultureCanhelpbuildrapportShouldmatchmessageFacialExpressionDetermined36Formal?Informal?SpaceFormal?Space37

FinishearlyratherthanlatePracticeoutloudandtimepracticeBuildintimeforquestions/visualsTimingFinishearlyratherthanlat38Consideraudience/purposeBeawareofenvironmentAvoid“distractors”Don’twearsomethingnewDressConsideraudience/purposeDres39DressNeverdressflashily.Beconservativelydressed.ConservativeclothingSolidcolorDressNeverdressflashily.40AddinganExtraDimensionwithVisualAidWelearnthroughoursenses,usingeachonetoavaryingdegree.

taste 1% touch 1.5% smell 3.5% hearing 11% sight 83%

AddinganExtraDimensionwith41AWaytoIncreaseRetention01020304050HearSeeHear&SeeRetentionSource:3MMeetingManagmentVisualAids:01020304050HearSeeHear&See42VisualStylesListsandtablesPiechartsandmapsBlockdiagramsBarchartsandAlpinechartsColorvs.black–and-whiteCartoonsVisualStylesListsandtables43

KeepItSimple,Stern!UsemessagetitlesEnsurereadabilityBeconsistentThinkvisually,notverballyFollowdesignguidelines

KeepItSimple,Stern!Follow44Magazinesweremostpopularadvertisingmediumin1999MagazinesTelevisionnetworkcablespot24%Bestexhibit#2138%Newspapersnationallocal35%Other-3%Source:CMRdataanalyzedbyInterep,Inc.BetterexampleMagazinesweremostpopularad45199719981999($Millions)0102030405060708090Saleshitnewpeakin‘99Example:betterslidetitle199719981999($Millions)01020346Oftop5markets,onlyUS&UKincreasedretailsalesfrom‘98-‘99#1US#2Japan#3UK#4Germany#5France-8%-4%04%8%+8%+1.9%Musicindustryretailsalesgrowthfrom‘98–‘99Source:IFPIandCIBCWorldMarketsOftop5markets,onlyUS&UK47

Forasubtitle:24pointFortheYaxislabel:18pointFortheXaxislabel:18pointForthesource:16pointUsethecorrectfontsize:atleast36!Forasubtitle:24poin48VisualStylesChalkboardsChartboardsOverhearprojectorsSlidesMoviesVideotapeModelVisualStylesChalkboards49Think6x66linesperslide6wordsperlineThink6x6Think6x6Think6x650Crowdedbullet

slides:wecan’treadthem!Youcanputlotsofprintonahorizontalchart,withoutwrappingtextlinestoomanytimesEvenifyouhad12bulletpoints,youcouldfitthemallonasingleslideYoumightevendecidetochangethelinespacingtosqueezeinyourlastideaYourfontsizemightstillbereadableinthebackrow--this,bytheway,isa32pointfontAndwritingcompletesentencesmeansyoucanstopworryingaboutthosememorylossmomentsIfyoumakemarginsreallywideandusethespaceunderthebullets,youcansqueezemorein,too,justtomakesureallyourpointsarethereCrowdedbulletslides:wecan’51What’swrongwiththisslide?Sometimesthefontsizecanbetoosmall--thisis18pointsWRITINGINALLCAPSISHARDTOREADtoomuchinfoononeslidecanbeapainWhoops!Checkthecoloronascreen!!!!Usingunusualkfontscanbeaproblemdon’tforget,alwaysspellcheckWhat’swrongwiththisslide?S52What’swrongwiththisslide?Sometimesthefontsizecanbetoosmall--thisis18pointsWRITINGINALLCAPSISHARDTOREADtoomuchinfoononeslidecanbeapainWhoops!Checkthecoloronascreen!!!!Usingunusualkfontscanbeaproblemdon’tforget,alwaysspellcheckWhat’swrongwiththisslide?S53THISISACENTERED,ALLCAPITALIZED,“ARIAL”FONT,WHICHISASANSSERIFFONT.THESECHOICESMAKETHISVISUALHARDTOREAD.Example:font/colorchoiceTHISISACENTERED,Example:fo54

KeepItSimpleStern

UsemessagetitlesEnsurereadabilityBeconsistentThinkvisuallyFollowdesignguidelines

KeepItSimpleSternFollowde55199719981999($Millions)0102030405060708090Saleshitnewpeakin‘99Example:betterslidetitle199719981999($Millions)01020356199719981999($Millions)0102030405060708090SalesExample:poorslidetitle199719981999($Millions)01020357Vocaltraitsare38%ofmessageVocalVocal?Vocaltraitsare38%ofmessag58VaryVocalTraitsVocalVolumeRatePitchEnunciationFillerwordsVocalVaryVocalTraitsVocalVocal59DictionBespecificUseplainwordsUsewordsthatdrawpicturesDictionBespecific60PracticemakesperfectPracticeinfrontofyourbathroommirrorPracticeintoataperecorderPracticeinfrontofyourfamilymembersRehearseAllowonehourofpreparationforeveryminuteyouplantospeakPracticemakesperfectPractice61CheckingthedetailsBeanearlybird

VisittheplaceaweekinadvanceCheckfacilitiesPlantoarriveaboutanhourbeforeyouraudienceisdueCheckingthedetailsBeanearl62QuestionsandanswersReceiveallquestionscordiallyBesureyoulistencarefullyThinkbeforeyouanswerIfyoudon’tknow,SaysoQuestionsandanswersReceivea63SomequicktipsStartthepreparationearly.Giveatleastonehourof preparation foreveryminute youplantospeak.Gatherdata,subjectittoa valueanalysis:SomequicktipsStarttheprepa64SomequicktipsAddinteresttoyourtalk.Besurethatyouraudiencewillu

listenu

understandu

beinfluencedSomequicktipsAddinterestto65Somequicktips

Makeyourhandsworkforyou,notagainst. Addanextradimensionwithvisual aidswhennecessary.Lookonquestionsfromaudience asanopportunity.SomequicktipsMakeyourhand66Somequicktips

Shortness+Simplicity+Strength+Sincerity=AGoodTalk

Somequicktips67

Thankyou

68Making

SuccessfulPresentationsMaking

SuccessfulPresentati69Whatisapresentation?Apresentationisaformofpublicspeaking.topic+speaker+audienceApresentationisatalkwiththespeakerpresentingnewideas,newproducts,newservicesinanattractive,interestingway.Whatisapresentation?Aprese70Whatcanapresentationdoforyou?ConveyinformationmoreefficientlyandeffectivelyDemonstrateproficiencyinsubjectmattertosupervisorsandclientsWhatcanapresentationdofor71(公共关系英文版课件)effective-presentation72(公共关系英文版课件)effective-presentation73Whyshouldonegiveanoralpresentation?Nothingcanmatchtheimpactofalivepresentationgivenbyalivelyindividual. TheYOUelementiscrucial.Whyshouldonegiveanoralp74Symptoms:VisibleandInvisible

blushingmemorylossfillerwordsfidgetingbutterfliesracingheartsweatypalmsdrymouthSymptoms:VisibleandInvisib75SetaclearobjectiveSoyoumust…InformPersuade/SellInspire Teach/TrainNote:Alleffectivepresentationsinvolveanelementofpersuasion!Whatdoyouwantyouraudiencetoknowordo

asaresultofyourcommunication?

SetaclearobjectiveSoyoumu76DetermineYourObjectiveShouldbespecificShouldbebemeasurableDetermineYourObjectiveShou77PlanningWhyamIgivingthistalk?Whoisgoingtobeoutthere?WhatamIgoingtosay?Whereandwhenwillthemeetingbe?HowamIgoingtodoit?PlanningWhyamIgivingthist78AnalyzetheAudienceWhoarethey?Whatdotheyknow?Howwilltheyrespond?Howcanyouappealtothem?Whatmighttheyobjectto?AnalyzetheAudienceWhoare79OrganizingYourIdeasOrganizingtosuitthematerialanditstreatmentOrganizingtosuittheaudienceOrganizingYourIdeasOrganizi80OrganizingYourIdeasThedescriptiveapproachTheeventsapproachTheprogressreportThescientificapproachThesolutionapproachOrganizingYourIdeasThedescr81OrganizingYourIdeasThebestalternativeapproachTheneed/satisfactionapproachThetellthemapproachOrganizingYourIdeasThebest82SpokenCommunicationOralcommunicationisdifficulttofollow

Mindswork4xfasterthanmouthsPeopleonlyremember18-25%ofwhattheyhearWethinkinpicturesandunderstandnewconceptsthroughexperienceSpokenCommunicationOralcommu83SpeakingfortheEarUseSimple,Specific,ConcreteNouns.PreferStrongActiveVerbsAvoidLongSentencesDon’tFearIntelligentRepetition.

ListenersMustUnderstandasYouSpeak;Thereisno“InstantReplay”ButtonSpeakingfortheEarUseSimple84100%100%AttentionTimeTypicalAttentionCurve100%100%AttentionTimeTypical85Use“threestrike”structuretogainandretainaudienceattentionINTRODUCTION:Tellthemwhatyou’regoingtotellthemBODY:TellthemCONCLUSION:Tellthemwhatyou’vetoldthemUse“threestrike”structuret86INTRODUCTION--theessentialsGainaudienceattentionandmotivatethemtolistenStateyourpurposeandBIGIDEAPreviewkeypoints/arguments--preparethemtofollowyourthinkingTransitionsmoothlytofirstpointINTRODUCTION--theessentialsGa87Involveyouraudienceinsharedobjective“Todaywewillseethatpreparationisthekeytoasuccessfuljobinterview…”INTRODUCTION:StateyourobjectiveandmainmessageInvolveyouraudienceinshare88INTRODUCTION:Previewkeypoints/arguments“Therearethreethingsyoushoulddotoprepareforanyinterview: 1)... 2)... 3)...”PuttheseonyouragendaslideINTRODUCTION:Previewkeypoin89INTRODUCTION:Transitionsmoothlytofirstkeypoint...“Tolookateachofthesestepsinmoredetail,let’sfirstexamineyourstartingpoint:creatingagoodresume.”(Startwithyourstrongestormostimportantpoint--basedonaudienceexperienceandbias…)INTRODUCTION:Transitionsmoot90Usea“movingblueprint”slidePlancleartransitionsbetweenkeypointsReinforcehowkeypointsrelatebacktoyourmainmessageandobjectiveUsevisualsanddeliverytechniquestomaintainaudienceattentionBODY:LeadaudiencethroughthelogicofyourthinkingUsea“movingblueprint”slide91ReinforceobjectiveSummarizekeypointsinlongerpresentationStressbenefitstoaudienceDescribeanynextstepsoractionneededCONCLUSION:Tellthemwhatyou’vetoldthemReinforceobjectiveCONCLUSION:92GatheringSupportingMaterialsStatisticsDefinitionExamplesComparisonsandcontrasts(analogy)TestimonyandquotationsGatheringSupportingMaterials93ThetellthemapproachTellthemwhatyou’regoingtotellthem.=IntroductionThentellthem.=BodyFinallytellthemwhatyoutoldthem.=CloseThetellthemapproachTellthe94SellingYourselfandYourIdeaControlnervousnessPolishnonverbalsUsevocalvarietySellingYourselfandYourIdea95Whatinfluencesthemessage(inface-tofacecommunication)38%VisualVocalVerbal55%7%Whatinfluencesthemessage96Nonverbalsare55%ofMessage

Visual?Nonverbalsare55%ofMessage

97Stance&MovementGesturesFacialExpressionEyeContactSpaceTimingDressVisualAidsVisualPolishdeliveryskills--visualStance&MovementVisualPolish98Practice,Practice,Practice!DeliverySkillsEyeContactGestures,Movement,StanceVoiceandSpeechPractice,Practice,Practice!D99

PlacefeetshoulderwidthapartDistributeweightevenlyAvoidrockingandbouncingMoveforareasonStanceandmovementPlacefeetshoulderwidthap100

AvoidingoveractingDon’tbelockedbehindthelecternStaywithinthe“frame”MakethehandsworkforyounotagainstyouAvoidrepeatinggesturestoooftenAvoidnervousgesturesGesturesAvoidingoveractingGestures101EyeContact

DeterminedbycultureExpectedinUSHelpsyou“read”audienceLookinto,notat,theeyesEyeContactDeterminedbycul102EyeContactToreadornottoread.That’sthequestion.Don’treadfromstarttofinish.EyeContactToreadornottor103FacialExpression

DeterminedbycultureCanhelpbuildrapportShouldmatchmessageFacialExpressionDetermined104Formal?Informal?SpaceFormal?Space105

FinishearlyratherthanlatePracticeoutloudandtimepracticeBuildintimeforquestions/visualsTimingFinishearlyratherthanlat106Consideraudience/purposeBeawareofenvironmentAvoid“distractors”Don’twearsomethingnewDressConsideraudience/purposeDres107DressNeverdressflashily.Beconservativelydressed.ConservativeclothingSolidcolorDressNeverdressflashily.108AddinganExtraDimensionwithVisualAidWelearnthroughoursenses,usingeachonetoavaryingdegree.

taste 1% touch 1.5% smell 3.5% hearing 11% sight 83%

AddinganExtraDimensionwith109AWaytoIncreaseRetention01020304050HearSeeHear&SeeRetentionSource:3MMeetingManagmentVisualAids:01020304050HearSeeHear&See110VisualStylesListsandtablesPiechartsandmapsBlockdiagramsBarchartsandAlpinechartsColorvs.black–and-whiteCartoonsVisualStylesListsandtables111

KeepItSimple,Stern!UsemessagetitlesEnsurereadabilityBeconsistentThinkvisually,notverballyFollowdesignguidelines

KeepItSimple,Stern!Follow112Magazinesweremostpopularadvertisingmediumin1999MagazinesTelevisionnetworkcablespot24%Bestexhibit#2138%Newspapersnationallocal35%Other-3%Source:CMRdataanalyzedbyInterep,Inc.BetterexampleMagazinesweremostpopularad113199719981999($Millions)0102030405060708090Saleshitnewpeakin‘99Example:betterslidetitle199719981999($Millions)010203114Oftop5markets,onlyUS&UKincreasedretailsalesfrom‘98-‘99#1US#2Japan#3UK#4Germany#5France-8%-4%04%8%+8%+1.9%Musicindustryretailsalesgrowthfrom‘98–‘99Source:IFPIandCIBCWorldMarketsOftop5markets,onlyUS&UK115

Forasubtitle:24pointFortheYaxislabel:18pointFortheXaxislabel:18pointForthesource:16pointUsethecorrectfontsize:atleast36!Forasubtitle:24poin116VisualStylesChalkboardsChartboardsOverhearprojectorsSlidesMoviesVideotapeModelVisualStylesChalkboards117Think6x66linesperslide6wordsperlineThink6x6Think6x6Think6x6118Crowdedbullet

slides:wecan’treadthem!Youcanputlotsofprintonahorizontalchart,withoutwrappingtextlinestoomanytimesEvenifyouhad12bulletpoints,youcouldfitthemallonasingleslideYoumightevendecidetochangethelinespacingtosqueezeinyourlastideaYourfontsizemightstillbereadableinthebackrow--this,bytheway,isa32pointfontAndwritingcompletesentencesmeansyoucanstopworryingaboutthosememorylossmomentsIfyoumakemarginsreallywideandusethespaceunderthebullets,youcansqueezemorein,too,justtomakesureallyourpointsarethereCrowdedbulletslides:wecan’119What’swrongwiththisslide?Sometimesthefontsizecanbetoosmall--thisis18pointsWRITINGINALLCAPSISHARDTOREADtoomuchinfoononeslidecanbeapainWhoops!Checkthecoloronascreen!!!!Usingunusualkfontscanbeaproblemdon’tforget,alwaysspellcheckWhat’swrongwiththisslide?S120What’swrongwiththisslide?Sometimesthefontsizecanbetoosmall--thisis18pointsWRITINGINALLCAPSISHARDTOREADtoomuchinfoononeslidecanbea