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商业模式\BusinessModelGeneration:AHandbookforVisionaries,GameChangers,andChallengersAuthor:YvesIntroductionoftheYou'reholdingahandbookforvisionaries,gamechangers,andchallengersstrivingtodefyoutmodedbusinessmodelsanddesigntomorrow'senterprises.It'sabookforthebusinessmodelgeneration.Disruptivenewbusinessmodelsareemblematicofourgeneration.Yettheyremainpoorlyunderstood,evenastheytransformcompetitivelandscapesacrossindustries.BusinessModelGenerationoffersyoupowerful,simple,testedtoolsforunderstanding,designing,reworking,andimplementingbusinessmodels.BusinessModelGenerationisapractical,inspiringhandbookforanyonestrivingtoimproveabusinessmodel-orcraftanewone.CHANGETHEWAYYOUTHINKABOUTBUSINESSBusinessModelGenerationwillteachyoupowerfulandpracticalinnovationtechniquesusedtodaybyleadingcompaniesworldwide.Youwilllearnhowtosystematicallyunderstand,design,andimplementanewbusinessmodel—oryzeandrenovateanoldone.CO-CREATEDBY470STRATEGYBusinessModelGenerationpracticeswhatitpreaches.Coauthoredby470BusinessModelCanvaspractitionersfromforty-fivecountries,thebookwasfinancedandproducedindependentlyofthetraditionalpublishingindustry.Itfeaturesatightlyintegrated,visual,lie-flatdesignthatenablesimmediatehands-onuse.DESIGNEDFORBusinessModelGenerationisforthosereadytoabandonoutmodedthinkingandembracenew,innovativemodelsofvaluecreation:executives,consultants,entrepreneurs—andleadersofallorganizationsAuthor:贝恩德·埃贝勒(BerndIntroductionofthe· ·国际著名规划师贝恩德·埃贝勒,为你提供挖掘品牌和市场发展潜力的有效建议,打造企业规划的实用策略,以及不业和市场实践中成功案例的深刻剖析。TheBusinessIntroductionoftheThisisaninnovativeandaccessibleguidetobusiness,managementandcommerce.Learningaboutbusinesscanbedaunting,butTheBusinessBookmakesiteasierthaneverbygivingyouallthebigideassimplyexplained.Simpleexplanationsandstylishinfo-graphicsopenupthebusinessworldtoeventhecompletenovice.TheBusinessBookistheperfectprimertokeytheoriesofbusinessandmanagement,coveringinspirationalbusine eas,businessstrategyandalternativebusinessmodels.100keyquotationsintroduceyoutotheworkofgreatcommercialthinkers,leadersandgurusfromHenryFordtoSteveJobsandtotopicsspanningfromstart-upstoethics.Whetheryouareawould-beentrepreneurorjusthaveaninterestinbusiness,TheBusinessBookis l-in-oneguidetobusinessmanagement,theoryandstrategy.Author:·(LukeIntroductionofthe《性维—别人所想,做人所未》者凭借在际顶级新型设公司中多年的工经验向者介绍五步性创法第一步导你突常规出性假设第步针假设发性机第将的机转化切实可的性创意第步经标市场验后合创意性解方案第步以性方可以帮助者重新视周围些被忽的事物设出性市场方。TheLeanStart-up:HowToday'sEntrepreneursUseContinuousInnovationtoCreateRadicallySuccessfulBusinessesAuthor:EricIntroductionoftheMoststart-upsfail.Butmanyofthosefailuresarepreventable.TheLeanStart-upisanewapproachbeingadoptedacrosstheglobe,changingthewaycompaniesarebuiltandnewproductsarelaunched.EricRiesdefinesastart-upasanorganizationdedicatedtocreatingsomethingnewunderconditionsofextremeuncertainty.Thisisjustastrueforone inagarageoragroupofseasonedprofessionalsinaFortune500boardroom.Whattheyhaveincommonisamissiontopenetratethatfogofuncertaintytodiscoverasuccessfulpathtoasustainablebusiness.TheLeanStart-upapproachfosterscompaniesthatarebothmorecapitalefficientandthatleveragehumancreativitymoreeffectively.Inspiredbylessonsfromleanmanufacturing,itrelieson“validatedlearning,”rapidscientificexperimentation,aswellasanumberofcounter-intuitivepracticesthatshortenproductdevelopmentcycles,measureactualprogresswithoutresortingtovanitymetrics,andlearnwhatcustomersreallywant.Itenablesacompanytoshiftdirectionswithagility,alteringplansinchbyinch,minutebyminute.Ratherthanwastingtimecreatingelaboratebusinessplans,TheStart-upoffersentrepreneurs-incompaniesofallsizes-away

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