产品优化主讲其

产品优化主讲：其产品优化的定义产品优化主图优化标题优化详情优化其它优化类目属性定价交易YIWU

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TRAINING课程大纲第一单元：主图优化第二单元：标题优化第三单元：详情优化第四单元：其它优化YIWU

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TRAINING第一单元：主图优化有效点击无效点击提升转化浪费点击成本主图点击率YIWU

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TRAINING主图在提升点击转化中的作用影响点击的因素有哪些呢？YIWU

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TRAINING你的主图是这样吗？主图优化---主图三要素产品图750*750一个商品无细节、水印背景文案品牌、功能、工艺、促销等层次分明颜色YIWU

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TRAINING主图优化案例标准？背景？优势？促销？YIWU

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TRAINING整体形象

：拍摄手法、 背景、风格、摆放角度（模仿）主推产品一定要优化：排最前产品是流量的（主图+详情）可用品牌标识、认证标识、实力及卖点等代替关于

的个人经验YIWU

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TRAINING如何检测主图效果1、 生意参谋的单品点击率。点击量/

量=点击率2、通过网销宝设置单品的

，来测试主图的点击率。YIWU

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TRAINING五张主图怎么放？产品使用的正面效果图+产品实拍+侧面图+带包装的图+多个色彩组合图+品质报告图+买点图文+白底图+

......YIWU

YINGSHE

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TRAINING品牌型：产品图+品牌+优势基础要求：1、无水印、突出主体、主次分明、可加上品牌logo、突

点2、文字一定不能盖住 ，不超1/5且，不多于8个字以上3、一定要正方形4、应该对活动，要做一张符合活动要求的主图，报活动时进行调换主图优化小结YIWU

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TRAINING第二单元：标题优化学会：通过本单元学习，1、标题优化2、 和文案优化YIWU

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TRAINING标题优化---写一个好的标题YIWU

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TRAINING分类热搜词 如：蜡烛、打底衫等类目词分类属性词

如产品属性、

属性2品牌词 如花非花、纤玉、清清雨露等3错别字、拼音词、地区词（省份，城市）4定位词（批发、一件代发等）、异地叫法词156

修饰词（产品功能作用及使用场景、人群)YIWU

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TRAINING案例YIWU

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TRAINING信息要展现靠的都是----YIWU

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TRAINING信息要展现靠的都是----B类客户三级类目词属性词+类目词类目词+定位词

C类客户

类目词/别名

类目词+属性词修饰词+类目词修饰词+属性词+类目词YIWU

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TRAINING找词阿里指数1生意参谋、精准2网销宝3工具及其它下拉框、系统

及属性54YIWU

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TRAINING阿里指数找词YIWU

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ON

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TRAINING生意参谋找词YIWU

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ON

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TRAINING精准

找词YIWU

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TRAINING网销宝找词1YIWU

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TRAINING网销宝找词2ht：/cms/promotion/query/index.html?spm=a2609.7381313.1997959377.4.D71AdMYIWU

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TRAINING下拉框、系统及属性找词YIWU

YINGSHE

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FOCUSED

ON

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THROUGH

TRAINING用好无线找词YIWU

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FOCUSED

ON

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TRAINING工具找词--360旺店YIWU

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ON

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TRAINING其它热销频道等YIWU

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TRAINING词的竞争力分析YIWU

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TRAINING客户搜词分析（网销宝测试）展现展现展现第一天网销宝推广第1页记录第二天网销宝推广第2页记录..........第五天网销宝推广第3页记录展现2000015000100005000200012345天数A词B词YIWU

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TRAINING合理搭配新款

绣？绣新款？绣新款？打批发？批发打？打批发？YIWU

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TRAINING建词库的方法YIWU

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TRAINING举例YIWU

YINGSHE

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TRAINING属性词修饰词+产品属性词1主推关键词1修饰词+产品属性词2主推关键词2+定位词标题怎么写1：（以蜡烛为例，用阿里指数）厂家直销,产地货源,创意款

,2016新款...........电子蜡烛,生日蜡烛,香薰蜡烛,茶蜡,果冻蜡烛...........石蜡,酥油,果冻蜡,大豆蜡.........圆柱形,数字/字母形

,花形,心形,仿真水果........电子蜡烛批发,生日蜡烛批发,香薰蜡烛订制,茶蜡批发,果冻蜡烛批发..............例如：厂家直销创意款happ

birthday生日蜡烛批发字母气球套装蜡烛批发YIWU

YINGSHE

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TRAINING属性词修饰词+产品属性词1主推关键词1修饰词+产品属性词2主推关键词2+定位词标题怎么写2：属性词修饰词+产品属性词1主推关键词1修饰词+产品属性词2主推关键词2+定位词位置可以调换YIWU

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TRAINING案例规则YIWU

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TRAINING案例分析：属性词修饰词+产品属性词1主推关键词1修饰词+产品属性词2主推关键词2+定位词YIWU

YINGSHE

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ON

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TRAINING写标别千万别出现的错误：YIWU

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TRAINING在属性中的运用：YIWU

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TRAINING标题在详情中的运用1、标题写入详情中2、字体加大加粗3、为了美观可以把颜色调成白色进行隐藏YIWU

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ON

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TRAINING在详情中的运用代码模式下：src是 地址，alt是

名称改放YIWU

YINGSHE

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FOCUSED

ON

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TRAINING用生意参谋标题

及优化YIWU

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FOCUSED

ON

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TRAINING用360旺店标题

及优化YIWU

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TRAINING关于标题1、空格的运用2、标题不能重复3、热词不拆分XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX空格

XXXXXXXXXXXYIWU

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TRAINING搜索

的提升1、标题中一定要包含这个2、通过网销宝或标王提升该对应该产品的点击率3、做好 的搜索带来流量的支付转化及成交金额4、每天记录该 对应该产品的5、

的各项指标一定要健康新品

的权重排序:点击--收藏--加入进货单--转化YIWU

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TRAINING写标题注意事项25-30个字用词合理准精表达顺口刺激性词语一句顺口的

句子传达产品信息及功能，

产品名与 一致标题25--30个字5修+2主，右则权重大刺激的词语YIWU

YINGSHE

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TRAINING标题优化小结1、 分类及找词方法。2、写标题方法。3、优化的方法4、标题及的运用YIWU

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TRAINING第三单元：详情页优化学会：通过本单元学习，1、详情页设计原则；2、详情页设计逻辑；3、做好详情布局；详情页就是

的YIWU

YINGSHE

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ON

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TRAINING详情页通病1、不做关联2、第一屏过多的文字3、只有效果图和细节图4、没有任何的

和成交的思维YIWU

YINGSHE

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BUSINESS

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FOCUSED

ON

INTEGRITY

THROUGH

TRAINING721原则70%产品信息20%服务信息10%公司息信产品实拍、效果图、细节图、用途说明、对比、评价、工艺流程、材质、用户体验外包装等售后保障运费问答等企业资质现场实拍等1、详情页设计原则YIWU

YINGSHE

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ON

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TRAINING信任（成交）功能（引导，想像）三大模块详情页的三大模块喜欢（）2、详情页设计逻辑YIWU

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TRAINING喜欢（）模块1活动设计做好关联产品+实力+活动：现在、立刻、提升客单价，服务+团队+音乐马上订购，而且大及

深度时间90秒左右批量6-8张，2屏23焦点图设计（卖点），让客户先喜欢4YIWU

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TRAINING喜欢（）模块案例YIWU

YINGSHE

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TRAINING品质、服务，价格等老人，女人、孩子功能模块展现功能，激发客户需求谁？哪里？享受的服务零风险订购承诺为什么订购客户群体设计商品详情对比PK内、外细节、成份、

参数、尺寸等（多色合拍，正反单拍）作为礼品YIWU

YINGSHE

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TRAINING功能模块案例YIWU

YINGSHE

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TRAINING信任模块信任=成交（给

加分）第品牌/企业介绍购物需知评价企业成长批发说明销量场地、设备、仓库物流服务客户案例荣誉、资质售后流程等品牌故事常见问题解答本身YIWU

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TRAINING信任模块案例YIWU

YINGSHE

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FOCUSED

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TRAINING详情页的12个逻辑顺序活动设计关联销售焦点图客户群体设计PK对比！第订购的保障义乌市营设

学院YIWU

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SCHOOL

FOCUSED作为商品详情描述品牌/企业介绍购物需知12个逻辑顺序可以根据类目，调整或省略一些环节！ON

INTEGRITY

THROUGH

TRAINING详情设置YIWU

YINGSHE

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ON

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TRAINING详情页制作注意事项：详情是解决客户的

意见1、有人参与的场景图使用！2、 加文字的方式展式产品和服务

！3、客户关心的问题放前面，没直接关系的内容4、同样要有聊天

！5、客户所问的问题，就是详情页的不足！6、设计详情前，根据12个逻辑顺序画出结构图YIWU

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TRAINING成就

精英！义乌市营设学院详情页优化效果检测生意参谋的跳失率YIWU

YINGSHE

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TRAINING详情优化小结1、详情页布局设计操作；2、详情页的三大模块；3、12个逻辑顺序及注意事项。卖产品=卖服务+卖感觉+卖视觉YIWU

YINGSHE

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FOCUSED

ON

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THROUGH

TRAINING第四单元：其它优化YIWU

YINGSHE

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ON

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TRAINING类目选择选择系统 类目（一定类目精度准）万一不知道类目怎么选，怎么办？1、选择对手销量最好的商品，把2、打开类查询进行查询：com/alilm

aspYIWU

YINGSHE

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FOCUSED

ON

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THROUGH

TRAINING属性产品 或货号一定不能重复否则不叫新品YIWU

YINGSHE

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BUSINESS

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FOCUSED

ON

INTEGRITY

THROUGH

TRAINING商业因素优化买家保障交易加入橱窗加入实商深度认证YIWU

YINGSHE

ELECTRICITY

BUSINESS

SCHOOL

FOCUSED

ON

INTEGRITY

THROUGH

TRAINING交易因素优化低质量交易、价格合理、90天交易低质量交易：客单价虚高或虚低，折扣异常，物流信息填写错误如不是真实的运单号等不规范交易行为时YIWU

YINGSHE

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BUSINESS

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FOCUSED

ON

INTEGRITY

THROUGH

TRAINING价格优化一口价或小区间订价有利于降低跳失率（参考

/市场）YIWU

YINGSHE

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BUSINESS

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FOCUSED

ON

INTEGRITY

THROUGH

TRAINING海报优化---构图方式一、左文右图字体上粗下细，上大下小，架构主次分明主标题文案模特产品YIWU

YINGSHE

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TRAINING二、左图右文：字体上粗下细，上大下小，价格部份凸显稳重图主标题文案模特产品YIWU

YINGSHE

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TRAINING三、两边图中间文字：利用近景，远景的产生呼应（多见模特海报）主标题文案模特产品模特产品YIWU

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ON

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TRAINING四：背景为风景图利用半透明的底框，避免文字模糊与主标题文案模特产品模特产品YIWU

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TRAINING五、展示多种产品产品平行排版，利用中间半透明的底框来展现文案产品产品产品

产品主标题文案价格YIWU

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FOCUSED

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TRAINING关于文案文案的作用就是要让卖点明确所有商品都有 本身的优势和卖点

服务也是卖点告诉客户订购的理由YIWU

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FOCUSED

ON

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TRAINING关于

上的文案YIWU

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BUS