6亿人的体育生活2021抖音体育生态白皮书抖音体育

2021年抖音体育生态白皮书抖音体育&巨量算数出品2022年6月••20211-20222数据说明••1KOLTGITGI=/*100••••3/100510102030405目录去体育行业加速发展务研202120252025务5102012-2021务216986108务20207务37.2%2012-202150000500004000030000200001000002162948327372265792198819011201698610820172018201920202025研202120252017-2019务2017-201910%GDP20202020告导2017-2019GDP...的千25%20%15%10%5%GDP务20352025模38.5%15橇2.1650%20172018201920212025研202120222021务2021-20226892112021姿研30.5280名2016139%务//150425217512113454+33%161847+34%2016202020162020研Tokyo2020Audience&InsightsReport研linearTV/digitalcoverage务20153.4624%2021-2022务3.0532332016-2021450040003500300025002000150010005002.339002.521.510.502.2438601.9733001.70.942700146002016-20172017-20182018-20192019-20202020-2021冰雪旅游收入/亿元人数/亿人次研20222022去务20221-22021+49%+112%+52%202120222021202220212022|务1研20211-202226202086模202221.2+6.3+4.7+6+4.7+1.2+6.3+3/1002022220225研202252020研20211抖音体育生态图谱体育创作者体育内容体育兴趣用户IP多元的抖音体育创作者1.220211202221.2+研3研20211-2022231-401.2+务31-40⼝TOP562%38%18-2324-3031-4041-5050+研20211-202226.35000202256.3KOL2022550006.3+5000+研20211-202256.3+王小羽铁豆529.8659.71野球帝活蹦乱跳的体育老师2699.2117.2研2022531研务姿姿70%70%79%97%72%研20222匹202222021260%越60%天2021220222研20222务姿谷爱凌粉丝量：2026.7万2000+1.2+1800+uv杨倩粉丝量：955.2万8250075048研2022531姿张怡宁粉丝量：387.2万郭晶晶粉丝量：464.1万研2022531姿埋姿姿抖音林丹粉丝量546.4万潘晓婷张继科运动员粉丝量粉丝量1183.0万925.7万模研2022531姿姿姿⾝务&&IP170.933.5平台运动员品牌商创意x内容x流量研2022531丰富的抖音体育内容覆20211202222务TOP102竞技跑步拳击格斗羽毛球马拉松跳水研20211-2022220216研20211-20225研匹匹202141%41%40%20222vs2021220222vs2021220222vs20212研20211-2022220222021研2022220211-2022220211-20222TOP10TOP10研20211-20222IP越匹IP14.95600+10.13500+研202222021匹匹匹+52%+43%+49%+39%20212022202120222021202220212022研20211-20222吕34106800匹研20211-20222热情的抖音体育用户务⼝20225研20211-20222务31-40务202269TOP郑州武汉杭州上海天津西安长沙成都重庆苏州深圳广州保定北京东莞18-2324-3031-4041-5050+5研20211-20222TGI19-23TGI123456789101112131415161718192021222324研20211-2022220211-202221.31.9务1.3+1.9+研20211-2022218-2325%53.41%46.59%58.63%41.37%35%30%25%20%15%10%5%35%30%25%20%15%10%5%0%0%18-2324-3031-4041-5050+18-2324-3031-4041-5050+TGITGI研20211-202222021202220222⼝研20211-20222务务务77%4091%23%77%35%25%15%5%25%20%15%10%5%0%18-2324-3031-4041-5050+-5%研20221-20222埋姿务18-23务4TOP1030%25%20%15%10%5%0.200%18-2324-3031-4041-5050+占比TGI研20211-2022220211202221.61.6+研20211-20222务天务去20225317000421天920+5700+8000700060005000400030002000100002022120222202232022420225研202211-202253120221-2300%800%684%700%600%514%500%400%3