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BUSINESSWRITING
商务英语写作11/6/20221BUSINESSWRITING
商务英语写作11/1/20Chapter11
LettersofApologyandCongratulation
道歉信与祝贺信11/6/20222Chapter11
LettersofApolApologySometimeseventsdonotrunasplanned,anditisyourfault.Lookingback,yourconductisregrettable,orsomecircumstancehaspreventedyoufromdoingyourbest.Insuchcases,apologiesarenecessary
foryourownpeaceofmindandforgoodfuturerelationshipwithanoffendedperson.11/6/20223ApologySometimeseventsdonotHowever,peoplewhohavemademistakestendtocondemnthemselvestooseverelyordescribetheerrortoovividly,whichmayreinforceirritationoftheotherside.Thatreinforcementwouldworkagainstthepurposeofapology.Thewritershouldapologizedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessofthemistakes.Empathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.11/6/20224However,peoplewhohavemadeLetterofapologyAnunsolicited(自愿的,主动的)letterofapologyremovesabarrierorevenpreservesabusinessrelationship.Whenyouhavetoapologize,youmustbesincere,direct,andbrief.
11/6/20225LetterofapologyAnunsoliciteGuidelinesBeginwiththeapologyandrevealthepurposeoftheletter.Presentthespecificcircumstanceforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusinessorpersonalrelationship.11/6/20226GuidelinesBeginwiththeapoloUsefulExpressionsImustapologizetoyoufor…Iamverysorrythat..IamafraidwhatIhavedonehascausedmuchinconveniencetoyou.IsincerelyhopeyouunderstandthatIoffendedyouquiteunintentionally.IbelieveyoucanunderstandthatIhavenotintendedtohurtyou.Ioweyouanapology.11/6/20227UsefulExpressionsImustapoloUsefulExpressionsIamtoblameforthisunpleasantthing.Pleasepardon/excuse/forgiveme.Isincerelyhopethatyouwillkindlyacceptmyapologies.Ihopeyouwillkindlyforgivemylapseofattention.Iamsosorrytohaveputyouto/intosomuchtrouble.11/6/20228UsefulExpressionsIamtoblamSampleversionDearDavid:Pleaseexcusemefornot
having
answeredyourletterdated7,Decembersooner.Whenyourletterarrived,IwasjustinHongKong.Asmyfamilycouldnotforwardittomeduringmyabsence,ithasbeen,therefore,lyingonmydeskuntilthemomentwhenItookitup.11/6/20229SampleversionDearDavid:11NowthefirstthingIhavetodoistowritetoyouthesefewlinestoexpressmydeepregret.
Ienjoyedmanypleasantsightsduringmytrip.IshallbepleasedtogiveyouanaccountofthemwhenIseeyounext.
Sincerelyyours,
11/6/202210NowthefirstthingIhaveTranslationPractice亲爱的戴维:
请原谅我收到您12月7日的来信后迟迟未复。您的来信到来时,我正巧在香港,家人无法及时转递。你的信一直放在我写字台上,直到我回到才看见,拖至今天才回信,深表歉意。
这次出去旅行饱览了许多美丽景色,下次见到您时,将告诉您一切。
11/6/202211TranslationPractice亲爱的戴维:
请CongratulationSendinglettersofcongratulationprovidesaverygoodwayforbusinessmentobuildgoodwill,fortheyarealwayspositive.Howdelightedyouwouldbeifyoureceivedaletterofcongratulation!Therearemanysituationscallingforcongratulations,suchaselection,promotionorothersignificantachievements.Therefore,thelettersofcongratulationareinorder(合乎时尚).
11/6/202212CongratulationSendinglettersGuidelinesTheguidelinesforsuchlettersareverysimple.Beginwiththereasonforwriting.Youshouldpresentthecongratulationsatthefirstpartoftheletter.Tellhowyoulearnaboutthegoodnewsandmakethereaderfeelcertainthathe/shedeservesthepraise.Endtheletterbyusinganencouragingandconversationaltone.11/6/202213GuidelinesTheguidelinesforLettersofcongratulationareusuallybrief
prompt.Besuretosendtheletterwithinafewdaysaftertheevent;otherwise,allyoureffortswillbefruitless.11/6/202214LettersofcongratulationareLetterAApologizingforBadManners
DearMr.Peter:
Inordernottohaveanymisunderstandingbetweenus,pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.
Oursecurityofficershadbeeninstructedtokeepcertainparkingspacesopenforcompanyofficers,buttheyshouldhave11/6/202215LetterAApologizingforBad
rememberedtheirobligationtobecourteousandhelpful.Thechiefofsecurityhasalreadydisciplinedtheofficer,askinghimtoattendthehumanrelationsseminars.
Whenyoucallatourofficesagain,youcanexpectefficiencyandcourtesy,whichhavebeenourgoalsforthepast12years.
Sincerely,11/6/202216rememberedtheirobligatioLetterBCongratulationsonPromotion
DearMr.Stewart:
Pleaseacceptmywarmestcongratulationsonyourpromotiontogeneralmanager!
Wehavejustlearnedthatyouhavebeenappointedtothisposition.Itcameasnosurprisetousinviewofyourunusualabilities.Youdeservethepositionafteryearsofserviceinthecompany.YourexperienceinthisfieldwillsurelybringinmoreprofitsforXYZ
Company.Wearesendingyouourbestwishesforthefuture.11/6/202217LetterBCongratulationson
Through3yearsofworkingwithyou,manyofusknowclearlyhowmuchyouhavecontributedtobuildingtherelationshipbetweenourtwocorporations.Youalsohavecometoknowuswellduringthepast3years,andwearereadytoofferyouthesameserviceinthedaysahead.
Welookforwardtothecontinuinggrowthofyourcompanyunderyourenlightenedleadership.
Sincerelyyours,11/6/202218Through3yearsofworkingOpeningandcongratulationIwasdelightedtohearthat…Iwasverypleasedtolearnthat…It’sapleasuretohearthat…Iwouldliketoextend/sendmywarmest/sincere/heartfeltcongratulationstoyou.Mycolleaguesjoinmeinsendingyouourwarmestcongratulations.Pleaseacceptourheartfeltcongratulationsonyour…11/6/202219OpeningandcongratulationIwaCommentsontheaccomplishmentorachievementWebelievethatyouradvancementproperlyreflectsthequalityanddiligencethathascharacterizedyourworkineveryarea.您在工作中的各个方面都能发挥卓越才能并尽最大努力,今日的升迁是必然的结果。Iknowthatyourenthusiasmandexperienceinyourworkaretheveryqualitiesthatareneededforthisimportantposition.我知道,以您的工作热情和丰富经验,担当这一重要职位是恰当的。11/6/202220CommentsontheaccomplishmentCloseIwishyoueverysuccessinyourfuturecareer.Bestwishesforyourcontinuedsuccess.Welookforwardtoanevencloserassociationinthefuture.11/6/202221CloseIwishyoueverysuccessTranslatethefollowingcongratulatoryletterintoChinese热烈祝贺贵公司北京办事处成立。贵公司在中国的发展令人瞩目,良好的前景也让人很受鼓舞。我们万科国际集团所有员工祝贵公司在这一市场的业务蒸蒸日上,顺利成功。11/6/202222TranslatethefollowingcongraSamplepage1PleaseacceptourwarmestcongratulationsontheopeningofyourBeijingOffice.11/6/202223Samplepage1PleaseacceptourSamplepage2TheexpansionofyourbusinessinChinaisveryimpressiveandyourbrightprospectisalsoencouraging.11/6/202224Samplepage2TheexpansionofSamplepage3WeatWankeInternationalGroupwishyoueverysuccessinyourincreasedinvolvementinthismarket.11/6/202225Samplepage3WeatWankeInterQuestionsforComprehension1.
Whatarethebasicprinciplesofwritinglettersofapologyandcongratulation?2.
Dothetwolettersusethedirectorder?Why?3.
Howabouttheendoftheletters?Doyouthinkthattheybothexpressgoodwill?4.
Whatinformationcanyoulearnaboutfromeachletter?5.
What’sthepurposeofeachletter?6.
Howdothewritersconveytheinformation?7.
Doyouthinkitisgoodforalettertobeginandendwithapologywhenitspurposeistoapologize?8.
Shouldawriterusestrongadjectivestodescribeonceagainthemistakeforwhichanapologyispresented?9.
Whatbenefitsareobtainedfromwritingcongratulatoryletters?10.
Listtheguidingprinciplesrecommendedforlettersofapologyandcongratulation.11/6/202226QuestionsforComprehension1.ApologyforDelay
inSendingCatalogueandPrice-list
DearMr.Zhang:Thankyouforyourrequestforourcatalogueandpricelist.1
WearesorrywecannotsendyouimmediatelythecatalogueandpricelistyouaskedforinyourletterofMay5th.2Wewillsendyouassoonaspossible.3
Weaskforyourunderstandingandofferyouourassuranceofbetterserviceinthefuture.4
Yoursfaithfully,Contrast
Poor
1.感谢收到对方信函。2.为不能马上满足对方要求道歉。3.告知解决办法。4.希望对方理解,并表示愿意提供更好服务的愿望。11/6/202227ApologyforDelay
inSending
DearMr.Zhang:IamsorryfornotbeingabletosendyouimmediatelyourcatalogueandpricelistyouaskedforinyourletterdatedMay5th.1Weappreciateyourinterestinourproducts,butthepresentcataloguedoesnotincludesomenewitemswehaverecentlydeveloped.Besides,theincreasinglyrisingcostinlaborhaspushedthecostofourproductshigher;therefore,ourpriceswillhavetobeadjustedaccordingly.Nowweareintheprocessofmakingnewcatalogueandpricelisttoportraitallthesechanges.2WewillsendImproved
1.为不能马上满足对方要求道歉。2.说明不能满足对方要求的原因。11/6/202228DearMr.Zhang:Improved1.themtoyouaftertheyarereadyintendays.Meantime,wewouldbegladtoofferinformationthatyouneedforparticularproducts.Justsendyourrequestbye-mail.3Wearelookingforwardtotheopportunityofprovidingourproductstoyou.4Yourssincerely,AdamEvens3.告知如何解决,及其眼下的补救办法。4.进行促销。11/6/202229themtoyouaftertheyare这是封因不能及时给对方寄产品目录和价格表致歉的信。第一封写得不是很成功。采用的是间接法写作方式,开头表达不明确,可能令对方产生误解,对方会以为寄信人能够马上满足他们的要求:寄送目录与价格表。第二段对因无法立即寄送对方要求的目录和价格表表示歉意,并说明会尽快按照要求寄送。然后请求谅解。整封信看起来比较空洞,既没有交代无法满足对方要求的原因,也没有站在对方的角度,替对方找到解决问题的办法。第二封信弥补了第一封信的所有不足。一开始就致歉,直截了当,然后讲明不能满足对方要求的具体原因,并提出补救办法。最后,面向未来,期望能做成交易,有效地完成了沟通任务。11/6/202230这是封因不能及时给对方寄产品目录和价格表致歉的信。第一封写2.CongratulationsonWinningaPrize
DearKate:IhaveheardthatyouwintheSpeechContest.1Iwouldliketosaycongratulationsonyourrecenthonor.2Thisprizeshouldbegiventoyou.3
Keepupthegoodwork.4
Sincerely,PaulPoor
1.提及有关对方最近的好消息。2.向对方表示祝贺。3.说明祝贺的理由。4.鼓励对方。11/6/2022312.CongratulationsonWinning
DearKate,CongratulationsonyouwinningthesecondplaceintheMapleUniversityStudentsEnglishSpeechContest2011.1Towinanawardinahigh-levelEnglishspeechcontestwaswhatyouhaddreamedforsinceyoucametocollege.Forthis,youhavebeenworkinghardinimprovingyourEnglishandpresentationskill,andyoutookeveryopportunitytopractice.Youreffortsandpersistencewererewarded.2IheardthatbothImproved1.表示祝贺,并指明祝贺的具体事由。2.细述对方为此做出的努力。11/6/202232DearKate,Improved1.表示祝贺,
theaudienceandjudgeswerefavorablyimpressedbyyourpresentation.3Youdeservethehonor.4Ishareyourhappinessandwishyoumoresuccessinthefuture.5Sincerely,Paul
theaudienceandjudgeswerefavorablyimpressedbyyourpresentation.3Youdeservethehonor.4Ishareyourhappinessandwishyoumoresuccessinthefuture.5Sincerely,Paul5.表示为对方感到高兴,并致以良好的祝愿。4.说明祝贺理由。3.提及对方现场表现。11/6/202233theaudienceandjudgeswe这是封对对方取得英语讲演赛第二名表示祝贺的信函。第一封开始似乎写明了祝贺的原因:演讲比赛获胜,而且也致以了祝愿,表面看来是符合要求的。但是仔细观察会发现,这种祝贺有些敷衍了事的味道,信息不具体,语气不够真诚。第二封则完全不同,信息完整,具体,看出作者对对方十分了解,并十分关注,读者会感受到对方的祝贺是发自内心,十分真切。
11/6/202234这是封对对方取得英语讲演赛第二名表示祝贺的信函。第一封开始似UsefulSentencePatterns1.
besorry...Wearesorrywecannotsendyouimmediatelythecatalogueandpricelistyouaskedfor.十分抱歉我们不能及时寄出您所要求的目录和价格表。Iamverysorryforgivingyousomuchtrouble.对不起,给您添了很多麻烦。11/6/202235UsefulSentencePatterns1.be2.
Pleaseacceptmyapologyfor...Pleaseacceptourapologyforanyinconveniencethismatterhascausedyou.造成诸多不便,在此致歉。Pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.由于我们的保安今天早上跟您说话的方式不当,我们在此向您致歉。11/6/2022362.Pleaseacceptmyapologyfo3.
Ioweyouanapologyfor...Ioweyouanapologyfordiscrepanciesbetweentheshippingcontractsandtheactualshipment.我就实际装运与合同不符一事向您道歉。Ioweyouanapologyforanyinconveniencethisclericalerrorhascausedandwilldoourbesttoseethatsucherrorsdonotrecur.此次业务上失误,为贵方带来不便,深感抱歉。今后我们必定尽力,使这类错误不再发生。11/6/2022373.Ioweyouanapologyfor...4.
Iveryregretthat...IveryregretthatyourletterofMay9wasmisplaced.Ifeelveryembarrassedaboutthisoversight.5月9日的来信因误放别处,造成疏忽,深感内疚。Weregretthatwecannotagreetoyourrequestforareplacementpair.本公司非常抱歉未能接受更换要求。11/6/2022384.Iveryregretthat...11/1/5.
Ioffermysincereapologiesfor...Weofferoursincereapologiesforthedelay.Shouldyouhaveanyfurtherproblems,pleasedonothesitatetocontactusimmediately.对此次延误,谨表歉意。如果有任何问题,欢迎与本公司联络。11/6/2022395.Ioffermysincereapologie
6.
Iapologizefor...Iapologizeforouroriginalerrorandunfortunatedelayinansweringyourcomplaint.对于我们的失误以及未能及时回复您的投诉,我深表谦意。Iapologizeforthewayheacted,andwouldliketorectifythesituationassoonaspossible.对于其行为,本人深感歉意,并会尽快采取行动,纠正这种现象。11/6/2022406.Iapologizefor...11/1/2027.
Pleaseforgivemefor...Pleaseforgivemeforastupidchoiceofwords.请原谅我的用词不当。Pleaseforgivemeformyoversight.我疏忽了,请接受我的道歉。11/6/2022417.Pleaseforgivemefor...11/8.
Hereismydeepestapologyfor...Hereismydeepestapologyforforgettingtheappointmentwehadmade.我把约会给忘了。对此谨表深深的歉意。Hereismydeepestapologyfortheinconveniencecausedbythelapseincommunication.由于联络上的差错增添了麻烦,深感抱歉。11/6/2022428.Hereismydeepestapology9.
Congratulationson...Congratulationsonyourpromotion!祝贺您荣升!Congratulationsonyournewbaby!祝贺你们喜添贵子!11/6/2022439.Congratulationson...11/1/210.
Iamdelightedtohear...IamdelightedtohearthatyoucapturedtheNO.1positioninsalesinyourmarket.欣悉你的销售额在你们的市场销售中名列第一。11/6/20224410.Iamdelightedtohear...111.
Letmeofferyoumywarmestcongratulationson...Letmeofferyoumywarmestcongratulationsonthehappyoccasion.值此大喜之际,请接受我最热烈的祝贺。
Letmeofferyoumywarmestcongratulationsonthehappiesteventofyourlife.对你们一生中莫大的喜事,请接受我由衷的祝贺。11/6/20224511.Letmeofferyoumywarmes12.
Iwouldliketooffermycongratulationson...Iwouldliketooffermycongratulationsonyourbeingelectedchairman.祝贺您当选主席。Iwouldliketooffermycongratulationsonyourfiftyyearsofbusinessenterprise.祝贺贵公司开业50年。11/6/20224612.Iwouldliketooffermyc13.
Wish.../May...Wishyoueverysuccessinthefuture.祝您成功,万事顺利。WishyouthebestofblissandblessintheNewYear’sDay.祝新年快乐!Mayyougofromstrengthtostrengthforthenext5years.祝您在今后的五年飞黄腾达。Mayyouandyourshaveajoyfulholidayseason.祝您及全家节日快乐。11/6/20224713.Wish.../May...11/1/20224714.
Congratulations!Congratulations!Allofusfeelproudofyourremarkableachievements!祝贺你!我们都为你所取得的巨大成就感到骄傲。11/6/20224814.Congratulations!11/1/2022415.
Pleaseacceptourwarmestcongratulationson...Pleaseacceptourwarmestcongratulationsontheopeningofyournewbranch.贵公司的新店开张,谨致贺意。Pleaseacceptmywarmestcongratulationsonyourgraduationfrom...值此你毕业于……之际,特向你致以衷心的祝贺。11/6/20224915.PleaseacceptourwarmestCondolenceletters慰问信Beginwithadirectstatementofsympathy.Concentrateonpositivememoriesandpositivedevelopmentsthatmaylieinthefuture.Offerwishorhelp.11/6/202250Condolenceletters慰问信BegAdirectstatementofsympathy得知…深表关切Wewereverysorrytolearnof…Iwasdeeplydistressedtohearof…IwasdeeplyconcernedwhenIlearnedthat…惊闻…逝世,深致哀悼Wewereshockedtohearofthesuddenpassingof…Iwasindeedgrieved(deeplydistressed)tohearoftheuntimelypassingof…Itiswithgreatsorrow(regret)thatwehavereceivedthesadnewsofthelossof…11/6/202251AdirectstatementofsympathyPositive
memoriesandpositivedevelopmentsWeknowhowmuchhemeanttoyou.Ihadtheprivilegeofknowinghimformanyyearsandalwaysadmiredhisintegrityandhighqualityofbusinessconduct.11/6/202252PositivememoriesandpositivewishorhelpWeareallprayingforyourquickandcompleterecovery.Iwishyouacompleteandspeedyrecovery.PleasefeelfreetocontactmeifIcanbeofsomehelp.IfthereisanythingIcandotohelpyou,pleaseletmeknow.Mystaffjoinmeinconveyingoursinceresympathytomembersofhisfamily.Pleaseconveyoursympathytohisfamily.Pleaseextendourprofoundsympathytoeveryoneinyourfamily.11/6/202253wishorhelpWeareallprayingTranslatethefollowingletterofSympathyintoChinese获悉贵厂遭受火灾并对贵厂造成如此破坏我们都非常悲痛。如果我们能有所帮助,务请告知我们。能帮助客户和朋友摆脱困境我们将感到非常荣幸。11/6/202254TranslatethefollowingletterSamplepage1Wewereallverydistressedtolearnaboutthefirewhichcausedsuchdamagetoyourplant.11/6/202255Samplepage1WewereallverySamplepage2Wehopeyouwillfeelfreetocallonusforanyassistancewecanrender.11/6/202256Samplepage2WehopeyouwillSamplepage3Wewouldconsideritaprivilegetohelpoutafriendandcustomeratsuchatimeasthis.11/6/202257Samplepage3WewouldconsiderExercises
DearDr.Johnson:IwouldliketoapologizefortheinexcusableerrorImadeinthepreparationofthisyear’sconvention.Aftertheconvention,whenIreviewedthememo,Idiscoveredyournamewasnotinit.Irealizedthatwemissedyournamewhensendingtheinvitations.Itwasmyfault.Pleasenotbeoffendedforthis.Sincerely,Readthefollowingapologyanddiscusswithyourclassmateswhetherthereareanyproblemsinit.Thentrytoimproveit,andcontrastyourimprovedletterwiththeoriginalone.11/6/202258ExercisesDearDr.Johnson:RHaveagoodday!11/6/202259Haveagoodday!11/1/202259BUSINESSWRITING
商务英语写作11/6/202260BUSINESSWRITING
商务英语写作11/1/20Chapter11
LettersofApologyandCongratulation
道歉信与祝贺信11/6/202261Chapter11
LettersofApolApologySometimeseventsdonotrunasplanned,anditisyourfault.Lookingback,yourconductisregrettable,orsomecircumstancehaspreventedyoufromdoingyourbest.Insuchcases,apologiesarenecessary
foryourownpeaceofmindandforgoodfuturerelationshipwithanoffendedperson.11/6/202262ApologySometimeseventsdonotHowever,peoplewhohavemademistakestendtocondemnthemselvestooseverelyordescribetheerrortoovividly,whichmayreinforceirritationoftheotherside.Thatreinforcementwouldworkagainstthepurposeofapology.Thewritershouldapologizedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessofthemistakes.Empathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.11/6/202263However,peoplewhohavemadeLetterofapologyAnunsolicited(自愿的,主动的)letterofapologyremovesabarrierorevenpreservesabusinessrelationship.Whenyouhavetoapologize,youmustbesincere,direct,andbrief.
11/6/202264LetterofapologyAnunsoliciteGuidelinesBeginwiththeapologyandrevealthepurposeoftheletter.Presentthespecificcircumstanceforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusinessorpersonalrelationship.11/6/202265GuidelinesBeginwiththeapoloUsefulExpressionsImustapologizetoyoufor…Iamverysorrythat..IamafraidwhatIhavedonehascausedmuchinconveniencetoyou.IsincerelyhopeyouunderstandthatIoffendedyouquiteunintentionally.IbelieveyoucanunderstandthatIhavenotintendedtohurtyou.Ioweyouanapology.11/6/202266UsefulExpressionsImustapoloUsefulExpressionsIamtoblameforthisunpleasantthing.Pleasepardon/excuse/forgiveme.Isincerelyhopethatyouwillkindlyacceptmyapologies.Ihopeyouwillkindlyforgivemylapseofattention.Iamsosorrytohaveputyouto/intosomuchtrouble.11/6/202267UsefulExpressionsIamtoblamSampleversionDearDavid:Pleaseexcusemefornot
having
answeredyourletterdated7,Decembersooner.Whenyourletterarrived,IwasjustinHongKong.Asmyfamilycouldnotforwardittomeduringmyabsence,ithasbeen,therefore,lyingonmydeskuntilthemomentwhenItookitup.11/6/202268SampleversionDearDavid:11NowthefirstthingIhavetodoistowritetoyouthesefewlinestoexpressmydeepregret.
Ienjoyedmanypleasantsightsduringmytrip.IshallbepleasedtogiveyouanaccountofthemwhenIseeyounext.
Sincerelyyours,
11/6/202269NowthefirstthingIhaveTranslationPractice亲爱的戴维:
请原谅我收到您12月7日的来信后迟迟未复。您的来信到来时,我正巧在香港,家人无法及时转递。你的信一直放在我写字台上,直到我回到才看见,拖至今天才回信,深表歉意。
这次出去旅行饱览了许多美丽景色,下次见到您时,将告诉您一切。
11/6/202270TranslationPractice亲爱的戴维:
请CongratulationSendinglettersofcongratulationprovidesaverygoodwayforbusinessmentobuildgoodwill,fortheyarealwayspositive.Howdelightedyouwouldbeifyoureceivedaletterofcongratulation!Therearemanysituationscallingforcongratulations,suchaselection,promotionorothersignificantachievements.Therefore,thelettersofcongratulationareinorder(合乎时尚).
11/6/202271CongratulationSendinglettersGuidelinesTheguidelinesforsuchlettersareverysimple.Beginwiththereasonforwriting.Youshouldpresentthecongratulationsatthefirstpartoftheletter.Tellhowyoulearnaboutthegoodnewsandmakethereaderfeelcertainthathe/shedeservesthepraise.Endtheletterbyusinganencouragingandconversationaltone.11/6/202272GuidelinesTheguidelinesforLettersofcongratulationareusuallybrief
prompt.Besuretosendtheletterwithinafewdaysaftertheevent;otherwise,allyoureffortswillbefruitless.11/6/202273LettersofcongratulationareLetterAApologizingforBadManners
DearMr.Peter:
Inordernottohaveanymisunderstandingbetweenus,pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.
Oursecurityofficershadbeeninstructedtokeepcertainparkingspacesopenforcompanyofficers,buttheyshouldhave11/6/202274LetterAApologizingforBad
rememberedtheirobligationtobecourteousandhelpful.Thechiefofsecurityhasalreadydisciplinedtheofficer,askinghimtoattendthehumanrelationsseminars.
Whenyoucallatourofficesagain,youcanexpectefficiencyandcourtesy,whichhavebeenourgoalsforthepast12years.
Sincerely,11/6/202275rememberedtheirobligatioLetterBCongratulationsonPromotion
DearMr.Stewart:
Pleaseacceptmywarmestcongratulationsonyourpromotiontogeneralmanager!
Wehavejustlearnedthatyouhavebeenappointedtothisposition.Itcameasnosurprisetousinviewofyourunusualabilities.Youdeservethepositionafteryearsofserviceinthecompany.YourexperienceinthisfieldwillsurelybringinmoreprofitsforXYZ
Company.Wearesendingyouourbestwishesforthefuture.11/6/202276LetterBCongratulationson
Through3yearsofworkingwithyou,manyofusknowclearlyhowmuchyouhavecontributedtobuildingtherelationshipbetweenourtwocorporations.Youalsohavecometoknowuswellduringthepast3years,andwearereadytoofferyouthesameserviceinthedaysahead.
Welookforwardtothecontinuinggrowthofyourcompanyunderyourenlightenedleadership.
Sincerelyyours,11/6/202277Through3yearsofworkingOpeningandcongratulationIwasdelightedtohearthat…Iwasverypleasedtolearnthat…It’sapleasuretohearthat…Iwouldliketoextend/sendmywarmest/sincere/heartfeltcongratulationstoyou.Mycolleaguesjoinmeinsendingyouourwarmestcongratulations.Pleaseacceptourheartfeltcongratulationsonyour…11/6/202278OpeningandcongratulationIwaCommentsontheaccomplishmentorachievementWebelievethatyouradvancementproperlyreflectsthequalityanddiligencethathascharacterizedyourworkineveryarea.您在工作中的各个方面都能发挥卓越才能并尽最大努力,今日的升迁是必然的结果。Iknowthatyourenthusiasmandexperienceinyourworkaretheveryqualitiesthatareneededforthisimportantposition.我知道,以您的工作热情和丰富经验,担当这一重要职位是恰当的。11/6/202279CommentsontheaccomplishmentCloseIwishyoueverysuccessinyourfuturecareer.Bestwishesforyourcontinuedsuccess.Welookforwardtoanevencloserassociationinthefuture.11/6/202280CloseIwishyoueverysuccessTranslatethefollowingcongratulatoryletterintoChinese热烈祝贺贵公司北京办事处成立。贵公司在中国的发展令人瞩目,良好的前景也让人很受鼓舞。我们万科国际集团所有员工祝贵公司在这一市场的业务蒸蒸日上,顺利成功。11/6/202281TranslatethefollowingcongraSamplepage1PleaseacceptourwarmestcongratulationsontheopeningofyourBeijingOffice.11/6/202282Samplepage1PleaseacceptourSamplepage2TheexpansionofyourbusinessinChinaisveryimpressiveandyourbrightprospectisalsoencouraging.11/6/202283Samplepage2TheexpansionofSamplepage3WeatWankeInternationalGroupwishyoueverysuccessinyourincreasedinvolvementinthismarket.11/6/202284Samplepage3WeatWankeInterQuestionsforComprehension1.
Whatarethebasicprinciplesofwritinglettersofapologyandcongratulation?2.
Dothetwolettersusethedirectorder?Why?3.
Howabouttheendoftheletters?Doyouthinkthattheybothexpressgoodwill?4.
Whatinformationcanyoulearnaboutfromeachletter?5.
What’sthepurposeofeachletter?6.
Howdothewritersconveytheinformation?7.
Doyouthinkitisgoodforalettertobeginandendwithapologywhenitspurposeistoapologize?8.
Shouldawriterusestrongadjectivestodescribeonceagainthemistakeforwhichanapologyispresented?9.
Whatbenefitsareobtainedfromwritingcongratulatoryletters?10.
Listtheguidingprinciplesrecommendedforlettersofapologyandcongratulation.11/6/202285QuestionsforComprehension1.ApologyforDelay
inSendingCatalogueandPrice-list
DearMr.Zhang:Thankyouforyourrequestforourcatalogueandpricelist.1
Wearesorrywecannotsendyouimmediatelythecatalogueand
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