迪士尼业务模式战略分析

WelcometoDisneyWorldGroup41BackgroundofWaltDisneySTRATEGYCHALLENGESFORWARDAnalysisandRecommendationsOutline234TheWaltDisneyisaCompanythatiscommonlyknownasDisneyworldwide.ItisanAmericandiversifiedmultinationalmassmediacorporationthathasitsheadquarterinBurbank,California.WorldofDisney1.StudioofEntertainmentWorldofDisney2.ThemeParksNameLocationOpentimeCaliforniaDisneylandLosAngeles,USA1955OrlandoDisneyWorldOrlando,USA1971DisneylandParisParis,France1983TokyoDisneylandTokyo,Japan1992HongKongDisneylandHongKong,China2005ShangHaiDisneylandShangHai,ChinaOn-buildingWorldofDisney3.MediaNetworksWorldofDisney4.ConsumerProducts1BackgroundofWaltDisneySTRATEGYCHALLENGESFORWARDHISTORYOutline234TheEraofWaltDisneyFounderofDisneyPhoto?TheEraofWaltDisneyTheEraofMichaelEisnerTheEraofMichaelEisner1BackgroundofWaltDisneySTRATEGYCHALLENGESFORWARDAnalysisandrecommendationOutline234WhathasmadeDisneysosuccessfulforsolong?WhathasmadeDisneyStruggleattheend20thCentry?OurrecommendationsPrinciple:Understandthescopeofbusiness,acompanycannotdoeverything,letprofessionalsdoprofessionalthingsTwojudgmentbeforeenteringThenewareaismoreattractive,benefitourgrowth,WecangaincompetitiveadvantageinthenewareahelpusestablishcompetitiveadvantageinthealreadyholdingareathroughSynergyorVerticalIntegrationOurrecommendationsLocalizationChineseCartoonFlowtheruleofgovernment盗版很多，更容易的正版发送渠道，比如淘宝ComparisonAdvantagesanddisadvantagesnegativeargument1negativeargument2negativeargument3negativeargument4negativeargument5positiveargument1positiveargument2positiveargument3positiveargument4positiveargument5NegativePositiveSCENENegativePositiveDownlodpremimumTemplateat:-1234AddtexttitleAddtexttitleAddtexttitleAddtexttitleClicktoaddtextAddtext1Addtext2Addtext3YourTextHereDownlodpremimumTemplateat:-1Concept2Concept3Concept4ConceptYourTextHereDownlodpremimumTemplateat:-TargetDiagramHighaimstoasuccessfulpresentation1ConductatestrunofyourpresentationPreparetechnologyandmediaCreateahandoutandspeaker‘snotesDesignslidesinPowerPointCollectandstructurecontentsDefinegoals&analysetargetaudience23456SCENE3DownlodpremimumTemplateat:-ConceptConceptConceptConceptAddtexttitleAddtexttitleAddtitletextAddtexttitleAddtexttitleAddtexttitleAddtexttitle4321YourTextHereDownlodpremimumTemplateat:-Thisisaplaceholdertext.Thistextcanbereplacedwithyourowntext.Thisisaplaceholdertext.Thistextcanbereplacedwith

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