译林牛津模块四Unit1Task课件

1、Unit 1Unit 1 Advertising TaskWriting an advertisementlistening for statistics and descriptionsWhen listening for statistics, you may hear: fractions e.g. ( a/one half), ( three quarters) decimalse.g. 0.3(zero/nought point three) percentagese.g. 63%(sixty-three per cent)Skill building 1Words and phra

2、ses that describe the following: an increase:e.g. There was an increase of 40 per cent. The price has risen to 25 yuan a kilo. The price has gone up by 9 dollars a pound. Four times as many people used our product last year. a rangee.g. The sales figures range between 40 and 50 per cent/from 50 to 6

3、0. an averagee.g. The average price was ￥50. a limite.g. The maximum speed is 80 kilometres per hour on this road.The price reached a record high of 150 dollars per kilo.The sales figures have dropped to their lowest level/point.3. Percentage of students eating lunch in the dining hall last year: _;

4、 in three years: _4. Percentage of students from our school continuing their education last year at local universities: _studying abroad: _50%-60%75.5%23.4%11.5%this year at local universities: _ studying abroad: _5. Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _ muse

5、um visitors out of them: _ young people24.5%13.6%9,0003,000Step 1Listen and complete the bar chart. Some of the information can be found in the table.YearMarket share (%)199010.5200012.5201019.5completing a bar chartRead the note from the director on page 13. What is it about? Discuss it with your p

6、artner and fill in the subject.Answers: _Repackaging of the ChocoLoco BarSkill building 2 When we express opinions, we tell what we think or feel about things. We can say: I (dont) think/believe (that) It seems to me (that) In my opinion/To me, expressing opinions and giving reasons3. If we want to

7、list more than one reason, we can use the following patterns. I think package are important for several reasons. First, Second, Then, (Next, Finally, )Read the conversation on page 14 and tell your partner your opinions on advertising.You can begin with:Whats your opinion on advertisements?Interview

8、 your classmates about good ads they have seen. Use the following form to help you. Think of one more question to ask. Take turns to ask and answer the questions. When you are asked to give your opinions, its important to give reasons. You may use the vocabulary on page 15.1. Opinions of advertising

9、 in public places Whats your opinion of advertising in public places?2. Things that make advertisements interesting What do you think makes advertisements interesting?Interview formStep 2talking about advertisements3. Things seen in advertisements and bought later What have you seen in an advertisem

10、ent and later bought?4. Favourite advertisementWhats your favorite advertisement(s)? Why?5. _What advertisement do you like least? Why?Lets go over Part B and role play an interview between a manager and his /her friend. You can begin the conversation like this:After interviewing your friends, write

11、 your notes in the space below to report back.NOTESDear Sir,After interviewing my classmates about good ads, Id like to sum up what they said as follows. In their opinions, most ofthe ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think t

12、hat famous star, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They likes some ads partly because they are funny and partly because they are fashionable.Look at the advertisement on page 16 and label the sentence types.

13、Answers:2. _ 3. _4. _ 5. _6. _ 7. _8. _Negative statementCommandPositive statementPositive statementPositive statementExclamationPositive statementStep 3: writing an advertisementReview the two sample ads in Part A on page 17. Think about why these two ads are good. Did the different sentence types

14、and vivid pictures make the ads more attractive?Write an advertisement for ChocoLoco Bar. Try to be creative and original, you can draw pictures for your ads.You may want to mention: taste/look/ingredients comments from customers what is unique about the product price/ discount benefits where it is

15、availableYou can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate bar. Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars.Because they are low in fat, they are also a Possible examplegood choice for anyone trying to lose wei