电子商务基础与应用

1、电子商务基础 与应用一、用网网络都做做些什么么？二、对电电子商务务的理解解？三、电子子商务领领域的突突出人物物有哪些些？四、淘宝宝2015年双11一天的销销售额有有多少？五、淘宝宝刚过完完一个什什么节？第1章 电子子商务基基本概念念学习目的的通过本章章的学习习，应该该了解电电子商务务的发展展历史和和代表人人物，准准确理解解电子商商务的定定义和内内容，深深刻体会会和思考考电子商商务对社社会带来来的变革革和影响响，了解解电子商商务的最最新知识识，正视视电子商商务应用用中所存存在的问问题，知知晓电子子商务的的经营之之道。关键词电子商务务，电子子商务定定义，EB，EC,互联网1.1电子商务务发展历历程

2、Contents1第1章 电子子商务基基本概念念1961年1969年1971年1983年分组交换换技术的论文文，互联网的的标准通信方方式ARPANET 电子邮件 NCP向TCP/IP过度国际电子子商务务的的发展第1章 电子子商务基基本概念念（1）计算机机的广泛泛应用（2）网络的的普及和和成熟（3）电子商务务示范法法的制定（4）SET协议的制制定（5）电子商务务宣言（6）欧盟15国通过一一项电子子商务的的统一法法规19871991199420001995第一家互互联网服服务供应应商-瀛海威北京大学学的钱天天白教授授向德国国发出第第一封电电子邮件件中国纳入入互联网网络合作作计划加入互联联网搜狐、新

3、新浪、网网易上市市第1章 电子子商务基基本概念念2.1999-2000年：中国国电子商商务星火火燎原各种购物物网站的的出现1.1995-1998年：中国国电子商商务的萌萌芽阶段段金桥、金金卡、金金关等一一系列金金子工程程四个阶段1234第1章 电子子商务基基本概念念3.2001-2004年：中国国电子商商务跌宕宕起伏2001年电子商商务进入入“调整整年”4.2005年至现在在：中国国电子商商务欣欣欣向荣第1章 电子子商务基基本概念念她于1995年5月创建了了瀛海威信息通信信有限责责任公司司的前身身北京科科技有限限责任公公司并担担任总裁裁。瀛海威是是国内最最早提出出应在国国际互联联网络上上提供中

4、中文信息息的网络络服务公公司；也也是最先先提供ISP（InternetService Provider）业务的的网络商商之一。张朝阳，1964年10月31日出生在在陕西省省西安市市，搜狐狐公司董董事局主主席兼首席执行行官。2015年1月9日，张朝朝阳的微微博ID搜狐charles通过了认认证，通通过微博博，公布布了两个个重磅消消息：一一个是搜搜狐的SNS没有做起起来(放弃做微微博业务务）；一一个是宣宣布搜狐狐2015年的大事事是门户户改革。第1章 电子子商务基基本概念念马云，阿阿里巴巴巴集团主主要创始始人，1999年创办阿阿里巴巴巴，并担担任阿里里集团CEO、董事局局主席，2013年5月10日

5、，辞任任阿里巴巴巴集团团CEO，继续担担任阿里里集团董董事局主主席。依靠网络络媒体成成名的网网络络红人1.2电子商务务概念第1章 电子子商务基基本概念念通过使用用互联网网等电子子工具（这些工工具包括括电报、电话、广播、电商、传真、计算机机、计算算机网络络、移动动通信等等）在全全球范围围内进行行的商务务贸易活活动。(EC)狭义电子子商务定定义第1章 电子子商务基基本概念念广义电子子商务（EB）通过使用用互联网网等电子子工具，使公司司内部、供应商商、客户户和合作作伙伴之之间，利利用电子子业务共共享信息息，实现现企业间间业务流流程的电电子化，配合企企业内部部的电子子化生产产管理系系统，提提高企业业的

6、生产产、库存存、流通通和资金金等各个个环节的的效率。电子商务务（EB）企业资源源计划管管理理信息系系统客户关系系管理供供应应链管理理人力资源源管理网网上上市场调调研战略管理理财财务务管理电子商业业（EB）电子数据据交换（EDI）网网络营销销电子支付付物流配送送ContentsClicktoaddTextClicktoaddTextClicktoaddTextContentsThemeGalleryisa DesignDigital Content&Contentsmall developedbyGuildDesignInc.ContentsThemeGalleryisa DesignDigit

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