中国广播听众与电台收听率调查报告

1、PAGE PAGE 1102004年年度中国广播听听众与电电台收听听率调查查报告赛立信媒介介研究有有限公司司二四年年七月关于本项调调查调研地区：北京、沈沈阳、上上海、武武汉、成成都、广广州。调研对象：调查城城市的常常住人口口。其中中收听广广播情况况针对广广播听众众进行，受受访者条条件在调研地区区居住/生活11年以上上年龄介于110-669岁每周收听广广播一次次以上符合市场研研究要求求之一般般条件样本量：单位北京上海沈阳武汉成都广州合计接触样本（约约）个1000100010001000100010006000听众有效样样本个3003003003003003001800抽样方法：多阶段段随机抽抽样

2、（PPPS法法）。数据采集方方法：入入户问卷卷式访问问，留置置收听听广播情情况日记记表记记录一周周。调研执行：本项目目由赛立立信媒介介研究公公司负责责项目设设计、分分析、组组织与质质量监控控工作，赛赛立信运运作中心心及各城城市现场场执行部部负责运运作执行行工作。调研时间：20004年33月177-311日，其其中日记记表填写写时间是是3月221日-27日日。重要声明本报告所涉涉及的数数据全部部来源于于本项调调研的直直接结果果或分析析结果；本报告仅供供免费赠赠送的广广播电台台、广告告公司、广广告客户户以及有有关媒体体内部使使用，未未经赛立立信公司司授权，任任何单位位或个人人不得对对外发布布或交给

3、给第三方方使用；任何单位或或个人不不得利用用本报告告的数据据或调研研结果进进行公开开宣传或或有任何何诋毁第第三方之之行为；本报告及其其所涉及及数据结结果的版版权及解解释权属属赛立信信媒介研研究有限限公司。赛立信媒介介研究有有限公司司地址：广州州市环市市东路4450号号华信中中心155楼邮编：51100880联系人：李李蔷小姐姐、冼国国康先生生、刘苏苏秦先生生传真：（0020）87770505邮箱： HYPERLINK mailto:media meediaa目 录TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒体接触情情况及广广播听众众规模 PAGEREF

4、_Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受众众接触各各类媒体体的情况况 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc77662726 六城市广播播听众规规模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地区听听众收听听广播的的情况 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地区主主要电台台的到达达率 PAGEREF _Toc77662728 h 5 HYPERLINK l _Toc776

5、62729 北京地区广广播听众众经常收收听的电电台 PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地区听听众对各各主要电电台的满满意度评评价 PAGEREF _Toc77662730 h 5 HYPERLINK l _Toc77662731 北京地区主主要电台台的收听听率 PAGEREF _Toc77662731 h 6 HYPERLINK l _Toc77662732 北京地区主主要电台台的听众众占有率率 PAGEREF _Toc77662732 h 7 HYPERLINK l _Toc77662733 沈阳地区听听众收听听广播的的情

6、况 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈阳地区主主要电台台的到达达率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈阳地区广广播听众众经常收收听的电电台 PAGEREF _Toc77662735 h 8 HYPERLINK l _Toc77662736 沈阳地区听听众对各各主要电电台的满满意度评评价 PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈阳地区主主要电台台的收听听率 PAGEREF _Toc77662737 h

7、 9 HYPERLINK l _Toc77662738 沈阳地区主主要电台台的听众众占有率率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地区听听众收听听广播的的情况 PAGEREF _Toc77662739 h 11 HYPERLINK l _Toc77662740 上海地区主主要电台台的到达达率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地区广广播听众众经常收收听的电电台 PAGEREF _Toc77662741 h 11 HYPERLINK l _Toc77662

8、742 上海地区听听众对各各主要电电台的满满意度评评价 PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地区主主要电台台的收听听率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地区主主要电台台的听众众占有率率 PAGEREF _Toc77662744 h 13 HYPERLINK l _Toc77662745 武汉地区听听众收听听广播的的情况 PAGEREF _Toc77662745 h 14 HYPERLINK l _Toc77662746 武汉地区主主要电台台的到达达率

9、PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武汉地区广广播听众众经常收收听的电电台 PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武汉地区听听众对主主要电台台的满意意度评价价 PAGEREF _Toc77662748 h 14 HYPERLINK l _Toc77662749 武汉地区主主要电台台的收听听率 PAGEREF _Toc77662749 h 15 HYPERLINK l _Toc77662750 武汉地区主主要电台台的听众众占有率率 PAGEREF _Toc776627

10、50 h 16 HYPERLINK l _Toc77662751 成都地区听听众收听听广播的的情况 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地区主主要电台台的到达达率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地区广广播听众众经常收收听的电电台 PAGEREF _Toc77662753 h 17 HYPERLINK l _Toc77662754 成都地区听听众对主主要电台台的满意意度评价价 PAGEREF _Toc77662754 h 17 HYPERLINK l

11、_Toc77662755 成都地区主主要电台台的收听听率 PAGEREF _Toc77662755 h 18 HYPERLINK l _Toc77662756 成都地区主主要电台台的听众众占有率率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 广州地区听听众收听听广播的的情况 PAGEREF _Toc77662757 h 20 HYPERLINK l _Toc77662758 广州地区主主要电台台的到达达率 PAGEREF _Toc77662758 h 20 HYPERLINK l _Toc77662759 广州地区广广播听众众经常收收听

12、的电电台 PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 广州地区听听众对主主要电台台的满意意度评价价 PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 广州地区主主要电台台的收听听率 PAGEREF _Toc77662761 h 21 HYPERLINK l _Toc77662762 广州地区主主要电台台的听众众占有率率 PAGEREF _Toc77662762 h 22媒体接触情情况及广广播听众众规模六城市受众众接触各各类媒体体的情况况杂志：接触率杂志：接触率24.2%过去一个月曾经接

13、触的媒体的受众比例其它媒体：接触率1.5%广播：接触率56.9%报纸：接触率70.0%互联网：接触率16.3%电视：接触率97.3%调研地区电视电台报纸杂志互联网曾经接触最常接触曾经接触最常接触曾经接触最常接触曾经接触最常接触曾经接触最常接触北京94.2%80.6%65.0%8.1%76.5%4.4%49.5%1.3%30.1%4.9%上海97.6 %85.9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 %广州99.5%81.4%51.3%6.9%62.4%4.9%9.9%0.8%15.9%6.0%武汉97.2%86.1%52.9%3.7%64.3%

14、5.2%21.9%0.6%15.8%4.4%成都98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0%沈阳97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6%六城市广播播听众规规模北京地区听听众收听听广播的的情况北京地区主主要电台台的到达达率电台名称周到达率排名日到达率排名中央电台中中国之声声18.577%110.466%1中央电台经经济之声声4.09%91.48%10中央电台音音乐之声声12.877%55.41%6中央电台都都市之声声5.56%81.78%8北京新闻广广播12.288%66.45%5北京交通广广播1

15、4.044%47.35%4北京体育广广播5.99%72.05%7北京音乐广广播16.233%37.87%3北京文艺广广播18.277%29.90%2首都生活广广播4.09%101.67%9北京经济广广播3.80%111.46%11中国国际广广播电台台1.75%121.13%12北京地区广广播听众众经常收收听的电电台（单位：分）北京地区听听众对各各主要电电台的满满意度评评价（单位：分）北京地区主主要电台台的收听听率时间中央电台中中国之声声中央电台经经济之声声中央电台音音乐之声声中央电台都都市之声声北京新闻广广播北京交通广广播北京体育广广播北京音乐广广播北京文艺广广播首都生活广广播0:000.29

16、%0.08%0.08%0.05%0.17%0.07%0.44%0.62%0.07%2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01%3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02%6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.30%0.27%6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.27%0.21%6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17%6:455.05%

17、0.04%0.32%0.08%1.66%0.58%0.10%0.64%0.66%0.16%7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27%7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45%7:302.46%0.47%1.17%0.36%2.93%2.04%0.78%1.28%3.24%0.61%7:451.44%0.41%1.08%0.36%1.22%1.60%0.77%1.13%2.93%0.52%8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%

18、1.17%2.71%0.53%8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56%8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38%8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18%9:001.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.25%9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28%9:300.47%0.57%1

19、.62%0.37%0.57%2.32%0.10%0.67%1.75%0.40%9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36%10:0000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37%10:1550.21%0.18%1.35%0.48%0.30%1.29%0.12%0.54%1.11%0.21%10:3000.39%0.18%1.36%0.51%0.51%1.30%0.15%0.58%1.12%0.24%10:4550.39%0.09%1.25%0.45%0.42%1.01%0.1

20、5%0.48%0.92%0.24%11:0000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23%11:1550.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06%11:3000.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%0.05%11:4550.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0.10%12:0001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28%12:

21、1551.04%0.03%1.07%0.30%0.36%0.96%0.47%1.65%2.83%0.27%12:3001.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18%12:4551.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16%13:0001.03%0.05%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34%13:1550.44%0.05%0.77%0.19%0.74%1.59%0.22%1.62%1.40%0.27%13:3000.62%0.06%0.73%0.

22、17%0.73%1.71%0.20%1.63%1.29%0.28%13:4550.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31%14:0000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34%14:1550.59%0.68%0.15%0.29%1.24%0.18%0.62%0.85%0.24%14:3000.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0.24%14:4550.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.

23、92%0.24%15:0000.54%0.64%0.10%0.26%1.12%0.18%0.87%1.05%0.26%15:1550.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26%15:3000.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26%15:4550.35%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23%16:0000.49%0.10%0.69%0.10%0.17%1.00%0.12%0.71%1.03%0.22%16:1550.44%0.05%0

24、.56%0.05%0.14%0.86%0.12%0.70%0.84%0.19%16:3000.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21%16:4550.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17%17:0000.54%0.07%0.61%0.13%0.57%1.52%0.22%0.68%0.94%0.28%17:2550.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0.12%17:3000.52%0.06%0.67%0.09%0.39%1.78%0

25、.19%0.54%0.92%0.15%17:4550.39%0.04%0.59%0.09%0.35%1.63%0.13%0.56%0.82%0.15%18:0001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19%18:1551.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.24%0.20%18:3001.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20%18:4551.05%0.05%0.95%0.29%1.20%0.93%0.27%0.61%1.05%0.20%1

26、9:0002.33%0.06%0.77%0.18%1.36%0.67%0.24%0.71%0.89%0.14%19:1551.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13%19:3000.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16%19:4550.43%0.17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17%20:0000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1.48%0.26%20:1550.25%0.09%0.31%

27、0.11%0.07%0.30%0.08%0.54%0.48%0.13%20:3000.23%0.07%0.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12%20:4550.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13%21:0000.14%0.05%0.46%0.10%0.05%0.39%0.06%0.69%0.52%0.09%21:1550.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10%21:3000.13%0.02%0.37%0.05%0.07%0.36%0.11%

28、0.66%0.47%0.09%21:4550.11%0.02%0.34%0.04%0.05%0.35%0.11%0.59%0.41%0.08%22:0000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25%22:1550.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.27%22:3000.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24%22:4550.13%0.05%0.34%0.08%0.08%0.37%0.18%0.41%0.56%0.26%23:00

29、00.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22%23:1550.27%0.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17%23:3000.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16%23:4550.17%0.09%0.11%0.04%0.11%0.05%0.33%0.20%0.14%北京地区主主要电台台的听众众占有率率时间中央电台中中国之声声中央电台经经济之声声中央电台音音乐之声声中央电台都都市之声声北京新闻广广播北京交通广广播北京体育广广播北京音乐广

30、广播北京文艺广广播首都生活广广播北京经济广广播中国国际广广播电台台0:0015.044%4.42%4.42%2.65%8.85%3.54%23.011%32.744%3.54%0.88%2:007.50%12.500%2.50%7.50%25.000%10.000%17.500%12.500%2.50%2.50%3:006.98%11.633%2.33%6.98%20.933%9.30%18.600%18.600%2.33%2.33%6:0032.100%11.111%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47%6:1529.633%8.33%7.41%1.

31、85%7.41%13.899%4.63%8.33%6.48%1.85%2.78%6:3053.855%0.42%4.37%0.83%17.055%6.03%1.04%5.20%5.61%1.66%0.62%1.25%6:4551.533%0.41%3.26%0.81%16.900%5.91%1.02%6.52%6.72%1.63%0.61%1.63%7:0021.177%1.55%4.99%0.69%24.966%11.533%1.72%9.29%15.666%1.55%0.52%3.79%7:1519.444%1.67%5.74%1.30%21.111%12.222%1.85%8.15%17

32、.788%3.15%0.56%4.44%7:3014.866%2.87%7.09%2.20%17.744%12.333%4.73%7.77%19.599%3.72%0.68%3.72%7:4511.433%3.30%8.57%2.86%9.67%12.755%6.15%9.01%23.300%4.18%0.44%4.62%8:0013.022%4.34%10.855%2.96%9.66%13.811%6.31%8.28%19.133%3.75%0.39%3.75%8:1516.466%4.11%17.411%2.53%9.18%16.466%5.38%5.70%11.711%6.01%0.63

33、%2.53%8:3014.577%3.36%15.699%3.36%12.899%15.411%3.92%4.76%13.733%3.64%3.36%2.52%8:4514.299%2.50%17.866%4.29%10.711%14.299%1.43%5.71%16.799%2.14%3.93%3.21%9:0010.588%3.34%15.044%3.90%10.033%21.455%0.84%5.57%17.833%2.23%3.34%3.06%9:155.00%3.21%14.644%4.29%6.43%23.933%1.07%6.79%20.711%2.86%3.93%3.93%9:

34、304.75%5.76%16.277%3.73%5.76%23.399%1.02%6.78%17.633%4.07%3.73%3.73%9:455.04%6.30%17.233%5.04%5.46%21.433%1.68%7.56%17.655%4.62%0.42%4.20%10:0004.26%6.59%18.222%6.20%4.65%18.600%1.55%8.53%17.833%4.26%0.39%3.88%10:1553.33%2.86%21.433%7.62%4.76%20.488%1.90%8.57%17.622%3.33%0.48%3.33%10:3005.73%2.64%19

35、.822%7.49%7.49%18.944%2.20%8.37%16.300%3.52%0.44%3.08%10:4556.60%1.52%21.322%7.61%7.11%17.266%2.54%8.12%15.744%4.06%0.51%3.55%11:0006.43%0.80%17.277%6.02%6.83%14.066%2.81%12.055%22.899%3.21%0.40%4.02%11:1556.10%0.47%16.900%4.23%8.45%11.277%3.29%13.155%25.822%0.94%0.47%5.16%11:3006.97%0.82%15.988%4.9

36、2%7.38%11.899%2.87%14.755%25.000%0.82%0.41%4.51%11:4557.23%0.43%14.899%4.26%8.09%12.777%2.98%14.477%24.688%1.70%1.28%4.68%12:0008.98%0.25%11.977%3.49%5.24%10.477%3.99%17.466%30.677%2.49%1.25%1.25%12:15510.988%0.29%11.277%3.18%3.76%10.122%4.91%17.344%29.777%2.89%1.45%1.16%12:3009.74%0.46%9.98%3.48%5.

37、34%13.922%4.64%16.944%28.544%1.62%1.62%0.93%12:45510.777%0.28%9.39%3.04%6.08%14.922%3.59%17.400%27.077%1.66%1.38%1.10%13:0009.63%0.49%8.15%2.72%6.91%17.788%2.72%17.533%24.699%3.21%1.23%1.48%13:1555.56%0.69%9.72%2.43%9.38%20.144%2.78%20.499%17.711%3.47%1.39%2.08%13:3007.69%0.70%9.09%2.10%9.09%21.333%

38、2.45%20.288%16.088%3.50%1.40%2.10%13:4558.97%0.45%9.42%1.79%7.62%25.566%3.14%16.144%13.455%4.48%0.90%2.69%14:0008.02%0.42%10.133%2.53%8.02%24.477%3.38%16.466%13.088%4.22%0.84%2.95%14:15510.588%12.177%2.65%5.29%22.222%3.17%11.111%15.344%4.23%5.29%3.70%14:30012.688%0.94%10.800%2.35%3.29%21.133%3.76%13

39、.622%15.499%3.76%5.16%3.29%14:45510.700%1.60%11.233%2.14%3.74%23.533%3.21%14.444%16.588%4.28%2.14%3.74%15:0009.91%11.799%1.89%4.72%20.755%3.30%16.044%19.344%4.72%1.42%3.30%15:15511.355%0.54%14.055%2.16%4.86%16.766%2.70%16.222%20.000%5.41%0.54%2.70%15:30010.822%1.55%14.433%2.06%4.64%15.988%2.58%13.40

40、0%21.133%5.15%1.03%2.58%15:4558.05%1.72%15.522%2.30%4.60%17.244%2.30%14.944%20.699%5.17%1.15%2.87%16:0009.30%1.86%13.022%1.86%3.26%19.077%2.33%13.499%19.533%4.19%6.51%2.33%16:1559.79%1.03%12.377%1.03%3.09%19.077%2.58%15.466%18.566%4.12%7.22%2.58%16:30010.099%0.92%11.011%2.29%4.13%19.722%3.21%13.766%

41、18.355%4.59%6.42%2.29%16:45510.455%1.00%9.95%2.99%4.48%18.411%4.98%14.933%15.422%4.48%6.97%2.49%17:0009.09%1.09%10.188%2.18%9.45%25.455%3.64%11.277%15.644%4.73%3.64%1.82%17:2559.09%1.19%11.466%1.98%9.09%30.433%3.16%9.49%16.211%2.37%1.19%1.58%17:3009.27%1.16%11.977%1.54%6.95%32.055%3.47%9.65%16.600%2

42、.70%0.77%1.54%17:4557.86%0.87%11.799%1.75%6.99%32.755%2.62%11.355%16.599%3.06%0.87%1.75%18:00013.911%0.59%11.244%2.37%13.611%24.566%4.44%7.69%14.500%2.37%1.48%1.18%18:15515.022%0.64%11.500%3.51%14.700%18.533%4.79%8.31%15.655%2.56%1.60%1.28%18:30015.022%0.60%12.011%3.60%16.522%16.522%4.50%9.01%14.411

43、%2.40%2.10%1.20%18:45514.988%0.70%13.599%4.18%17.077%13.244%3.83%8.71%14.988%2.79%2.44%1.39%19:00030.033%0.78%9.92%2.35%17.499%8.62%3.13%9.14%11.499%1.83%2.61%1.04%19:15523.055%1.12%11.155%2.23%12.644%10.788%2.23%11.522%14.133%2.60%3.72%1.49%19:30013.688%1.40%11.933%3.16%11.233%10.533%1.75%17.899%20

44、.000%2.81%1.40%1.40%19:4559.43%3.69%12.300%3.28%4.92%11.077%1.23%21.311%23.366%3.69%1.64%1.64%20:0008.16%3.06%12.599%3.06%3.74%10.544%2.72%22.111%23.477%4.08%1.36%2.04%20:15510.000%3.46%12.311%4.23%2.69%11.922%3.08%21.155%18.855%5.00%1.15%1.54%20:3008.91%2.64%10.233%4.62%2.31%14.199%2.64%23.100%20.1

45、33%4.62%1.32%1.32%20:4557.36%2.33%10.477%4.65%2.33%16.677%3.10%21.711%20.166%5.43%0.78%1.55%21:0005.34%1.69%17.133%3.65%1.97%14.333%2.25%25.288%19.100%3.37%1.40%1.97%21:1555.29%0.29%17.066%2.65%2.94%13.244%2.35%25.000%20.000%3.82%1.76%2.06%21:3005.05%0.80%14.633%1.86%2.93%14.366%4.52%26.066%18.622%3

46、.72%1.86%1.86%21:4555.09%0.90%15.277%1.80%2.40%15.577%4.79%26.655%18.266%3.59%0.90%1.80%22:0003.61%0.48%15.633%2.64%2.40%13.222%5.29%24.044%18.277%6.97%1.44%1.92%22:1554.64%0.62%14.555%3.41%2.79%13.311%6.50%15.488%20.433%8.67%1.86%2.48%22:3004.05%0.93%13.400%3.12%2.80%13.400%6.85%15.899%21.811%8.41%

47、1.87%2.49%22:4555.04%1.80%12.955%2.88%2.88%14.033%6.83%15.477%21.222%9.71%1.44%2.16%23:00010.000%0.97%11.944%5.48%1.61%12.588%5.16%18.399%18.711%8.71%1.29%1.29%23:15513.577%0.90%9.95%7.24%2.26%10.866%4.52%20.811%14.933%8.60%0.90%23:30015.577%0.47%8.02%7.55%2.36%10.388%3.77%21.700%14.622%8.96%0.94%23

48、:45512.799%6.98%8.14%2.91%8.14%3.49%25.000%15.122%10.477%1.16%沈阳地区听听众收听听广播的的情况电台名称周到达率排名日到达率排名中央电台中中国之声声11.266%27.08%1沈阳电台经经济台9.24%55.69%5沈阳电台体体育健康康台3.79%111.39%11沈阳电台交交通台11.733%16.97%2沈阳电台文文艺台11.144%46.03%3沈阳电台新新闻台6.99%74.59%6辽宁电台新新闻台4.74%102.37%10辽宁电台交交通台11.266%25.84%4辽宁电台文文艺台6.04%82.69%9辽宁电台经经济台5

49、.92%93.66%7辽宁电台生生活娱乐乐台7.94%63.55%8沈阳地区主主要电台台的到达达率沈阳地区广广播听众众经常收收听的电电台（单位：分）沈阳地区听听众对各各主要电电台的满满意度评评价（单位：分）沈阳地区主主要电台台的收听听率沈阳电台经经济台沈阳电台体体育健康康台沈阳电台交交通台沈阳电台文文艺台沈阳电台新新闻台辽宁电台新新闻台辽宁电台交交通台辽宁电台文文艺台辽宁电台经经济台辽宁电台生生活娱乐乐台中央电台中中国之声声0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02%2:000.02%0.03%0.06%0.01%0.01%0.05%0.0

50、3%0.03%0.01%3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06%6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22%0.05%6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05%6:302.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49%6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96%7:0

51、03.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80%7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38%7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10%7:453.91%0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09%8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31%8:150.73%0.05

52、%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16%8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16%8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07%9:000.40%0.07%2.57%0.77%0.70%0.20%0.84%0.25%0.15%0.20%9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17%9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32

53、%0.05%0.19%9:450.26%0.14%0.74%0.71%0.57%0.05%0.32%0.32%0.03%0.18%10:0000.28%0.15%0.77%0.86%0.60%0.07%0.46%0.49%0.05%0.20%10:1550.08%0.03%0.53%0.46%0.13%0.07%0.43%0.40%0.07%0.18%10:3000.11%0.03%0.54%0.47%0.13%0.06%0.41%0.37%0.05%0.19%10:4550.09%0.39%0.34%0.07%0.04%0.21%0.23%0.02%0.14%11:0000.18%0.10%

54、0.57%0.56%0.09%0.16%0.25%0.24%0.15%0.19%11:1550.17%0.10%0.41%0.38%0.07%0.21%0.13%0.18%0.14%0.13%11:3000.20%0.11%0.48%0.40%0.09%0.23%0.25%0.25%0.15%0.22%11:4550.13%0.08%0.33%0.27%0.01%0.14%0.15%0.16%0.11%0.16%12:0000.22%0.09%0.62%0.37%0.13%0.14%0.34%0.40%0.14%0.26%0.01%12:1550.18%0.75%0.30%0.14%0.02%

55、0.26%0.40%0.14%0.16%0.02%12:3000.17%0.74%0.33%0.14%0.02%0.32%0.39%0.17%0.19%0.02%12:4550.09%0.77%0.33%0.05%0.02%0.30%0.33%0.07%0.16%0.02%13:0000.10%0.71%0.55%0.21%0.05%0.37%0.50%0.45%0.23%0.02%13:1550.07%0.35%0.30%0.12%0.04%0.14%0.17%0.33%0.14%13:3000.07%0.35%0.29%0.14%0.05%0.14%0.18%0.32%0.13%13:45

56、50.05%0.36%0.24%0.04%0.07%0.15%0.21%0.33%0.08%14:0000.08%0.48%0.24%0.06%0.35%0.20%0.29%0.23%0.11%14:1550.05%0.24%0.13%0.04%0.25%0.09%0.13%0.09%0.04%14:3000.05%0.22%0.10%0.04%0.22%0.09%0.11%0.08%0.05%14:4550.05%0.19%0.11%0.03%0.09%0.07%0.08%0.06%0.03%15:0000.17%0.28%0.37%0.07%0.13%0.17%0.14%0.11%0.22

57、%15:1550.17%0.24%0.34%0.05%0.11%0.13%0.11%0.03%0.25%15:3000.16%0.21%0.34%0.11%0.10%0.14%0.10%0.02%0.24%15:4550.16%0.21%0.33%0.11%0.11%0.10%0.09%0.01%0.16%16:0000.54%0.25%0.43%0.15%0.11%0.11%0.15%0.07%0.18%16:1550.51%0.29%0.38%0.05%0.08%0.10%0.11%0.14%0.13%16:3000.52%0.28%0.35%0.03%0.08%0.11%0.13%0.1

58、6%0.13%16:4550.44%0.24%0.28%0.03%0.03%0.09%0.07%0.16%0.09%17:0000.59%0.20%0.48%1.05%0.14%0.25%0.25%0.16%0.28%0.16%17:2550.31%0.17%0.40%0.80%0.21%0.23%0.17%0.11%0.23%0.11%17:3000.33%0.16%0.39%0.79%0.27%0.15%0.21%0.10%0.22%0.12%17:4550.27%0.14%0.34%0.67%0.17%0.19%0.18%0.08%0.16%0.05%18:0000.43%0.32%0.

59、55%0.69%0.15%0.37%0.57%0.35%0.24%0.11%0.02%18:1550.32%0.24%0.37%0.34%0.16%0.29%0.45%0.32%0.24%0.10%0.02%18:3000.32%0.23%0.38%0.36%0.15%0.29%0.44%0.35%0.23%0.11%0.02%18:4550.25%0.19%0.31%0.30%0.12%0.23%0.36%0.26%0.20%0.02%0.01%19:0000.65%0.33%0.47%0.82%0.19%0.33%0.49%0.40%0.46%0.05%0.42%19:1550.58%0.

60、17%0.23%0.71%0.19%0.04%0.46%0.23%0.41%0.06%0.23%19:3000.56%0.24%0.24%0.86%0.36%0.09%0.62%0.36%0.51%0.06%0.13%19:4550.43%0.17%0.26%0.86%0.26%0.10%0.41%0.31%0.43%0.07%0.14%20:0000.70%0.21%0.41%0.98%0.34%0.16%0.57%0.85%0.62%0.18%0.31%20:1550.30%0.11%0.19%0.33%0.09%0.09%0.33%0.50%0.33%0.09%0.16%20:3000.