三章管理环境社会责任和管理道德课件

1、第三章 管理环境、社会责任和管理道德第一节 管理与环境管理的外部环境外部环境一般环境经济环境政治和法律环境社会文化环境科技环境全球化环境具体环境顾客供应商竞争者当地政府内部环境组织运行条件组织文化表层：厂容、厂貌、厂歌、厂旗、产品形象中层：规章制度、组织结构深层：沉淀于组织及职工心里的意识形态、道德规范、价值标准和行为准则稳定而简单的环境动荡而简单的环境稳定而复杂的环境动荡而复杂的环境第二节 社会责任与管理的道德社会责任的两种相反的观点古典观：管理的责任就是按股东（stockholder）的利益来来经营业务财务收益率。社会经济观：管理的责任是按照利益相关者（stakeholder）的利益来经营

2、业务最低生活保障、就业、环境、税收、平等。阶段1所有者与管理层阶段2雇员阶段3具体环境中的各种成分阶段4更广阔的社会小大What is social responsibility?The classic view: The view that managements only social responsibility is to maximize profits. Milton Friedman. The socioeconomic view: the view that managements social responsibility goes beyond making profits

3、 to include protecting and improving societys welfare. Corporations are not independent entities responsible only to stockholder, but to the larger society that endorses their creation through various laws and regulations and supports them by purchasing their products and services. Business organiza

4、tions are not merely economic institutions. They are becoming more and more involved in social, political, and legal issues. Social responsibility: a business firms obligation, beyond that required by law and economics, to pursue long-term goals that are good for society. We are responsible to our e

5、mployees,the men and women who work with us throughout the world.Everyone must be considered as an individual.We must respect their dignity and recognize their merit.They must have a sense of security in their jobs.Compensation must be fair and adequate,and working conditions clean, orderly and safe

6、.We must be mindful of ways to help our employees fulfilltheir family responsibilities.Employees must feel free to make suggestions and complaints.There must be equal opportunity for employment, developmentand advancement for those qualified.We must provide competent management,and their actions mus

7、t be just and ethical. .We are responsible to the communities in which we live and workand to the world community as well.We must be good citizens support good works and charitiesand bear our fair share of taxes.We must encourage civic improvements and better health and education.We must maintain in

8、 good orderthe property we are privileged to use,protecting the environment and natural resources. Our final responsibility is to our stockholders.Business must make a sound profit.We must experiment with new ideas.Research must be carried on, innovative programs developedand mistakes paid for.New equipment must be purchased, new facilities providedand new products launched.Reserves must be created to provide for adverse times.When we operate according to these principles,the stockholders should realize a fair return责任同心圆