商务英语1课件

1、International Business English Correspondence BasicsI. An Introduction to the Course1.What is Business English?2. Business English vs. General English3. International Business English Correspondence1.What is Business English? Business English focuses on vocabulary and topics used in the worlds of bu

2、siness, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writi

3、ng, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.2. Business English vs. General English People study English for different purposes. Thus English falls into two categories: En

4、glish for General Purposes (EGP) and English for Specific Purpose (ESP). Business English is a part of ESP and can be considereda specialism within English language learning and teaching. It implies the definition of a specific language corpus and emphasis on particular kinds of communication in spe

5、cific context while General English may encompass the broad vocabulary and varieties of styles found in literature and other general reading and in the world of entertainment and the media. Individuals may have interest in the culture; desire to travel or live abroad; a feeling that language skills

6、will be useful or lead to better job prospects.3. International Business English Correspondence International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence means communication. Whe

7、n people do business at the international level, they need to communicate with each other through letters, faxes, e-mails, telephones, online chatting tools and some other modern means. Letters have been the principle and traditional channels by business firms to exchange messages for a long time. E

8、mails can be consideredthe electronicversion of the letter. Today E-mail has become a primary source of communication in the workplace. Therefore, this course focuses on writing good business letters in the context of international business. In international trade, a business letter not only serves

9、as a business document, but also provides a permanent record. Successful business letters can facilitate positive and promising business dealings. This course is intended to develop skills of writing good business letter. 国际商务英语函电作为国际商务往来经常使用的联系方式， 是开展对外经济贸易业务和有关商务活动的重要工具。正 确地掌握外贸英语函电的基本知识，并能熟练地加以运用

10、， 是经贸英语专业学生从事外经、外贸行业必须具备的职业技能。通过学习外贸实务中各种英文业务函件和传真以及其它文件的写作格式，商业、术语和各种不同的表达方法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中的基本技能，培养和提高他们的对外贸易业务工作能力。该课程是一门理论与实践结合紧密的应用性学科。Writing Approaches for Business English LettersWriting Approaches for Business English Letters环节建立业务关系环节询盘与报盘业务的成交开头句1.信息来源与目的1.提及信件1.提及信件正文2.自我介绍或产品介

11、绍2. 索要与寄送商品目录/样品/目录单等2.寄送定单或确认订单结束语3.客气的结束语3.良好愿望的表达3.良好愿望的表达直接式结构用于传递令人满意或中性信息的信函间接式结构传递令人失望的消息的商务信函尽量减少读者的不悦 环节还盘拒绝付款方式要求修改信用证申诉和索赔开头句1.提及信件1.提及信件1. 提及信件1.提及信件正文2. 拒绝执行或接受3. 说明缘由4.提出补救方法2. 拒绝执行或接受3. 说明缘由4.提出补救方法2.找出信用证错误 3. 说明缘由4.提出修改2.发现问题 3. 说明缘由4.提出补救方法结束语5.客气的结束语5.客气的结束语5.客气的结束语5.良好愿望的表达4）完整(c

12、ompleteness) 在商务英语使用过程中，我们应力求内容完整。商务英语篇章的完整性特点要求商务英语文书涵盖写信人希望收信人做出积极反应的一切情况及问题，或者回答对方来信提出的全部问题或要求。如在报盘时，需要写清商品、价格、交货时间及付款方式等。5）简洁(conciseness) 简明指的是尽可能地用精辟的文字清楚地表达你需要表达的内容，而又毫不损坏完整、具体和礼貌。各种商务信函应当在涵盖各种必须陈述的信息的基础上做到言简意赅、文字简洁，其语言形式要简单、直接、明了，避免使用笼统的陈旧的商业术语、怪词、难词和长句，尽量多地使用熟悉的短词和口语体词。完整性和简洁性两个特点相互制约，相辅相成。

13、6）具体(concreteness) 商务文书应力求具体、明确、形象，力避含糊，空泛、抽象。在给对方做出明确反应的信或答复对方的要求或问题的信中，尤其需要做到表述具体化。特别是合同、协议、通知、广告和需要做出具体答复像报盘、询问交易条款等的信函时，需要使用具体的事实和数据。在名词和动词的使用上，多使用意义明确的词。7）正确(correctness) 所谓正确，并非仅指语法、标点和词的拼写这些基本要素。商务文书内容(如事实、数据等)必须以准确的语言和商务套语加以表达，不得出半分差错，否则会给自己公司带来重大经济损失。 III. Layout of Business Letters & E-mai

14、ls1. Layout of Business LetterA formal business letter consists of fourteen parts in which nine parts are essential and five parts are optional.A Nine important partsLetterhead Date Inside Address Salutation Subject Line Body of the Letter Complimentary Close Signature Enclosure Following are some o

15、f names of trade organizations in China:China National Cereals, oils & Foodstuffs Imp/Exp Corp. 中国粮油食品进出口公司China National Construction Materials Imp/Exp Corp. 中国建材进出口公司China National Arts & Crafts Imp/Exp Corp. 中国工艺品进出口公司China National Metals & Minerals Imp/Exp Corp. 中国五金矿产进出口公司China National Textil

16、es Imp/Exp Corp. 中国纺织品进出口公司China National Light Industrial Products Imp/Exp Corp. 中国轻工产品进出口公司China National Garments & Costumes Imp/Exp Corp. 中国服装进出口公司China National Arts & Crafts Imp/Exp Corp. 中国工艺品进出口公司China National Petroleum Imp/Exp Corp. 中国石油进出口公司China National Nonferrous Metals Imp/Exp Corp. 中

17、国有色金属进出口公司The date should be placed two or four spaces below the letterhead to the right for indented style or the left for the blocked style. The date should be written in full and not abbreviated. Spell out the name of the month, and do not show the date in figure like 11/9/2007 to avoid confusion

18、. This is because there are two ways in writing the date.(2) The date写信的年、月 、日 The inside address usually consists of name of the person to whom the letter is sent, often with a social title and his or her company title, the name of the firms, and the mailing address of the firm. It appears exactly

19、the same way as on the envelope, but not in all capital letters as on the envelope.(3) The inside address收信人的公司名称和地址 The salutation is the polite greetings with which a letter begins. The customary formal greeting in a business letter is “Dear Sirs” or “Gentlemen”. It should be placed two spaces bel

20、ow the inside address.（4）The salutationOften useful as a time-saver is the practice of including at the head of a letter a short title announcing the subject-matter. It is often inserted between the salutation and the body of the letter to invite attention to the topic of the letter. （5）The subject

21、line对收信人的尊称 事由、标题 如“事由”在标题一栏中已给出，则写作中可采用简化的形式。且看下面信函的开头：Dear Sir or Madam, RE: Contract No. CZ-567300 Gauss Meters With reference to the 300 Gauss Meters under our Sales Confirmation No.CZ-567, we would draw your attention to the fact 在第一段里“事由”在标题一栏里已给出，因此第一句直接简化为：With reference to the above-mention

22、ed contract, we would like to 或Referring to the captioned goods, we would like to 。.The complimentary close is merely a polite way of ending a letter. Just as the use of Dear Sir, etc., is purely conventional, so is the use of Yours faithfully, Yours truly, Cordially yours, and similar expressions.

23、Nowadays, Best regards is customary formal ending.（6）The body of the letterThis part carries the actual message of the letter（7）The complimentary closeA letter should be signed by hand, and in ink. Because many hand-written signature are illegible, the name of the signer is usually typed below the s

24、ignature and followed by his job title or position.（8）The signatureEnclosure is important in a business letter as the recipient will know that samples or pricelists are sent as well. Two line-spacings between the carbon copy notation the writer may indicate one or more enclosures in the letter. Some

25、times you may use the abbreviation “Enc.”（9）The enclosure附件：注明随信所附的样品、样品本、价目单等 书信结束的礼貌用语 正文 写信人的署名 B The Optional Parts（10）The referencesThe references may include a file number, department code or the initial of the signer of the writer. They are marked “Our ref.” and “Your ref. “ to avoid confusio

26、n. They may be placed immediately below the letterhead.（11）The attention lineThe attention line is used to direct the letter to a specific individual or section of the firm. It generally followed the inside address.为了便于存档分类而编的号 经办人名称：希望收信商号将信速交经办部门办理。 If the copy of the letter is to be sent to a thi

27、rd party, type cc or CC two line-spacing below the signature or immediately below the enclosure at the left-hand margin.(12) The Reference NotationThe reference notations are made up of the initials of the person who dictates the letter and of the secretary or typist. The initials are usually typed

28、two line-spacing below the signature against the left-hand margin. The two sets are separated by a colon or a slant, with the dictators coming first. You may capitalize both, or neither, or only the first of the set. Eg. HW / JZ HW: JZ HW: jz HW / jz（13）The carbon copy notationTry to avoid the use o

29、f postscripts as far as possible, since it may suggest the writer failed to plan his letter before he wrote it or dictated it.（14）The postscript经办人代号 ：以便日后查对由何人主稿，由何人速记打字。 抄送：将信抄送给有关部门的标记。 再启：信写完后，如果想起还有要紧的话要说，可在信末加P.S.,引出补述的话。 The salutation（Dear Sirs,）(4)Subject line (5)Body of the letter( Im send

30、ing you a copy of a letter by internal post that I received this morning from Brian Rogers of Avalon Industries. He says that the machine they received had a damaged case and that it did not work when turned on. Whats strange is that last week we received a fax confirming the arrival of the machine

31、in good condition.) (6) Complimentary close (7) Signature (8) Your name and TitleThe Reference Notation （12）The enclosure （9）The carbon copy notation （13）Postscript （14）缩行式信函的特点：1）信头和封内地址每逢换行时，下一行要比上一行往右缩进23个字母的位置；2）日期放在信纸的右上端，签名放在中间偏右下方；3）每一段的第一行都从左边空白边缘往右缩进35个字母的位置；4）段落之间要空12行。1.缩行式（Indented Style

32、）Teaching Contents 1.Indented FormDear Sirs, Re: New Design Brown Bear Thank you for your E-mail expressing your interest in our products. We are now sending our quotation sheet for your selection. We also enclose a sample and are sure that you will be satisfied with their fine quality. Yours faithf

33、ully SHANGHAI PACIFIC TRADING CO.,LTD 刘世元 Sales ManagerC.C : our branch officeEncl. sampleP.S. HW/JZ 齐头式信函的特点：1）日期放在信纸的左上端与每行取齐。2）签名放在左下端与每行取齐，成一垂直线。3）每行都从左边开始取齐，段落之间要空2行。B.齐头式或平头式（Block Style）Teaching Contents 2.Blocked Form FUJIAN TEXTILE IMPORT & EXPORT CORPORATION 45 BRODING STREET FUZHOU, CHINA

34、 November 30, 2001Messrs. Williams & Warner36 Tower StreetSydney, AustraliaGentlemen:Re: SHEEP WOOLWith reference to our Order TC303 of 30 September for 50 M/T Sheep Wool, we shall be glad to know when we may expect delivery, as these are urgently required.Although in the past people could not even

35、imagine the wonders made by modern electronic and computer technology, these tools are now nearly indispensable in modern offices. The full name of E-mail is “electronic mail”. E-mails are widely used in modern business circles, refers to computer-based whereby one computer sends a message to anothe

36、r via the Internet. Sending e-mail is relatively cheap, quick and messages can be sent or picked up anywhere in the world and stored in the mailbox until they are retrieved. Emails had become by far the most popular means of communication in business。1) Structure of an E-mailSince an email is an ele

37、ctronic version of letter, it consists of most parts of a letter but in a simplifier form. An e-mail usually includes:Heading The heading is usually made up of the following parts:To: e-mail address of the recipientFrom: e-mail address of the sender (usually automatically filled in)Subject: main ide

38、a of the messageDate: (usually automatically filled in)Cc: （carbon copy）recipients whom the writer wishes to publicly inform of the message. Attachment: refers to documents or photos sent with emailsBody: The body part is the message of the e-mail. Paragraphs can be blocked or indented. Regardless o

39、f format, skip a line between paragraphs. 2) Example 2. Layout of E-mails 发件人 收件人抄送附件主题称呼ExercisesI. Write out the following : 1.中国化工进出口公司 2.中国包装进出口公司 3. 中国航工技术进出口公司 4.电器设备及用品 5. 礼品及工艺品China National Chemicals Imp/Exp Corp.China National Packaging Imp/Exp Corp.China National Aero-Technology Imp/Exp

40、Corp.electrical appliances & suppliesgifts & crafts II. Arrange the following in proper form as they should be set out in a letter1. Senders name: China National Textile Imp.& Exp. Company 2. Senders address: 123 Hubin Road, Fuzhou, China3. Senders Fax:Email: senda4. Senders telephone

41、 number: 0591-875432105. Date: June 23, 20106. Receivers name: Muhib ULLAH Co., Ltd.7. Receivers address: 63 Tunis Hse, Harford St., London E1, 4PR8. Subject-matter: 5000 dozen Table Cloth9. The message: We thank you for your letter of March 16 enquiring for the captioned goods. The enclosed booklet contains details of the Table Cloth and will enable you to make a suitable selection. We look forward to receiving your specific enquiry with keen interest.中 国 纺 织 品 进 出口公 司China National Textile Imp.& Exp. Company 123 Hubin Road, Fuzhou,