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1、使用指引本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作PowerPoint文件在应用这些图表之前,你需要首先在你所做的文档里应用蓝程的PPT模版,那么所有蓝程的报告文档可以统一模式如果你需要在你的演示中应用某图表,只需复制该图表在你的文档中,然后修改。一般有两种复制方法:在普通视图下,按 Ctrl-A选择所有对象,复制,然后切换到新文档中粘贴在幻灯片浏览视图下,选择你要复制的幻灯片单页,然后复制、粘贴到新的文档里,当然也是在浏览模式下1使用指引标题和正文在模版中已经预设,所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式,再填入文字按增加缩进量,文

2、字缩进一级后字体大小和粗细或工程符号会自动改变行间距也是预设的,不要按两次回车以增加行间距记住,复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如果你要插入一个新的对象如文本框,并且对格式不那么确定,请从工具文档中复制2使用指引一些“要和“不要不要在按照文本自动调整格式下输入文本,在编辑时会很难调整文本中排列间隔不要用空格,而用tab键:不要在一个文本框中输入太多的文本,以后将很难修改格式12The upper triangle controls the indentation of the first line of a paragraphThe bottom triangle

3、controls the indentation of the second and the consequent line of a paragraphThese triangles control the level 2 textTable markTable mark controller3定制你的工具栏可以显著提高制作速度在菜单中选择工具栏定制,将出现如下的对话框,选择其中常用的图标置于桌面的工具栏上:Rotate toolsPick up and apply formatGroup and ungroupOrder toolsColor toolsIndent toolsChange

4、 Font SizeFont FormattingZoomBulletsRulerText Align ToolsFontFont SizeMost Frequently Used ShapesNew Text BoxLine Formatting ToolsShadow ToolsAlign Tools使用指引4以下的快捷键都是在左手操作的,当你右手使用鼠标时这些快捷键将极为方便。请经常使用以便记住:Ctrl-C: 复制Ctrl-X: 剪切Ctrl-V: 粘贴Ctrl-S: 保存Ctrl-A: 全选Ctrl-Z: 撤销Ctrl-D: 复写用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可

5、同时按住Shift键如果你需要复制对象到指定地方,按住Ctrl移动即可复制。同时按 Ctrl 和 Shif可以使复制的对象和原对象垂直或水平使用指引5移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中,而边框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色如果想选中分散的对象,按住 Shift 键然后选中一个一个对象按住鼠标左键拖动覆盖住你想选择的多个对象,你能选中拖动区域内所有的对象。结合Shift键可以十分方便地选中一些小的或隐藏的对象快捷键 Ctrl-A 可使你选中幻灯片中所有的对象或者文本框中所有的文本按住 shift 击中文本框的任一局部,你便能选中整个文本框

6、在文本框中,按击鼠标左键三次可选中整个段落;两次选中词或词组。使用指引6Project name or document title(max. two lines) Type of document Client name(max. two lines)Location, date of presentation (month day, year)Project name or document title | Date (month day, year)7This document was created for the exclusive use of our clients. It is

7、 not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of RittenHouse & Partners.ContentPageA.Chapter?1.Sub chapter?1.1Section?B.Chapter?1.Sub chapter?1.1Section?C.Chapter?1.Sub chapte

8、r?1.1Section?8A. Chapter page (after chapter point: 4 space bars) Action/reaction10Action/reaction11Action/reaction12Against the tide/with the tideAgainst the tideWith the tide.13Balance/imbalance 14Balance/imbalance 15Balance/imbalance 16Bar chartGraph Title17Chances/risks 18Change of directionMome

9、nt of directional change19China mapBox TitleLevel 1 textLevel 2 textLevel 3 text20Circulation (2 factors)21Circulation (3 factors)22Circulation (4 factors)23Circulation (5 factors)24Circulation (6 factors)25Circulation (7 factors)26Circulation (8 factors)27Client types$UnsureHesitantSuccessfulHopele

10、ssDrowningStrugglingEnsure survival in short termRestructuring or search for partnersActively initiate structural changeGrowing and positioning projectSecure futureStrategy projectStartout toward the futureSpecific imple-mentation projectClient typeNeedProject type28Columns and tablesColumn Title 1C

11、ategory 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereColumn Title 3Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereT

12、ype your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereTyp

13、e your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here29Columns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentenc

14、es hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and

15、 sentences here30Columns and tablesCategory 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 331Columns and tablesColumn Title 1ItemItemItemItemItemItemItemItemItemColumn Title 1Column Title 1Column Title 1NumberNumberNumberNumberNumberNum

16、berNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumber32Column chartGraph TitleUnitCAGR?%33Column chartGraph TitleUnitCAGR?%Top Level LabelTop Level Label01002003004005006

17、00Optional34Column chartYou can put your points here in the header of the boxGraph TitleCAGR?%35Column chartHeaderGraph TitleHeaderGraph TitleUnitUnit36Column chartHeaderGraph TitleHeaderLevel 1 textLevel 2 textLevel 3 textUnit37Column chartGraph TitleHeaderLevel 1 textLevel 2 textLevel 3 textUnit38

18、Column chartYou can put your points here like conclusionUnitCAGR?%39Column chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series 1Column 200000000

19、0000000000Series 2Series 1Series 240Column chartSub TitleSub TitleSub Title000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000

20、000000000000LabelLabelLabelSub TitleSub TitleSub TitleSeries 1Series 2Series 3Dash Line41Conflict 42?Conflict43Consequences (2).44.Consequences (3)45Consequences (4).46Consequences (5).47Consequences (2) 48 Consequences (3) 49Consequences (4) 50Consequences (5)51Consequences12345652 Consultants prof

21、il (English), Firstname LastnamePosition: .Year of birth: .Nationality: .Languages19901994Education Updated: MM/YYProfessional experienceMethodological competenceSince 10/1992 Industry competenceKey projects53Cooperation54Cooperation55Cost breakdown chartValueValueValueValueValueValueUnitGross Margi

22、nCostComponent (%)Component (%)Component (%)Component (%)Component (%)Component (%)56Dead end57Dependance58Development59Dice60Direction61Factors (2) 62Factors (3)63Factors (3)64Factors (3)65Factors (4) 66Factors (4) 67Factors (4) 68Factors (4) 69Factors (6)70Factors (6)71Factors (8)72Factors (4)73Fa

23、ctors (5)74Factors (6)75Factors (4)Success factors76Factors (5)Success factors77Success factorsFactors (6)78Factors (3) 79 Factors (4)80Factors (5) 81Feedback 82Feedback 83Feedback84Feedback?!85Feedback86Filter 87FilterInitial situation1. Criterion2. Criterion3. CriterionResult88Flexibility89Flexibi

24、lityAbilityIntentionFlexibilty90Flexibility91Focus expansiontt92Growth93Guidelines94Harmony95Hurdles and brakesCompanyX96Impact.97Influence (1 factor) 98Influence (2 factors) 99Influence (2 factors)100Influence (4 factors)101四、调查范围TextTextTextText调查范围102Influence (4 factors)103Influence (6 factors)1

25、04Input/output.105Interaction106Margin chart100%?%Label?%Label?%Label?%Label?%LabelTotal in ValueIndexLabelLabelLabelLabelLabelLabel000000000?%?%?%000?%?%000000107Matrix108Matrix109MatrixDimension 2Dimension 1ScaleScaleScaleScaleLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 tex

26、tLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 text110MatrixLabelLabelLabelLabelDimension IIContentDimension ILabelLabelContentContentContentContent111Measures plan planned activitiesOverview: ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Comments112Measures plan planned measuresActi

27、vity: As of: Objective:Results:Responsible: Support: Measures: .113Measures plan planned individual stepsMeasure: .No.As of: 1.Individual stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.114ModelsKey StepsType your phrases and sentences hereSourcesLevel 1 textLevel 2 te

28、xtStep 1Step 2Step 3Step 4Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here115Moon chart11BarBallBarArrow116Multipliers.+.+= Projektteams117Multipliers118Mutuality119 Mutuality120Obstacle121Obstacle.122Obstacle123Organizational and flow char

29、tTextTextTextTextTextTextTextTextTextTextTextText124Organizational and flow chartPanteneJiehuaNew BrandRejoiceHead & ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager, 2-5 per BrandMedia & Commercial ProductionMarketing ManagerDimitri Panayat

30、apolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorRene CoMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral

31、ManagerVirginia LeeVice President*Marketing Organization125Organizational and flow chartCompetitive ModelsMarket ResultsFeasible ScenariosIndiaChinaPhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategy OverlapDetermine Whether

32、to Proceed FurtherExecuteWill whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world?YesDevelop Objectives & StrategiesFinancial GoalsMarket PrioritiesAcquisition or Organic GrowthProduct/ Marketing/ Distribution StrategiesProcess Map126Option123127Opt

33、ion1234128Optionquitdevelope129Penetration130Pie chartHeaderChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderChart TitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXX131Pie chartChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderLevel 1 textLevel 2 textLev

34、el 3 text100%=XXXX132Pie chartChart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%Series 1Series 2Series 3Chart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXX133Plus/minus.134Plus/minus.135Plus/minus.+136Plus/minus13

35、7Plus/minus138Plus/minus139Portfolio+140Portfolio+141Pressure142Pressure143Pressure144PrioritizationPrioritization145Process146Process123412345147Process decrease12345148Process increase12345149Progress150ProjectPhase IPhase IIPhase III151Project weeks weeksPhase IPhase II4312152Project procedurePha

36、sesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks1234153Puzzle154Puzzle (for color presentations)155Puzzle3 parts123To apply color, ungroup the object, then regroup it afterwards=156Redesign (Cube)Redesign does not mean:But:Solving individual problemsCreating a comprehensiv

37、e solution157RedesignShot gunMarksmanAutomatic pistolOpen fire in an uncontrolled mannerRather dissatisfactory resultLengthy sightingGood but rarely optimal resultNot appropriate for dynamic environment and targetRapid sightingSwift feedbackHit bulls eye after a few interactive shots!Target solution

38、Actual situation158Resistance.159RestructuringImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketRestructuring does not mean .But .160Rethink161Sep

39、aration162Separation.163Separation.164Spinning off parts of a company165Storyboard166Storyboard167Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengths.TodayTomorrow168Table169Table170Table171Table172Table173Table174Target (1 factor)175Target (2 factors)176Target (3 factors)177Team organization

40、.ClientRittenHouseN. N.N. N.N. N.N. N.ClientRittenHouseN. N.N. N.N. N.N. N.178Text blocks (2).179Text blocks (3).180Text blocks (4).181Text blocks (5).182Text blocks (2).183Text blocks (3).184Text blocks (4).185Text blocks (5).186Text blocks (2 + 3).187Text blocks (3 + 3).188Text blocks (3 + 4).189T

41、ext in boxBox titleBox titleBox titleLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 text190Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 t

42、extLevel 1 textLevel 2 textLevel 3 text191Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 text192Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel

43、 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textLevel 1 textLevel 2 textLevel 3 textPhase IPhase Name (Title Case)Phase IIPhase Name193TimetableWkMonth.Issues194Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompany195VisionVision196

44、Waste of resources problemProblem 3Problem 1Problem 2Problem 4197Waste of resources solutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 4198199China is a market of great potential for GeberitFavorable macro-economic environmentRB&P expects a sales revenue of mo

45、re than 150 million for Geberit China by year 20051): Economist Intelligence UnitDriven by continued strong fixed investment growth, the real annual GDP growth will be maintained at above 7%Product concept & standardBrand new product concept New industry standards and regulations are coming out to r

46、eplace or modify the old onesBusiness opportunities for concealed cistern will be generated because of fat-growing medium to high end sanitary marketFirst mover advantagePromising market for concealed cisternEncouraging market potential for piping productsConstruction industry will undergo a strong

47、annual growth rate of 8%, which presents potential for Geberits piping products200As a short-term cash-cow, more public products are expected to be sole in contributing to the early break evenProject selling onlyPurely import Doesnt take up much corporate capacityHigh unit priceHigh profit marginSho

48、rt-term sales-up potentialStrong Swiss brand with original import conceptCurrent sales of public products account for 38% of Geberit gross sales turnoverSource: Geberit, RB&P analysisLong-term prospectThe market size for public products itself is limited and shrinkingLimited number of targeted high-

49、end hotels and buildings for GeberitMany competitors within the industryLack of one-set solutionCombined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic productsMarket size for Geberit public

50、 products is limited201Booz-Ball tables should be clean and organized, all of the same color, and individual circles should not be too largeBreadth and Depth of FunctionalityStrength of ArchitectureAbility to SupportEase of ImplementationOverall Strength of SolutionACNielsenInformation Resources, In

51、c.KenosiaInteractive EdgeDemantraMercariRW3 TechGraph Title, Time PeriodSubtitleHighLowKey:202Stacked bar graph2135408454Axis TitleAxis TitleSource:Whats the source?Title, Time PeriodSubtitle203100% stacked bar graphAxis TitleAxis TitleSource:Whats the source?Title, Time PeriodSubtitleColumn 1Column

52、 2Column 3Column 4Column 5Key204Stacked column graph2135408454CAGR1995-1999Total xx%Axis LabelAxis LabelDataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the source?Title, Time PeriodSubtitle205100% stacked column graphAxis LabelAxis LabelCAGR1995-1999Dataset 5 xx%Dataset

53、4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Source:Whats the source?Title, Time PeriodSubtitle206Waterfall chart, double stepAxis TitleAxis TitleTitle, Time PeriodSubtitleDataset 1Dataset 2Source:Whats the source?207Tornado chart: back-to-back bar graphsAxis TitleCategory ACategory BCategory CCategor

54、y DCategory FAxis TitleCategory ESource:Whats the source?Title, Time PeriodSubtitle208Tornado chart: horizontal stacked chartAxis TitleCategory ACategory BCategory CCategory DCategory ECategory FCategory GCategory HSource:Whats the source?Title, Time PeriodSubtitle209Combination line and column grap

55、h: dual-axisAxis TitleAxis TitleDataset 1Dataset 2Axis TitleSource:Whats the source?Title, Time PeriodSubtitle210Area graph: data labels insideAxis LabelAxis LabelSource:Whats the source?Title, Time PeriodSubtitle211Pie graph: labels on outsideTitle, Time PeriodTotal = xx millionOrder the pieces fro

56、m largest to smallest, unless some other order is logically more appropriate.In general, the angle of the first slice should be set to zero degrees.Source:Whats the source?212Initial Project Timeline (In Weeks)Gantt chart/timeline diagramActivities12345678Refine ApproachDevelop HypothesesConduct Mar

57、ketscape ScansInterviews & Internal AssessmentIdentify Business Model OpportunitiesDevelop Opportunity ProfilesDevelop Path ForwardKey Milestones213Timeline3rd Quarter, 1998Stockholders vote to donate money to charity2nd Quarter, 2000Millennial riots and Y2K bug cause market shutdownStartups go on s

58、ale and Company collects $200 million in bailout19981999200020011st Quarter, 1998Company posts net profit of $20M for 19972nd Quarter, 1999Bill Gates initiates hostile takeover of companyCompany develops pie in face strategy4th Quarter, 2001“20 Acres and a Digital Superhighway program wins stock blu

59、e-chip status2002Chart TitleIf Company leverages profits to enter new markets, it could emerge as an industry leader by 2002.214Porters five forcesThreat of New EntrantsThreat ofSubstitutesBargainingPowerof SuppliersBargainingPowerof BuyersIndustry Rivalry215Three interlocking circlesLabel 1Label 2L

60、abel 3Label ALabel BLabel C Note: You can check “Semi-transparent” in the “More Fill Colors” dialog box to create the overlapping color effect (used on the Label A, B, C section).216Four-piece puzzle (assembled)217Focusing on revenue/profitability oriented business models have significant implicatio

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