牛津译林版高中英语必修四unit1advertising(welcometotheunit)(共74张)课件

1、Unit 1 Advertising (Welcome to the unit)Unit 1 Advertising (WelcomeWelcome to the unitWelcome to the unitEnjoy some impressive advertisementsEnjoy some impressive advertis牛津译林版高中英语必修四unit1advertising(welcometotheunit)(共74张)课件How much do you know about advertisements? have spokesmen or spokeswomenHow

2、 much do you know about adv spokesman spokesmanspokeswomanspokeswomanVisually attractive vl adv.视觉上;Visually attractive vlvisually attractivevisually attractive funny funnyCan you imitate any of your familiaradvertisements?mtet vt. 模仿，效仿; vCan you imitate any of your faLead-inEnjoy a short video Lea

3、d-inEnjoy a short video Lead-inEnjoy a a video clipLead-inEnjoy a a video clipWhats the video about?Its about a kind of soft drink called Coca Cola. Actually the video clip is an ad (advertisement). Whats the video about?Its ab 1.What is an advertisement? (definition)advertisementa good way to _a go

4、od way to _sell products or servicesmake people aware of social problems.2.Whats your opinion about advertisements ? 1.What is an advertisement? (Advertising plays an important role in our daily lives. Advertising plays an importantAds are everywhere.How many?Nowadays, we can find advertisements alm

5、ost _ we go.whereverWe are _ used to ads _we often do not realise _ we see and hear in a day.sothathow manyAds are everywhere.How many?Noin the streetWhere can you see advertisements?in the streetWhere can you seeon the busat the bus stationon the busat the bus station on the radio on the radioon TV

6、on TV in the newspaper in the newspaperin the magazinein the magazineon the Interneton the InternetOn billboardsBanners bn横幅广告牌On billboardsBanners bn广告Are all ads made for a profit?No!Are all ads made for a profit?How many kinds of ads are there?How many kinds of ads are therEnjoy your music,Enjoy

7、your Sony!A commercial adEnjoy your music,A commercialA commercial adA commercial ad I(i) am a part of China!A public service ad I(i) am a part of China!A pubA public service adA public service adEnjoy two short videosAfter advertising, more wonderful 广告之后,更精彩Enjoy two short videosAfter aUnionisstre

8、ngth.Unionisstrength.牛津译林版高中英语必修四unit1advertising(welcometotheunit)(共74张)课件what do you learn from the two short videos?What kind of ads do you like best? And why?what do you learn from the tTwo main types of advertisementsPSAsCommercial ads educate people about problems in society or about people wh

9、o need helpencourage peopleto buy a product or service Two main types of advertisemenPSAsserve the publicmake moneymake people believe they are telling the truth, sometimes by tricking us they are usually free and usually trueCommercial adsPSAsserve the publicmake moneyTry to divide them into two ty

10、pes.public serviceadscommercial ads Earth DaySay No to drugsOxlin AirlinesSoft Shine shampooTry to divide them into two tyThis poster is a _ad. It offers the airline _. It uses the slogan I love to fly with Oxlin Airlines” to _ people to take their flights.Poster 1commercialattractserviceThis poster

11、 is a _ad.This poster is trying to show us that the birds have nowhere else to build their_ because all the trees have been_. It tells us that we should _ from now on. Poster 2 nests protect the environment cut downThis poster is trying to show Now the earth is in bad condition. Luckily，we human bei

12、ngs have realized the problem. On April 22nd，millions of people across the world do something good for the earth. The future of our planet depends on our efforts. What we should do is to make every day Earth Day. Only by taking good care of it every day can we hope to live in harmony with nature.Ear

13、th Day April 22nd Now the earth is in bad The poster tells us that _ are harmfulto people. It is intended to _ us about health and problems in society and calls on us to value our lives and say _.Poster3 educateNo to drugsdrugsThe poster tells us that _This poster is trying to make people _ their pr

14、oduct. It tells people that if they use_, their hair will _. It is really an attractive ad.Poster 4buyshine for dayssoft shine shampooThis poster is trying to PostWhat kind of ads do you like best? And why?Which advertisements make you want to buy a product or service?Which advertisements make you t

15、hink about social problems?What kind of ads do you like bgood adscreativeattractivepersuasivebeautifulfunnyhumorousmovingsignificantinstructiveinteresting.exciting What makes a good advertisement?good adscreativeattractivepersGuess the slogan of the following ads.Competitionround 1Guess the slogan o

16、f the followObey your thirst 服从你的渴望。Just do it. 只管去做。 Sprite (雪碧） Nike（耐克） Obey your thirst Just do it. Keep moving.Impossible is nothing.永不止步.没有不可能的事情.Keep moving.Impossible is noth You are worth it.Anything is possible.你值得拥有.一切皆有可能. You are worth it.Anything is One world, one dream.同一个世界，同一个梦想.Thi

17、nk different.非同凡想.One world, one dream.同一个世界，同一个Guess what the ad wants to educate us about.Competitionround 2Guess what the ad wants to ComProtect the forest.Protect the forest.Dont drink and drive.Dont drink and drive.Dont smoke.Dont smoke.Protect the environment.Protect the environment.Protect wa

18、ter.A public service adProtect water.A public service short ,simple, impressive, creative, interesting, persuasive, clever, eye-catching, attractive .What are the qualities of a good slogan?What makes a good slogan?Futher thinking short ,simple, impressive,Sometimes public service ads can be put tog

19、ether with commercial ads. A good advertisement not only helps to sell goods but also touches our hearts and let us think. Lets enjoy a short viedo.牛津译林版高中英语必修四unit1advertising(welcometotheunit)(共74张)课件牛津译林版高中英语必修四unit1advertising(welcometotheunit)(共74张)课件PracticeCan you come up with a slogan for yo

20、ur school ,your class or your hometown?PracticeLiuyang fireworks, light up your sky!Liuyang fireworks, light up yoOur beautiful schoolOur beautiful schoolOur beautiful schoolOur beautiful schoolSuccess,we all create together!Success,we all create togetheEnsure each child a chance to be succesful and perfect!Ensure each child a chance to Do our best,enjoy ourselves!Do our best,enjoy ourselves!Do our best,enjoy ourselves.Do our best,enjoy ourselveDo our best,enjoy oursel