体验商务英语(第二版)课件第2册课件Unit3Companies

1、Unit 3 CompaniesBe not afraid of growing slowly; be afraid only of standing still.-Chinese proverbBe everywhere, do everything, and never fail to astonish the customer. - AnonymousStarting up- Family-owned- Public limited- Joint venture- Multinational- Parent - Subsidiary- Branch- Holding Company Co

2、mpany Ltd./Inc./SA/AGCan you explain the these?Starting upAWhich of these companies would you like to work for? Why?Family businessMultinationalSelf-employed/freelancelawyerconsultantwriterdoctorStarting upBWhat business sectors would you like to work in? Do you know these companies and their lines

3、of business?Work Envi-ronmentMay be more friendly in a small family business. But some family-owed business are multinationals with thousands of employees, and the environment may not be that different to working in an ordinary multinational. self-employed people working on their own sometimes compl

4、ain about feeling isolated. You may feel more in control running your own company, but there again, if you have employees to look after, this can be a big responsibility.PaymentSmall family companies may or may not pay good wages and salaries. One issue here is that when multinationals come to an ar

5、ea with low unemployment, they may make it more expensive for firms in the area to employ people in office or factory jobs. On the other hand, some multinationals are well known for paying very low wages to people in places such as fast-food outlets. The pay of self-employed people, of course, varie

6、s enormously.Promotion probabilitiesThere will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope the fast-food worker may become a branch manager and possibly go even further, but examples of top

7、 managers who have risen all the way from shop floor level are rare.Job security/probability that you will keep the jobFamily companies may hesitate longer before laying people off out of a feeling of responsibility towards their employees. Multinationals have had different attitudes towards laying

8、people off, but companies in general are probably quicker to lay people off than before.VocabularyDescribing companies1 The amount of money a company receives from sales in a particular period is called its _.2 The money a company makes after taking away its costs is its _.3 A company which is more

9、than 50% owned by a parent company is called a _.4 The employees in a particular country or business are called the _.5 The percentage of sales a company has in a particular market is its _.6 The main building or location of a large organization is its _.7 The cost of a companys shares is its _.shar

10、e priceworkforceprofitsubsidiarymarket sharehead officeAturnoverVocabularyDescribing companiesBI am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _ was 57.2 million, an increase of 15% on last year, a

11、nd _ rose by 5%, to 6.4 million.We are a highly competitive business. We have increased our _ to 20%. Consequently our _ has risen and is now at an all-time high of 9.6.Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new proje

12、cts. We have successfully moved to our new _ in central London. We are now planning to start full production at the recently opened Spanish _ in October.Finally, thanks once again to our loyal and dedicated _. Our employees will always be our most valuable asset.FINANCIAL PERFORMANCEComplete the fol

13、lowing extract.Turnoverprofitmarket shareshare pricehead officesubsidiaryworkforceDiscussionDescribing companiesWhat information is important when describing companies?Business performance:Turnover/sales; profitCompetitiveness:Market share; share priceFinance:Cash flow; investment in R & D; business

14、expansion (new head office, subsidiary)Valuable asset:Loyal & dedicated workforceDescribing companiesCisco Systems, Inc., founded in 1984 by a small group of computer scientists from Stanford University, is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billi

15、on as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and servicesPeugeot is a major French car brand, part of PSA Peugeot Citron. It is the second largest automaker in Europe, behind Volkswagen. Peugeots roots go back to pepper, salt and

16、 coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris. Background informationBenetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded

17、 the company in 1965. Its core business is clothing. Their products include womens wear, mens wear, childrens wear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.Bacardi Limited is one of

18、 the largest spirits companies in the world with an enviable portfolio of premium brands. Founded in 1862 in Santiago de Cuba, Bacardi Limited has a presence in more than 100 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy and Russia. Expansio

19、n has been prioritized in the emerging markets of India, China and Brazil. Describing companiesBackground informationAmerican Express, sometimes known as AmEx or Amex, is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, c

20、harge card and travelers check businesses.Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, Germany. It is well-known for its original brand of aspirin.Maersk Line is one of the leading liner shipping companies in th

21、e world, serving customers all over the globe. Maersk Line is a division of the A.P. Moller - Maersk Group, headquartered in Copenhagen, Denmark. Describing companiesBackground informationCompany Main activityNationalityCisco SystemsInternet equipment supplierAmericanCar manufacturerBacardi MartiniS

22、panishTravel & financial services providerAmerican Bayer GermanClothing manufacturerSonyElectronic goods makerMaerskDanishPeugeotFrenchDrinks supplierAmerican expressDrug & chemical makerBenettonItalianJapaneseContainership operatorVocabularyDescribing companiesCComplete the chart belowSpeaking prac

23、ticeDescribing companiesChoose a company you know well and introduce it.DListeningBackground information about IKEAIKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The compan

24、y is the worlds largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, who later became one of the richest people in the world, the companys name is an acronym comprising the initials of the founders name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his h

25、ometown (Agunnaryd, in South Sweden). The company is known for its modern architectural designs on various types of appliance and furniture, often associated with a simplified eco-friendly interior design.A successfulcompanyListeningA successfulcompanyAWork in small groups. Agree on the three most i

26、mportant factors form those listed below that can make a company successful.Focusing on how to increase market shareHaving a strong company cultureHaving user-friendly packagingHaving good designers who also understand productionResponding to the needs of the workforceStarting with a simple business

27、 idea that is easy to understandBPeter Jelkeby, IKEAs UK Deputy Country Manager, talks about four factors that make IKEA a successful company. Listen number the 4 factors in A in the order in which he mentions them.ListeningReasons for successBListen to Recording 2 and complete these notes.IKEA mana

28、ges to stay ahead of the competition by:1. _ the market and the customer _2. understanding how the _ are acting3. being not only about products, but also about _ to peoples needsCListen to Recording 3 and decide which of the following was the interviewers question.A successfulcompanyWhat new project

29、s are you currently involved in?How can you keep up your performance at such a difficult time for the economy?What are the things a successful international business must do?Where are you planning to expand in the next five years?Understandingneedscompetitorsoffering solutionsReadingThe worlds most

30、respected companiesWork in pairs. Ask each other questions to complete the tables. Student A: Turn to page 137 Student B: Turn to page 143ABWork in Pairs. Student A: Read article 1. Student B: Read article 2. As you read, make a note of the key information about your company.CAfter reading, ask your

31、 partner what he or she has learn about Toyota, Microsoft and Coca-Cla.Could you add some other information?CompanyMicrosoft HeadquartersRedmond, Washington, USA Statusa US-based multinational computer technology corporation Area of operationWorldwide No. of employees 89,000 in 105 countries Product

32、sMicrosoft Windows, Microsoft Office, Microsoft Servers, Business software, games Annual sales$60.42 billion in 2008 Oral practiceTalk about Microsoft, using the information in the chart.The worlds most respected companiesPresent simple and present continuousLanguage review1 Permanent and temporary

33、actionsThe Present Simple tense describes usual, repeated and permanent things - for example, always, usually, often, sometimes, never.I work as an accountant.John doesnt know German.How often do you play tennis? We use the Present Continuous tense to speak about things which are happening now or th

34、ings which are temporary.I am not working now. I am on holiday.Sally is listening to a new CD.Who are you phoning?Present simple and present continuous2 The future actionsWe use the Present Simple in the time and conditional clauses after if,when, as soon as, until etc, and when we talk about timeta

35、ble, schedules, itineraries etc.What will you do if you fail your exam?We will wait here until she comes back.My plane takes off at 9.00.The President arrives in Norway on 17 July.What time does your train leave?We use the Present Continuous Tense for plans and arrangements.What are you doing tonigh

36、t?Im seeing an important client in my office at 4.We are going to the sea for our holiday.Where are you staying in Vienna? Language reviewPresent simple and present continuousNote:There are some verbs in English that are not normally used in the Continuous Tense.like dislike love hate preferforget r

37、emember believe understandmean seem want need knowbelong ownBut some few verbs can be used in the Continuous Tense, depending on their meaning.I think you made a mistake. (believe)Im thinking about my mum now. (mental process)I have two cars. (possess, own)Im having my lunch. (eat)Im seeing my frien

38、d tomorrow. (meet)I see what you mean. (understand)Language reviewAComplete the sentences with either PS or PC.1 We normally _ (hold) our sales conference in Spain, but this year we _ (hold) it in Poland.2 Although we _ (use) our own sales rep at the moment, we generally _ (use) agents in Japan.3 It

39、 normally _ (take) us two years to develop a new product.4 We dont often _ (raise) our prices more than 5%, but this time we _ (raise) them 10%.5 Usually our Sales Director _ (deal) with important customers.6 We usually _ (recruit) from within the company, but this time we _ (advertise) externally.7

40、 We _ (rent) offices until our new headquarters are ready.8 The company _ (want) to achieve record sales this year.holdare holdingare usingusetakesraiseare raisingdealsrecruitare advertisingare rentingwantsLanguage reviewBComplete the following job advertisement.We _ one of the largest mobile phone

41、retailers in Europe. We _ independent and impartial advice on mobile phones. We _ more than 800 stores in 10 countries, and we _ fast.We _ over 3,000 workers. Currently we _ _ the next stage in our development, and we _ for major growth outside Europe.We _ for people who are reliable, confident and

42、enthusiastic. We _ experienced people who want to work for an expanding company. We _ a competitive salary and private health insurance. We are willing to reward staff with attractive performance-based bonuses.Sales ManagerRing 020 7946 0008 for an information pack. areofferhaveare growingemployarec

43、onsideringare preparingare lookingneedare offeringLanguage reviewSkillsPresenting your companyWhich of the following suggestions are important for making an effective presentation?1 find out as much as possible about your audience2 introduce yourself (name, position, company)3 start with a joke4 out

44、line the structure of your talk5 vary the tone of your voice6 refer to your notes as often as possible7 use clear visual aids8 summarize your main pointsTara FashionsWhere is the head office?Cordoba , SpainWhat does it sell?Who are its customers?Annual turnover?Annual net profits?Number of stores: i

45、n Spain? in other European cities?Strengths?Future plans?Clothes for men , woman260 million15Can bring out new designs very quickly Designs sold at right priceFashion-conscious men and women aged 20-3514 (5 new stores next year)16 millionNew store in New York next yearSkillsPresenting your companyCA

46、SE STUDYCompany Valentino ChocolatesHeadquartersProductsNo. of employeesNo. of shopsAnnual salesProblemsReasonsCompany profileTurin, ItalyLuxury chocolates, biscuits & cakes3007590 millionSales growths have slowed down, costs have risen & profits have fallenPrices: too high Machines: too oldProducts: unpopularStaff: demotivatedCASE STUDYExpansionLis