酒店《月度媒体人员午餐会》培训活动纲要

1、A HOTELXXX大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： Mon thlv Press Lun che on 月度媒体人员午餐会Code 序号：OH-SM-MC-C012Objectives 目的：At the end of this session, each trainee will be able to know how to con duct mon thly press lun che on professi on ally and efficie ntly. 课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒 体人员午餐会。Sta

2、ndard 标准：1. The Marketing Communications Manager will organise the Press Lun che on on mon thly basis.公关部经理每月组织一次媒体人员午餐会。Press Luncheon is to be organised with proper planning and careful selecti on of in vitees.举行午餐会之前应做好充分准备并邀请相关的媒体人员。Each attendant will be provided with the most recent brochures.

3、 与会者都将收到最新的宣传资料。The date has to be carefully selected to en courage maximum turn up and to avoid competiti on aga inst ano ther eve nt or function in the city.仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免与本地的其他活动冲突。The Policy & Procedures of En terta inment applies.应遵守宴请的程序。Resources 培训器材： Whiteboard with mark pen白板、

4、马克笔Method培训方式Training Steps培训步骤Time时间Buzz-Introduce briefly on what is the monthly press20Mi nutes集思广益lun che on and discuss the preparati on for lun che on with dividi ng the train ees into 2 group.简要介绍一下什么是月度媒体人员午餐会并把 学员分成两组讨论需要什么准备工作。Ask trainees to explain their opinion on whiteboard respectivel

5、y.让学员在白板上分别解释。State the objective and sta ndard for this sessi on. 陈述本节课的目的及标准。20分钟20Mi nutes20分钟Dem on strate the follow ing steps 演习下列步骤The MarCom Man ager will submit a n ame list of atte ndants to the Director of Sales & Marketi ng 10 days prior to the Press Conference.举行午餐会议10天前，公关部经理应将宴请媒 体工作名

6、单上交给市场总监批准。Upon approval, the MarCom Manager will send out invitation letter 5 days prior to the Press Conference.名单得到批准后，公关部经理于举行宴请前5天向媒体人员发出邀请函。Invitation letter will state:Date & TimePlace, ballroom n ameDate of reply邀请函应包括如下内容：日期及时间地点，宴会厅名称回复日期The MarCom Coordinator will follow up with confirmat

7、ion of attendance 4 days prior to the Press Conference.公关部助理在举行午餐会4天前确认媒体工作人员参加人数。The MarCom Coordin ator will make reservati ons at the outlets and advise the outlet man ager of the en terta ined party.公关部助理将预订餐厅并通知餐厅经理。The MarCom Man ager will update all departme nts concerned any revisi on and am

8、e ndme nts from time to time.公关部经理与相关部门配合，随时通知基午宴 的最新情况。If n ecessary, the MarCom Coordin ator will call the30Mi nutes30分钟atte ndants to check if pickup service is required. 如果需要的话，公关部助理应与受邀者确认是 否需要接车服务。The General Manager, Director of Sales & Marketi ng and the MarCom Man ager will meet and greet e

9、very atte ndant upon arrival.总经理、市场销售总监以及公关部经理将亲自 迎接问候受邀媒体人员MarCom Coordinator will advise the outlet man ager upon guest arrival.公关部助理在受邀媒体人士到达时通知餐厅经 理。The consumption of food and beverage will be in line with Entertainment Policy and similar policy issued by Finan cial Con troller.餐饮消耗量要按照宴请政策及由财务总监签发 的相关规定。Summary and test总结并测验The MarCom Manager will seek feedback and comme nts on:Hotel service and facilityRecent Promoti onCompetiti onLatest trend in local media 公关部经理负责收集反馈及建议：饭店服务水平及设施。最新的促销活动。竞争对手活动本地媒体的最新动态The MarCom Manager will see the guest off on departure.公关部经理在午宴后将亲自送媒体人士离店。What